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MEDIA LITERACY AND INTERCULTURAL DIALOGUE<br />
Strategies, Debates and Good Practices<br />
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but not the audience. Therefore, it is designed a model sheet analysis of<br />
journalistic texts with items that measure in an objective way an abstraction like<br />
the journalistic quality.<br />
To verify and compare the results obtained also arises:<br />
− Compare operators and quality programming in keeping with the<br />
recommendations and the criteria established against other brands and<br />
formats which presents brands that have no quality.<br />
Showing real examples on which to apply the quality criteria, comparing<br />
transmission schedules, issues, drivers of the program, invited or consulted<br />
sources, speech, use of formal resources, advertising time, type of languages,<br />
treating the event ... with the aim of showing quantified results that demonstrate<br />
that it is possible to offer quality, a demand each time more clear of the<br />
Citizenship.<br />
Objective 2:<br />
− To know what kind of programming consume the audiences and provide<br />
the appropriate metrics to reflect on the quality of the product and its<br />
consequences.<br />
Development: it would be designed some models about surveys and personal<br />
interviews aimed at children and teenagers, directed from the schools in which<br />
they are asked about particular television program, not to be only observers but<br />
also learn to interpret and be critical with the message.<br />
Objective 3:<br />
− Create a report with the conclusions of the results obtained to serve as<br />
practical application for the different subjects and organisms involved in<br />
the task of Media Education.<br />
It will be a guide document that is based primarily on a research practice, taking<br />
a real sample (operators and current programming) which permit to<br />
demonstrate how it is possible to measure the quality of information with<br />
quantitative parameters but also by inferences or qualitative parameters and<br />
also to make aware media and society, in general, that media education is<br />
possible.<br />
3.1. Methodology. From the Content analysis to the survey<br />
How to structure a program, why are selected some news and others are<br />
obviated, which is the focus (conflict, human interest, sensationalism ...), if news<br />
are generated from news agencies or from institutional government<br />
agencies…Who are the protagonists and their origin, what number and type of<br />
sources are involved, what images, graphics or infographics are served or what<br />
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