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MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices Final remarks: participants’ profile not that different, as productions work differently towards social media After discussing the last data, it is possible to conclude that, both programmes, Opinião Pública on television SIC Notícias and Fórum TSF on radio station TSF, are broadcasted in a time period where people are most likely to start working. Having in mind this sociological tendency, the two programmes aim to fill an open space in the media. Taking into account some general lack of opportunities for people talk in the media, especially in informative, there is though a little difference in these two productions. Fórum TSF, for instance, deals with a free inscription tax on those who want to participate, as Opinião Pública acts differently, and people have to pay to be able to participate live by the telephone. Even the public Portuguese channel RTP that had a public opinion forum on RTP Informação, on paid television, ended in the first months of 2012. Comparing the two formats, while Opinião Pública is still very dependent of telephone and has not an active appeal to engagement by digital platforms, Fórum TSF, that has also very participants by telephone, gives a real opportunity for digital engagement. The Facebook page and the web site of the radio programme are well develop and are much more active than what is happening in the television format. Here it is possible to find a digital public opinion forum, fostered by a dynamic strategy to include citizens’ opinions on air. Regardless different gates to participate, the general profile of participants in the two platforms remains close. They are men, from Lisbon and are active workers. Here, the distinctive point is that on television there were found more non-active people, like unemployed and retired, than on radio. It is possible explained because radio is a mobile platform and television is still a tool used, most of the time, at home. About the invited guests to both programmes it is possible to draw two different profiles. One television they are man, from Lisbon, journalist or academics, related with the theme and observers. Talking about the radio, these commentators are men, from Lisbon, politicians, related with the theme and actors. The opinion public forums are a phenomenon that must be studied during the time. As it was possible to see it is not a common kind of program, both on radio and on television, and the digital revolution, that is more present on Portuguese radio than on Portuguese television, can be a new challenge for media. It is also important to understand what motivates, or not, citizens to be part of this programmes and the real effect that these formats have in civil society. References A new model for promoting digital literacy (2004). Digital Literacy. Undisclosed periodicity. 127
MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices Citizens and media cultures: hidden behind democratic formality (2006). 2.3. Global Media and Communication. Three times per year. Expert and Lay Participation in Television Debates: An Analysis of Audience Discussion Programmes (1992).7.9. European Journal of Communication. Quarterly. Formatting Participation within Broadcast Media Production (2004).26.5. Media, Culture & Society. Six times per year. LACLAU, E. & MOUFFE, C. (1985). Hegemony and socialist strategy: Towards a radical democratic politics. Verso: London Redefining Public Service Broadcasting Multi-Platform Participation (2008).14.1. Convergence: The International Journal of Research into New Media Technologies. Quarterly. RIBEIRO, F. (2008). A rádio e os ouvintes: a fórmula de uma relação bipolar. Braga: Instituto de Ciências Sociais. SINCLAIR, R. (1999). Democracia y participación en Atenas. Madrid. Alianza Editorial. Sociedade civil, participação e cidadania: de que estamos falando? (2004).FACES, Universidad Central de Venezuela. Quarterly. Study Assessment Criteria for Media Literacy Levels. Final Report. Brussels: EAVI for the European Commission. [Data de consulta: 23/06/12]. Uneasy relationships?: conceptions of `citizenship', `democracy' and `diversity' in the English citizenship education policymaking process (2007).2. Education, Citizenship and Social Justice. Three times per year. Using Participatory Media and Public Voice to Encourage Civic Engagement (2008). Civic Life Online: Learning How Digital Media Can Engage Youth. Undisclosed periodicity. 128
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