How to Start a Mobile Strategy for Small to Medium Sized Businesses.pdf

How to Start a Mobile Strategy for Small
to Medium Sized Businesses?
Mobile internet began to invade users more than in PC,
laptops, tablets and other internet enabled devices. Last year,
a study found out that mobile internet is 12 times higher than
the amount of data used for the internet in 2000. And the
mobile industry continues to be more innovative catering to
millions of populations with ease and accessibility.
The truth is a lot of businesses have tried doing
business with mobile, however a lot of them also
failed. To name a few, Forbes who had included
an interstitial pop-up ad every time a user visits
its site, New York Times who failed to
automatically redirect its site and Starbucks
whose lay out is not that presentable.
These are known brands and got lots of funds to build a better mobile site.
They may have looked over the value or knew it but don’t know where to
start. As a small or medium sized business, you should know how to seize the
opportunity posed by mobile searches to farther your business and compete
even in the online platform. You can keep upbeat with the competition with the
following strategies for a starter:
Build a Mobile Friendly Website
It is not entirely different to regular websites. As it serves as your primary
vehicle towards online presence, it must be accessible and friendly to users.
Everything seemed to happen online. Did you know that 75% of emails are
opened and read through smartphones, 60% of posts in Facebook and 90%of
Tweets are done using mobile devices. If your website is not mobile-friendly
61% of users who landed on your page will exit and go to your competitor’s
site. What can you do?