A WSQ brAnd Guide for in-HouSe WSQ trAininG providerS - WDA

A WSQ brand Guide for
In-House WSQ Training Providers
A WSQ brand Guide for IN-HOUSE approved training organisations and employers

Contents
Introduction
WSQ Naming Conventions
WSQ Logo
Usage of the WSQ Logo
Applying the WSQ Logo
3
4
6
12
13
A WSQ brand Guide for IN-HOUSE approved training organisations and employers

INTRODUCTION
3
The Singapore Workforce Skills Qualifications (WSQ) System is a national credentialing system
for the adult workforce. It sets skills standards to train, develop, assess and recognise individuals
for competencies companies are looking for. WSQ is underpinned by a strong quality assurance
framework. From competency framework development, training providers’ accreditation to awarding
of WSQ qualifications, stringent criteria are applied to ensure best standards and quality delivery.
As an In-House WSQ Training Provider, you are welcome to use the WSQ logo to distinguish the
WSQ training programmes and/or courses you are offering. This WSQ Brand Guide helps you
apply the WSQ logo appropriately and correctly across all communication platforms. Please keep
this brand guide on hand for easy reference for the marketing and communication of your WSQ
programmes.
This brand guide is designed to address most of the standard communications and marketing
efforts. However, for non-standard communications not addressed within this brand guide, please
contact WDA to seek clarification and approval.
The WDA logo should not be used in communication materials unless it is approved by WDA.
Please contact WDA c/o Corporate and Marketing Communications Division for enquiries.
You can contact the WDA Corporate and
Marketing Communications Division at:
1 Marina Boulevard
#16-01 One Marina Boulevard
Singapore 018989
Tel: 6512 1212
Fax: 6512 1111
Email: wda_wsq@wda.gov.sg
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ Naming Conventions
4
In offering WSQ competency units, please observe the following guidelines when naming your courses.
This is to help employees or trainees identify a WSQ course easily.
Course Type
Statement of Attainment (SOA)
Course Content
With one WSQ competency unit
Course Name
You can choose to adopt the WSQ naming for course, or devise a name that suits your course best.
1. Adopting WSQ Names
When adopting the WSQ competency unit as a course name, you must include the relevant prefix before the course
name.
Example:
• WSQ Interact with Guests
2. Devising a Course Name
If you choose to create your own name for the course, you MUST include the WSQ Prefix and indicate the relevant
Statement of Attainment that participants will receive in all your training and promotional materials.
Examples:
WSQ Competency Unit Title/
Course Name
Example of a course name created
by a In-House WSQ Training
Provider
In-House WSQ Training Provider
to indicate the relevant Statement
of Attainment that participants will
receive in training and promotional
materials
WSQ Interact with Guests
WSQ Hospitality and Interaction with Guests
“Participants who successfully complete the course will receive a
WSQ Statement of Attainment in WSQ Interact with Guests”
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ Naming Conventions
5
Programme Type
Full WSQ qualification
Programme Content
Offering a full suite of WSQ competency units that fulfill
the selection rules and credit requirements of WSQ
qualifications
Programme Name
Please adopt the full WSQ naming together with the WSQ prefix for the programme name. Programmes leading to full
qualification must follow this format:
[WSQ] + [Qualification Level] + [Description]
Examples:
WSQ Certificate in Tour & Travel Services
WSQ Diploma in Retail Operations
WSQ Certificate in Generic Manufacturing Skills
PE WSQ Diploma (Machinery & Systems)
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ Logo
6
All organisations that have adopted WSQ for training and/or recruitment purposes are encouraged
to use the WSQ logo in their communication materials.
The WSQ logo can only be used in communication materials related to WSQ. For communication
materials containing both WSQ and non-WSQ content, please refer to Page 18 and 19.
The right of use does not extend to licensees or franchisees of the same organisation.
Please do take care to maintain accurate usage of all WSQ elements. Misuse of the
WSQ elements is strictly not tolerated and may lead to disciplinary action.
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ LOGO
7
The Logo
Symbol
Wordmark
The overall identity of WSQ reflects a national system that is practical, relevant and accessible, developed to provide
tangible benefits to the Singapore workforce and employers.
The emphasis is on ‘Q’ or the ‘Qualifications’ that the workforce will attain as a result of skills upgrading through WSQ.
The letters ‘WS’ are encircled by ‘Q’ to magnify the importance of skills upgrading to enable workers and businesses to
stay competitive.
The WSQ logo comprises a symbol and a wordmark. These elements are locked together in a predefined arrangement.
It should always be used in its entirety, with no distortion, rearrangement or modification allowed. For examples of wrong
usage of the WSQ logo, please refer to page 11.
When spelling out the full name of the WSQ system, always use “Singapore Workforce Skills Qualifications”, without
omitting the word ‘Singapore’.
The WSQ LOGO must be
• Used as a whole and without alteration
• Used without distortion (e.g stretching or narrowing of the logo)
• Used in the predetermined brand colours or in a one-colour version
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ logo - Colours
8
The WSQ logo is available in full colour, in black and in reverse white. You may choose to use the option that suits the
communication materials best. The logos are available in several graphic formats such as jpg, tif and eps.
Full Colour
Always refer to the colour specifications of the chosen media, relying on Pantone® chips or the current Pantone®
colours listed in the latest edition of the Pantone® Colour Formula Guide or CMYK breakdowns as specified here.
WSQ Fuchsia
Pantone®240
C27
M100
Y0
K0
WSQ Deep Blue
Pantone®2685
C100
M94
Y0
K0
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ logo - Colours
9
One Colour logo in Solid Black
When using black, always use solid black and not any other tints of black.
One Colour Logo In Reverse White
You can also place the WSQ logo in reverse white against a solid background, such as black or a dark grey
background of 40% or more. When placing against any other solid backgrounds, choose to use reverse white logo
against darker backgrounds, and the solid black logo against lighter backgrounds.
A WSQ brand Guide for IN-HOUSE wsq training providers

Ensuring WSQ logo visibility
10
Exclusion Zone
Avoid including
anything in the
grey zone.
Wrong
Right
This refers to the minimum amount of white
space around the logo, as shown in the
diagram above. The white space determines
the amount of space around the logo, which is
recommended to be kept clear and free of other
design elements. An easy way to calculate the
exclusion zone is to place the logo in its required
size, then use the width of the “W” in the WSQ
logo as a guide all around the logo, as shown
in the diagram.
Recommended Minimum Size
1.5cm
0.5cm
For clear visibility of the WSQ logo, the size is recommended to be minimally 1.5cm (width) x 0.5cm (height). If there is
insufficient space in the marketing collaterals, please use the text “WSQ” without the logo in the collateral instead.
A WSQ brand Guide for IN-HOUSE wsq training providers

WSQ Logo - Dos & Don’ts
11
Dos
Don’ts
1. Where possible, do place WSQ logo next to quality marks
instead of Company logo
1. Do not alter the logo in anyway
2. Do not place words below or around the WSQ logo
Training will be provided
Human Resource
A WSQ brand Guide for IN-HOUSE wsq training providers

Usage of the WSQ logo
12
As an In-House WSQ Training Provider, you are welcome to use the WSQ logo for a variety
of communication materials where appropriate. Please refer to the table below for usage
requirements of the WSQ logo in various communication materials.
Communication Materials WSQ Logo Page Reference
Online
Website Home Page Recommended 13
Website Page with WSQ content Recommended 14
Print
Print advertisements Recommended 15
Brochures Recommended 16
Posters Recommended 16
Standees Recommended 17
Communication materials with
a mixture of WSQ and non-WSQ
content
WSQ logo must be placed
within or near the WSQ
content
18
Communication materials promoting
hybrid programmes with both WSQ
and non-WSQ modules
Logo should not be used.
Use WSQ Prefix for only
modules offered under WSQ
19
A WSQ brand Guide for IN-HOUSE wsq training providers

applying the wsq logo
13
Online
Websites - Home Page
• WSQ logo - to be placed next to quality marks or WSQ content.
Home Page
Company
Logo
Place WSQ Logo
next to quality marks
WSQ Content
A WSQ brand Guide for IN-HOUSE wsq training providers

applying the wsq logo
14
Online
Websites - Web Page
• WSQ logo - to be placed within or near the WSQ content
Web Page
WSQ Logo
WSQ Content
A WSQ brand Guide for IN-HOUSE wsq training providers

applying the wsq logo
15
Print
Recruitment Advertisements
• Place the WSQ logo next to quality marks such as
ISO and Quality Awards if applicable
• Preferred position for the WSQ logo is either
top right or bottom right. However, should there
be space constraint in your advertisements, a
statement in place of the WSQ logo can be used.
• Please indicate if you recognise WSQ certifications
or provide WSQ training for employees.
For examples:
• Requirements/Criteria
- GCE N/O Level Pass in English and/or
Mathematics or Employability Skills Singapore
Workforce Skills Qualifications-Workplace
Literacy and Numeracy Level 5
- Holders of *Retail Singapore Workforce
Skills Qualifications Statement of Attainment
are welcome to apply
- WSQ training will be provided to successful
applicants
* Denotes the industry WSQ framework that the
recruiting company is looking at.
Example 1 Example 2
Company
Logo
We are recruiting a Supervisor:
- GCE O Level Pass in English certificate or
Employability Skills Singapore Workforce Skills
Qualifications-Workplace Literacy and Numeracy
Level 5 Statement of Attainment holders are
welcome to apply.
- WSQ training provided for successful candidates
We are recruiting an Assistant Manager for retail
boutique:
- GCE O Level Pass in English certificate or
Employability Skills Singapore Workforce Skills
Qualifications-Workplace Literacy and Numeracy
Level 5 Statement of Attainment holders are
welcome to apply.
- Good leadership qualities with good business
acumen
Company
Logo
Preferred
position
Preferred position.
Place WSQ logo
ext to quality marks
like ISO, Singapore
Quality Awards
A WSQ brand Guide for IN-HOUSE wsq training providers

applying the wsq logo
16
Print
Brochures/ Posters
Using the WSQ logo
• Preferred position is either top right or bottom right
• Place the WSQ logo next to quality marks
Company
Logo
Headline
Preferred
position
Headline
Company
Logo
Image
Image
Content
Mixed Content
For communication materials with both WSQ and
non-WSQ courses, please place the WSQ logo near
or next to the WSQ content. Please refer to Page 18.
Logo
Hybrid Programmes
For communication materials promoting hybrid
programmes combining WSQ and non-WSQ
modules, please refrain from using the WSQ logo.
Please refer to Page 19.
Preferred position.
Place WSQ logo next
to quality marks
A WSQ brand Guide for IN-HOUSE wsq training providers

applying the wsq logo
17
Print
Standees
In standees or outdoor communications materials promoting WSQ courses/programmes, preferred position for the WSQ logo is at the top right to ensure
visibility.
Preferred
position
Content
A WSQ brand Guide for IN-HOUSE wsq training providers

APPLYING THE WSQ LOGO
18
PRINT
Communication materials with a mixture of WSQ and non-WSQ content
• WSQ logo - to be placed within or near the WSQ content area only
Web Page
Brochure
Non-WSQ Content
Non-WSQ Content
WSQ Content
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WSQ Logo
WSQ Content
WSQ Logo
WSQ Content
Non-WSQ Content
A WSQ brand Guide for IN-HOUSE wsq training providers

APPLYING THE WSQ LOGO
19
PRINT
Communication materials promoting
hybrid programmes combining WSQ
and non-WSQ modules
• Use WSQ prefix for the modules offered
under WSQ
• Do not use the WSQ logo
• Please communicate clearly which part
of the programme is WSQ-accredited,
distinguishing it clearly from the
non WSQ-accredited portion.
Example
Keen to specialise in a career in retailing healthcare products? Sign up
for the Nutrition and Health Products Retailing Programme.
Part I: Fundamental of Health and Nutrition
• The Human Body
• The Science of Nutrition
• The Biochemistry of Food
• Vitamins and Minerals
• Guidelines for Healthy Lifestyle
• Weight Management
• Sports Care
• Nutrition for Young and Old
• Health Supplements
• Beauty Care
Company
Logo
NUTRITION AND HEALTH PRODUCTS RETAILING PROGRAMME
Non-WSQ Content
Use WSQ Prefix if adopting WSQ
Competency Unit Titles/Course Names
Part II: Managing a Health and Nutrition Retail Store
• WSQ Work Effectively in the Retail Environment
• WSQ Handle Merchandise Display
• WSQ Interact with Customer
• WSQ Sell Products and Services
These four modules have been accredited under the Singapore
Workforce Skills Qualifications (WSQ) system. Trainees who have
successfully completed these modules will be issued WSQ Statements
of Attainment of the above 4 competency units and gain credit points
to pursue the WSQ Certificate in Retail Operations. More information
on WSQ is at available at http://www.wda.gov.sg/wsq.
WSQ Content
• WSQ elements are clearly indicated in
the course information
A WSQ brand Guide for IN-HOUSE wsq training providers

20
Copyright 2011, Singapore Workforce Development Agency. All rights reserved. This document is provided for the explicit use and guidance of WDA
staff and In-House WSQ Training Providers in the work of WSQ framework implementation. Any other use of this document or part thereof, including
reproduction, publication, distribution, transmission, retransmission or public showing, or storage in a retrieval system in any form, electronic or otherwise,
for purpose other than expressly stated above without the express permission of WDA is strictly prohibited.
Effective Date: 18 February 2011, Version 1.0
You can contact the WDA Corporate and
Marketing Communications Division at:
1 Marina Boulevard
#16-01 One Marina Boulevard
Singapore 018989
Tel: 6512 1212
Fax: 6512 1111
Email: wda_wsq@wda.gov.sg
A WSQ brand Guide for IN-HOUSE wsq training providers