Libro

MEDIA LITERACY AND INTERCULTURAL DIALOGUE
Strategies, Debates and Good Practices
Thus, it is often referred as journalistic products, those that only meet some
conditions of it newsworthy, be something new, flashy, but they omitted other
basic requirements such as veracity, public interest, context, contrast. It should
therefore consider how to recognize quality journalism. It is proposed to refer
the method VAP (Value Added Journalism), focused on two stages: the
selection process and creating the news, through the application of an analysis
record to the journalism job. This will reveal which texts can be considered of
quality and which not, and diagnose the ills of the actual journalistic production,
and modify media routines and form the critical conscience of society.
3. Research Process. First stage.
Our research group “Media Studio for quality journalism” has set as an objective
search for an analysis methodology that allows designing indicators that
measure the quality not only of the traditional media and its messages, but of
the new journalistic formats started on the Internet.
Given the magnitude of the research, today we advance the first phase of the
comprehensive study which objective is that media professionals know the
applicable requirements for a quality product and quality levels of the product
that they offer and the difference with other programs. Why? Firstly because it is
a task of social responsibility to be incumbent on. Secondly, because it is a
requirement of citizens that increases more and more; and finally because it is a
prestigious stamp program, the chain operator and what is more important, the
audience.
Objective 1:
− Show to the media which are the variables that provide a quality product
and define it as a reference mark, through data verified scientifically.
Development:
This objective is one of the fundamental aims of the study. When we speak
about Media Education in general, the focus directed to the citizenship is, as a
generality that requires from a formation to try to "digest" the amount of content
that each day several homes flooded. But do the media professional, journalists
know what quality media is, how to detect and what basic criteria must achieve
a program's trademark quality? Do they know that the quality is not
incompatible with an interested audience for programs of that type of profile?
Do they know how they can collaborate for information, for an entertainment
which triggers the active vision, critical, participative of the public?
The regulatory organisms of the Audiovisual transfer to the media complaints
from the viewers, the decisions they make, the recommendations ... but there is
some unfinished business that is not installed on useless advice or penalties
that ultimately do not solve a selection of content aimed at ensure the quality
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