Global Spectrum Flagship Now Wells Fargo Center

Fall 2010 

Issue 51 

Global Spectrum Flagship Now Wells Fargo Center 

Global Spectrum 

Sets Records 

At Curry County 

Fair In Clovis, NM 

In its first year of managing and 

coordinating the Curry County 

Fair in Clovis, NM, Global Spectrum 

set new records for ticket 

sales and attendance as thousands 

of people from central to 

eastern New Mexico flocked to the 

six-day fair from August 16-21. 

More than 26,000 tickets were 

sold, an increase from 20,000 

last year, which resulted in gross 

revenues of $255,976, nearly 

$60,000 more than last year 

when the county government 

operated the fair. 

Kevin Jolley, Global Spectrum’s 

General Manager at the Curry 

County Event Center in Clovis, 

which is located 

adjacent to 

the fairgrounds, 

said he was 

thrilled with the 

results of the 

Kevin Jolley 

company’s firstyear 

efforts to 

manage the fair. 

“Our entire full and part-time 

staff at the Events Center worked 

extremely hard to increase the 

number of events, activities, and 

services for people attending the 

Clovis County Fair,” Jolley said. 

“Once the county gave us the 

go-ahead, we began planning 10 

months in advance of the event. 

We used our Global Spectrum 

contacts to bring in first-class 

(Continued on page 7) 

Newly renamed Wells Fargo Center in Philadelphia, PA, after recent name change. (Story on Page 6) 

Kansas City Wizards Select 

Global Spectrum For New MLS Stadium 

The Kansas City Wizards of Major League Soccer 

(MLS) have selected Global Spectrum to manage 

and operate their new home in Kansas City, MO, an 

18,000-seat stadium, slated to open next summer. 

Global Spectrum will provide innovative 

management, marketing, and operations 

at the new stadium, which features 33 

luxury suites, two premium clubs, and a 

60,000-sq. ft. entertainment plaza. Global 

Spectrum also handles similar responsibilities 

for MLS’ Philadelphia Union at PPL Park in Chester, PA, 

MLB’s National League Champion Philadelphia Phillies 

at Citizens Bank Park in Philadelphia, PA, and the 

NFL’s Arizona Cardinals at University of Phoenix 

Stadium in Glendale, AZ, among many others. 

Global Spectrum will also book non-soccer events 

into the stadium. The company works with numerous 

concert promoters and traveling show producers 

throughout North America and can utilize these 

resources to create new and exciting 

opportunities for the Kansas City Region. 

“Global Spectrum has an outstanding 

reputation for managing similar facilities 

throughout North America,” said Robb 

Heineman, Managing Principal and President 

of OnGoal, owners of the Wizards. “As we prepare 

to open our new MLS home, we felt it was in our 

best interest to hire the best firm to manage 

and operate our stadium. We look forward to 

working closely with Global Spectrum in making 

(Continued on page 22) 

Around the Globe… 

Singapore Sports 

Hub Deal Completed 

P. 3 

Iowa Events Center 

Makes Record Profits 

P. 6 

Figure Skating 

Finals At Labatt 

P. 11 

Wynkoop GM 

At Chaifetz Arena 

P. 16 

Sandler Center 

Sets Event Record 

P. 22

INDUSTRY PERSPECTIVES 

New Technology Utilized 

As Revenue Generator 

2 THE GLOBE 

By Mark DiMaurizio 

Vice President, Technology Solutions 

Comcast-Spectacor 

3601 S. Broad Street 

Philadelphia, PA 19148 

Phone: 215.389.9530 

global-spectrum.com 

Design: 

Editorial: Ike Richman & Larry Rubin 

I 

have a secret that many people in the public 

assembly facility industry would find not only 

interesting, but also beneficial. My company, 

Comcast-Spectacor, knows my secret because 

we’ve been capitalizing on its benefits and 

broad applications. And, in my opinion, it’s only 

going to get better. 

Here’s the secret – let me whisper it into your ear 

– technology has become a revenue generator. 

Did you hear me? For years, this simple fact may 

have been discussed, but, for whatever reason, 

no one paid it much attention. That’s not the 

case any more. 

Let me explain. 

Unlike many companies that focus their 

attention on sports, entertainment, and facility 

management, Comcast-Spectacor is light 

years ahead in the utilization of eCommerce 

and technology. Having worked at a league 

headquarters in New York City, I can assure you 

that competency is sporadic for professional 

teams when it comes to technology usage and 

resources. 

Comcast-Spectacor has some significant 

advantages to allow the company to accelerate 

efforts into revenue generation through 

technology. One, is that our parent company, 

Comcast, operates on the cutting edge of 

technology. Another is that Comcast-Spectacor 

owns numerous diverse entities in sports, 

entertainment, and management, which 

provides expertise and input in various niches 

across the vertical industry chain. 

I am proud to say that we make good business 

decisions that make good sense for the 

company. In order for Comcast-Spectacor to 

allocate resources toward technology, there has 

to be a positive ROI. In simple terms, it needs 

to move the needle on our businesses. And I’m 

not speaking of implicit measures; I’m speaking 

of explicit, tangible, revenue generation. Let’s 

look at examples of how technology is used 

across the Comcast-Spectacor universe to help 

ensure that we’re a consistent world-class 

organization in all of our businesses. 

The first thing I believe as a differentiator 

is that we have a separate department for 

sales and marketing technologies (profit 

centers). This allows us better integration with 

the business and quicker reaction time by 

aligning technology initiatives with sales and 

marketing. That usually means CRM, marketing 

automation, and focused interactive marketing. 

Another differentiator is knowledge sharing. 

Because our businesses cut across related 

industries, we not only have a good knowledge 

base and formal knowledge sharing touch 

points, but some of our businesses have an 

advantage by being able to leverage resources 

and systems that they would not be able to 

otherwise obtain. 

For example, our CRM system, Salesforce.com, 

allows us to leverage our purchasing power and 

internal experts to our other businesses at a 

significant discount. In the area of marketing 

automation, we have experts in our company 

who live it daily. I truly believe that we have 

a healthy understanding of the relationship 

between our current customers and future 

customers. In order to sustain a successful 

business, we need to retain customers, and 

generate/nurture future customers. The 

technology that we utilize helps us achieve that 

goal. Just as a sales person who upon meeting 

a prospect in person can detect their body 

language, we have technology that detects 

digital body language. We help ensure that 

sales people and marketers are as efficient 

as possible by utilizing web tracking in order 

to read their digital body language. We have 

decreased sales cycles and increased conversion 

rates. Increasing the prospect database, as well 

as nurturing them, ensures that technology is a 

game changer. 

There is the business side to applying 

technology that is equally important. I’m proud 

to say that the principles of the core Comcast- 

Spectacor business apply here, as well. We 

take a pragmatic approach to technology. Just 

because all the “cool guys” are doing it is not 

enough reason to adapt it. Of course, we do 

dip our feet into the pool, but again, we’re a 

business, so the allocation of resources to the 

technology needs to make business sense. 

Social media, interactive media buys, and viral 

web sites are some examples where technology 

and business ROI are constantly evaluated. 

Those initiatives that are not effective are 

dropped, while those that make a difference are 

fostered and shared. 

Now you know my secret. At Comcast- 

Spectacor, technology has become a revenue 

generator. We’re able to leverage, resource, 

evaluate, foster, share, and report across all 

of our properties the technologies that make a 

difference in our businesses. I believe that with 

our professional sports teams (Flyers, 76ers) 

we’re at the leading edge of sales and marketing 

technologies, but to be able to leverage it 

across our other businesses, from Paciolan to 

New Era Ticketing to Global Spectrum, gives us 

an edge.

Singapore Sports Hub Deal Signed, Sealed 

Construction To Begin 

The Singapore Sports Hub Consortium, a group of 

several international companies that includes Global 

Spectrum, was thrilled when, after more than two years, a 

contract was signed to pave the way for the construction 

of the $1.33 billion Singapore Sports Hub in Singapore. As 

part of the public-private partnership, Global Spectrum and 

PICO, their partners in Asia, will manage the facilities in the 

multi-purpose sports and entertainment complex. 

The Singapore Sports Council estimated an April 2014 

opening for the new stadium, which will cater to both sports 

and non-sport events. The centerpiece of the project is the 

55,000-seat stadium with a retractable roof, with other 

highlights including a 6,000-seat indoor aquatic center, a 

41,000-sq. ft. commercial space, a beach volleyball court, 

a rock climbing wall, a sports library, a sports museum, 

and restaurants. 

“This was a long process, but it was well worth the wait,” 

said Mich Sauers, Comcast-Spectacor Senior Vice President 

of Business Development. 

The new stadium will feature a cooling system that will 

keep fans in the individual seats comfortable. The 20,000 seats 

closest to the bottom of the arena can also be brought forward 

over the running track right up to the edge of the field during 

soccer matches, to bring fans closer to the action. The movable 

tier seating system can also be configured for cricket and rugby 

matches in the stadium. 

Global Spectrum’s connection to the Sports Hub could mean NBA 

basketball or NHL hockey could be on display in Singapore in the future. 

“We’re keen on exploring an exhibition game for the 76ers, either 

with a local side or another NBA team,” John Page, Global Spectrum’s 

COO said. “Bringing them to Singapore is also an option, and our 

relationships with the NBA and NHL will be of help. We’re also looking 

CORPORATE NEWS 

Mich Sauers (front row, right), Comcast-Spectacor’s Senior Vice President for Business 

Development is part of signing of contract for new Singapore Sports Hub. 

at the Singapore Indoor Stadium, and we’d like to explore a 

World Wrestling Entertainment event there, as well.” 

The consortium tasked to design, build, finance, and operate 

the hub is led by engineering and construction firm Dragages 

Singapore, and includes designers Arup Sport and DP Architects, 

and events company World Sport Group. 

Global Spectrum will work with World Sport Group to ensure a yearround 

calendar of events for the hub that will appeal to sports and 

non-sports enthusiasts. 

”We want to make sports entertainment part of the everyday sports 

culture. Whether it’s family shows, music concerts, or a big monster 

truck event, we want to bring whatever makes sense in Singapore,” 

Page added. 

Mich Sauers (center), Comcast-Spectacor’s Senior Vice President for Business Development, 

receives Legacy Award from International Association of Assembly Managers (IAAM) at 

industry organization’s annual convention and expo in Houston. With Sauers are Dean 

Dennis (right), Global Spectrum Vice President for Business Development and Client 

Relations, and Michael Taormina, former Chair of IAAM Foundation. 

Several executives from Comcast-Spectacor entities cut ribbon 

signaling opening of Trade Show at International Association 

of Assembly Managers (IAAM) convention and trade show in 

Houston. Comcast-Spectacor sponsored IAAM’s Silent Auction 

at trade show. 

THE GLOBE 3

Paciolan, StubHub Launch Ticket Partnership 

Paciolan and StubHub agreed to a multiyear 

partnership to integrate Paciolan’s 

powerful ticketing solution into the StubHub 

ticket resale platform. With this partnership, 

college athletics programs using Paciolan’s 

ticketing software can opt in to the program 

and electronically integrate with StubHub. 

Electronic integration enables tickets to 

be purchased and then emailed instantly 

to buyers using the school’s print-at-home 

delivery. Sellers are 

able to list their tickets 

seamlessly through 

the university athletics 

website without the worry 

of having to ship or FedEx 

the tickets after the sale. 

Florida State University and Purdue 

University, two of Paciolan’s existing 98 

college athletics partners, will be the 

YK Colors 

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Phone: 215.389.9530 

comcast-spectacor.com 

Phone: 215.389.9558 


Phone: 813.948.6900 

ovationsfoodservices.com 

Phone: 610.408.9460 

neweratickets.com 

Phone: 949.823.1636 

paciolan.com 

® 

Phone: 215.281.7529 

CMYK Colors 

frontrow-marketing.com 

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4 

first programs to leverage the StubHub 

and Paciolan combined offering for the 

current NCAA college football season. 

Additional schools will be coming on board 

in time for basketball season. 

The partnership strengthens Paciolan’s 

current ticket resale platform by offering 

a new option for teams to choose an 

“open market” resale model with StubHub 

providing access to millions of 

consumers. 

“We are thrilled to partner with 

StubHub to offer an innovative 

ticket resale option to college 

athletics organizations and their 

season ticket holders,” said 

Dave Butler, Chief Executive 

Officer of Paciolan. “The 

StubHub integration also offers 

athletics programs greater 

Paciolan Continues 

To Build Momentum 

It has been a little more than six months 

since Comcast-Spectacor acquired Paciolan, 

and the feedback from clients and the 

industry has been tremendous. 

To date, Paciolan has 

renewed 21 clients, 

representing all major 

market segments, to longterm 

contract extensions. 

These long-term renewals 

showcase the confidence in the company 

and demonstrate that Paciolan is in the 

strongest position it has been in 30 years. 

Today Paciolan is: 

• Profitable, growing, and well 

capitalized, thanks to its parent 

company Comcast-Spectacor 

• Focused on technology with the 

next generation of product solutions 

• Wide-reaching through 

consumer marketing programs 

and partnerships 

CMYK Colors 

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reach to attract new buyers to purchase 

premium tickets, fill empty seats, and 

increase game-day revenues.” 

The partnership also provides schools 

with the ability to build a database of new 

prospects tied to the secondary market. 

Season-ticket holder retention is another 

added benefit for participating universities. 

Through the partnership, they gain 

the additional confidence to 

renew for the following season 

knowing that there is a convenient, 

university-supported method to 

resell their unused tickets. 

Russ Chandler Joins 

Comcast-Spectacor 

As Exec. VP, Finance 

Comcast-Spectacor, parent company 

of Global Spectrum, named Russ 

Chandler as the company’s new 

Executive Vice President and Chief 

Financial Officer. 

Chandler joins Comcast-Spectacor 

after an 18-year career at Comcast 

Russ Chandler Cable where he most recently served as 

Senior Vice President of Programming. 

For the past nine years, Chandler oversaw development 

activities for all of the Comcast-owned and managed 

networks, including Versus, The Golf Channel, and E! 

Entertainment. 

“Russ brings a tremendous amount of experience 

in dealing with numerous sports properties and 

entertainment entities to us at Comcast-Spectacor,” 

said Peter Luukko, Comcast-Spectacor President and 

Global Spectrum Chairman. “We will rely heavily on 

Russ as we continue to grow Comcast-Spectacor into a 

total entertainment provider.” 

In addition to assuming his new responsibilities, 

Chandler will also join Comcast-Spectacor’s Office of 

the Chair. As the firm’s executive management group, 

the Office of the Chair also consists of Chairman Ed 

Snider, Vice Chairman Fred Shabel, President Peter 

Luukko, Executive Vice President and General Counsel 

Phil Weinberg, and Sandy Lipstein, Emeritus. 

During his more than 18 years at Comcast, Chandler 

participated in the launches of several new networks, 

including PBS Kids Sprout, TV One, and Comcast 

SportsNet Chicago.

Ovations LEEDing By Example 

At Portland’s Rose Garden Arena 

Ovations Food Services has helped the Portland Trail Blazers 

earn LEED Gold status for the team’s sustainability efforts at 

the Rose Garden Arena in Portland, OR. 

Ovations earned recognition by having 

a sustainable purchasing policy, 

using almost exclusively compostable 

disposables, sourcing almost 40 percent of food and beverage 

locally, purchasing ENERGY STAR appliances and electronics, 

using environmentally safe cleaners, and diverting almost 70 

percent of waste to recycling, composting, and biodiesel. 

Each member of the Ovations’ team at the Rose Garden Arena 

plays a part in making it a sustainably operated facility, and 

without these efforts achievements like attaining a LEED 

Gold certification would not be possible. 

Ovations Food Services Now Serving 

At Palm Beach County Convention Center 

In an effort to further enhance the customer experience at the Global Spectrummanaged 

Palm Beach County Convention Center, Palm Beach County named 

Ovations Food Services as the new food and beverage operations services 

provider for the 350,000-sq. ft. venue in West Palm Beach, FL. 

“It is our sincere commitment to provide the ultimate customer experience every time a visitor 

comes through the doors of the Palm Beach County Convention Center,” said Dave Anderson, 

General Manager of the Palm Beach County Convention Center. “Ovations Food Services has an 

outstanding reputation for their superior quality service and experience.” 

Ovations Repeats On 

2010 Inc. 5000 List 

Of Fastest-Growing, 

Private Companies 

Ovations Food Services has once 

again made the Inc. 5000 list of the 

fastest-growing, private companies 

in America. 

Inc. 5000 is a prestigious listing 

of America’s fastest growing 

companies, ranked by revenue 

growth from 2006 through 2009. 

Ovations has moved up to the rank 

of 2,852 on Inc. 5000’s list, based 

on the company’s 77 percent 

growth rate. Along with this 

prestigious ranking, Ovations has 

also been ranked 

seventh in top 

10 companies as 

job creators, and 

16th in top 100 

companies by 

employee count. This is the second 

time Ovations has been featured 

on Inc. 5000’s list with a ranking 

of 2,923 in 2008. 

FanOne Marketing 

Drives Nets Season 

Ticket Holder Renewals 

FanOne Marketing developed and deployed a highly 

targeted email and personalized URL (PURL) campaign 

for New Jersey Nets Basketball in an effort to 

increase their season ticket holder renewals. 

The campaign was highly successful, 

resulting with a 51 percent open rate, an 

eight percent increase in renewals from 

last year, and a 52:1 ROI. As a result of this 

campaign, Nets Basketball inked an 18-month deal with 

FanOne Marketing for full-service database marketing 

technology and strategic consulting. 

As the Nets prepare for the 2010– 

11 NBA season, their first at the 

Prudential Center in Newark, NJ, 

they now have plenty of new content to incorporate into 

their marketing and renewal process. 

St. Joseph’s University 

Partners With New Era 

For Basketball Tickets 

Saint Joseph’s University in 

Philadelphia, PA, has entered into a 

partnership with New Era Tickets to 

handle Internet and telephone ticket 

sales for Hawk men’s 

and women’s basketball 

games beginning with 

the 2010-11 season. 

“New Era will offer 

tremendous support and 

convenience and allow 

us to provide enhanced 

customer service for our 

loyal fan base,” said Don 

DiJulia, Saint Joe’s Director 

of Athletics. 

Fargodome Picks 

New Era As New 

Ticketing Company 

The Fargodome Authority, the 

municipal authority that oversees the 

Global Spectrum-managed Fargodome 

in Fargo, ND, has opted to sign 

New Era Tickets as its new ticketing 

company for events at the 26,000- 

seat venue. 

Under the terms 

of the new 

agreement, the 

Fargodome stands to increase 

its revenue. The facility relies on 

commission for such charges as 

a source of revenue, but the New 

Era proposal allows the dome to 

set the fees, according to Rob Sobolik, 

General Manager of the Fargodome. 

5

FACILITY NEWS 

Global Spectrum Flagship Now 

Wells Fargo Center 

The Wachovia Center, flagship arena of Global Spectrum, 

has changed its name to reflect the bank’s name change. 

The 21,000-seat Wachovia Center in Philadelphia has 

changed its name to the Wells Fargo Center. 

The Wells Fargo Center is one of the premier entertainment and sports 

venues in the country, home of the NHL’s Eastern Conference Champion 

Philadelphia Flyers, as well as the NBA’s Philadelphia 76ers. 

Global Spectrum also manages the Wells Fargo Arena in Des Moines, 

which is part of the Iowa Events Center complex. 

“As the owner and operator of the arena, Comcast-Spectacor is honoring 

the contract as it was agreed upon with the bank that the successor shall 

keep the naming rights of the facility,” said Peter Luukko, President of 

Comcast-Spectacor and Chairman of Global Spectrum. 

Global Spectrum Courts 

Fulfill Tournament’s Needs 

Four basketball courts from as many Global 

Spectrum-managed venues provided the stage 

for one massive tournament in Springfield, MA, 

the Mecca city of basketball, for the Annual AAU 

Basketball Tournament at the MassMutual Center. 

The three-week event attracted young people, 

parents, and coaches from all over the world to 

Springfield. It also brought in NCAA Division I, II, 

and III coaches and scouts. 

To host the event, the MassMutual Center needed four basketball courts 

to accommodate the number of teams playing in the tournament. An 

alert went out to other Global Spectrum buildings for basketball courts 

in order to supplement the MassMutual’s single court. MassMutual 

Center was able to secure courts from the Sun National Bank Center in 

Trenton, NJ, Glens Falls Civic Center in Glens Falls, NY, and the Mullins 

Center in Amherst, MA. 

This is truly a perfect example of Global Spectrum facilities working 

together – all for one, one for all. 

Three borrowed basketball courts from Sun National Bank Center, Trenton, NJ, 

Glens Falls Civic Center, Glens Falls, NY, and Mullins Center, Amherst, MA, allows 

MassMutual Center, Springfield, MA, to host AAU Basketball Tournament. 

NCAA Wrestling Finals At Two Global 

Spectrum Venues in 2011, 2013 

The NCAA announced it will hold its prestigious Wrestling 

Championships in 2011 and 2013 at two Global 

Spectrum-managed arenas – the Wells Fargo Center in 

Philadelphia and the Wells Fargo Arena 

in Des Moines, IA, respectively. 

Polk County officials in Iowa are extremely excited 

about the recent awarding by the NCAA because 

Iowa has been a hotbed of scholastic wrestling 

competition – from grade schools to universities – for many years. 

It will be the first time in 10 years that the NCAA 

Championship will be returning to Iowa. 

Jamie Pollard, Iowa State University Athletic 

Director, said the NCAA’s selection of Des Moines 

and the Wells Fargo Arena represents a major 

accomplishment for the area. It will be the eighth 

time that Iowa State has hosted the national event. 

“Iowa State wrestling fans, our Cyclone wrestling student-athletes, 

and fans of the sport throughout our state are the biggest winners 

in the successful bid,” he said. 

Matt Homan, Global Spectrum Regional Vice President and General 

Manager of the Wells Fargo Arena, said the NCAA wrestling event 

will be exciting and will generate a significant economic benefit for 

the Des Moines area. 

“This is a major championship event that we are getting. We are 

honored with the NCAA’s decision and appreciate all of the work 

our partners have done to make this a reality,” he said. 

Global Spectrum, UNICEF 

Partnership Goes On-Line 

The first ever partnership between UNICEF and an organization 

to raise funds not in direct response to an emergency, began 

between the United Nation’s organization and Global Spectrum 

as the Global Spectrum employee page now appears on the 

Internet. The website for company employees to donate is www. 

unicefusa.org/global. 

Mary Ann Saleski, Senior Vice President, 

Comcast-Spectacor Foundation, created the 

initiative for this pilot project, along with the 

Global Spectrum Charities Committees . 

“We urge all Global Spectrum employees to 

visit the website and be generous in making 

a donation to UNICEF,” Saleski said. “A gift 

made before an emergency occurs means 

that UNICEF can direct resources to where the need is greatest, 

and work proactively to lessen the impact of future disasters on 

the world’s children.” 

Jennifer Carpenter, U.S. Fund for UNICEF, congratulated Saleski 

and the Comcast-Spectacor Foundation for initiating the new 

program. 

“You have our sincere thanks for your role in bringing together 

our two organizations for the benefit of the world’s children. 

We are grateful to Global Spectrum for the compassion and 

generosity of its employees, and we are inspired by the good we 

can do together,” said Carpenter. 

6 THE GLOBE

FACILITY NEWS 

(Continued from page 1) 

Curry County Fair Sets Record 

entertainment acts, which eventually produced near sellouts for two 

indoor and two outdoor concerts.” 

Jolley said Global Spectrum was more aggressive in its marketing 

approach this year than had been used in previous years. “We utilized 

newspapers, radio, and television to create awareness and stimulate 

attendance with potential attendees from Clovis to Albuquerque. The 

spots and ads were all done in-house, with Jan Riley, a part-time Event 

Coordinator, providing a great deal of creative assistance,” he said. 

Global Spectrum also reached out to area groups and businesses that 

hadn’t been involved in the fair in previous years to involve them in 

customer services and exhibition opportunities. 

Jolley said the contributions of the Operations Department, Food 

and Beverage, Finance and Administrative personnel resulted in 

one of the smoothest and most efficiently run Clovis County Fair 

operations ever. 

Iowa Events Center Marks Record Year 

The Iowa Events Center in Des Moines, IA, notched 

a record year for profits in fiscal year 2009-10, as 

489 events contributed to a profit to Polk County for 

$536,563. 

This remarkable accomplishment is a result of the diligent work done 

on behalf of Global Spectrum to responsibly manage revenues and 

expenses throughout the year. While the number of events held at 

the IEC was higher than projected, eight percent against budget also 

reduced indirect expenses. 

General Manager Matt Homan was pleased to present the Polk County 

Board of Supervisors with the great news at a July 21 budget hearing 

where a check presentation was made. 

Matt Homan (left), General Manager of the Iowa Events Center, Des Moines, IA, 

presents Polk County Board of Supervisors with check for $536,563 that represents 

Iowa Events Center’s profit for fiscal year 2009-10. 

IEC Introduces Comprehensive Blog 

The Iowa Events Center recently added another component to their 

social networking plan by developing a blog. The blog was created to 

give fans an inside look at the facilities and events throughout the year. 

From behind-the-scenes interviews to past event set lists, the goal is to 

provide entertainment for fans and highlight shows at the four facilities. 

To see more, go to www.eventscenterallaccess.wordpress.com. 

client SPEAK 

with Tom Hockensmith 

Polk County (IA) Supervisors Chairman, 

Contract Administrator for the 

Iowa Events Center in Des Moines, IA 

When I first took office on the Polk County 

Board of Supervisors, the decision already 

had been made to build Wells Fargo Arena 

and Hy-Vee Hall, which along with Veterans 

Tom Hockensmith 

Memorial Auditorium and the Polk County 

Convention Complex make up the Iowa Events Center. The 

responsibility for the board at that time was to make sure the 

facilities ran as efficiently as possible with the least drain on 

county taxpayers. 

I’ll be the first to admit that I was very concerned that we 

would be looking at fairly large operational subsidies for many 

years. After all, the annual subsidy for only Veterans Memorial 

Auditorium and the Polk County Convention Complex traditionally 

had been in excess of $800,000. 

After researching experiences of similar facilities across the 

country, it became evident that we needed a professional 

management firm for our buildings. Following initial negotiation 

with three companies, one rose to the top. 

Global Spectrum was our selection. Since engaging the company 

to operate/manage the Iowa Events 

Center facilities, Polk County has not had to 

provide any subsidy for the entire complex. 

This is unheard of in the convention/arena 

industry. Polk County received a profit of 

$84,355 in 2007, $355,180 in 2008 and $77,114 in 2009. 

On July 21, Global Spectrum notified Polk County that we will 

receive a profit of $536,563 this year. This is the largest profit 

since the Iowa Events Center began operations in 2005 and 

brings full circle the impact the Iowa Events Center has made 

on our community. 

The success of the Iowa Events Center reaches beyond downtown 

Des Moines. 

It has provided additional economic impact on our county by 

bringing money to area restaurants and hotels. Convention 

and exhibit events such as the AQS National Quilt Show & 

Expo, 2010 National Pheasant Fest, 26th annual Golden Age 

Games, Iowa’s Premier Wine and Food Expo, and Gold Wing 

bring people from throughout the country to see what Polk 

County has to offer. With great concerts, Wells Fargo Arena will 

continue to be the place to go for a quality concert experience. 

It has to be considered a success anytime you can operate 

public facilities such as these without an annual subsidy. The 

partnership between Polk County and Global Spectrum really 

has been a “win-win” for Polk County taxpayers. 

THE GLOBE 7

IN THE COMMUNITY 

Winterfest of Wheels Doubles 

Donation At Sioux Falls Center 

In only its second year, the annual Winterfest of 

Wheels at the Sioux Falls Convention Center, 

Sioux Falls, SD, raised $10,000 for Cure Kids 

Cancer, a figure that doubles the $5,000 raised 

in its first year. 

“We are extremely pleased with the 

partnership we have forged with Global 

Spectrum in order to host this great 

event. It is important to have an organization 

that manages the Sioux Falls Convention Center 

understand the industry and work with us on 

growing attendance and vendor participation for 

years to come,” said Karen Leisinger, of WOW 

Productions, organizers of the show. “Showcasing 

these premier vehicles to the public, while helping 

Cure Kids Cancer, is something we are proud to 

bring to Sioux Falls and the surrounding region.” 

In 2010, the show grew to over 6,000 people in 

attendance and 130 unique and premier vehicles. 

Special show highlights included an expanded 

Ditch Your Man room for the ladies, 

guest appearances by Miss Car Craft 

and Mrs. South Dakota International, 

rarely seen collector cars, Saturday 

seminars, and a model car contest, in addition to 

daily door prizes and cash drawings. 

“We are thankful that we have the opportunity to 

work with Winterfest of Wheels and host an event 

that ultimately gives back to our community in 

such an important way,” said Scott Kavanaugh, 

Global Spectrum’s General Manager. 

At Winterfest of Wheels at Sioux Falls Convention 

Center are (from left) Kelsey Heer, 

a cancer survivor; Jim Christensen of WOW 

Productions; Karen Leisinger, WOW; Dave 

Leisinger, WOW; and Kim Haiar, Cure Kids 

Cancer. Show raised $10,000 for Cure Kids 

Cancer. 

Global Spectrum Aids Miami 

Beach Education Fund 

Global Spectrum hosted over 13,000 attendees 

with the American Institute of Architects at the 

Miami Beach Convention Center in June and 

collaborated to donate hundreds of new bags 

and flip flops to local area teachers through The 

Education Fund. 

Developing a partnership in early 2009, Global 

Spectrum communicates this 

opportunity to each individual show 

organizer to ensure that any and all 

unused items are put to good use. 

The Center for Educational Materials is a program of 

The Education Fund, a nonprofit organization that 

works side by side with the private sector to direct 

resources where they are needed most in Miami- 

Dade County Public Schools, the fourth-largest and 

one of the poorest school districts in the country. 

Overland Park Convention Center (OPCC) presents 

scholarships to Johnson County Community College (JCCC) 

culinary students. Taking part are (from left) Brett C. 

Mitchell, General Manager, OPCC; students Jennifer Klem, 

Mayla Kritski, and Ona Ashely; Tracy Roberts, Director of 

Sales and Marketing at OPCC; and Troy McKenna, Director 

of Food and Beverage at OPCC. 

8 THE GLOBE 

Free Senior Events 

At Miami Beach 

Convention Center 

Global Spectrum has partnered 

with the City of Miami Beach Parks 

and Recreation team to host complimentary 

quarterly events for the 

senior community. 

These complimentary 

events give Miami 

Beach’s senior residents 

the opportunity to 

mingle and meet new 

friends, as well as enjoy an evening 

of food, fun, and dancing. 

At Global Spectrum-sponsored Senior Dance at the Miami 

Beach Convention Center are (from left) Jeff Rugg, Global 

Spectrum’s Marketing Manager at Miami Beach Convention 

Center; City Manager Jorge Gonzalez; Commissioner 

Michael Gongora; Commissioner Jonah Wolfson; Mayor 

Matti Herrera Bower, and Commissioner Deede Weithorn. 

Sandler Center Thanks Hundreds Of Volunteers 

The Sandler Center for the Performing Arts, Virginia Beach, VA, 

knows that one of its greatest assets is the commitment and 

support it receives from its community volunteers. 

The sheer number of hours these 

individuals have given to the 

facility is immeasurable. Global 

Spectrum hosted an authentic 

Mexican fiesta in honor of more 

than 300 volunteers to thank 

them for their dedication on 

June 24. 

Volunteers enjoyed authentic 

Mexican cuisine, a private 

showing of professional salsa 

dancers, a free dance lesson, a 

canvas Sandler Center tote bag, 

games, prizes, and more. 

Hundreds of Sandler Center community volunteers enjoy 

“thank you” party.

IN THE COMMUNITY 

Palm Beach Assists 

In Rebuilding Home 

Employees at the Palm Beach County Convention 

Center, West Palm Beach, FL, volunteered with 

“Rebuilding Together” to help a local resident 

rebuild her home from June 21-24. 

The home belongs to Annie 

Gibson, 69, who is the 

caretaker of her 87-year-old 

mother. Employees painted 

the kitchen and house exterior, installed 

doors, and changed all window screens. 

It was a rewarding experience that will be 

installed in the venue’s yearly community 

initiative. 

OPCC Selects “Charity 

Recipient Of The Year” 

The American Heart Association (AHA) was 

named Overland Park Convention Center’s 

(OPCC) 2010 Charity Recipient of the Year. 

In 2010, the organization held three major 

fundraising events at the OPCC, including 

their Heart Ball, Go Red for Women Luncheon, 

and Festival of Wine & Food. Money raised 

by AHA at these events went toward their 

mission of building healthier lives, free of 

cardiovascular diseases and stroke. 

Presenting award and donation are (from left) OPCC’s 

Kelly O’Hagan, Marketing Manager; Brett C. Mitchell, 

General Manager; Tracy Roberts, Director of Sales 

and Marketing; Nicole Stuke of the American Heart 

Association; Brooke Taylor, Event Manager; Jennifer 

Everett of the American Heart Association; Amy 

Worden, Sales Manager; and Troy McKenna, Director 

of Food and Beverage. 

IEC Volunteers 

At Dam To Dam 

Over 20 people representing the Iowa Events 

Center volunteered their time during the largest 

20-kilometer race in the nation, Dam to 

Dam, in Des Moines, IA, on June 5. As a host 

of the water station at mile marker four, the 

IEC volunteers cheered on the runners and 

offered support to those participating 

in the race. 

Dam to Dam is Iowa’s Distance Classic 

and ranks as one of the best long 

distance races in the United States. 

Global Spectrum staff at Iowa Events Center, Des Moines, IA, distribute 

water during rain-soaked Dam to Dam 20k run through 

Polk County in June. 

Blood Drive 

At Fargodome 

The Fargodome, Fargo, ND, hosted its 

second annual blood drive (June 24). Along 

with providing space for the blood drive, 

the Fargodome donated tickets to upcoming 

events, had food and beverages donated 

from Famous Dave’s and Pepsi, and arranged 

local radio stations to provide coverage of 

the event. 

Iowa Events Center 

Team Takes First 

In Extreme Race 

A team representing the Iowa Events Center 

took first prize in the Des Moines (IA) Extreme 

Race in August. 

Hosted by the Des Moines Downtown 

Chamber, the race, a spin-off of the 

CBS-TV hit Amazing Race, challenges 

participants to work together as a 

team to solve clues and complete 

various tasks throughout downtown. 

Carrie Jackson, Tim Savona, and 

Alissa Cunningham of Global Spectrum, 

and Bob Newell of Ovations Food 

Services defeated their competition 

and were crowned champions, taking 

home the top prize. This year’s race 

kicked off at Wells Fargo Arena, and 

various Iowa Events Center staff 

members volunteered to help make 

the race a success. 

Fargodome Aids 

Fargo Pupils 

For the third year in a row, the 

Fargodome, Fargo, ND, served as 

the host site for the 12th Annual 

United Way of Cass-Clay School 

Supply Drive. 

The School Supply Drive provides new school 

supplies to students from Cass (ND) and Clay 

(MN) counties in need. More than 83 percent 

of students that receive backpacks are on 

free or reduced lunch. Meeting rooms were 

used for two weeks to pack backpacks and for 

backpack distribution on August 14. 

There were 4,400 backpacks provided to 

boys and girls from the Fargo-Moorhead 

community. This year’s donations were up 

13 percent over 2009, when more than 4,100 

backpacks were distributed. 

Knowing that cardiovascular diseases and 

stroke are the #1 cause of death in the United 

States, employees at the OPCC supported 

AHA’s mission, wearing red to work on ‘Wear 

Red Day’, and making financial contributions. 

“The AHA was named OPCC’s Charity 

Recipient of the Year because cardiovascular 

diseases and stroke affect so many people in 

our community,” said Global Spectrum’s Brett 

C. Mitchell, General Manager at the OPCC. “We 

hope our efforts this year have helped raise 

awareness and funding for their remarkable 

organization.” 

One of 21 first-time donors gives blood at United 

Blood Services Blood Drive at Fargodome in Fargo, ND. 

Backpacks are prepared for distribution to boys and 

girls at Fargodome in Fargo, ND. 

THE GLOBE 9

CANADIAN FACILITY NEWS 

Meatloaf Eating Winner Meets 

Meat Loaf At General Motors Centre 

The General Motors Centre in Oshawa hosted a Meatloaf for Meat 

Loaf eating contest for die-hard fans of the performer in June. 

Over 200 fans entered the contest; eight contestants were randomly 

selected to participate. 

The General Motors Centre’s food and 

beverage team created 10 mini-meatloaf 

“pucks” for each contestant. The contestant 

who finished the most meat pucks in five minutes won a pair of tickets 

in a Luxury Suite for the Meat Loaf concert on July 6, along with Meat 

Loaf’s newest CD. 

The grand prize winner, Maxwell Hayward, also won two meet-andgreet 

passes to meet Meat, his rock idol in person. 

Eating meatloaf to meet Meat Loaf in Oshawa. 

John Labatt Centre Unveils New Scoreboard 

New scoreboard at John Labatt Centre. 

Deb Meyer Joins EnCana Centre 

Deb Meyer has joined the EnCana Events Centre 

in Dawson Creek, BC, as Marketing Manager. 

Meyer has a diverse background in marketing 

and facility management at various 

public assembly facilities in Canada. She 

formerly worked at the CN Centre in Prince 

George, the Prince George Civic Centre, 

Molson Sport and Entertainment, and the 

Deb Meyer 

Molson Indy in Toronto. 

“Deb brings an incredible amount of 

experience and tenacity with her to 

Dawson Creek. I am confident that 

she will help make the EnCana Events Centre the premier 

entertainment facility in the Peace Region,” said Ryan MacIvor, 

Global Spectrum’s General Manager. 

Meyer has a degree in Sports Administration from Laurentian 

University and is completing a Public Administration Certificate 

from the University of Northern British Columbia. 

10 THE GLOBE 

The John Labatt Centre in London, ON, unveiled 

its spectacular, state-of-the-art, new scoreboard 

that will bring sports and entertainment fans 

brighter colors, sharper images, more stimulating 

special effects, and enhanced game stats and 

sponsor messages. 

OES Scoreboards, a company with headquarters 

in London, manufactured the center-hung 

scoreboard. The board has digital information 

areas that include time, penalty minutes, and 

scoring components. 

“I know our London Knights fans are going to 

love the new scoreboard,” said Brian Ohl, Global 

Spectrum Regional Vice President and General 

Manager of the John Labatt Centre. “This is major 

league in every way.” 

Mayor George Peary of Abbotsford, BC, renames 

street “University Way” in honor of Sesame Street Live 

engagement at Abbotsford Entertainment and Sports 

Center. Joining Peary are from Global Spectrum’s 

Michaella Petrick, Big Bird, and children at hospital. 

EnCana Events Centre staff participated in Dawson Creek Fall Fair Community Parade 

(August 13). With almost half of community population lining Dawson Creek streets 

anticipating entertainment and treats, event increased community awareness and 

Event Centre’s commitment to entire community.

2013 World Figure Skating 

Championships At John Labatt Centre 

Global Spectrum’s John Labatt Centre in London, Ontario, will host the 2013 World 

Figure Skating Championships March 10-17, 2013. More than 200 skaters from 

over 50 countries will compete for four World titles: Ladies, Men, Pair, and Ice Dance. 

London previously hosted the International Skating Union (ISU) World Synchronized 

Skating Championships in 2007. 

“The John Labatt Centre is the perfect venue for 

the World Championships,” said Brian Ohl, Global 

Spectrum Regional Vice President and General 

Manager of the John Labatt Centre. “Our staff prides itself on the high level of customer 

service we provide to our guests, the performers and the producers of the events that 

visit our facility. This event certainly puts the John Labatt Centre on the international 

map and helps us attract similar events to London.” 

The ISU World Figure Skating Championships in 2013 will 

mark the 10th time since 1896 a Canadian city has been 

selected as the host city. Calgary was the last Canadian city 

to host the event in 2006. 

FACILITY NEWS 

Chaifetz Arena Named 

Busiest Mid-Sized Venue 

In the June 2010 issue of Venues Today, Chaifetz 

Arena at Saint Louis University, St. Louis, MO, was 

ranked as the busiest venue in the world in the 

10,001 – 15,000 capacity range, based on concert 

and event grosses for the month April 16 – May 15. 

Chaifetz Arena hosted 14 ticketed events during 

that span, selling 41,984 tickets for a total gross 

of $1.96 million. The busy slate of events included 

eight performances of Cirque du Soleil: Alegria, 

three plays of Tyler Perry’s Madea’s 

Big Happy Family, a Harlem Globetrotters 

game, a concert by Ben 

Folds, and a speaking engagement 

with Father John Corapi. 

“This is exactly what Saint Louis University had envisioned 

when discussing the possibility of building 

an on-campus venue,” said Janice Crawford, Assistant 

Vice President of Business Services at Saint Louis 

University. “We’ve been extremely pleased how 

Global Spectrum has turned our vision into a reality, 

and we’re delighted so many people from around the 

region have been able to visit our beautiful campus.” 

London Mayor Anne Marie DeCicco-Best dons Philadelphia Flyers jersey during National Hockey 

League preseason contest at John Labatt Centre in London, ON, with (from left) Brian Ohl, Regional 

Vice President, Peter Luukko, Comcast-Spectacor President and Global Spectrum Chairman, and Ed 

Snider, Comcast-Spectacor Chairman. 

Best Year Ever At Santa Ana Star Center 

The Santa Ana Star Center hosted eight shows of Cirque 

Du Soleil’s Alegria to close out Global Spectrum’s first 

full year of management at the Rio Rancho, NM, venue. 

The 2009-10 events season marked the most successful 

year in terms of revenue and attendance in the fouryear 

history of the building. 

“We here in Rio Rancho are pleased with 

the efforts of Global Spectrum in their 

first year of managing the Santa Ana Star 

Center,” said Matt Geisel, Rio Rancho 

Convention & Visitors Bureau Manager 

and Contract Administrator for the building. “The increases 

in attendance and revenue numbers show that 

when you bring in great events and market them well, 

this community will come out to support them.” 

Cirque Du Soleil’s presented 

Alegria at the Santa Ana Star 

Center (June 9-13) capping off 

banner year for Rio Rancho, 

NM, arena. 

Larimer County Fair 

All-Time Record 

More patrons came to the 2010 Larimer County 

Fair than ever before in its 131-year history, as 

over 85,000 Northern Colorado residents attended 

the five-day event in Loveland, CO. 

Global Spectrum’s staff at the Budweiser Events Center 

has been coordinating Operations, Marketing and 

Sponsorship Sales functions for the Larimer County 

Fair for the past four years. 

The record-breaking event, which had three nights 

of rodeos, a Brew Fest, and multiple live attractions, 

was held August 6-10 at The Ranch, a large campus 

that also is the site for Budweiser Events Center. 

Ferris Wheel at 2010 Larimer County Fair lights up Saturday 

night Colorado sky while thousands of happy visitors walk 

campus of The Ranch complex, site of Global Spectrummanaged 

Budweiser Events Center. Attendance of over 

85,000 set new record in Fair’s 131-year history. 

THE GLOBE 11

FACILITY NEWS 

Annual Meeting For Global Spectrum 

Marketing Experts 

The Global Spectrum Marketing Conference 

this year brought over 85 marketers from 

Global Spectrum-managed facilities in the 

United States, Canada, and the United Arab 

Emirates to Des Moines, IA, in June. 

From engaging roundtables designed to 

motivate the group to generate additional 

revenue for their facilities to motivational 

speakers, the participants were able to hone 

their marketing skills and take new ideas back 

to their buildings. 

Throughout the week, conference-goers were 

able to see all that Des Moines has to offer, 

from participating in an Amazing Race-style 

team exercise downtown, to experiencing 

some of the popular nightlife spots. Teams 

in the Amazing Race were challenged to pitch 

a news story to a local television station. 

Other tasks, included proposing new group 

sales strategies to Wells Fargo Arena tenants, 

creating ideas to generate revenue for local 

companies, and pitching a new identity for the 

city of Des Moines. 

The group stayed true to the farm roots of 

the state by practicing their best hog calling, 

complete with coaching from a recent Iowa 

State Fair winner, and participating in pedal 

tractor races at a rural barn one evening. 

Each Global Spectrum marketer left the 

conference motivated for the coming 

year with new ideas and tools for their 

creative toolbox. 

The Iowa Events Center thanks Bob Schwartz, 

Global Spectrum Vice President of Marketing; 

Peter Luukko, Comcast-Spectacor President 

and Global Spectrum Chairman; and John Page, 

Global Spectrum COO, for the opportunity to 

host these highly provocative meetings. 

Marketers do their best to pitch Templeton 

Rye Founder and President Scott Bush on 

sponsoring an upcoming event. 

Winners of first annual Schwartzy Awards, given at 2010 

Global Spectrum Marketing Conference: Front Row (from 

left) Stan Macko (UCF Arena), Carlie Hajduch (Iowa Events 

Center), Mike Killion (Santa Ana Star Center), Marissa 

Tomalonis (MassMutual Center), Kris Packer (Fargodome), 

Bob Schwartz (Global Spectrum Vice President of Marketing). 

Second Row (from left) Alicia Cintron (Constant Center), 

Megan McClure (Budweiser Events Center), Joe Capitanelli 

(St. Charles Convention Center), Deborah Kime (John 

Labatt Centre). 

Greg Bennett opens 2010 Global Spectrum 

Marketing Conference with presentation 

on “Consultative Closing” and Successful 

Sales Mindset. 

Lily from Green Yoga House helps Global 

Spectrum marketers discover new ways 

to relieve stress. 

12 THE GLOBE 

Global Spectrum Marketing professionals 

during old fashioned Iowa hog roast.

UCF Arena Hosts Busy Holiday Weekend 

A busy Labor Day weekend, which included two sold-out shows, took place at the UCF 

Arena on the campus of the University of Central Florida in Orlando. 

On Friday (September 3), the UCF Arena was the first arena to ever host DayGlow 3D, 

“The World Largest Paint Party.” The event sold 5,000 tickets, making it the most highly 

attended event in the history of DayGlow and a sell out for the UCF Arena. Event goers 

danced through the night while being covered in neon, water-based paint that glowed 

under the black lights placed throughout the arena. 

On Saturday, the arena operations staff quickly changed over the 

arena for the first ever Game Day Chill Zone. The Chill Zone is an 

event created by Global Spectrum staff that allows the UCF Arena 

to become a part of the game day atmosphere for UCF home 

football games. Global Spectrum staff partnered with local retail 

stores and media partners to create and promote the Chill Zone, which features over 10 

flat screen TV’s and a two-story movie screen broadcasting games throughout college 

football; video game setups with all the latest 

games and technology; and concessions 

offering the most popular tailgate food and 

beverages. The free Chill Zone brought in a 

strong crowd for the first event and will be 

open for all home UCF Football Games. 

Another quick changeover after Chill Zone 

allowed for the UCF Arena staff to open 

doors on Sunday for a sold-out Paramore 

show. With guests Kadawatha, New Found 

Glory, and Tegan and Sara, Paramore took 

the stage in front of a crowd of over 7,800 

and brought an exciting end to a very busy 

weekend at the arena. 

Greater Richmond 

Convention Center 

Bests Annual Budget 

In a difficult economy, the 

Greater Richmond Convention 

Center in Richmond, VA, 

reported stellar financial results 

for their fiscal year ending 

June 30. Through revenue 

enhancement and expense 

reduction, their efforts showed 

an improvement over budget of $884,684. 

The Global Spectrum-managed facility 

hosted 512 events, attracting 296,718 

attendees through its doors during the year. 

“Like a lot of people in these tough times, 

we have been asked to do more with less, 

and with a lot of perseverance, we did 

just that – and in a big way,” said Michael 

Meyers, General Manager for the Greater 

Richmond Convention Center. 

This is the eighth consecutive year that the 

Greater Richmond Convention Center has 

exceeded budget. 

Ticket Sales Records 

At Augusta Complex 

Lady Antebellum, a band 

with two of its three 

members originating 

from Augusta, GA, set 

a record (June 18) of 

seven minutes for a ticket 

sellout for its November 15 

performance at the Augusta 

Entertainment Complex. 

Lady Antebellum broke the existing 

record of 24 minutes set exactly 

six months earlier by Carrie 

Underwood. 

FACILITY NEWS 

A record-crowd of over 5,000 attend DayGlow 3D at UCF 

Arena, Orlando, FL, first ever DayGlow event hosted in 

arena setting. 

Pro Hockey Returns 

To Augusta Arena 

After a two-year hiatus, professional 

hockey returns this season to the James 

Brown Arena in Augusta, GA, when the 

Augusta RiverHawks of the Southern 

Professional Hockey League (SPHL) take 

to the ice. 

The team has taken on the task of bonding 

with the community and local media, while 

establishing a great rapport with its core fans. 

There is much excitement in the community about 

hockey returning to Augusta. The team already 

has several theme and sponsored nights planned 

and hopes to continue to add even more. 

Sir Paul McCartney (second from left) gets royal treatment backstage at newly renamed Wells Fargo Center (formerly 

Wachovia Center) in Philadelphia, PA, on second of two consecutive back-to-back sell-outs (August 14-15) from 

(from left) Live Nation’s Jim Sutcliffe and Geoff Gordon and Global Spectrum’s Joe Sheridan and Dustin Godsey. 

THE GLOBE 13

PEOPLE & PLACES 

Herpich Promoted At USC 

Aiken Convocation Center 

Matthew Herpich was promoted to General 

Manager of the Global Spectrum-managed 

University of South Carolina Aiken (USCA) 

Convocation Center. He formerly was Operations 

Manager of the 

3,500-seat, on-campus 

mutli-purpose sports and 

entertainment arena since 

January 2008. 

After receiving his Bachelor 

of Science degree from the 

University of South Carolina 

Matthew Herpich in Columbia, SC, in December 

of 2007, Herpich joined 

Global Spectrum at the Convocation Center 

in Aiken as Box Office Coordinator. 

Within a year he was promoted to 

Box Office Manager. 

“Matt is a terrific example of ‘growing 

up in the company,’” said John 

Page, Global Spectrum Chief Operating Officer. 

“He understands all aspects of operating 

the Convocation Center, as he has been here 

since we opened the building and has been a 

part of our successes at Aiken. We look forward 

to more great things from the Convocation 

Center with Matt at the helm.” 

Ott Named Marketing 

Director At Wolstein Center 

Kayla Ott has been named 

Director of Marketing for 

the Wolstein Center on the 

campus of Cleveland State 

University in Cleveland, OH. 

Ott formerly was Director 

of Marketing at the Global 

Spectrum-managed Augusta 

Entertainment Complex in Kayla Ott 

Augusta, GA. 

She joined Global Spectrum in June 2007 as 

Marketing Manager at the Global Spectrummanaged 

USC Aiken Convocation Center in 

Aiken, SC. Prior to joining the company, she 

was a Sales Assistant at WFXG-TV in Augusta. 

She graduated from USC Aiken with a BA in 

Communication in 2006. 

“We are very pleased to have Kayla in her new 

role here at the Wolstein Center. Her background 

in marketing will be a huge asset for 

us as we leverage our growth in the Cleveland 

market. We will rely heavily upon her media 

relations strengths in our marketing efforts 

for CSU Basketball, too,” said John Page, 

Global Spectrum Chief Operating Officer. 

Cecchini To Head Group 

Sales In Augusta, Aiken 

Global Spectrum has promoted 

Mike Cecchini to 

Group Sales Manager at 

the Augusta Entertainment 

Complex, home of the 

James Brown Arena and the 

Bell Auditorium, in Augusta, 

GA. He formerly had been 

Mike Cecchini 

Group Sales Manager at the 

Global Spectrum-managed 

MassMutual Center in Springfield, MA. 

Cecchini will oversee the Group Sales 

Department in Augusta, while also 

handling the Group Sales for the 

nearby USC Aiken Convocation Center 

in Aiken, SC. In addition, 

Cecchini will be responsible for generating 

group sales for the building’s 

newest tenant, the Augusta River- 

Hawks Hockey Club. 

Cecchini began his career with Global Spectrum 

in August 2008 as a Group Sales and 

Marketing Intern at the Ted Constant Convention 

Center in Norfolk, VA. He was hired 

on full-time in December 2008 as the Group 

Sales Manager at the MassMutual Center. 

He is a graduate of West Virginia University, 

holding a Bachelor’s degree in Sport Management, 

with minors in both communication 

and business. 

Smith Heads Operations 

At Colonial Life Arena 

Jason Smith was promoted 

to Director of Operations at 

the Colonial Life Arena on 

the campus of the University 

of South Carolina in Columbia, 

SC. He had been the Operations 

Supervisor for the 


Jason Smith 

Iowa Events Center in Des 

Moines, IA. 

Smith, a four-year Global Spectrum employee, 

is expanding his operational efforts for 

Colonial Life Arena to include overseeing the 

day-to-day maintenance and operations of 

the venue, event changeover, capital projects, 

and green initiatives at the home of 

Gamecock basketball, concerts, and events. 

He joined Global Spectrum in July 2006 as 

an Operations Building Attendant at the Iowa 

Events Center. A native of Ohio, Smith is a 

graduate of Bowling Green State University. 

Katie Wells Promoted 

At Augusta Complex 

Katie Wells has been promoted 

to Director of Marketing 

for the Augusta 

Entertainment Complex, 

Augusta, GA, home of the 

James Brown Arena and the 

Bell Auditorium. 

She formerly was Group 

Katie Wells 

Sales Manager at the Augusta 

Entertainment Complex. 

Wells was the first to implement a 

Group Sales program for the AEC. 

Prior to joining Global Spectrum last 

year in Augusta, Wells spent over two 

years with Feld Entertainment as an 

Event Marketing and Sales Manager, 

where she developed and implemented marketing 

campaigns for Ringling Bros. and Barnum 

& Bailey Circus, Disney on Ice, and Disney 

Live shows. She received her Bachelor of 

Business Administration degree in Marketing 

from Georgia College and State University in 

Milledgeville, GA. 

Ron Rideout Becomes 

Asst. General Manager 

At UCF Arena 

Ron Rideout has been promoted 

to Assistant General 

Manager at the UCF Arena 

on the campus of the University 

of Central Florida in Orlando, 

FL. Rideout formerly 

was Operations Manager at Ron Rideout 

the Colonial Life Arena 

on the campus of the 

University of South Carolina 

in Columbia, SC. 

“Ron brings a great deal 

of operations and management experience 

to the UCF Arena,” said Lexie Boone, General 

Manager, UCF Arena. “We will look to Ron for 

his vast experience and knowledge in arena 

management to help us to continue to be 

successful and responsive to the needs of 

our guests.” 

Rideout joined Global Spectrum as Operations 

Supervisor at the Iowa Events Center 

in Des Moines, IA. He received a Bachelor’s 

degree in Education in 2005 from Bowling 

Green University. 

14 THE GLOBE

Brian Roeder Promoted 

To Director of Operations 

At BankUnited Center 

Brian Roeder has been promoted to Director 

of Operations at the BankUnited Center 

on the University of Miami Campus in Coral 

Gables, FL. Roeder formerly was the facility’s 

Event Manager since July 2009. 

“Brian has shown incredible dedication to his 

position here at the BankUnited Center as he 

continually proves his ability to take on large 

tasks and manage his team to success,” said 

Patrick L. McGrew, General 

Manager at the BankUnited 

Center. “He is an invaluable 

member of our management 

team, and his promotion 

is greatly deserved.” 

A graduate of the University 

of Kansas in 1996, Roeder’s 

previous responsibilities Brian Roeder 

have included Director of 

Event Management at the Oracle 

Arena/Network Associates Coliseum 

in Oakland, CA; Event Coordinator 

for the Broward County 

Convention Center Fort Lauderdale, FL; Event 

Manager at the Kansas City Convention and 

Entertainment Facilities, Kansas City, MO; 

Account Executive for Jackson and Company 

Public Relations in Boston, MA; and Event 

Manager for Exclusive Sports Marketing in 

Boca Raton, FL. 

Bethany Cordes Named 

Sales, Marketing Director 

At St. Charles Center 

Bethany Cordes has been 

promoted to Director of 

Sales and Marketing at the 

St. Charles Convention Center 

in St. Charles, MO. 

Bethany’s previous experience 

within the industry, 

and especially at the St. 

Bethany Cordes Charles Convention Center, 

makes her a great 

fit for the position,” said 

Shura Garnett, Regional 

Vice President and General 

Manager for Global Spectrum at the facility. 

“Bethany’s ability to create and maintain key 

relationships with new and existing clients 

while managing others will make her a valuable 

asset to the executive team.” 

Cordes, originally from Quincy, IL, had 

worked with the Hyatt Hotels Corporation as 

a sales manager for five years prior to joining 

Global Spectrum in 2004. She joined the St. 

Charles Convention Center as a Sales Manager, 

and since then, has worked all the sales 

markets throughout her tenure at the facility. 

A graduate of the University of Missouri Columbia, 

Cordes has a degree in Hotel and 

Restaurant Management, and is also an active 

member of the National Association of 

Consumer Shows (NACS). 

BankUnited Center Names 

Retchless Event Manager 

Kevin Retchless has been promoted to Event 

Manager at the BankUnited Center on the 

University of Miami Campus 

in Coral Gables, FL. Retchless 

formerly had been the 

BUC’s Box Office Manager. 

He joined the BankUnited 

Center in 2008. He graduated 

from Saint 

Thomas University 

in May 2007 Kevin Retchless 

with a BA degree 

in Sports Administration. Prior to 

joining Global Spectrum, Retchless was Event 

Programmer with Ticketmaster in Miami, FL, 

and Box Office Intern at Walt Disney’s Wide 

World of Sports in Orlando, FL. 

Erin Bilton Named 

Marketing Director 

At Sears Centre Arena 


Erin Bilton was named Director 

of Marketing at the 

11,000-seat Sears Centre 

Arena in Hoffman Estates 

near Chicago. She moved to 

the Sears Centre Arena from 

the Wells Fargo Center in 

Philadelphia where she was 

Erin Bilton Marketing Manager since 

June of 2008. 

Under Bilton’s direction, Global Spectrum will 

be rebranding the arena as a prime destination 

in the Chicago Region for social events, as well 

as top-notch entertainment. 

“Erin joins us from one of the busiest arenas in 

the nation, the Wells Fargo Center, which annually 

finishes in the Top Five ranked arenas in 

the world,” said Ben Gibbs, General Manager of 

the Sears Center Arena. “She brings with her to 

the Sears Center Arena a wealth of experience 

and knowledge in marketing events, as well as 

marketing the arena as a destination for meetings, 

parties, and entertainment.” 

Bilton joined Global Spectrum’s parent company, 

Comcast-Spectacor, in January 2006 as 

an inside sales representative with the Philadelphia 

76ers of the National Basketball Association. 

She was promoted to Account Executive 

in the Wells Fargo Center’s Event Services 

Department (May 2006) to sell group tickets 

for the arena’s family shows and concerts. 

After completing her degree in Marketing at 

West Virginia University in 2005, Bilton, an 

Edgewater Park, NJ, native, studied abroad at 

Bond University in Australia’s Gold Coast. 

Oliveira Named 

Asst. Gen. Mgr. 

At Sun National 

Claudio Oliveira has been 

named Assistant General 

Manager at the Sun National 

Bank Center in Trenton, NJ. Claudio Oliveira 

“We are extremely 

pleased to have 

Claudio join the 

Global Spectrum management team here in 

Trenton,” said Jeff Schumacher, General Manager 

of the Sun National Bank Center. “He has 

years of experience in sports and facility management 

and has proven his dedication to our 

clients and partners.” 

Oliveira joined Global Spectrum’s parent company, 

Comcast-Spectacor, in February 2003 as 

a Marketing Coordinator with the Philadelphia 

Charge (the old Women’s Professional Soccer 

League), and then moved to several positions 

with Flyers Skate Zone in Pennsauken, NJ, and 

Voorhees, NJ. He most recently served as General 

Manager of The Virtua Health Flyers Skate 

Zone at Voorhees, the training facility of the 

Philadelphia Flyers. 

He graduated from Saint Peter’s College in 

Jersey City, NJ, in 2000, with a degree in Marketing 

Management. He spent internships 

with the New Jersey Devils of the NHL and the 

Red Bull NY of the MSL, and as a Marketing 

Trainee with the NY Rangers of the NHL. 

This issue of the Globe, as 

well as the latest news updates 

and happenings, are available at 

Global-Spectrum.com. 

THE GLOBE 15


Jim Grafstrom To General 

Manager At IUP’s KCAC 

James Grafstrom, Jr., has 

been named General 

Manager of the soon-toopen 

Ed Fry Arena in the 

Kovalchick Convention 

and Athletic Complex on 

the campus of Indiana 

University of Pennsylvania. 

Jim Grafstrom 

Grafstrom, an eight-year 

Global Spectrum employee, 

relocates to Indiana from the 

Liacouras Center at Temple 

University where he most 

recently was Assistant General Manager. 

“Jim’s extensive experience at the Liacouras 

Center at Temple University will be a 

tremendous asset to the Ed Fry Arena and 

to Indiana University,” said John Page, Global 

Spectrum Chief Operating Officer. “The 

synergies and relationships he created in 

Philadelphia will certainly help him do similar 

successful things in Indiana. We look forward 

to great opportunities at the Ed Fry Arena for 

the students, the alumni, the staff and the 

surrounding region.” 

Grafstrom spent six years on Temple’s campus 

also serving the company as Operations 

Manager and Director of Operations while at 

the Liacouras Center. He began his career at 

Global Spectrum’s flagship arena, the Wells 

Fargo Center, in Philadelphia, PA, when 

he joined the operations department after 

graduating Temple University in 2002. 

The University of Phoenix Stadium experienced 

the wrath of Arizona’s monsoon season 

(July 29) when a reported microburst storm 

touched down in Glendale’s Entertainment 

District. But the show must go on – and it did! 

It is estimated that the storm’s winds 

reached over 75 miles per hour, with 

driving rain and hail, damaging multiple 

structures and toppling light poles and 

trees in the area. Although the stadium 

sustained some significant damage, 

including a 1,500-sq. ft. hole in the retractable 

portion of the roof, the Global Spectrum staff, 

in conjunction with Hunt Construction, was 

able to recover the facility in just six days for 

an event starting on August 4. 

Through the combined efforts of stadium 

personnel, and third party contractors, the 

Maricopa County Home Show was able to take 

place as scheduled and attract over 25,000 

patrons to the facility. 

16 THE GLOBE 

Clarke To General Manager 

For Penticton Venues 

Dean Clarke, who has more 

than 15 years of experience 

at various Canadian 

public assembly facilities, 

has joined Global Spectrum 

as General Manager of four 


venues in Penticton, BC. 

Dean Clarke 

Clarke, who formerly was 

General Manager of Prospera 

Place in Kelowna, BC, will oversee 

the four city-owned Penticton venues: the 

60,000-sq. ft. Penticton Trade and Convention 

Centre; the South Okanagan Events Centre, 

a 5,000-seat multi-purpose arena and 

home to the Penticton Vees; Memorial Arena; 

and the Okanagan Hockey School Training 

Centre, home to the Okanagan Hockey 

School and Penticton Lakers. 

He joins Global Spectrum after more than a 

decade with RG Properties. After attending 

Carleton University, Clarke began his career 

as Operations Supervisor at the Corel Centre 

in Ottawa in 1995 before moving to Maple 

Leaf Gardens and the Air Canada Centre in 

Toronto as Manager of Facility Services. He 

then moved to the Okanagan region in 1999 

to assume the role of Director of Operations 

of Kelowna’s Prospera Place, as well as the 

7,000-seat Save on Foods Memorial Centre 

located in Victoria, BC. He attended the International 

Association of Assembly Managers’ 

(IAAM) Public Assembly Facility Management 

School at Oglebay. 

Stadium’s Schedule Unaffected By Weather Damage 

“The Global Spectrum staff went above and 

beyond to host a great home show under 

difficult circumstances. Our company and 

vendors stood to lose a substantial amount 

of money, had the show cancelled, and the 

show’s ultimate success would not 

have been possible without the hard 

work and commitment demonstrated 

by the Global Spectrum staff,” said 

Rene Smith, President/Owner of the 

Maricopa County Home show. 

“I am extremely proud of how quickly we were 

able to address the repairs to the roof and 

to deliver to our clients and patrons the type 

of first class experience they expect here. 

Given the extent of the damage, and timeline 

we had to work with, it was a remarkable 

feat to host a major event six days after 

this extremely powerful weather event,” 

said Peter C. Sullivan, General Manager and 

Global Spectrum Regional Vice President at 

University of Phoenix Stadium. 

Jim Wynkoop Promoted 

To GM At Chaifetz Arena 

Jim Wynkoop, a 16-year veteran of the public 

assembly facility management industry, has 

been promoted by Global Spectrum to General 

Manager of the Chaifetz Arena on the campus 

of Saint Louis University in St. Louis, MO. 

Wynkoop, who joined Global Spectrum eight 

years ago, was most recently Director of 

Facilities for the company at the BankUnited 

Center on the campus of the 

University of Miami in Coral 

Gables, FL. 

“We believe Jim’s experience 

and professional relationships 

will take Chaifetz Arena 

to even greater heights,” 

said Janice Crawford, Assistant 

Vice President for Busi- 

Jim Wynkoop 

ness Services at Saint Louis 

University. 

Prior to the BankUnited Center, 

Wynkoop was General 

Manager of the then Global 

Spectrum-managed Whittemore Center Arena 

on the campus of the University of New 

Hampshire in Durham, NH (2004-07). He was 

also the Assistant General Manager of the 

Global Spectrum-managed Colonial Life Arena 

on the campus of the University of South 

Carolina in Columbia, SC (2002-04). 

Prior to joining Global Spectrum in 2002, 

Wynkoop was General Manager of the Polar 

Ice Entertainment, Inc, in Peoria, AZ, and Cedar 

Rapids, IA (1999-2002). He also spent six 

seasons as the Director of Operations and 

Event Services Manager for the Nassau Veterans 

Memorial Coliseum in Uniondale, NY 

(1993-99). 

He received a B.A. degree in communications 

from Philadelphia’s Temple University in Radio, 

Television, and Film. He has served as a 

USA Hockey referee since 1997. 

Workmen repair damage to retractable roof at University 

of Phoenix Stadium, Glendale, AZ. Damage 

was caused by microburst, a small, very intense 

downdraft that descends to the ground resulting in 

a strong wind divergence, on July 29, 2010.

PEOPLE AND PLACES 

Carl Driscoll has been promoted to Operations Coordinator at the Colonial Life Arena in 

Columbia, SC… At the BankUnited Center in Coral Gables, FL, on the campus of the University 

of Miami, Billy Fuchsman joins as Box Office Supervisor, and John James Dolphin comes 

aboard as Operations Supervisor… Emily Begley, has joined the Duke Energy Convention Center, 

Cincinnati, OH, as Marketing Manager… In news from Comcast-Spectacor’s Human Resources 

Department, Nicole Cammarota has been promoted to Director of Human Resources (focusing 

on Global Spectrum and Front Row Marketing Services), and Lauren McNally has been promoted 

BIRTHS – Jason Evans, Group Sales Coordinator 

at the Iowa Events Center in Des Moines, 

IA, and his fiancée, Deborah Powers, welcomed 

a baby boy, Jackson Edward Evans, on 

August 24… Mark DiMaurizio, Vice President 

of New Technology for Comcast-Spectacor, 

and his wife, Kim, had their second child, 

Audrey Jean DiMaurizio, born on September 

3… Keith Humphries, 3601 Creative Group/ 

Global Spectrum Graphic Designer, and his 

wife, Kathleen, had their first child, Gavin Rhys 

Humphries, born on July 29. 

Fontaine, Conlon, 

CMP Certified 

Both Jennylyn Fontaine, of 

the MassMutual Center, and 

Kelly Conlon, of the Greater 

Jennylyn Fontaine 

Richmond Convention 

Center, have earned the 

distinction of Certified Meeting Professional 

(CMP). Obtaining the CMP 

designation is one of the 

highest forms of recognition 

in the meeting profession. 

The CMP from the 

Convention Industry Council 

distinguishes holders as 

career professionals who 

have demonstrated a high Kelly Conlon 

level of experience, skill, and 

knowledge. The certification must be applied 

after three years of full-time employment in 

the meeting planning field. 

Carl Driscoll Billy Fuchsman John James Dolphin Todd Stoudenmire Kellie Weber Alex Fowler 

to Benefits Manager… At the Sun National Bank Center in Trenton, NJ, Todd Stoudenmire, 

formerly of the Colonial Life Arena, Columbia, SC, has been named Event Manager… At the 

Chaifetz Arena on the campus of Saint Louis University, St. Louis, MO, Kellie Weber joins as 

Assistant Box Office Manager, and Alex Fowler joins as Event Coordinator… Tim Savona was 

named Premium Seating Manager for Front Row Marketing Services at the Iowa Events Center in 

Des Moines, IA… Emily Dunaway was named Marketing Manager for the Augusta Entertainment 

Complex in Augusta, GA, and will continue as Marketing Manager at the USC Aiken Convocation 

Center on the campus of USC Aiken… Also in Augusta, Lauren Comegys joins as Group Sales 

Coordinator, and Harvey Tarver joins as Operations Manager… At the Ted Constant Convocation 

Emily Dunaway Lauren Comegys Harvey Tarver Jack Ligon Mikalayla Eyer Ryan Byrnes 

Center on the campus of Old Dominion University in Norfolk, VA, Julie Potter joins as Office 

Manager, Jack Ligon joins as Event Manager, Sara Webster joins as Marketing Coordinator, and 

Mikayla Eyer joins as A/V Production Coordinator... Ryan Byrnes has been promoted to Facilities 

Manager at the St. Charles Convention Center, St. Charles, MO… At the Roanoke Civic Center, 

Roanoke, VA, Amy Webb has been promoted to Box Office Manager, Frances Collins has been 

promoted to Housekeeping Manager, and joining the staff are Neil Wastie and Sterling Broyles 

in Operations, Garrett Nolan as Assistant Manager in the Box Office, and Adam Crigger and 

Kaylin Foor as Interns in the Marketing Department… At the Wells Fargo Center in Philadelphia, 

Jason Toner joins from WFCU Centre in Windsor, ON, as Marketing Manager; Daniel Webb 

joins from Colonial Life Arena, Columbia, SC, as Assistant Marketing Manager; Mary Paolantonio, 

Worden Completes 

Leadership Program 

Global Spectrum’s Amy 

Worden, Sales Manager 

at the Overland Park 

Convention Center, Overland 

Park, KS, has graduated 

from Leadership Overland 

Park, a prestigious sixmonth 

program designed Amy Worden 

to identify, train, and 

motivate community leaders. 

Amy Webb Frances Collins Kennedy Bollmeyer Rose Marie Gallegos Katie Mikos Kathryn Carlson 

formerly an Intern, joins as Assistant Marketing Manager; Nikki Varoutsos, joins as Marketing 

Manager for the Philadelphia Wings lacrosse team; and Charlotte Zappile has been promoted to 

Hospitality Director… Rob Fedewa joins USC Aiken Convocation Center, Aiken, SC, as Events 

and Operations Manager… At the Santa Ana Star Center in Rio Rancho, NM, Kennedy Bollmeyer 

joins as Group Sales Manager, and Rose Marie Gallegos joins as the Staff Accountant… At the 

Mullins Center, Pamela Kooshkalis joins as Event Manager, Leighann Forster joins as Event 

Coordinator/Administrative Assistant, and Megan Mercadante to Box Office Manager… At the 

Colonial Life Arena, Columbia, SC, Katie Mikos joins as Marketing Coordinator, Kathryn Carlson 

joins as Box Office Coordinator, and Macky Dailey joins as Group Sales Coordinator. c 

THE GLOBE 17

James Madison University Names 

Front Row To Manage Athletic 

Department’s Sponsorships, Media Rights 

In its continuing efforts to enhance the support 

for student-athletes, James Madison 

University (JMU) Athletics in Harrisonburg, 

VA, has made a move to increase its sponsorships 

program through a partnership 

with Front Row Marketing Services. 

Front Row will work to increase 

the exposure and reach of JMU 

through this new partnership. 

“We are excited to have Front Row 

Marketing Services, one of the 

country’s leading sponsorship 

firms, working to secure successful 

sponsorship and media rights opportunities 

for JMU,” said Geoff Polglase, Deputy Athletics 

Director. “Working with Front Row will 

add resources to the department that will 

enhance our student-athletes’ and coaches’ 

efforts on the field, in the classroom, and 

in the community. Along with those improvements 

internally, the partnership will 

increase the exposure and strengthen the 

branding of JMU Athletics within the region, 

state, and nation.” 

Front Row Marketing Services will 

assist JMU in recognizing potential 

sponsorship opportunities for its entire 

athletics department, including 

current and future facilities. Success 

has been a tradition at JMU, 

and at the conclusion of the 

2009 football season, JMU’s 

Bridgeforth Stadium began 

a two-year expansion project. 

The expansion calls for 

an addition of 10,000 seats 

improving sight lines for all 

seats, additional development to the 

® 

media and press center, and the addition 

of suites and club level seats. 

The campaign for Bridgeforth Stadium 

will be completed in the fall of 2011. 

“We are excited to be working with James 

Madison University to contribute to the 

growing success of JMU Athletics. With the 

completion of the Bridgeforth Stadium expansion, 

the exposure and sponsorship success 

will only add to the continued eminence 

Philadelphia Soul, Front Row Marketing 

Services Back In Same Huddle For 2011 

The Philadelphia Soul and Front Row Marketing Services (FRMS) 

announced that they are teaming up, once again, to bring back 

the Arena Football League Championship Title. With this 

partnership, Front Row Marketing Services, which handled the 

sponsorship sales for the Soul from 2004-08, will continue in 

that capacity as the Soul prepare to return in 2011. 

“We are happy to have Front Row Marketing Services back with 

the team,” said Craig Spencer, Soul co-majority owner. “FRMS 

was a valuable asset for the Soul in our previous five seasons, 

and we look forward to continued successes together.” 

Consistently placing in the top two in sales in the AFL, FRMS will pick up 

where they left off selling inventory such as dashboards, turf squares, 

banners, promotions, naming rights, and team entitlements. FRMS will 

provide corporate marketing and sales of the commercial rights assets 

for the ArenaBowl XXII Champions, including sponsorship and signage. 

18 THE GLOBE 

® 

Bridgeforth Stadium at James Madison University. 

of JMU Athletics,” said Bryan Furey, Regional 

Vice President for Front Row Marketing Services. 

“One of our specialties is mobilizing 

a local sales force and hitting the ground 

running, which we have already begun to do 

in Harrisonburg. We look forward to a long, 

successful partnership with JMU and its surrounding 

community.” 

“Front Row Marketing Services has an understanding and passion for 

our product that we wouldn’t find anywhere else,” said Ron Jaworski, 

Soul co-majority owner. “They bring tremendous value to 

the franchise, and we are exited to have them as part of the 

Soul family.” 

The 2011 regular season runs April through July leading into 

the playoffs and ArenaBowl in August. The Soul, which returns 

to play home games at the Wells Fargo Center (formerly the 

Wachovia Center), capped its previous five seasons with an 

ArenaBowl XXII Championship in 2008, defeating the San 

Jose SaberCats, 59-56. 

“We are thrilled to reunite with the Philadelphia Soul franchise and 

their passionate and devoted owners,” said Adrian Staiti, Senior Vice 

President of Business Operations. “The Philadelphia Soul will kick off 

their return with success both on and off the field.”

New Hires 

Keith Bradshaw is the new Director 

of Corporate Partnerships for 

James Madison University in Harrisonburg, 

VA. 

Scott Despins is the new Premium 

Seating Sales Manager at the WFCU 

Centre in Windsor, ON. 

Brian Esposito is the new Director 

of Corporate Partnerships for the 

Brian Esposito 

Colby Fackler 

Keith Bradshaw 

Arena Football League’s Philadelphia 

Soul. 

Colby Fackler is the new Senior 

Director of Corporate Sales at 

the Abbotsford Entertainment and 

Sports Centre in Abbotsford, BC. 

Tim Savona is the new Premium 

Seating Manager at the Iowa Events 

Center in Des Moines, IA. 

Scott Despins 

Front Row Heats Up Arizona With 

Its Annual Meetings in Scottsdale 

Tim Savona 

Front Row Marketing Services held its annual corporate meetings this past 

July at the W Hotel in Scottsdale, AZ. The meetings were not only an educational 

sales tool for all the employees, but also a chance to celebrate the 

tremendous growth of the company and an opportunity to meet the many 

new faces. 

“Through feedback of previous years’ meetings, we were really able to craft 

and build this trip to maximize our time and results,” said Adrian Staiti, Senior 

Vice President, Business Operations of Front Row Marketing Services. 

“Each month we all get on our team conference call, and there are always 

emails between the team, but this provides everyone the opportunity for 

some face time and an even more direct learning experience. Our sales 

people are our greatest asset, and this was a way to strengthen that asset 

through speakers, discussions, and breakout sessions. Additionally, these 

meetings are to serve as a ‘thank you’ for all of their hard work that results 

in Front Row’s continued growth and success.” 

Also on the agenda were “State of the Union” addresses from Comcast- 

Spectacor and Global Spectrum. The event wrapped up with an outing to 

the Global Spectrum-managed University of Phoenix Stadium in Glendale 

where Front Row team members punt, passed, and kicked with football 

games and activities on the home turf of the NFL’s Arizona Cardinals. 

FACILITY NEWS 

Pueblo Convention Center Handles 

68 Events In Two-Month Period 

The Pueblo Convention Center in Pueblo, CO, was working 

at an intense pace in May and June with events filling the 

downtown center in 54 of 61 days during the two months. 

Dean Dennis, Global Spectrum’s Vice President of Business 

Development and Client Relations and General Manager 

of the Pueblo Convention Center, said 11 multi-day 

statewide and regional conventions were part of the twomonth 

deluge at the Center, helping bring in some 1,600 

conventioneers to the Pueblo community and an additional 

$34,909 in lodging and sales tax. 

In addition to the multi-day events, the Pueblo Center 

hosted local meetings, banquets, and various special 

events, bringing the staggering number of events held at 

the Center during the two-month to 68. 

Hiking Iraq Vet 

Visits Pueblo Center 

Iraq War veteran Troy 

Yocum stopped at the 

Pueblo Convention 

Center’s Home of 

Heroes Memorial 

Plaza (July 30) on 

his 7,000-mile hike 

across America in an 

effort to raise money 

and awareness for the 

families of deployed 

soldiers. 

Troy Yocum (at podium) with Pueblo 

County Commissioner John Cordova at 

Pueblo Convention Center ceremony. 

Front Row Marketing Services on the University of Phoenix Stadium field. 

Employees of The Ranch, Global Spectrum, and Ovations Food 

Services team up in May to re-stock, clean, and price items 

at Habitat for Humanity ReStore in Loveland, CO. Volunteers 

combined for over 150 work hours to the ReStore project. 

Dick Sherwood - President 

rsherwood@frontrow-marketing.com 

(215) 218-7529 

HOW TO REACH KEY PERSONNEL 

Adrian Staiti - Senior VP Business Operations 

astaiti@frontrow-marketing.com 

(215) 389-9824 

frontrow-marketing.com 

Eric Smallwood - VP Project Management 

esmallwood@frontrow-marketing.com 

(810) 984-2608 

19

“HOW YOU DOIN’?” 

Augusta Employees Play Roles In Promotion 

With the Augusta Entertainment Complex set to announce its 2010-11 

Broadway in Augusta series, the marketing department decided that they 

were going to publicize the show line-up in a much different manner than in 

years past. 

Rather than sending out a standard press release, a press 

conference was held at the Bell Auditorium to announce the 

series, featuring Mannheim Steamroller, Blue Man Group, 

Grease, and The Color Purple, with a few “special” guests. 

Several members of the Augusta Entertainment Complex staff dressed in 

costumes as “special guests” to represent the upcoming shows. Josh Small, 

Director of Facilities, played the role of Blue Man. George Aiello, Director of 

Special Projects, represented Mannheim Steamroller. Emily Dunaway, Marketing 

Manager, and Mike Cecchini, Group Sales Manager, represented Grease. Arlene 

McKinnon, Staff Accountant, and Shatara Jones, Administrative Assistant, 

represented The Color Purple. Monty Jones, Jr., General Manager, spoke to the 

attending media, who 

seemed to enjoy the 

unique way the series 

was announced. 

Management staff at University of Rhode Island’s Ryan Center 

held successful team-building event on theme “Global Spectrum 

Amazing Race.” One task was to dress up as school mascot 

Rhody the Ram at Alumni Office. With Rhody are (from left) Eric 

Lantz, Facilities Manager and Tech Services; Tracy Piacente, 

Boss Arena Manager; Monica Schrader, Senior Accountant; 

Jeff Kuhn, Assistant Box Office Manager; James Morris, 

Operations Coordinator; and Daryl Jasper, Director of Business 

Development. 

Ms. Tammi Bryant-Olson 

Comcast Arena at Everett 

Everett, WA 

To promote upcoming Broadway in Augusta season, employees 

at Augusta Entertainment Complex dressed as representatives 

of shows. (From left) Arlene McKinnon, Staff Accountant; 

Shatara Jones, Administrative Assistant; George Aiello, Director 

of Special Projects; Emily Dunaway, Marketing Manager; Mike 

Cecchini, Group Sales Manager; and Josh Small, Director of 

Facilities. 

“Minute To Win It” Hits 

MassMutual Center 

The MassMutual Center kicked off the summer with 

an all-employee competition of Minute to Win It. Each 

department chose a representative to compete in various 

Minute to Win It games, like Extreme 

Hanky Panky, Dizzy 

Mummy and Rapid 

Fire. The last one to 

finish each round was eliminated from the 

game. In the end, it came down to Sales 

vs. Operations in a shoot out of Ping Tac 

Toe. Sales was victorious and walked away 

with the HYD Trophy. 

Dear Tammi: 

Global Spectrum’s continuous efforts to ‘go green’ at the Comcast 

Arena at Everett have played a considerable factor in why I continue 

to bring the Everett Fall Home Show back every year. Not only 

do your greening initiatives align with the products our vendors 

offer, but the energy savings help to keep my overall costs lower. 

I primarily work with small business owners in the home improvement 

and remodeling sector. “Green Products and Services” are something 

that they are all very aware of in their own business operations as the 

demand has been steadily increasing on the consumer side of the market. 

The efforts in this area that are put forth by the 

Comcast Arena, have become an important selling point 

for me to touch on when soliciting new Vendors. 

Bill Bradley 

Event Producer 

Everett Fall Home Show 

MassMutual Center Sales Department (from 

left) Melissa Voutour, Amy Vieceli, Monique 

Messier, and Cait Casali proudly pose with 

HYD Trophy after winning “Minute to Win It” 

Challenge. 

20 THE GLOBE 

Global Spectrum and Centerplate competing in Dizzy Mummy game.

Ms. Allison Dobin | Marketing Coordinator 

BankUnited Center | Coral Gables, FL 

Dear Allison, 

I just wanted to thank you again. The “Curious George Live!” show was 

amazing. Everyone on the staff at the Bank United Center was amazing. 

It was hot outside waiting for will call, but the manager came out and 

opened additional lines. He apologized for the wait, which was extremely 

nice and considerate. Very uncommon here in Miami, so it was refreshing. 

The group of children that I took LOVED the show and were so happy. 

Thank you again, and be assured that we’ll return to any event 

at the BankUnited Center at the University of Miami! 

Dana Pezoldt, Projects Administrator 

Miami-Dade County Department of Cultural Affairs 

Global Spectrum staff at Colonial Life Arena with animals from Pets, 

Inc. help adoption agency this past May. 

The following letter was sent to Donna Shalala, 

President of the University of Miami in Coral Gables, FL: 

Dear President Shalala, 

On behalf of the Board of Trustees, our case management 

agencies, and the staff of Our Kids of Miami-Dade/ 

Monroe, Inc., we would like to thank you for your 

generous contribution and for hosting the 2010 Graduation 

of 75 young adults, formerly in foster care, who graduated 

from an academic program. The evening could only be 

described as a thrilling event for our community. 

Your (Global Spectrum) team at the BankUnited Center 

went above and beyond to ensure that the event was a success 

and that the youth had their moment to shine. It is so far 

the best event we have had in Our Kids’ history. General 

Manager Patrick McGrew was so involved from the very start. 

He and his team are owed commendations for their work. 

I am sure you would agree that these young adults have 

accomplished an important milestone in their lives. We 

thank you for helping to make the event a memorable 

occasion during which the youth could celebrate their 

accomplishments. We deeply appreciate your contribution to 

a very special and moving graduation ceremony, which our 

collaborators helped make a wonderful success in every way. 

Again, thank you for your hard work. 

County fair much more accessible 

Scooters, chairs, walkers, and canes: Every 

handicapped person that has to use one of these 

devices has one goal in mind — to go places 

that a normally healthy person would go. We 

just have to use different means to get there. 

I met and spoke a few months ago with Curry County Fairgrounds 

General Manager Kevin Jolley and Operations Manager Johnny Berry 

to discuss how the Fairgrounds could be made safer and easier for 

canes, walkers, chairs, and scooters. They didn’t take notes, but they 

did listen with great interest and concern. 

I am by no means a spokesperson for the handicapped or elderly, but 

being handicapped now for 15 years I know from experience what 

would help. Safety is our main concern. 

Gravel can be our worst enemy. It will shift when pressure is put on 

the walker or cane and wheelchairs won’t roll. Jolley and Berry and the 

grounds crew removed the gravel from the main walkways by the food 

vendors and displays and concessions. 

The entrance to the Fairgrounds this year was smooth to get through, 

and the benches had been placed under the trees for shade. I was 

impressed that it was easy maneuvering for chairs and scooters and safe 

for canes and walkers. 

Because of financial needs, there is still some work to be done, but I feel 

they have come a long way. Thanks to County Manager Lance Pyle, 

Jolley, Berry, and their grounds crew. I’m looking forward to next year. 

Joe Wilson 

Clovis 

Karie Black 

Legislative Affairs and Community Outreach Liaison 

Our Kids of Miami-Dade/Monroe 

HYD grand prize winners at Roanoke Civic Center are (from left) Travis Holland, 

Frances Collins, (kneeling) Sharon Pratt, General Manager Chris Connolly, 

Cathy Ring, Tim Anderson, Jody Shaver, Assistant General Manger Josh Hall, 

and pirate princess Robyn Schon. 

THE GLOBE 21

FACILITY NEWS 

(Continued from page 1) 

Kansas City Wizards 

Selects Global 

our new stadium the premier facility in the MLS and a 

must-play venue in the Kansas City Region.” 

“We are very excited to be working with Robb Heineman 

and the entire Wizards organization,” said John Page, 

Chief Operating Officer of Global Spectrum. “This is a 

terrific opportunity for Global Spectrum to create new 

opportunities for the Kansas City Region by managing the 

Wizards’ new stadium.” 

Colonial Life’s Abey Coker 

Named AAF Governor 

Abey Coker, Director of Sales and Marketing for the 

Colonial Life Arena in Columbia, SC, was named South 

Carolina State Governor for the 

American Advertising Federation. 

Coker will oversee four clubs in 

South Carolina and help fulfill 

the clubs missions of advancing 

advertising interested through 

effective government relations, 

professional development, public 

education, advertising education, 

advertising standards, public 

service, and recognition of 

excellence. 

Abey Coker 

Sandler Center Sets Season Record 

The 2009-10 season at the Sandler 

Center for the Performing Arts, 

Virginia Beach, VA, finished with 

an unprecedented 404 events. 

The Center presented a total of 

127 separate concerts and performances, each given by 

a renowned international touring artist or acclaimed local 

arts organization. 

Sandler Center attendees were part of record season. 

22 THE GLOBE 

Group Sales Record 

At Colonial Life Arena 

General Manager Tom Paquette applauded 

the Colonial Life Arena’s Group Sales gurus, 

Tim Strunk and Luke Wackerhagen, for setting 

Group Sales records at the Columbia, SC, 

arena during the past season. 

“The Group Sales Department 

consistently outperformed 

budgets and goals set for the 

majority of the arena events,” 

Paquette said. “We have high 

standards for performance at Global Spectrum 

and this accomplishment by Tim and Luke is 

an example of outstanding performance and 

solid salesmanship.” 

Tim Strunk (left) and Luke Wackerhagen 

set Group Sales Records 

for Colonial Life Arena in Columbia, 

SC. 

Colonial Life Arena Group Sales 2009-10 highlights: 

• Achieved highest grossing year ever in both dollars and tickets 

sold in history of Colonial Life Arena for Group Sales Department 

• Hit 200 percent of overall department yearly sales budget 

• Increased Women’s Basketball ticket sales by 35 percent from last season 

• Increased Men’s Basketball overall revenue from last season 

• Had largest single group sale in history of Colonial Life Arena Dance 

Department Halftime Act for Men’s Basketball 

• Doubled gross dollars sold for Monster Jam from last season, setting 

highest dollar amount ever sold for this show at Colonial Life Arena 

• Had both the #2 and #4 highest grossing group shows in the arena’s history 

#2 Radio City Christmas Spectacular 

#4 Tyler Perry: Madea’s Big Happy Family 

• Sold 20 percent off all tickets sold for circus through groups 

• Donated 1,037 sold tickets to charity organizations for multiple events 

through group sales initiatives 

Sandler Center Free Concerts Double Attendance 

The Sandler Center for the Performing Arts in Virginia Beach, VA, hosted 

its second season of Why Not Wednesdays?, a free summer concert series 

presented on its outdoor plaza, from May 12 through September 8, with 

significant results. 

Over 12,000 people attended the 

series doubling the attendance of 

last year’s inaugural series. 

Global Spectrum and the Sandler 

Center Foundation teamed up with 

the City of Virginia Beach Farmers 

Market to add a unique summer 

flare to the series. Hampton Roads 

residents were able to kick back 

and catch some great music, 

and stock up on fresh seasonal 

fruits and vegetables, locallycaught 

seafood, beautiful summer 

flowers, and other homegrown 

items from the area’s best farmers 

market vendors. 

Free concert at Sandler Center for the Performing 

Arts is part of Why Not Wednesdays? Summer 

Concert Series.

The Global Scrapbook 

Tim Murphy (third from right), Global Spectrum Regional Vice 

President, welcomes cast of American Idols Live to Wells Fargo 

Center in Philadelphia, PA. 

Staff at the BankUnited Center gets ‘curious’ with Curious George 

before he takes the stage. (From left) Billy Fuchsman, Betty Segui, Ron 

Andrews, Allison Dobin, Elisa Dieme-Erlich, General Manager Patrick L. 

McGrew, Kevin Retchless, Alejandro Aguilar, and Socrates Giourgas. 

Robin Tate (far left) of Tate Entertainment Group, Mike Killion (second from 

left), Assistant General Manager, Santa Ana Star Center; and Gunnar Fox (far 

right), Global Spectrum’s General Manager at Santa Ana Star Center, present 

Jeff Dunham with NBA D-League’s New Mexico Thunderbirds Jersey for 

“Peanut” after his sold-out performance in Rio Rancho, NM (July 28). 

FAMILY OF FACILITIES 

A r e n a s 

Abbotsford Entertainment & Sports Centre – 

Abbotsford, BC, Canada 

Aiken Convocation Center, University of 

South Carolina – Aiken, SC 

BankUnited Center, University of Miami – 

Coral Gables, FL 

Budweiser Events Center at the Ranch – 

Loveland, CO 

Central Pavilion Arena – Robstown, TX 

Chaifetz Arena, Saint Louis University – 

St. Louis, MO 

Colonial Life Arena, University of South 

Carolina – Columbia, SC 

Comcast Arena at Everett – Everett, WA 

Constant Convocation Center, 

Old Dominion University – Norfolk, VA 

Curry County Events Center – Clovis, NM 

Ed Fry Arena, Indiana University of 

Pennsylvania – Indiana, PA 

EnCana Events Centre – 

Dawson Creek, BC, Canada 

General Motors Centre – Oshawa, ON, Canada 

Glens Falls Civic Center – Glens Falls, NY 

James Brown Arena – Augusta, GA 

James L. Knight International Center – 

Miami, FL 

John Labatt Centre – London, ON, Canada 

Liacouras Center, Temple University – 

Philadelphia, PA 

MassMutual Center – Springfield, MA 

Mullins Center, University of 

Massachusetts – Amherst, MA 

Penticton Memorial Arena – 

Penticton, BC, Canada 

Roanoke Civic Center Coliseum – 

Roanoke, VA 

Ryan Center, University of Rhode Island – 

Kingston, RI 

Santa Ana Star Center – Rio Rancho, NM 

Sears Centre Arena – Hoffman Estates, IL 

Singapore Sports Hub MPIA – 

Singapore (Southeast Asia) 

South Okanagan Events Centre – 


Sun National Bank Center – Trenton, NJ 

Tsongas Center at UMass Lowell, 

Univ. of Massachusetts Lowell – Lowell, MA 

UCF Arena, University of Central Florida – 

Orlando, FL 

Veterans Memorial Auditorium – 

Des Moines, IA 

Wells Fargo Arena – Des Moines, IA 

Wells Fargo Center – Philadelphia, PA 

WFCU Centre – Windsor, ON, Canada 

Wolstein Center, Cleveland State 

University – Cleveland, OH 

C o n v e n t i o n & 

E x p o s i t i o n C e n t e r s 

Century Center – South Bend, IN 

Cherokee Strip Conference Center – 

Enid, OK 

Clovis Civic Center – Clovis, NM 

Conference Center Niagara Falls – 

Niagara Falls, NY 

Duke Energy Convention Center – 

Cincinnati, OH 

Edward D. Hansen Conference Center – 

Everett, WA 

First National Bank Exhibition Building – 

Loveland, CO 

Gerald H. Gordon Conference Pavilion, 

Cleveland State University – Cleveland, OH 

Greater Richmond Convention Center – 

Richmond, VA 

Hy-Vee Hall – Des Moines, IA 

Las Cruces Center – Las Cruces, NM 

MassMutual Center – Springfield, MA 

Miami Convention Center – Miami, FL 

Miami Beach Convention Center – 

Miami Beach, FL 

North West Georgia Trade and 

Convention Center – Dalton, GA 

Ortiz International Center – Corpus Christi, TX 

C o n v e n t i o n & 

E x p o s i t i o n C e n t e r s 

( c o n t i n u e d ) 

Overland Park Convention Center – 

Overland Park, KS 

Palm Beach County Convention Center – 

West Palm Beach, FL 

Penticton Trade & Convention Centre – 


Polk County Convention Complex – 

Des Moines, IA 

Pueblo Convention Center – Pueblo, CO 

Richard M. Borchard Exhibition Complex – 

Robstown, TX 

Roanoke Special Events Center – 

Roanoke, VA 

Sioux Falls Convention Center – 

Sioux Falls, SD 

St. Charles Convention Center – 

St. Charles, MO 

University of Phoenix Stadium 

Exhibit Hall – Glendale, AZ 

S t a d i u m s 

Abu Dahbi International Tennis Complex – 

Abu Dhabi, UAE 

AutoZone Park – Memphis, TN 

Citizens Bank Park – Philadelphia, PA 

Fairground Field – Robstown, TX 

Fargodome – Fargo, ND 

Kansas City Wizards Soccer Stadium – 

Kansas City, MO 

Foreman Field, Old Dominion University – 

Norfolk, VA 

PPL Park – Chester, PA 

Singapore National Stadium – 


Singapore Indoor Stadium – 


University of Phoenix Stadium – 

Glendale, AZ 

William-Brice Stadium, University of South 

Carolina** – Columbia, SC 

Zayed Sports City Stadium – Abu Dhabi, UAE 

** Non-football events 

I c e F a c i l i t i e s 

Abu Dahbi Ice Rink – Abu Dhabi, UAE 

Bradford R. Boss Arena, University of 

Rhode Island – Kingston, RI 

Comcast Community Ice Rink – Everett, WA 

General Motors Centre 

Community Ice Rink – Oshawa, ON, Canada 

Mullins Ice Rink, University of 

Massachusetts – Amherst, MA 

OHS Training Center – Penticton, BC, Canada 

P e r f o r m i n g A r t 

C e n t e r s / T h e a t e r s 

Colony Theatre – Miami Beach, FL 

Lincoln Theatre – Miami Beach, FL 

Roanoke Performing Arts Theatre – 

Roanoke, VA 

Sandler Center for the Performing Arts – 

Virginia Beach, VA 

The Venue at UCF, University of Central 

Florida – Orlando, FL 

William B. Bell Auditorium – Augusta, GA 

S p e c i a l i z e d V e n u e s 

Curry County Fairgrounds – Clovis, NM 

Khalifa International Bowling Centre – 


Mountain Winery (Ampitheatre) – Saratoga, CA 

Old Falls Street at the Conference Center 

Niagara Falls – Niagara Falls, NY 

Richard M. Borchard Fairgrounds – 

Robstown, TX 

Zayed Sports City Training Fields – 


23

3601 S. Broad Street 

Philadelphia, PA 19148 


A Look Inside the 

World of Global Spectrum 

Industry Perspectives 

• “New Technology Utilized 

As Revenue Generator” 

by Mark DiMaurizio 

FACILITY NEWS 

Soccer Comes Alive In Chester, PA 

Senior Management: 

Chairman, Peter A. Luukko 

COO, John Page 

Sr. VP, Business Development, Frank E. Russo, Jr. 

Sr. VP, Convention Centers, Thomas Mobley 

VP, Finance, Kenneth Wajda 

VP, Business Development & Client Relations: 

Dean Dennis, Todd Glickman 

Regional VP: Dave Anderson, Shura Garnett, 

Doug Higgons, Matt Hollander, Matt Homan, Rick 

Hontz, Tim Murphy, Brian Ohl, Mike Scanlon, 

Barry Strafacci, Peter Sullivan 


Office of the Chair: 

Chairman, Ed Snider 

Vice Chairman, Fred Shabel 

President/COO, Peter A. Luukko 

Exec. VP/Gen. Counsel, Phil Weinberg 

Exec. VP/CFO, Russ Chandler 

Office of the Chair, Emeritus, Sandy Lipstein 

------------------------- 

Comcast-Spectacor Senior VP, 

Business Development, Michel Sauers 

Philadelphia Union play inaugural Major League Soccer game in Global Spectrum-managed PPL Park in 

Chester, PA, near Philadelphia. 

comcast-spectacor.com 

© Copyright 2010, Comcast-Spectacor all rights reserved. 

Printed on recycle paper.

Global Spectrum Flagship Now Wells Fargo Center

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