How to Start a Mobile Strategy for Small to Medium Sized Businesses.pdf
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<strong>How</strong> <strong>to</strong> <strong>Start</strong> a <strong>Mobile</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Small</strong><br />
<strong>to</strong> <strong>Medium</strong> <strong>Sized</strong> <strong>Businesses</strong>?<br />
<strong>Mobile</strong> internet began <strong>to</strong> invade users more than in PC,<br />
lap<strong>to</strong>ps, tablets and other internet enabled devices. Last year,<br />
a study found out that mobile internet is 12 times higher than<br />
the amount of data used <strong>for</strong> the internet in 2000. And the<br />
mobile industry continues <strong>to</strong> be more innovative catering <strong>to</strong><br />
millions of populations with ease and accessibility.<br />
The truth is a lot of businesses have tried doing<br />
business with mobile, however a lot of them also<br />
failed. To name a few, Forbes who had included<br />
an interstitial pop-up ad every time a user visits<br />
its site, New York Times who failed <strong>to</strong><br />
au<strong>to</strong>matically redirect its site and Starbucks<br />
whose lay out is not that presentable.<br />
These are known brands and got lots of funds <strong>to</strong> build a better mobile site.<br />
They may have looked over the value or knew it but don’t know where <strong>to</strong><br />
start. As a small or medium sized business, you should know how <strong>to</strong> seize the<br />
opportunity posed by mobile searches <strong>to</strong> farther your business and compete<br />
even in the online plat<strong>for</strong>m. You can keep upbeat with the competition with the<br />
following strategies <strong>for</strong> a starter:<br />
Build a <strong>Mobile</strong> Friendly Website<br />
It is not entirely different <strong>to</strong> regular websites. As it serves as your primary<br />
vehicle <strong>to</strong>wards online presence, it must be accessible and friendly <strong>to</strong> users.<br />
Everything seemed <strong>to</strong> happen online. Did you know that 75% of emails are<br />
opened and read through smartphones, 60% of posts in Facebook and 90%of<br />
Tweets are done using mobile devices. If your website is not mobile-friendly<br />
61% of users who landed on your page will exit and go <strong>to</strong> your competi<strong>to</strong>r’s<br />
site. What can you do?