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u<br />

<strong>Chamber</strong> Members<br />

Membership Update<br />

Cyndi Ainsworth<br />

Membership Services<br />

The more complex our lives become<br />

with family, home and work, the less<br />

time we have to spend on our health<br />

and well-being. But the commitment <strong>of</strong><br />

a healthy lifestyle will benefit all areas<br />

<strong>of</strong> our lives.<br />

Have you shown the same level <strong>of</strong><br />

commitment to your <strong>Beach</strong> <strong>Chamber</strong><br />

membership? Has your membership<br />

remained active or have you let your<br />

membership just lie there, with the hope that business will automatically<br />

find its way to your door? Getting involved with<br />

the many networking opportunities that are available to you is<br />

the key to building lasting business and personal relationships.<br />

People want to do business with people they know and trust.<br />

What is the best way to get new customers into your<br />

business? Host a special event and invite them! Grand<br />

Openings, Groundbreakings and Anniversary Celebrations are<br />

considered to be the most exciting events for a new or existing<br />

business. They increase awareness about your company,<br />

product or services and are a significant part <strong>of</strong> your marketing<br />

and advertising plan.<br />

Here are a few things to consider when planning your big event:<br />

u Set the Date<br />

Allow yourself plenty <strong>of</strong> time to organize the details <strong>of</strong> your<br />

event. Planning should begin three or four weeks ahead <strong>of</strong> the<br />

actual event date. The best days <strong>of</strong> the week for the most Ambassador<br />

attendance are Tuesday, Wednesday, and Thursday. Late<br />

afternoon and early evening functions are the most popular and<br />

successful.<br />

u Guest List<br />

Consider potential and current customers, suppliers, employees,<br />

<strong>Chamber</strong> members and <strong>Chamber</strong> staff, government <strong>of</strong>ficials,<br />

friends, family, business associates, and the media. For additional<br />

media coverage, send a press release to news directors and<br />

city editors including all the details <strong>of</strong> your event.<br />

u What to Serve<br />

Hors d’oeuvres and beverages are typically served, but it is your<br />

preference as to how you want to set the tone <strong>of</strong> the occasion.<br />

You can make it as simple or as elaborate as you would like.<br />

We want to ensure that your event is a complete success, so<br />

in addition to bringing the welcoming Ambassadors, scissors,<br />

ribbon and camera for the photo shoot, we will support you<br />

every step <strong>of</strong> the way.<br />

v v v<br />

THE CIRCUIT September/October 2012 85

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