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MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices use is made of the language and build a quality meter that provides objective data to the media, without discarding more subjective values related to ethics and journalistic ethics as the ones related to the conditions of production, so that they can be interpreted any interest in the inclusion-exclusion and treatment of certain news. The qualitative and quantitative researches have been so far independent and specific methods were used depending on the type of study in question. Current research about communication opt for the application of quantitative and qualitative, breaking with the traditional procedures that scientifics and researches has used most of all. Quality Criteria: The Analysis tab includes quantitative values but introduces other more specific values that depend on the attitude of the journalist with the information: Ie, the journalist is a producer of news and he focus it, structure it, contact with some sources and obvious others (in response to particular interests or higher internal and external stays to the medium), explains, analyzes, interprets and sometimes makes a critical assessment (argumentative or not) of the information. It can also happens the opposite case and find that the information only responds to a holding structure, inverted pyramid, not verified, exempt of explanation, interpretation or analysis, sensationalist, without public interest... Therefore, the journalist can demonstrate objective criteria that will help to measure the quality (whether or not he want to apply it) is a step forward, while its commitment with the media literacy to inform and also educate citizens is more exposed. The summary sheet will be the instrument for measuring the quality of journalism. This tab may include the following items: Model of Analysis Sheet: Profile: − Name of the program − Media − Support: TV or Internet − Length of the program − Length of the piece or wedge − Links of the web page − Themes (if it is of information, magazine, chat, discussion, heart, sport) 165
MEDIA LITERACY AND INTERCULTURAL DIALOGUE Contents: Strategies, Debates and Good Practices − Selecting and Origin: types of news and origin: agencies, institutional sources, other sources, other media, internet, archive... The editor chooses an information model over others. − Topic: events, sports, culture, economy, future, science ... What theme predominates. Based on nowadays, on the public interest or the public, on the closeness, on the innovation, on the government calls (sources). − Number of order and position: Opening, closing, area, section or block, leisure pages and entertainment. − Field: local, regional, national, European, international. Sources: − Type: orals, written, governmental, non-governmental, publics, privates, other media, experts, anonymous... − Number and presence: primary sources, secondary, number of times involved, time occupying their statements, context of his statements and technical identification of the source... Production of the information: − Direct presence of the journalist − Ideological approach − Thematic approach − Gender − Structure − Contextualization − Background − Relationship with other facts − Explanation − Analysis − Consequences of the fact 166
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