How to Start a Mobile Strategy for Small to Medium Sized Businesses.pdf

How to Start a Mobile Strategy for Small
to Medium Sized Businesses?
Mobile internet began to invade users more than in PC,
laptops, tablets and other internet enabled devices. Last year,
a study found out that mobile internet is 12 times higher than
the amount of data used for the internet in 2000. And the
mobile industry continues to be more innovative catering to
millions of populations with ease and accessibility.
The truth is a lot of businesses have tried doing
business with mobile, however a lot of them also
failed. To name a few, Forbes who had included
an interstitial pop-up ad every time a user visits
its site, New York Times who failed to
automatically redirect its site and Starbucks
whose lay out is not that presentable.
These are known brands and got lots of funds to build a better mobile site.
They may have looked over the value or knew it but don’t know where to
start. As a small or medium sized business, you should know how to seize the
opportunity posed by mobile searches to farther your business and compete
even in the online platform. You can keep upbeat with the competition with the
following strategies for a starter:
Build a Mobile Friendly Website
It is not entirely different to regular websites. As it serves as your primary
vehicle towards online presence, it must be accessible and friendly to users.
Everything seemed to happen online. Did you know that 75% of emails are
opened and read through smartphones, 60% of posts in Facebook and 90%of
Tweets are done using mobile devices. If your website is not mobile-friendly
61% of users who landed on your page will exit and go to your competitor’s
site. What can you do?

Use responsive web design. It is a strategy
where you keep a single url, contents and
HTML but with different CSS to let the
website fit with the screen of the device. The
website seen on PC will be exactly the same
as that seen in mobile devices. It will be
considered as one site by Google.
Use Dynamic Serving or Adaptive design.
There will be one URL but the site will
contain different contents which will be
based on the visitor’s user agent. Typically,
it means that depending on the size of the
screen, the contents will also be served
differently.
Use a separate site for your mobile
strategy. Literally, you will be having
another site designed for mobile devices. It
will have different urls, contents, HTML, etc.

Aim for High
Visibility
You already have a website but it will
only be useful if seen by your target
market. So, you have to optimize your
website. When you are using website
with responsive web design, and
adaptive design, it will be easy to
optimize. But when you have built a
separate website, it will be a different
SEO since you have a different url.
While the others are treated as one and
the same, your separate mobile site will
be considered a different domain.
Since you belong to a small-medium
sized business and most probably you
have a physical location, you can do
better with local searches. It is more
valuable on small mobile device
because of limited screen. You must
place your information such as contact
details, location and products/service
strategically to ensure that it will be
seen by the prospect customer.
After setting up your local SEO, it’s time to
improve your social media profiles such as
Facebook, Twitter, Instagram, Pinterest, and
other local based social media sites. It is a
great place to interact with your local
consumers. Think of it as a way to converse
and not a way to advertise your product. You
can create content plans and calendars when
promoting your blogs in the social platform.
Lastly, ensure that your contents that are
sharing are also mobile-friendly.
Extending your reach with other tools
Aside from the above mentioned strategy you
can reach your customers even outside the
social networking arena. You can do it
through applications and mobile email
marketing. Mobile users tend to be
accustomed with using applications especially
for iOS and Android powered devices. You can
invest on one of it to reach your customers
wherever they go.
You can add the following strategies to
your local SEO:
On-page optimization for location such
as using location based keywords
Link building with niche sites
Register to local citations
Use attractive images
Show reviews and recommendationst
This document is written by AL
Gomez - an online marketer and
SEO expert of Dlinkers Search Engine
Optimization Company.
In addition to that, a survey was conducted
revealing that 79% of Smartphone owners open
their email through the device. It’s a great
way to keep in touch with them.
It was predicted that in 2014, mobile internet
will overtake desktop internet usage. It’s a
great way to prepare for such change. Build a
mobile-friendly website now and earn success
later.
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