Parking Today, Febru..

Volume 14, Number 2-February 2009
©
www.parkingtoday.com
“High Cost” of
Parking on a
Great Street...
Donald Shoup
Sets the Price…
Page 22

See our other ad on Page 48

PARKING TODAY
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EDITOR & PUBLISHER
JOHN VAN HORN
extension 2
jvh@parkingtoday.com
PARKING TODAY
volume 14 number 2
FEBRUARY 2009 FEATURES
16 Tough Times Call for Smart Technologies
22 The Price of Parking on a Great Street
24 Remaining “Service-Focused” in Tough
Economic Times
SALES MANAGER
MARCY SPARROW
extension 3
marcy@parkingtoday.com
CLASSIFIED SALES
NIKI BISESI
extension 8
niki@parkingtoday.com
ART DIRECTOR
SHELLY BROWN
extension 5
sbrown@bricepac.com
GRAPHIC DESIGN
RADUNTY HERMIDA
rad@bricepac.com
28 Henry Hudson Paid to Park; His Legacy
Survives Today
30 Why Multi-Space Parking Meters?
32 Replacement for Coins, or More?
34 Woolworths, ITS and Rushmoor
40 Amateur Parker: I Want My Free Parking
REGULAR FEATURES
Pay-by-Cell . . . . . . . . . .Page 16
On the Cover: Donald Shoup
pays for his parking on a Great
Street in Pasadena, California.
See Page 22.
CIRCULATION
PAT RESTIVO
extension 0
pat@parkingtoday.com
MARKETING AND
QUALITY ASSURANCE
SANDRA WATSON
extension 4
sandra@parkingtoday.com
RESEARCH ASSISTANT
JOYCE NEWMAN
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joyce@bricepac.com
ACCOUNTING
SUE RESTIVO
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DIRECTOR OF
OPERATIONS, BRICEPAC
ANDY VAN HORN
extension 1
andy@bricepac.com
www.parkingtoday.com
Parking Today is a
Bricepac company
Point of View ..................................................................................................6
People in Parking ............................................................................................8
PT Blog ........................................................................................................20
Product Focus Ads........................................................................................36
PT the Auditor ..............................................................................................38
Death by Parking ..........................................................................................44
Advertisers Index ........................................................................................49
Marketplace ..................................................................................................50
Dealers, Installers & Suppliers ....................................................................52
Upcoming Events ........................................................................................54
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POINT OF VIEW
SF, NYC, Jackson and
‘Three Little Words’
PBY JOHN VAN HORN
ERIODICALLY, ON MY PARKING
Today blog, I give a Baghdad by the
Bay award to the organization that
makes the most boneheaded parking
decisions. Last month, it went to its
namesake’s doppelganger, that city on the Hudson,
New York, NY.
Get this. If you get a parking ticket in one of the Big Apple’s
five boroughs, you simply have to contest it, either online, by
mail or in person, and the city will reduce your fine about a third.
Period.
No, that’s it. Just contest it, then plead guilty, and don’t ask
for a hearing. Bribery? Well, of course. But there is another interesting
tidbit. The city of Broadway, the Empire State Building
and Wall Street hasn’t
told anyone about the
program. To find out,
you have to go contest a
ticket.
That bastion of
truth and justice, The
New York Times, got
wind of this and broke
the story. The stalwart
reporters of the Old Gray Lady, while looking for work, did ask
the city about the fact that no one knows about this program. The
answer:
“Since this is offered to everyone universally, it was not as
necessary” to publicize it, said Owen Stone, a spokesman for the
city’s Department of Finance, which runs all parking ticket adjudication
programs.
Let’s see if I can parse this for you. You get a parking ticket
in NYC, whether you were wronged by the citation writer or not,
you simply appeal through the “secret” program and get a onethird
reduction in your parking ticket fee, automatically. Yep!
Oh, and you’ll love the photo that went with the story. It’s a
picture of a car with a bunch of tickets on it and two flat tires. It
must have been sitting there for weeks, collecting tickets.
Is the city nuts? Why leave the car there? After the second
ticket, it would seem to me to be abandoned and therefore could
be towed. There are towing services that would pay the city $50
to come and pick up the car. After all, if no one calls for it in a
month, they can legally sell it. But not in NYC. It just sits there
and parking enforcement officers sidle up and write another ticket.
There had to be half a dozen on that car.
To add even more gold-leaf clusters on their award, there is a
quote from a woman who has gotten “hundreds” of tickets since
she has lived in the city. What’s this all about? A person can get
“hundreds” of tickets. Doesn’t it reach a point where this
becomes at least a felony? This person has single-handedly
turned the NYC parking department into a monthly parking operation.
It’s just that the fee varies each month, depending on how
often she is caught. Well, I guess this is to be expected from a city
that is outlawing and taxing fat in food.
Look out, San Francisco, NYC is catching up on being the
capital of parking idiocy …
Check out the “Big Apple and Baghdad by the Bay” posting
(Jan. 2) at the PT blog at www.parkingtoday.com. The history
of this coveted award is there, plus links to the article about this
winner.
***
Parking assessments – these are charges the city levies
against businesses to cover the costs of providing parking in
downtown areas. The city justifies the charges because of the
expense of paving,
marking, policing, snow
removal and the like.
The city of Jackson, MI,
is in a tizzy over these
little fees.
Merchants in a
midtown area want customers.
They feel that
charging for parking onstreet
causes those customers to go elsewhere, so they lobby the
city to provide free parking for their customers.
The city says, “Sure, we’ll provide ‘free’ parking, but someone
has to pay.” So rather than charge everyone in the city, they
charge the merchants an assessment to cover the costs.
The merchants then pass this assessment along to their customers
as a higher cost for their goods and services, and suddenly
the midtown merchants aren’t as competitive as those in the
malls outside town.
Of course, everyone pays for the cost of parking, not just
those who drive. Those who walk, take the bus or ride with someone
else also pay for the parking assessment.
Plus, there’s another problem. There is no way, with “free”
parking and a parking assessment, to regulate who parks where.
With “free” parking, the folks who work in stores and
shops in the area simply park where they like, taking the best
spaces. The visitors must “cruise” looking for parking and
causing congestion.
The “free” parking causes traffic problems, angry customers
and, frankly, decisions to shop elsewhere. Few make the decision
to shop at the mall at the edge of town based on free parking.
They go there because of good prices, selection and the “scene.”
All of these could be available midtown.
Those Jackson merchants are asking the city to review the
“Since this is offered to everyone
universally, it was not as necessary”
to publicize it.
Continued on Page 8
6
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

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PEOPLE IN PARKING
Standard Parking announced that Roamy R. Valera
has joined the Company as Director of Business Development
and Municipal Services. In this capacity, Mr. Valera
will be responsible for supporting the growth and development
of Standard Parking's municipal and government services,
and overseeing new business and marketing initiatives
as they pertain to the Company's Florida operations. Most
recently, Valera served as Vice President of Timothy Haahs
& Associates, Inc., an architectural and engineering firm
specializing in parking design, planning and engineering.
Valera also served as Deputy Executive Director with the
Miami Parking Authority and Associate Director of Professional
Development for the International Parking Institute.
InstaParking has begun operations servicing parking
customers at the Buffalo Niagara International Airport.
The facility has more than 1,000 parking spots for valet and
self-park executive customers. InstaParking also has the
ability to expand to 2,000 parking spots, making it the
largest off-airport parking facility servicing the airport.
Alan Cruickshank, President of Alan J. Cruickshank
and Associates, is now working in the LA office of
LTK Engineering Services. The firms are located in the
Fine Arts Building in Los Angeles.
Tracy Little is the new Director of National Accounts at
AMAG Technology. He will manage its national account
customers and develop sales initiatives to increase its market
share. Little reports to Matt Barnette, Vice President of Sales
and Marketing. Also, Mike Taylor has been promoted to
Continued on Page 10
POINT OF VIEW
from Page 6
parking assessment, some claiming that it is a “tax” (of
course, it is) and therefore illegal. The city is saying they will
review it, but the program needs to be funded, and the “fee”
must stay in place.
There is an alternative – charge for parking and have the
money generated go back into the neighborhoods whence it
came. Charge enough so that there is one empty space always
available on each block face. Tell people that the parking
charges are there for clean streets, better parks, new sidewalks
and the like.
All would be right with the world.
(Be sure to check out our Resident Cynic, Melissa, in her
“Amateur Parker” on Page 40 this month. She has a few
choice words for parking charges, and her editor, moi.)
***
Three Little Words – no, not those three little words.
With all the doom and gloom we are hearing constantly
about everything from the weather to Wall Street Ponzi
schemes, how about a little perspective.
Correspondent Mark sent me this
quote from Robert Frost, the great
American poet: “In three words, I can
sum up everything I’ve learned about
life: It goes on.”
PT

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PEOPLE IN PARKING
from Page 8
Director of Sales at AMAG. He will be
responsible for the day-to-day operations
of its Regional Sales Managers and Sales
Engineers. Taylor also reports to Barnette.
Also, Mike Noe has joined AMAG
as Northeast Regional Sales Engineer.
He is responsible for providing pre-sales
technical and consultative support to the
Northeast Regional Sales Manager
On- and Off-Street Meters
PCI Compliant Data Security
Advanced Power Management
Enforcement System Integration
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America has benefited from implementing
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regarding new sales opportunities.
Michael Johnson has joined Carl
Walker Inc. in its Dallas office as a Senior
Parking Manager. Before joining the
company, he had headed the Parking
Services Group for Walter P. Moore.
Before that, he spent several years with
International Parking Design in California.
Johnson is an active member of the
Parking Consultants Council of the
National Parking Association, the
International Parking Institute and
other industry-related associations.
McMahon Associates has promoted
Jennifer Walsh, P.E., to Senior
Project Manager and Brian DiBiase,
P.E., PTOE, to Project Manager.
Walsh has been an important contributor
to McMahon’s traffic department
for more than six years. She has
helped build McMahon’s data collection
efforts in the Mid-Atlantic region,
and has managed projects from smaller
traffic-impact studies to larger corridor
and point-of-access studies.
DiBiase has been with the firm for
eight years.
Akçelik &Associates has received
the 2008 Governor of Victoria (Australia)
Export Awards Commendation,
Small Business Award. Its director,
Rahmi Akçelik, received the Contribution
to the Transportation Profession
Award for the ITE Australia & New
Zealand Section.
KSW Microtec, one of the world’s
leading suppliers of RFID components,
said it had a remarkable year that saw
the release of a host of innovative
RFID-based products, including the
optimized RFID-based VarioSens label,
the industry’s first flexible temperature
data logger; the eGO dual-frequency
(HF/UHF) contactless transponder for
merging long-distance applications
with proximity access and security; and
the Thinlam, the exceptionally thin
prelaminate for contactless ID card and
government applications, which the
company says sets new standards for
card manufacturing.
The Portland Cement Association
(PCA) Board of Directors elected
Enrique Escalante as Chairman during
the association’s fall board meeting
in Dallas. He will serve a two-year
term as PCA chairman, succeeding
Charlie Sunderland of Ash Grove
Cement Co. Escalante is President of
GCC of America in Denver. He
joined GCC in 1999 as President of its
Mexican division, moving to his current
position in 2000. Before joining
GCC, Escalante had more than 20
years’ experience in management and
sales positions in heavy-industry and
construction materials.
Bill Osborne has joined Digital
Monitoring Products (DMP) as Mid-
Atlantic Regional Sales Manager. He
will be responsible for developing new
sales and providing on-going service to
DMP-authorized dealers in Kentucky,
10
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

Send information for this section to: Editor@parkingtoday.com
North Carolina, Virginia, West Virginia and Tennessee. “Bill has
enormous experience in the industry and has been interacting
with clients for many years as sales manager for other organizations,”
said Jeff McAleer, DMP Vice President of Sales.
Timothy Haahs & Associates has been awarded a significant
expansion project for the Tampa Port Authority. The
company joined the Manhattan Construction and HKS
Architects team to design this crucial infrastructure project.
The TPA’s Channelside Garage expansion is a complex designbuild
project consisting of a five-tier horizontal expansion to
an existing garage for about 720 additional spaces. The expansion
will serve the growing number of cruise travelers and
associated traffic at the port and the Channelside District. The
ground level features daytime parking for buses and limousines,
and nighttime valet parking. The upper tiers will be used
for public and valet parking at the owner’s option.
The Town of Bay Harbor Islands, FL, is building a
long-awaited four-story parking garage at 95th Street
between Bay Harbor Terrace and West Bay Harbor Drive.
The project was celebrated with a groundbreaking ceremony
Dec. 9 to commemorate the start of construction. TimHaahs
is serving as the prime designer, providing full architectural
and parking design services for this new facility.
In continued efforts to be a resource to concrete design
and construction professionals, the American Concrete Institute
(ACI) has announced several goals, programs and initiatives
to provide knowledge on the sustainable properties of
concrete to its members and the concrete industry as a whole.
ACI agrees with a common definition (Brundtland Commission,
1987) of sustainable development: “Development that
meets the needs of the present without compromising the ability
of future generations to meet their own needs.”
Skidata distributor Sentry Control Systems installed
LEED-compatible parking systems at the Molasky Corporate
Center project recently completed in Las Vegas, The
six-level, 1,450-space parking garage features 150 photovoltaic
panels on its roof, which generate a portion of the
building’s electricity. Sentry’s Tim Flanagan said, “We take
pride in delivering parking solutions that help reduce total
carbon emissions. Our equipment is made of durable, abuseresistant
materials that help reduce maintenance calls and
costs. Systems can be configured as paperless operations
and provide remote monitoring and control.” Equipment
installed by Sentry included Skidata entry/exit columns and
classic automatic pay stations, with Tagmaster LR6 Readers
and real-time credit card authorization.
Corey Gase, with nine years of experience as a technical
engineer, brings a wide range of valuable training to his
position for Skidata-St. Louis. Gase, who serves the St.
Louis Trading Area, is responsible for all service-related
issues, maintenance and upkeep of existing Skidata equipment
and software, as well as customer service.
Grace Construction Products (GCP), a worldwide leader
in products and services for the construction industry, has promoted
Michael D. Ragan to Vice President, Global Ready-Mix
and was appointed to the GCP Leadership Team effective Jan. 1.
Walker Parking Consultants has been awarded a project
to provide parking design services for the proposed 1,500-
space parking deck at the James A. Haley Veterans Hospital
in Tampa. The structure will serve the parking needs of
patients, employees and visitors to the hospital. Walker’s respon-
Continued on Page 12
AIMS
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Solutions
www.edc-aim.com
University, Municipal, Hospital,
Airport and Private Parking
Professionals throughout North America
manage their parking operation with AIMS.
AIMS Ticket Management streamlines parking enforcement
through automated billings, payments, voids, appeals,
letter generation, and reporting.
Choose from one of our AIMS Ticketer Ensembles for
on-street ticket issuance and electronic tire chalking with
automated ticket upload to AIMS or your in-house parking
management software.
AIMS Permit Management simplifies permit issuance,
payments, and invoicing. AIMS maintains lot and permit
inventories, multiple waiting lists, generates custom
correspondence, and provides detailed reports.
AIMS Web+ is your complete solution for online permit
registration, ticket appeals and payments with complete
parking account review. Our e-commerce solution is
designed to enhance your customer service while reducing
office traffic.
AIMS is available for use with Oracle or MS SQL databases
and integrates with your R/O lookup agency, DMV, collection
agency, gate arm software, SCT Banner, PeopleSoft, custom
finance packages, print shops, and cashiering software.
Customer Service and User-Friendly products drive
University – Municipal – Hospital – Airport –
Private Operators to AIMS.
Visit www.edc-aim.com for more information.
Contact us at sales@edc-aim.com or 800.886.6316 to
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 11

PEOPLE IN PARKING
from Page 11
sibilities for the project will include functional, structural and
mechanical design. Architectural, civil and landscape design services
will be provided by HDR Inc. Walker also was awarded a
project to provide design services for the VA hospital campus in
Gainesville, FL. Walker will work in conjunction with AKEA Inc.
to provide it with a new 650-space stand-alone parking structure.
Kimley-Horn andAssociates, an engineering, planning and
environmental consulting firm, has hired Forrest Hibbard, P.E.,
as Senior Parking Planner in its Atlanta Midtown office. With
more than 30 years of civil engineering experience, Hibbard specializes
in parking planning and design, including programming
for phased mixed-use parking and master planning for campus
environments. Before joining the firm, he worked for Walker
Parking Consultants and Carl Walker Inc.
Kenneth Elbert Zimmerman
Kenneth Elbert Zimmerman, P.E., died Dec. 17 in Houston.
He was 95. The 1934 graduate of Texas A&M University was a
consulting engineer with the firm of Walter P. Moore and Associates
from 1946 to his retirement in 1982. During his tenure, Zimmerman
was the structural engineer-of-record for the Houston
Astrodome, the Jesse H. Jones Hall for the Performing Arts, Rice
Stadium, The Warwick Hotel and many more sites in Houston. He
was a registered engineer and architect in Texas and a registered
engineer in Indiana, Virginia and South Carolina.
PT
Parking Attendant
Impersonators
Milwaukee has a bit of a problem. It has some vacant cityowned
lots near major attractions (the symphony hall, arts center,
etc.) and it doesn’t want anyone parking on them.
Local “entrepreneurs” are setting up business on the lots,
using legit-looking uniforms and even “traffic direction” flashlights
to direct folks into the lots. They collect $10 a head and
then leave when the lot is full.
The city then comes by and tickets the cars in the lots since
they are parking illegally. Makes perfect sense, doesn’t it? OK,
city officials voided the tickets after they found out about the
scam.
PT Editor comments:
1. Where were the police, and why didn’t they question the
practice?
2. Parking enforcement folks ticketed a group of cars at 3
p.m. (matinee concert) and a second group at 8 p.m. (evening
concert). Didn’t anyone realize there was a problem here?
3. Why not simply lease out the lots for periods of time that
the spaces are needed (during concerts, etc.) and let the practice
proceed?
4. If private (though illegal) enterprise can make parking
work in the area, why can’t the city?
5. They voided 135 tickets on that day – that’s $1,350 that
the group collected. Seems like that’s a business the city would
want a piece of.
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Copyright 2008 ACS.

Houston Parking Teamwork
Leads to Recognition, Promotion
Have a parking question in Houston? There was a time when
you had to determine whether to contact the police, public works,
finance and administration, or municipal courts. Once a fractured
division, Houston’s Parking Management Division has made significant
strides in the past three years.
The country’s largest deployment of pay-and-display meters
has led to unprecedented revenue growth and national recognition.
The contribution of individual team members, under the
leadership of Liliana Rambo, CAPP, has been recognized with
recent promotions.
Carlos Medel began working with collections in municipal
courts in 2002 and transferred to Parking Management’s customer
service. He draws on that experience to serve as the supervisor
of the newly established permitting section.
As liaison for Houston’s Public Parking Commission, Melonie
Curry has gained knowledge of the many facets of the parking
industry and stakeholder involvement. As the division’s new
administrative specialist, she will facilitate customer service
requests, coordinate petitions for Residential Permit Parking
areas and continue to support the activities of the Parking Commission.
James Connolly has utilized his Las Vegas security experience
to become the evening enforcement supervisor. Kevia
Stroder’s seven years of experience as a New Orleans senior parking
control officer has lead to her promotion as enforcement
leader for the evening shift. Earline Jones was added to provide
administrative support for enforcement.
With eight years of project management for revenue control
installations including the Houston Airport System, Jerry Keeth
led the successful deployment of pay-and-display meters. Keeth
has now earned the title of Administrative Manager for Meter
Operations. The experience that Nicole Chinea gained in Florida
in code enforcement and permitting, storage lots, and parking
enforcement led to her ability to provide the coordination
required for the meter project. She now serves as the assistant
superintendent for Meter Operations.
As new Financial Analyst, Catherine Brown adds her experience
in strategic purchasing for the state of Texas.
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

POWER
The computer ‘ON’ button. With it you have access to a
portfolio of information management tools critical in today’s
business climate. That portfolio just welcomed its newest
member.
Introducing entervo by Scheidt & Bachmann. It will become
the benchmark by which Parking and Access Management
will be measured for years to come.
Sounds incredible?
It is. And we can prove it.
By just pushing the ‘ON’ button.
SOFTWARE. HARDWARE. EVERYWHERE.

Tough Times Call for
Smart Technologies
BY NEIL PODMORE
THE PAST FEW YEARS
have seen the evolution of
pay-by-cell technology
from small-scale trials to
cost-effective revenue control
solution deployed in major cities
around the world. It is estimated that more
than 25 million on-street parking sessions
were paid by phone in 2008, worth an
approximate $55 million, with more than
half of these transactions originating from
Europe but with rapid growth in North
America.
Major U.S. cities such as Miami, San Francisco
have either fully deployed or are in trials with
pay-by-cell technology. It is interesting that tough
economic times led to the last significant change in
on-street revenue control; the introduction of the
coin-operated parking meter in 1935, and that the
current economic climate will spur similar demand
for cost-effective solutions to on-street revenue
control.
Some verifiable results that illustrate the economic
benefits of pay-by-cell phone can be
observed in these major deployments:
• Westminster, London, UK – Net revenue
increase of $12 million per year from eliminating
coin losses and lower operating and capital expenses.
80% parking payments by cell phone.
• Vancouver, BC, Canada – Some 4,000 daily
transactions paid by cell phone across 8,000 coinonly
meters. Average payment by cell is 44% higher
than coin payment ($2.60 vs. $1.80).
• Miami –Citywide deployment across 12,000
on-street parking spaces without significant capital
investment or changes to current meter installations.
In common with many new technologies, early pay-by-cell
service providers competed to establish different operating platforms
and systems. There are still some significant variations,
but the differences are narrowing as the industry settles around
the successful and practical methodologies. However, the commonly
accepted approach to pay-by-cell service is now:
Parking and payment is activated by using a cell phone to
send a short message service (SMS), call an automated voice system
(AVS) or by mobile web browser. Research has shown that
more than 90% of drivers in major cities carry cell phones.
The service is usually deployed as an alternative that can
lead to a phased reduction of current systems, allowing drivers to
make the transition when they choose to.
There is no need to upgrade or integrate with the current
meters. The cell phone system does not update the meter with
payment information, since this would be costly and incur ongoing
connectivity costs for every meter.
Payment status is determined by issuing staff with webenabled
cell phones or PDAs or by using existing ticket-writers.
Officers can list paid license plates space numbers for a particular
zone or by individual vehicle/space.
There are of course variations; some systems issue drivers a
bar code or RFID tag that is queried, rather than tracking by
vehicle plate or space. Some modern multi-space/pay-anddisplay
back-office systems have the ability to integrate with
Continued on Page 18
16
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

Tough Times Call for Smart
Technologies
from Page 16
pay-by-cell systems so that transaction information can be
shared across both systems. However, there is an obvious complexity
and cost to these variations; the “standard” service
requires no integration or supply of devices to the driver.
The increasing expansion of pay-by-cell usage by both
municipalities and private parking operators has been driven by
a number of key factors:
1. Capital Budget Savings: Typically pay-by-cell services
require no capital budget. Revenue for the pay-by-cell operator
is generated on a per transaction basis, paid by either the driver
as part of a value-added service or the municipality from higher
revenues and lower costs.
2. Operational Savings: Reducing or eliminating the use of
coins lowers collection and maintenance costs, and losses from
coin theft.
3. Revenue Increase: Many cities have seen the average payby-cell
payments 30% higher than the average coin payment.
This statistic is shared with many industry studies that show a
card payment option creates higher dollar-value payments. Make
it easy and drivers pay more.
4. Flexible Tariffs: A growing aspect of pay-by-cell technology
is the ability to set different tariffs for different drivers. Since
every user on a pay-by-cell system has a unique profile, they
also can have unique payment profiles based, for example, on
whether they are residents or businesses from a specific area. In
some cities, drivers of low-emission vehicles can pay lower
parking tariffs. It is not just tariffs that can be tweaked; by-laws
can vary for different users such as disabled or elderly drivers.
The ability to generate meaningful information is a powerful
benefit of modern parking revenue control systems. Analysis
of street-level parking activity on a transaction by transaction
basis is a core component of any pay-by-cell system that can be
used to guide the informed decision making needed for framing
and updating parking policies.
The features of pay-by-cell systems vary more widely than
the operating methodology or benefits that are largely common
to all. Apart from the obvious aspects of reliability, reputation
and value, the feature-set is an area that municipalities should
look at closely to see which best meets their requirements. At a
minimum, these features should be part of the overall service
platform:
• Remind drivers by SMS text message before parking time
expires and enable parking time to be added without returning to
the car, subject to stay restrictions. It’s an open argument as to
whether reminding drivers before parking expires reduces the
number of parking infractions. But making it easier for drivers
to follow and comply with the parking and transport policies is
undoubtedly key to allowing the effects of the policy to be realized.
Excessive parking infractions are typically a sign of a policy
that has failed, unless it was specifically designed to maximize
the number of infractions (and I hope that we have moved
beyond that approach).
• By-law and rate support: The system needs to support the
rate structure and by-laws, such as maximum stays and restricted
parking hours, so that payment by cell phone is subject to the
same limits in place for metered transactions. In many ways,
compliance is improved. For example a pay-by-cell service
should block a driver from adding more time by phone once the
maximum stay period has expired or purchasing time into a
commuter lane restriction time period.
• Real-time enforcement data: The payment data must be
available in real time for enforcement officers.
• Back-office systems: Typically, accounting and operational
reports, rates and by-law administration and customer-service
interfaces are available via a secure web browser interface
so the only IT requirement is to have Internet access, there is no
need to install software or servers in the local offices.
• The future looks promising for pay-by-cell and electronic
parking payments in general, and it is now feasible to envisage,
as some cites have done, the elimination of the parking meter.
The advent of drivers and vehicles that can “connect” easily
and reliably to a remote payment system is clearly the end of the
traditional parking meter system, just as surely as the Internet
has eroded the concept of the retail travel agent. “What do you
mean I have to walk down the street to book my flight?” is a
short step from “What do you mean I have to walk down the
street to pay for my parking?”
The parallels are stronger by the day. It’s even possible to
envisage that if the street is half empty, you will get a better
price; and the opposite: if there is only one space left, expect to
pay a bit more. It’s partly about yield management, but for
municipalities, it’s also about using smart pricing to influence
parking behavior.
Neil Podmore is a Vice President with Verrus Mobile Technologies
and can be reached at npodmore@verrus.com.
PT
18
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

PT BLOG
JVH comments on Parking News every day at PT Blog –
log on at www.parkingtoday.com. Each month, there are
at least 40 other comments like these, posted daily.
‘Unfair hospital car parking charges were in
effect a tax on ill-health’
That headline is a quote from Nicola Sturgeon, health secretary
in the Scottish government. She is saying that if you charge
people to park, you are then in essence “taxing” them for being
sick.
I suppose then that it’s also true that if a person has a
headache, then charging them for an aspirin is “taxing” them for
being sick. So it would follow that all over-the-counter meds
should be free, because we don’t want to “tax” someone who has
stubbed their toe, or has a hangover, or a hangnail.
The UK has “free” health care. Well, what they really have
is a government-run insurance program that forces you to pay for
the insurance and then use the doctors and hospitals that they tell
you. The insurance is paid through your income taxes, some of
the highest anywhere, and if you would prefer to buy private
insurance, you are on your own. You have to pay for the governments
insurance first, and then buy private insurance out of
what’s left. But I digress.
It’s little wonder that parking has now become a “right” and
that it is up to the medical insurance system to pay for those who
elect to drive to the hospital. Let’s see if I get this right. Everyone
pays the same amount (as a percentage of income) for their
health care. However, those who take a cab or bus or walk, pay
for the parking for those who drive. How is that fair?
I’m sure that Nicola hasn’t considered the issues of “free”
parking, not only some paying for others, but the fact that it isn’t
“green,” the fact that it causes congestion, and the fact that what
started all this charging for parking half a decade ago was the
fact that there wasn’t any parking space at the hospitals, since
locals were parking “free” in the hospital lots and garages and
taking all the space needed for ambulances, doctors and, dare I
say it, patients.
I guarantee that the hue and cry will be very loud the first
time someone who needs emergency medical care can’t find a
place to park. Stay tuned.
JVH
Can’t Happen in Plattsburgh
I took a stroll around the neighborhood with my neighbor
this mid-December morning. He’s in some kind of financial business.
Of course, the conversation got around to the economy.
The world it seems is awash with cash. It all came out of the
markets and is in banks, pillowcases, government bonds, etc. No
one wants to invest because they are afraid.
Yes, fear is driving the recession, nothing else.
Continued on Page 46
v
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

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The Price of Parkin
BY DONALD SHOUP
H
OW CAN CURB PARKING CONtribute
to making a street great? A
city can (1) charge performancebased
prices for curb parking and
(2) return the revenue to the metered
districts to pay for added public services. With these
two policies, curb parking will help to create great
streets, improve transportation, and increase the economic
vitality of cities.
Performance Parking Prices
Performance-based prices can balance the varying demand
for parking with the fixed supply of curb spaces. We can call this
balance between demand and supply the “Goldilocks principle”
of parking prices: the price is too high if many spaces are vacant,
and too low if no spaces are vacant. When a few vacant spaces
are available everywhere, the prices are just right. After the city
adjusts prices to yield one or two vacant spaces in every block
(about 85 percent occupancy), everyone will see that curb parking
is readily available. In addition, no one can say that performance
parking prices will drive customers away if almost all curb
spaces are occupied.
Prices that produce an occupancy rate of about 85 percent
can be called “performance-based” for three reasons. First, curb
parking will perform efficiently. The spaces will be well used but
readily available. Second, the transportation system will perform
efficiently. Cruising for underpriced curb parking will not congest
traffic, waste fuel, and pollute the air. Third, the economy
will perform efficiently. The price of parking will be higher when
demand is higher, and this higher price will encourage rapid
parking turnover. Drivers will park, buy something, and leave
quickly so that other drivers can use the spaces. Cities can
achieve all these goals by setting curb parking prices to yield
about an 85 percent occupancy rate.
Local Revenue Return
Performance prices for curb parking can yield ample public
revenue. If the city returns this revenue to pay for added public
spending on the metered streets, citizens are more likely to support
the performance prices. The added funds can pay to clean
and maintain the sidewalks, plant trees, improve lighting, bury
overhead utility wires, remove graffiti, and provide other public
improvements.
Put yourself in the shoes of a merchant in an older business
district where curb parking is free and customers complain about
a parking shortage. Suppose the city installs meters and begins to
charge prices that produce a few vacancies. Everyone who wants
to shop in the district can park quickly, and the city spends the
meter money to clean the sidewalks and provide security. These
added public services make the business district a place where
people want to be, rather than merely a place where anyone can
park free if they can find a space. Returning the meter revenue
generated by the district to the district for the district’s own use
can help to convince merchants and property owners to support
performance prices for curb parking.
Suppose also that curb parking remains free in other business
districts. Everyone complains about the shortage of parking,
and drivers congest traffic and pollute the air while they search
for curb parking. The city has no meter revenue to clean the sidewalks
and provide other amenities. In which district would you
want to have a business?
Performance prices will improve curb parking by creating a
few vacancies, the added meter revenue will pay to improve public
services, and these added public services will create political
support for performance prices.
Parking Increment Finance
Most cities put their parking meter revenue into the city’s
general fund. How can a city return meter revenue to business
districts without shortchanging the general fund? The city can
return only the subsequent increment in meter revenue–the
amount above and beyond the existing meter revenue–that arises
after the city begins to charge performance prices. We can call
this arrangement parking increment finance.
Parking increment finance closely resembles tax increment
finance, a popular way to pay for public investment in districts in
need of revitalization. Local redevelopment agencies receive the
increment in property tax revenue that results from the increased
property values in the redevelopment districts. Similarly, business
districts can receive the increment in parking meter revenue
that results from performance parking prices.
More meters, higher rates, and longer hours of operation
will provide money to pay for added public services. These
22
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

g on a Great Street
added public services will promote business activity in the district,
and the increased demand for parking will further increase
meter revenue.
Performance Parking Prices in Practice
Some cities have begun to charge performance prices for
curb parking and return the meter revenue to its source. Redwood
City, California, sets meter rates
to achieve an 85 percent occupancy
rate for curb parking
downtown; the rates differ both
by location and time of day,
depending on demand. The city
returns the revenue to the
metered district to pay for public
parking structures, police protection,
and cleaner sidewalks.
Merchants and property
owners all supported the new policy when they learned the meter
revenue would pay for added public services in the downtown
business district, and the city council adopted it unanimously.
Performance prices create a few curb vacancies so visitors can
easily find a space, the added meter revenue pays to improve public
services, and these added public services create political support
for the performance prices.
Redwood City’s
Parking Ordinance
To accomplish the goal of managing the supply
of parking and to make it reasonably available
when and where needed, a target occupancy rate
of eighty-five percent (85%) is hereby established.
The Parking Manager shall survey the average
occupancy for each parking area in the Downtown
Meter Zone that has parking meters. Based
on the survey results, the Parking Manager shall
adjust the rates up or down in twenty-five cent
($0.25) intervals to seek to achieve the target
occupancy rate.
Revenues generated from on-street and off-street
parking within the Downtown Meter Zone
boundaries shall be accounted for separately
from other City funds and may be used only
within or for the benefit of the Downtown Core
Meter Zone.
Sections 20.120 and 20.121 of the Redwood City
Municipal Code
We can call the balance
between demand and supply
the “Goldilocks principle”
of parking prices.
Most cities keep their meter rates constant throughout the
day and let occupancy rates vary in response to demand. Instead,
cities can vary their meter prices to keep occupancy constant at
about 85 percent. The goal is to balance supply and demand
everywhere, all the time. Most cities also limit the length of stay
at meters so long-term parkers won’t monopolize the underpriced
curb spaces. But after Redwood City adjusted meter rates to guarantee
the availability of curb
spaces, it removed the time limits
at meters.
This unlimited-time policy
has turned out to be popular
with drivers who can now park
for as long as they are willing to
pay. The demand-determined
meter rates create turnover at
the most convenient curb
spaces, and long-term parkers
tend to choose the cheaper spaces in off-street lots.
Other cities have also begun to adjust their meter rates to
ensure the availability of curb parking. The U.S. Department of
Transportation has awarded grants to Chicago, Los Angeles, and
San Francisco to test performance prices for curb parking, and
Washington, D.C., has already started them. Pasadena and San
Diego return meter revenues to enhance public services in the
metered districts.
Any city can use a pilot program to test Goldilocks parking
prices for curb parking. All the city has to do is allow any business
district that requests a pilot program to have one. It won’t
cost the city anything, because the meters pay for themselves.
Dirty and unsafe streets will never be great, so the city can initially
use the meter revenue to pay for clean-and-safe programs.
Many communities may value clean and safe sidewalks
more highly than free but overcrowded curb parking. After the
community is clean and safe, the parking revenue can pay for
urban amenities such as street trees, underground utilities, and
public transit improvements. Parking on a great street may not be
free, but it will be convenient and worth the price.
For additional reading on this topic log on to
www.parkingtoday.com click on “magazine”, search articles,
and enter “Shoup”. You will find this article in our archives.
Numerous links and references are listed.
Donald Shoup, FAICP, is professor of urban planning at the
University of California, Los Angeles. He has written many books
and articles on parking, including The High Cost of Free Parking
(Planners Press, 2005), which explains the theory and practice of
parking management. He can be reached at shoup@ucla.edu
This article was adapted from a chapter in Planetizen
Contemporary Debates in Urban Planning, edited by Abhijeet
Chavan, Christian Peralta, and Christopher Steins. Washington, DC:
Island Press, 2007, pp. 52–56.
PT
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 23

Remaining “Service-Focused”
in Tough Economic Times
BY JOE SCIULLI
The phone rings: “How much more can you give me from the parking program?”
comes the voice from the other end. “Nothing, Mr. Mayor,” says the parking director.
Five minutes later, it rings again. “How much more can you give me from the
parking program?” asks the mayor of the new parking director!
IN THE CURRENT ECONOMY, WITH
pressures mounting to raise public revenue
and cut services, the municipal on-street
parking program is fair game – and hunting
season has been declared!
Meanwhile, there is the city’s parking director – supposedly
the advocate for parking equity, availability and customer service.
He or she may have some tough decisions to make, especially
when the phone rings and it’s the mayor calling. “Justify”
meter-rate and ticket-fine increases? Cut staff? Reduce or defray
planned maintenance?
To be sure, a parking program is always in the cross-hairs,
and some city officials might see only the dollars and cents –
rather than the parking management sense – of asking for more
revenue from increased fines, meter rates, “more tickets” or
staffing cuts.
But the opinion here is that the parking leader must above all
protect the program’s integrity and be proactive to resist pressure
from those who might see the program only as a cash-cow to be
milked dry during tough economic times, or at anytime when
parking conditions on the street do not warrant pricing and policy
changes.
So how can a parking leader resist the temptation to make
unwarranted changes to policies or operations?
The short answer is that it requires a strong-willed leader
who has paved the way with all parking stakeholders through
education and action; one who can make the most persuasive
argument from a position of facts as to whether changes in parking
prices, policies, operations and budgets are warranted.
As to the longer answer, here are eight proven approaches,
from what literally could be hundreds, to help the parking leader
make wise decisions in tough economic times.
1. Routinely collect and analyze your on-street parking
activity indicators and maintain these statistics over time.
This is step one. As a great parking director once said, “You can’t
manage what you don’t measure.” Occupancy and violation rates
provide feedback on the appropriateness of meter rates, regulated
parking limits and enforcement activities. This knowledge creates
a climate for continual improvement. The violation capture
rate, as a measure of enforcement efficiency and when analyzed
in concert with other indicators, can indicate how well enforcement
beats are designed, patrolled and supervised.
2. Compare your program’s indicators with its own history
(if available), and with selected norms for on-street parking
activity indicators. Developing these benchmarks lays the
foundation for internal management improvements; also, having
trend data may help you win approval for programmatic changes
that may be needed in the future. These norms can be found in
Chapter 4: Parking Surveys and Studies in the IPI publication
“Parking 101: A Parking Primer.” Suggested norms also have
been provided in the Parking Industry Exhibition’s On-Street
Boot Camp sessions (materials available through Parking Today
or by contacting the author). If your program’s indicators are generally
within these norms, chances are your program is working
toward its potential. If not, an offering of potential causes and
remedies are indicated in the norms matrix.
Continued on Page 26
24
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

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Remaining “Service-Focused” in Tough Economic Times
from Page 24
3. Remember that having a history
of improvements or degradations in
parking indicators is the best justification
for pricing, policy and other management
decisions. So you want to raise
the meter rate because the city
has a budget shortfall? Bad
manager! But if your data
trends show that parking
availability and turnover have
suffered as off-street prices
have increased while meter
rates and ticket fines have
stagnated, your odds of success
and acceptance of the
remedies will be much improved.
4. Never confuse the enforcement
officer’s daily productivity average as a
measure of program efficiency or effectiveness.
Historically, some programs have
achieved averages of 100 tickets per officer
per day, but their parking and traffic
situations were none the better for it. Collectively,
the percent of optimum turnover
rate, and the safety violation and parking
occupancy rates, are more representative
of how well the parking program is fulfilling
its mission.
5. Maintain regular contact with
your constituencies. Make sure program
managers, supervisors, analysts
The temptation for some to
abuse their jobs and the public
may be hard to resist over time.
and you (as the leader) participate in
merchant and neighborhood association
meetings; meet with advocacy groups
for persons with disabilities; and maintain
contacts with elected officials and
peers. Listen to their feedback and
address their needs as appropriate.
When it comes to the public contacts,
don’t be discouraged by initial attempts
that may degenerate into grievance sessions.
It may take repeated efforts to
gain acceptance and trust that could
translate to support during the tough
times.
6. Fight to maintain funding for
parking analyst positions.These positions
can generate their salaries
many times over in cost savings and
optimized revenues. More important,
the contribution to program quality
from them can’t be overestimated. For
the relatively smaller parking programs,
at least one individual who is focused
solely on collecting, tracking and providing
quantitative feedback to supervisors
and managers on parking activity
indicators is essential to program quality,
efficiency and effectiveness. Largecity
programs may require several analysts
per operating branch. Their functional
and geographical assignments
and performance expectations should
be clearly defined to realize the most
value from their efforts and optimize
program efficiency.
7. Emphasize and promote the
qualitative aspects of the parking
management program to external
and internal stakeholders alike. Does
your parking program distribute an
annual report to elected officials, other
municipal managers, and the constituencies
mentioned above? If so,
does it highlight the program’s positive
effects on transit timeliness, public
safety, and parking access improvements
in commercial and residential
areas? And is this report circulated to
your most important constituents – your
employees? And what of the report’s
underlying message? Does
it focus solely on tickets
issued and revenues collected?
Not that these indicators
aren’t important measures
of program efficiency,
but parking revenue must
be viewed for what it really
is: a by-product, not the
objective, of a parking management
program.
8. Invest the time and money in
employee customer service, communication,
leadership and refresher
technical training. Yes, you’ll have to
take your enforcement officers and others
“off the street” for awhile.Your ticket
count will be less on those days –
accept it as a down-payment on future
improvements in product quality and
customer service. But your frontline
employees make or break the public’s
image of your parking program. To the
extent that enforcement officers and
others believe their only purpose is to
“make money” for the mayor, the temptation
for some to abuse their jobs and
the public may be hard to resist over
time.
Obviously, the above items are just
starting points to help your parking program
avoid unwise, knee-jerk decisions
in this unsettled economy. We haven’t
even discussed meter security, operational
efficiency, and ticket processing
and collection strategies that also
should be pursued.
But in the end, knowing your parking
program’s numbers and maintaining
contact with its stakeholders are two of
the best ways of ensuring its mission
remains service-focused, as opposed to
revenue-driven.
Joe Sciulli is Vice President and Senior
Operations Consultant of CHANCE
Management Advisors
(www.chancemanagement.com).
PT
26
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

“Check’s in the mail”, IL:
$18,721.33
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“That’s a lot of moo-la”, TX:
$32,724.56
in unpaid citations.
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“Tall order”, NE:
$514,618.25
in unpaid citations.
“Way short on funds”, MN:
$73,901.14
in unpaid citations.
“Forget about it”, NY:
$1,532,321.92
in unpaid citations.
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Henry Hudson Paid to Park;
His Legacy Survives Today
BY MICHAEL KLEIN
THIS YEAR, ALBANY, NY, WILL
celebrate the 400th anniversary of
being founded by Capt. Henry Hudson
as he sailed up what would become his
namesake river in the Dutch East India
Co. ship, the Half Moon.
Rumor has it that Hudson was charged to park his ship on
the riverside while trading furs with the Native Americans.
This way, the slips were
maintained at 90% occupancy,
and time and trouble
looking for a place to tie up
were kept to a minimum.
Naturally, a portion of this
revenue went to support the
development of Fort
Orange; otherwise, local
merchants would be unhappy
with the parking charges.
A few hundred years later, the automobile was invented, and
this brought us Park-O-Meter (POM), PARCS, robotic parking
and even our own TV show, “Parking Wars.”
Sure, a lot has changed during the four centuries that separate
these eras, but the river remains an important part of Albany
Mayor Gerald Jennings’ vision of waterfront development. And
the mayor is fortunate to have a well-run independent parking
authority to collect fees that facilitate access for people to live,
work, shop and enjoy vibrant downtown Albany. This separation
of the parking function from the city administration makes for a
positive relationship between a parking authority and a city
administration.
Having an independent parking
authority (provides) a financial
framework that takes parking
off the city ledger.
In general, there are six areas of opportunity for an authority
to provide parking services, rather than having a city or private
entity do so. These relate to finance, business efficiency, tax
exposure, procurement, service delivery, and the tradeoff
between business and “political” decisions.
One important benefit of having an independent parking
authority is to provide a financial framework that takes parking
off the city ledger, as this eliminates the city’s need to take on
debt service to invest in parking infrastructure. Also, this allows
the city to use its debt service for other purposes and avoids
potential pitfalls associated
with parking having a negative
impact on a city’s bond
rating.
This would be particularly
true if a city subsidized
parking at below-market
rates, a not uncommon practice
when parking falls under
the city banner. In Albany’s
case, Standard & Poor’s
November 2008 rating on its general obligation debt was raised to
AA- from A, reflecting the city’s stable economy and strong
financial position.
The city’s overall debt burden, including county and school
debt, is moderate at $2,484 per capita and 4.5% of market value.
The city’s moderate capital needs and debt profile further stabilize
the credit. If parking debt were on this ledger, it would add
about 10% to the debt burden.
When the business of parking is properly managed by an
authority, it is reasonable to achieve investment-grade ratings by
S&P or other rating agencies. Parking authorities at small cities
28
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

such as Albany (with a population of about 100,000) may have
ratings of BBB+ and larger-city authorities may move one or two
notches higher than that.
When achieving investment-grade ratings, the cost of debt
service may result in savings of about 150 to 200 basis points as
compared with what would be charged to private developers. On
top of this is the same tax-exempt status as a city (as long as the
parking is offered to the public in a non-exclusionary way), provided
savings for both capital and operating costs.
With a minimum of red tape, an authority can buy goods and
services either under state contracts or in the private marketplace,
whichever is more favorable. This yields a lower cost of business,
which allows savings to be passed on to the customer. Ultimately,
parking infrastructure is created and operated efficiently to support
parking demand.
It is often helpful for city officials to be distanced from parking
issues. When people complain about parking costs or availability,
this can create adversarial relationships between elected
officials and the citizens they serve. It is a benefit to be distanced
from the old parking bugaboo, and be able to direct inquiries to a
parking professional at the helm of an independent authority.
At the same time, it is typical to have the authority staff
report to a board of directors that is made up of community volunteers
selected and approved by elected leaders. This just-closeenough
but not-too-close relationship between elected leaders
and the administration of a parking program ensures that the
parking authority will function in the best interests of the citizenry
and elected officials, while avoiding becoming embroiled in
political issues that may interfere with effective and efficient
service delivery.
City departments are tasked with myriad responsibilities in
order to provide a good quality of life to the people, and when
independent authorities take on tasks such as parking, transportation,
water and housing, these operations no longer place a burden
on city services. Then the city government may focus on its
raison d’etre and be streamlined and have a reduced tax burden
on the people.
We’ve all read about the “high cost of free parking.” Under
the authority framework, market prices support effective and efficient
parking systems, and supply and demand set price. When
this occurs, if an authority is less than optimally managed, private
business may compete effectively, and when private parking
organizations flourish in a competitive environment, this better
addresses parking capacity needs.
Similarly, when the authority is well-run, this provides a
brake against excessive pricing by private business. This kind of
system automatically maintains a level of equilibrium, and this
self-regulation is yet another reason that such a good relationship
is maintained between city officials and authority staff.
So come on up to Albany via the Hudson River (the oldfashioned
way), or travel to the city in a more modern mode by
plane, train or automobile. It’s a wonderful city, and good parking
is available and priced right.
Michael Klein is the Executive Director of the Albany Parking
Authority. He can be reached at mklein@parkalbany.com.
PT
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 29

Why Multi-Space
Parking Meters?
BY DAN KUPFERMAN
OKLAHOMA CITY HAD AN
unusual problem back in 1935.
Employees were taking up all the
downtown parking spaces. Some
things never change.
“My invention relates to meters for measuring the time of
occupancy or use of parking or other space, for the use of which
it is desirous an incidental charge be made
upon a time basis.” So begins Carl C.
Magee’s patent request on May 13, 1935,
for the first coin-controlled parking meter.
Today, in the United States alone,
about five million parking meters are collecting
those “incidental charges.” If we
estimate a conservative average of $1 per
day being deposited in each of those
meters six days per week (no Sundays),
we’re talking about $1.565 billion per year.
That’s a lot of quarters!
I don’t know about you, but if that’s
my money, I want to make sure of a few
things:
1) I want all my customers to pay.
2) I want all my meters to work.
3) I want all my money to find its way
to my bank account.
Guess what? With conventional
meters, all my customers are not paying. A
lot of them don’t have any quarters on
them; they’d pay if they could. And though
I have enforcement people writing tickets,
let’s face it, they can’t be everywhere. I
can’t afford to have enforcement on every
street!
To make matters worse, a lot of my
meters are out of service. They jam easily
and are easily put out of service by some
of my less scrupulous customers. Sometimes
the meters are out of service for days,
or even weeks before they’re discovered,
reported and repaired.
Wait – there’s more. Ask me how
much money I have in each of my meters. I
have no idea! I have to wait until my collectors
come back, and my counters add up
all those quarters. I hope they get it right,
because I can’t even conduct an audit.
There has to be “a better way.”
Well, this is the last straw – the downtown business association
is now complaining about the way the meters look!You have
to be kidding! What’s a few bent poles here and there? What do
you mean they’re an eyesore? When did “streetscape” even
become a word?
But wait a minute – this isn’t 1935; it’s 2008! There have
been technological advances! We’re not stuck with the old conventional
single-space meters anymore! Today’s multi-space
30
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

parking meters out-perform conventional parking meters in
virtually every way:
• Multi-space meters give customers more ways to pay.
Multi-space meters can accept coins, bills, credit and debit
cards, smart cards, and even cellphone payments. When you
give people more ways to pay, they’ll pay! An added benefit is
that absolutely everyone pays. Multi-space meters do not
show unused time on their display screens, so customers no
longer get to park for free by piggybacking on the time of the
person who parked before them.
• Multi-space meters are extremely vandal-resistant. The
best ones have a shutter at the coin slot that will not open for
paper or cardboard, and will let paper clips and slugs pass
through without incident. Bill acceptors allow for four-way
insertion – it’s idiot-proof! In the unlikely event the machine
does malfunction, an alarm is automatically sent to you wirelessly,
which advises you of the condition, so you can fix it;
downtime is minimized. In the meantime, customers can simply
pay via another form of payment (coin/bill/card, etc.), or
they can walk to the next multi-space meter to pay, so there is
no loss of revenue.
• Multi-space meters count and report revenue as it’s
deposited into the machine. This means I’ll know if any money
is missing. My employees will know that I know, too. The
reports are real-time and online. I’ll even know when my
employees are at the meter – I’ll get an alarm and a report
advising me that the door is open, a collection is in process,
how much was collected, etc.
• Multi-space pay meters provide remarkably accurate
and detailed financial reports and statistics. Since every transaction
is reported and recorded, I’m able to sort revenue and
volume by machine, location, time of day, amount paid, type
of payment, etc. The entire city can be networked together
and/or divided into neighborhoods, zones, streets, etc. These
statistical data lead to effective analysis and planning.
• How many coins does a conventional meter hold? Thirty
to fifty dollars in quarters? Multi-space meters can hold
$700 in quarters, and $500 in bills. Fewer meters are required,
and fewer collections are required. With credit card and bill
payments, collections are faster and easier – far fewer coins to
transport, count, roll and deposit.
• Multi-space meters are environmentally friendly
machines – 100% solar-powered, with no need to dig up
streets running power lines or cables and no electric bill! Also,
their rechargeable batteries are recyclable as are the units
themselves at the end of their on-street lives.
• Multi-space meters improve the streetscape. I think
most of them are better looking than pole-mounted conventional
meters, but you may disagree. One thing’s for sure;
there will be far fewer of them on each street since one multispace
meter can manage a full block.
• Multi-space meter display screens can be programmed
to communicate in multiple languages. Customers can push
a button to select their language. Magnifico! Magnifique!
Ausgezeichnet!
In summary, why choose multi-space parking meters?
Because we can! Technology has made our lives better in so
many ways. It’s time to take advantage of all the advances
since 1935 and start using the technology of today!
Dan Kupferman spent 16 years as a parking operator before
joining Parkeon as a Business Development Manager.
Contact him at dkupferman@parkeon.com.
PT
Complete Systems Integration
for Parking...and Beyond.
Contact your local PARC Group integrator today:
Northeast:
Ber-National Automation
Rochester and Western NY
585-482-8525
www.bernational.com
Ber-National Controls, Inc.
Central NY and Syracuse
315-432-1818
www.bernationalcontrols.com
Entry Guard Systems
Virginia
804-423-6523
800-488-3519
www.entryguardsystems.com
Richard N. Best Associates, Inc.
PA, NJ, DE, MD
215-945-9240
www.rnbest.com
Wescor Parking Controls Inc.
MA, CT, RI, NH, VT, ME
508-832-6305
www.wescorparking.com
Northwest:
Entrance Controls
WA, OR, ID, MT, WY, AK
206-622-0452
www.eci-nw.com
Midwest:
Hanen Electric
Indiana, Kentucky
812-948-1493
800-377-PARK
www.hanenelectric.com
Light & Breuning, Inc.
Indiana, Michigan
260-422-6456
www.lbpark.com
Signature Control Systems
Ohio
614-864-2222
www.signaturecontrols.com
TAPCO
Wisconsin, Illinois
262-814-7000
800-236-0112
www.tapconet.com
www.parcgroup.com
» The Leading Network of Access
Control Systems Integrators
» Your One-Stop Resource for Design,
Contract, Installation and Service
» Unique Depth of Knowledge and
Services Beyond Your Expectation
Southwest:
ProTech Access
Texas
713-776-8324
www.protechaccess.com
Southeast:
Access Control Systems LLC
TN, KY, MS, AL
615-255-4466
www.acs-llc.com
Florida Door Control
Florida
321-254-8011
www.fdc.com
ITR of Georgia
Georgia, Alabama
770-496-0366 Ext 214
www.itrofgeorgia.com
JL Roberts & Associates
Louisiana, Mississippi
504-831-8113
Southern Time Equipment Co.
The Carolinas, 5 locations
800-849-5654
www.southerntime.com
Canada:
Ontario Parking Systems Ltd.
London, Ontario, Canada
519-667-1482
www.ontarioparking.com
PARC Automation Inc.
Toronto, Ontario, Canada
866-225-7272
www.parcautomation.com
Stinson Equipment
Montreal, Quebec, Canada
514-766-3567
Mexico/Puerto Rico:
Automatic Control Technology
San Juan, Puerto Rico
787-782-6006
www.automatic-pr.com
Automatizacion y Trafico Alto
Mexico
52-55-5580-0992
www.alto.com.mx

SMART CARDS
Replacement for Coins, or More?
BY JOHN REGAN
FOR YEARS, THE PARKING INDUStry
has offered smart cards as an alternative
to feeding meters. But these programs
haven’t done very well, because of
the premise that smart cards are nothing
more than a replacement for coins.
For smart cards to have wide adoption, they must be truly
smart: They need to be a credit mechanism, not just debit, and
need to include a high level of security, effective distribution
channels and marketing strategies to entice customers. The technology
to achieve all that is ready for prime time and should be
activated.
Most municipal governments haven’t been in the business
of operating large consumer product initiatives. But in today’s
recession, governments are responsible for stimulating the
economy. Leveraging card payment solutions is an extremely
cost-effective way to build revenue and encourage consumer
spending. It is good local economic development without a
price tag.
The act of consumer spending starts with parking the car.
That’s the trigger point of sale: If a shopping district is easy to
park in, consumers will be enticed. So this point of sale is where
the strategy and technological feature-set must come into play.
To deploy a robust consumer spending initiative, municipalities
need to understand the features and potential of existing card
technologies, including memory, e-Purse, bank-issued credit and
debit, and contactless card solutions – all in the context of parking
technology.
Memory cards provide rudimentary, challenge-based security
features. In a parking application, this typically means an
amount of “parking time value” remaining on the card. Memory
cards are technologically limited in terms of utility and weak
cryptography, which doesn’t meet the increasingly rigorous banking
standards for payment. There also are distribution and marketing
problems. Even if the card can
be used in different proprietary
meters, it can’t be used in a parking
garage or in neighboring towns, and
there’s no convenient way for consumers
to obtain and reload a card.
The whole system discourages user
adoption.
E-Purses, designed to meet banking
standards for payment, are far
more secure and flexible than memory cards. The catch is that
they require purchasing more expensive multiprocessor-basedcards,
and a secure access module (SAM) to be installed in the
payment device. The SAM contains security keys to ensure the
authenticity, integrity and security of every transaction in an e-
Purse payment system.
Despite some initial investment, e-Purses have limitless
use potential. The return on investment occurs quickly, because
there’s very low operating overhead. Also, e-Purses are
designed for general payments regardless of location or items
being purchased.
For smart cards to have
wide adoption, they
must be truly smart.
A merchant returns a customer’s “Electronic Purse,” one of the many payment
options discussed in this article.
Additionally, 3DES e-Purse systems have not been
hacked. Symantec research documents millions of accounts
being compromised in 2008 in a continuously shifting threat
landscape; however, not one e-Purse using 3DES security has
been compromised. The trade-off is that municipalities must
be prepared to incorporate a check-and-balance system with e-
Purses, which requires a trusted
third-party administrator.
An estimated 75% percent of the
U.S. population carries a credit or
debit card, according to www.creditcards.com.
Without question, credit and debit
cards have increased the value of a
transaction at parking meters and are
clearly convenient to consumers.
Many cities cite increases of 30% to 35% in their card-based
transactions. Although similar increases have been documented
with prepaid stored-value programs, there is no additional cost to
the operator to market or distribute credit or debit cards. And as
on-street parking costs increase, these cards are ideally suited to
purchases over $5.
Many cities adopting credit/debit are surprised to discover
that most of their meters capture only about 50% of their transactions
on cards. Payment research suggests that it’s the identity
theft issue. Consumers are increasingly concerned about using
cards at unattended devices. Despite Payment Card Industry
32
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

(PCI) success, both credit and debit cards are still prone to having
their data skimmed at unattended devices. The crooks simply use
a secondary card reader that the consumer is unaware of to gain
access. The PCI does not address this issue.
When accepting credit and debit, the operator also must dedicate
resources to the management of the program. Accounting,
rate structure and dispute issues must be managed. The required
communications infrastructure can be costly. Interchange fees
must be paid to the card-issuing bank, plus a margin to the merchant
acquirer or originating processor of the transactions. These
costs can be relatively high for small-dollar transactions,
although they become more and more marginal as the average
ticket rises above $5.
Payment disputes, or charge-backs, also must be managed,
which can cost the operator as much as $25 per dispute. And
finally, Visa and MasterCard place liability squarely on the
merchant, which in this case is the municipal government.
Despite these new costs to a city for adopting credit and
debit, the technology does, and will continue to, play an important
role in on-street parking revenue generation.
Contactless cards were originally designed for rapid-transit
systems; their “tap-and-go” capability serves the quick
throughput requirement of this market. The most well-known
examples are the Hong Kong Octopus and London Oyster
cards. Fare-payment transactions are required to work in one to
three milliseconds. Both the Hong Kong and London cards
have been compromised by hackers, despite their success in
meeting their primary mission – rapid transit.
About 45,000 merchants accept contactless cards out of a
U.S. pool of three million plus. The jury is still out on this
product, because the push-and-pull marketing game between
the card issuers promoting the technology and the merchant
acquirers has barely begun. Why should merchants pay for this
new technology when, from their perspective, there is no real
benefit?
The challenge for the on-street parking industry is similar.
Do contactless cards provide any more value to the parking operator,
the cardholder or the municipal government? Since parkers
still must get out of their cars and tell the meter how much time
they need, tap-and-go convenience and speed do not seem to
apply. Furthermore, why should meter vendors and parking operators
invest in a technology when the bank issuers and their
brands are still not ready to replace their current plastic in the
U.S. market?
Given the pros and cons, there certainly is a market for both
bank-issued cards as well as regional e-Purse solutions. Notwithstanding
the emergence of other wireless payment products, it is
clear that these technologies will continue to be significant players
in this market.
The memory card never established the foothold its early
promise suggested, and it’s a product clearly being overtaken by
more capable technology. It also is unclear whether the U.S. will
leapfrog contact-based card solutions in favor of contactless, and
will likely remain unclear for many years to come.
John Regan is President and CEO of Parcxmart Technologies. He
can be reached at jregan@parcxmart.com.
PT
WHAT HAPPENS TO YOUR PARKING SYSTEMS
WHEN THE POWER GOES OUT?
When the power goes out, parking gate controls, revenue systems and security systems are all
compromised. Ensure your systems continue to operate during power fluctuations or power outages
by using Alpha indoor and outdoor backup power solutions.
Alpha - Power when there isn’t power.
www.alpha.com/parking Toll free: 800.667.8743 Direct: 604.430.1476

NOTES FROM BIG BEN …
Woolworths, ITS and Rushm
BY PETER GUEST
IT’S THE BEGINNING OF
a new year and traditionally
a time for reflecting on the
old year.
Nothing to do with parking, but for
many people of my age (almost dead), one
sad memory will be the disappearance of
F.W. Woolworths from our streets. I
believe that “Woolies” stopped trading in
the U.S. many years ago, but for more than
90 years, every high street in every UK
town seemed to have a magic place called
Woolworths, where you could buy just
about anything.
It was said that the difference
between a town and a village was whether
or not they had a Woolworths. There was
something about Woolworths; in my childhood,
being a “Woolworths Girl” was in
some way one-up on being a mere shop
assistant. Sadly, the realities of the credit
crisis, plus the Internet, finally caught up
with the business, and just short of 100
years, the company has gone bust, with the
last few UK stores closing within days.
Nostalgia aside, this was one of the
USA’s better exports, and we shall be sorry
to see them go.
Intelligent Transport Systems (ITS)
are the saviour of mankind, according to
those that sell ‘em. To me they are, and
always have been, a solution looking for
a problem.
The government has spent enough
money on information signing on the
national motorway network to cancel
the national debt. I believe that each
ITS sign cost about half a million dollars,
and they are totally useless!
Every time I see those signs, they
are either switched off or tell me completely
pointless information, such as it
will take me X minutes to travel Y
miles. Well, since it’s a motorway travelling
at 70 mph – I can work that out.
Just after Christmas, we took a
friend back to Leicester, which is a journey
of about 150 miles. All the way
there, we drove slowly because the
roads were busy and congested. The billion
dollars worth of ITS contributions
to helping me ease my journey was to
tell me that I shouldn’t drink and drive,
and occasionally that the road was congested
just in case we hadn’t noticed.
The true value of ITS became clear
on the return trip. As soon as we joined
the motorway, we were given warning
that the road ahead was congested and
we would experience 20 minutes extra
delay about 15 miles ahead. Option A,
divert; Option B, carry on and accept
the delay.
I have no faith in the informationsigning
system and duly drove through
the “congested” area at 65 mph with no
delay. As we approached London, the
ITS signs told us that the M25 London
Orbital Motorway faced “Severe
Delays” from where we joined it to well
past the junction where we would leave
to head off back to the country, probably
about 25 miles.
We slowed down for about three
miles and drove the rest at the speed
limit. Finally, we reached the jewel in
the crown: the variable speed limit at
Heathrow. The ITS supposedly measure
the speed and volume of traffic, and if
congestion starts to build up, they slow
people approaching the back of the
queue and thus smooth the flow and
reduce total delay.
That’s the theory. We drove
through at the signed 40 mph with one
lane empty and about 100 yards
between cars. It’s total rubbish.
Oh yes, this is supposed to be
about parking, so before JVH bursts a
blood vessel, here are some local
headlines:
Surrey Heath is just about the
richest borough in the UK. The Council
caught a cold in the 1980s when they
bought up about half the town centre to
redevelop just as the property market
took a nose-dive. For the next 20-odd
years, they operated what was probably
one of the most expensive surface car
parks in the world. This has now been
redeveloped as a shopping mall with a
brand-new shiny parking garage.
I used it just after Christmas, and
they have a novel way of welcoming
customers. As we queued on the ramp
(it’s the January sales), I smelt and then
saw that the building’s gas central heating
system vents onto the enclosed car
park ramp. They say that your car park
is the gateway to your town; spraying
34
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

oor (no, not the Mount)...
people with toxic fumes doesn’t seem
the ideal welcome to me.
Rushmoor, is there anything you
can get right?
The law changed here to allow
councils to prosecute drivers who block
crossovers where landowners access
ITS – they are totally useless!
their property by car. It’s always been an
offence but dealt with by the police; now
it’s done by councils.
There are a few problems, not least
of which are that people often park
across their own driveways, rather than
put the car off-street. However, my borough
– never one to miss an opportunity
to make a problem worse – has gone one
step further. They have put formal, legal
(as in right to park) parking bays across
some crossovers. This means that I have
a right to park there but commit an
offence if I do.
Bring back the stocks!
Southampton is a big city, and
their parking manager, Stuart Chivers, is
a really, really nice
man who seems to be
poorly advised at
present. Credit card
rules say that if you
pay for something by
card, the transaction must be processed
within 90 days; after that, the transaction
is void.
Unfortunately, the city’s bankers
screwed up and processed 900 charges
incurred on Nov. 29, 2007, a full year
after the event. Although Southampton
City Council has admitted the mistake,
which was put down to the authority’s
foreign-based merchant bank (which
should therefore be responsible for fixing
it), they say drivers will get a refund
only if they ask for their money back.
Wrong!
The city can take the money only if
they are entitled to it. If they make a mistake
and take money they are not entitled
to, they are obliged to repay it. The onus
is on the city, not the driver.
Taking money that you are not entitled
to and keeping it is called theft, and
you can go to jail. There also are Local
Government Finance Laws that make it
an offence. So, Stuart, get some better
legal advice pronto.
Peter Guest, past President of the British
Parking Association, is a parking consultant
and PT’s reporter on the scene in
Europe and the Middle East. He can be
reached at peterguestparking@
hotmail.co.uk.
PT
1-949-458-6400 Ext. 316 or 237
Fax 1-949-458-0708
suppliesinfo@oneilsupplies.com
www.oneilsupplies.com
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 35

Product Focus
Even before this car’s owner
sees the ticket, his account will
see the fine.
Real-time integration. That’s what sets BOSSCARS apart
from all other campus parking enforcement systems. It
integrates directly with your campus’s Oracle ® -based
system in real-time, which makes BOSSCARS the leader
on campuses across the country.
This direct integration allows campus safety officers to immediately
identify scofflaws and VIPs, and it gives them dependable, accurate
data on the spot.
On top of that, BOSSCARS makes it possible for parking fines or fees
to go to customers’ accounts automatically without time-consuming
tasks like batch processing, flat file feeds, uploads or downloads.
As the only truly modular parking system in the industry, BOSSCARS
is totally customizable, available exactly the way you want it. You buy
only what you need and nothing you don’t. Adding on features a year
or two down the road is never a problem.
That’s the kind of attention to detail you’d expect from a company
that specializes exclusively in the needs of college and university
campuses, not in places like airports or hospitals.
Feel free to call us at 877-498-7745 with any questions.
Once you get to know and use BOSSCARS you’ll understand why
BOSS Software is An Authority in Campus Software Solutions.
INTEGRAPARK
IntegraPark offers PARIS, the
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be integrated with many
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PARIS automates collections
with credit card charges and
bank drafts, ensures
compliance with complex
lease terms, and more.
IntegraPark’s Geneva
application uses data from
your revenue control system
to track and analyze your
operations, then posts the
financial results to your
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For more information, contact IntegraPark, LLC
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 37

PT THE AUDITOR
The Ultimate Punishment –
MY JOB IS LIKE COP AND
court rolled into one. I
discover the problem;
then I’m involved in
the fix. The second
part can be harder than the first.
Consider this. I do an audit and find that a garage
manager has been less than forthright with the numbers.
This is a case of malfeasance,
not simple incompetence. I
have him dead to rights.
He has cooked the books and
taken his customer’s money.
Remember: This manager works
for a private operator. The operator
has been hired by the owner.
So the relationship passes from the owner, through the operator to
their employee, the manager.
Whose responsibility is it? The operator? The manager? The
owner?
I can make a case for each.
First, the operator. The company has sold the owner on the concept
that it is a manager of garages. It knows its business. It signed
Now do they pay the ultimate
price – termination?
a contract to take fiduciary responsibility for
the owner’s garage, his money, his service –
the whole enchilada. The operator tells the
owner that it is all-knowing about parking
garages, that its employees are the besttrained
and best-managed.
The operator allowed malfeasance to
go on under its very nose. In this particular
case, the operator didn’t even notice that the
manager had employees on duty in the garage
that didn’t exist, that he was
turning in their time cards
and cashing their paychecks.
The manager was
caught when one of the
ghost employees called to
enquire about a lot more on
her W-2 for last year than she worked. A simple audit caught
him. However, in reality, it didn’t. It took an outside query.
Obviously, the operator is the one at fault.
But just a minute. Certainly there is culpability. But the
operator instantly began an investigation on its own. They
audited the garage, found the problem, fired the manager, and
reported to the owner with a check in hand for the entire
amount lost due to the ghost employees, and it wasn’t a small
number. The operator was honest, quick to act, and cleared up
the problem when it was discovered.
So the fault was the manager’s. Of course, he is a thief.
But in the parking industry, we put low-paid staff in very
tempting positions. The main way we keep them honest is
through very close supervision and training.
The fact that this manager stole stunned the operator.
He was very good at covering his tracks. It wasn’t an obvious
problem. He was a long-time employee and very trusted.
He had a very good act. The average city or branch manager,
overworked and underpaid, could very easily have missed
the problem.
So we get to the owner. How can they possibly be held to
account? They hired and trusted a company to do a job and
they didn’t do it. But then …They also hired the low bidder.
They hammered and hammered and got the lowest possible
price.
When the operator wanted to raise the manager’s salary,
the owner said no. When the operator wanted to install a new
accounting and revenue system, they said no. When the operator
recommended a refurbishment of the parking office, new
lighting in the garage, they said no.
The operator asked for the tools it needed to run the
garage properly; the owner said no. Perhaps it did the best it
could with what resources it had.
Certainly the operator is honorable. They didn’t cover up
the problem. When they discovered it, they reported it instantly
to the owner. They didn’t have to. They could have very easily
fired the manager and let it go. They did the right thing.
Now do they pay the ultimate price – termination?
If that’s what is done, where is the motivation of operators
to come clean? Why should they even try to keep their acts in
order?
38
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

Termination
In some societies, they kill the messenger when bad news
arrives. When that happens in business, we are all less for it. Terminating
an operator when they report and fix problems is the wrong
approach.
You might say, “Well, if there was this issue, how do I know
there aren’t others?” I concur that when a problem such as the one
described above takes place, a close look at the operation is in
order.
But if the company acts honorably, perhaps you should let it
go at that. For now.
Set up a schedule with your operator and have outside audits
done regularly. Look for ways that you as an owner can help the
operator run your operation more efficiently. Ask the operator for
their ideas and take them.
Like a well-run university I know in the mid-Atlantic region,
or an excellent airport parking operation in the Midwest, make the
operator an extension of your internal staff.
Hold regular meetings including the garage managers and
supervisors. Put someone on your payroll in the parking office
once a month. Let them work with the operator in solving problems.
Don’t expect perfection if you are not involved in the process.
WOOF!
PT
TranspoQuip Latin
America Set for November
TranspoQuip Latin America 2009, the exhibition and conference
for transportation infrastructure, will be held Nov. 17-
19 for the second consecutive year at Expo Center Norte in São
Paulo, Brazil. The event brings together decision-makers and
solutions for roads, rails, ports and airports.
TranspoQuip focuses on three main themes in these sectors:
management and operations, safety and security, and user
comfort.
An extensive parallel program includes conferences, meetings
and technical tours. This year’s conference subjects are
based on key issues relevant to the advance of infrastructure in
Brazil.
The parking seminar portion this year, planned and organized
by Parking World magazine, will include sessions on stadium
parking, revenue control and parking technology.
TranspoQuip’s organizer, Real Alliance, expects a substantial
growth in exhibitor and visitor numbers this year. For more
information, go to www.transpoquip.com.
Expo Estádio, a trade show and conference related to stadiums
and sports venues in Brazil will take place in conjunction
with TranspoQuip.
For more information, go to www.expo-estadio.com.
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 39

THE AMATEUR PARKER …
I Want My Free Parking
BY MELISSA BEAN STERZICK
IF I AM MORE THAN AN
amateur in any specific parking
area, it is in on-street parking.
That’s because it’s the
option offered to me most frequently
to date, and the option I choose
most frequently – when it’s free.
So I might be something of an expert when
it comes to on-street parking, and there are probably
many drivers out there who could say the
same thing. On-street parking is such a no-brainer
that when it occurs without cost or episode or
effort, it barely registers as a parking experience.
In my day-to-day life, I park on the street less and less anymore.
Now that I have joined the ranks of the property-owning
public, I am entitled to two always-reserved private parking
spaces in my very own driveway. And if I get rid of three bicycles,
a tricycle and a wagon, various Costco-sized bulk food and
paper product packages, and my husband’s tool bench, I have
another two parking spots in my very own garage – all for the
bargain price of a Southern California mortgage.
But since there will be no scraping of snow
or frozen brake lines in my ZIP code, unless the
Apocalypse is upon us, my garage will continue
to be dedicated to miscellaneous storage.
However, in my former days as a beach-city
renter, I parked on the street every day. With my
little tag on the rearview mirror, I was entitled to
any spot I could squeeze into along the two
blocks nearest my apartment. I paid a very affordable
$20 a year to scavenge for a decent spot.
But it wasn’t the price of the parking that
made my life miserable; it was the terms of the
parking. If I forgot to hang my tag or move my
car on street-cleaning day, I got a $35 ticket.
If I had dinner guests, they were invited with
strict instructions to park on the street parallel or depart at 8 p.m.
sharp to avoid the same penalty. Needless to say, entertaining was
not a simple procedure – there’s nothing like a deadline to pump
up a party.
If I had overnight company, I had to accommodate their
vehicles by borrowing a neighbor’s extra permit. If I had a large
item to unload, I parked in the red zone and looked over my
shoulder nervously.
40
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

I still park on the street when I go to the beach. If I can find
free on-street parking, I take it; if not, I pay the meter and check
my watch compulsively for the next few hours. Most of my local
grocers, doctors, churches, etc. offer free parking in their lots, so
I am spared the search.
Overall, I’d say my life as a parker has improved dramatically
since I became a homeowner.
Still, a threat to my days of carefree parking looms darkly in
the form of this magazine’s illustrious and opinionated publisher,
John Van Horn. Hardly a month passes that he is not advocating
paid on-street parking on every residential and commercial street
in the country.
I understand the theory that a fee to park in front of my own
house would prevent me (or my neighbors) from leaving a rotting
old El Camino in my driveway indefinitely. Paid residential parking
would put an end to overstuffed garages and five-car families,
rusted boats in carports, and an irritation I have recently
noticed: the parking of my neighbor’s jalopy in front of my house.
But what JVH must not realize is that his proposal, if carried
out, would have a negative effect on the quality of life of every
parker involved. Paying for on-street parking in residential areas
adds a constant stress to the lives of residents.
Permits mean tickets or the defacement of bumpers. Permits
mean annual registration and payment that comes around
whether you’re ready or not. Permits mean parking enforcement
officers trolling your street every day waiting for you to
screw up.
Sure, I’d like to drive down my street with nary a car in sight,
but what about the days and nights I have guests? Have you ever
driven your own father to the impound lot after his car has been
towed on your street? Have you ever had to dash out the front
door in your robe, run down the street and move your car for the
street cleaner?
I’d much rather put up with the inconveniences of free onstreet
parking than live with the un-American interference that
comes with paid on-street parking. Sure, my neighbors don’t
always park on the street the way I want them to. But my cynicism
has not reached the level where I would rather limit their
options to park than allow them the ability to choose what is best
for them, and hopefully, for our neighborhood.
Hey, Melissa –
Mind if this “un-American” “darkly looming”
editor responds?
Parking isn’t free. Someone pays for it. The question
is who. Should the property owners pay for
it, the renters in an apartment building, business
owners, the “city” – or should the people who
own and drive the cars pay for it?
As much as I understand, appreciate and
embrace your libertarian approach (and hear
your frustration), if nothing else, it simply isn’t
fair. Some guy owns five cars and parks them in
front of my house and moves them once a week
so he can stay ahead of the street sweeper. I own
two cars and put them in my garage. Why
should I pay for the space on the street so this
guy can park his fleet?
All the Shoupista folderol aside – and I do
think paying your own way is the “American
Way” – it simply isn’t right to tax a young couple
with a couple of kids who are trying to pay
that LA mortgage so the rest of us can park our
cars. Hell, if I’m going to help pay for his parking,
why not his gas, oil and insurance while
I’m at it?
JVH
PS – There are very easy ways to handle permits
that don’t require annual renewals and allow for
visitors. Check with a number of our advertisers
and their “automated” on-street permit system.
Melissa Bean Sterzick is PT’s amateur parker and proofreader.
She can be reached at Melissa@parkingtoday.com.
PT
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 41

“WHEN
“High Cost” of
Parking on a
Great Street...
PARKING TODAY
HITS THE
STREETS…
Donald Shoup
Sets the Price…
Page 22
MY PHONE
STARTS TO RING*”
PARKING TODAY
Driving the industry
*Ruth Beaman, Principal, IntegraPark

DEATH BY PARKING – Episode 4 – Stack Parking
BY JVH
PRIVATE INVESTIGATOR PAUL MANNING FOUND A DEAD WOMAN
in the trunk of a car blocking his in the stack parking lot at the Hollywood
Bowl. His business card was in there, too. Once back home, Paul found an
envelope with a picture of the person in the trunk, very much alive, and a note
saying they wanted $1 million. The woman turned out to be his sister-in-law’s
best friend, Sarah, who had left an estranged father and been widowed for about six months. But none of this made
sense. Why would they kill Sarah if they were going to ransom her? How did they know not only where the Mannings
would be tonight, but where Paul would be parking? And how was it that he had parked in virtually the only
spot at the Bowl that could be blocked by a single car behind him? Paul returned to his office after talking to the
operator who ran the Bowl’s parking and getting the names of the attendants who were probably involved. A big
man came in. He had a dark suit, white shirt, navy tie, a bulge on his hip, and an attitude. “Manning? I’m FBI Special
Agent in Charge Leon Peyton. We need to talk.” Paul’s phone rang at that moment; LAPD Capt. Bill Vose, his
best friend, said, “Paul, the Feds are in on this. You are going to get a visitor.”
Bill’s timing was better than this.
He usually called before the fact, not
after. What did a murder in Hollywood
have to do with the FBI? I bet I would
soon find out.
The big man who had come into my
office said, “We need to talk. What do
you know about the Delacroix murder?”
What We Saw Was Impossible
Now that was a curve. Delacroix? I
knew no Delacroix and I told him that.
“Come on, Manning: Sarah
Delacroix, Hollywood Bowl, your sisterin-law’s
friend, your business card next
to the body, a body you found.”
Ahhhh, Delacroix was Sarah’s married
name. But the FBI? I told him
everything I knew right up to the vintage
of the wine we drank celebrating Paulo’s
engagement. The look on Peyton’s face
told me he wasn’t satisfied.
“Come on, Manning. Her father,
William Smythe-Jones, who by the way
is flying in this afternoon on his G5
from New Jersey, specifically asked to
44
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

meet with you. You are in this up to
your PI neck.
I was clueless and told him so. I
didn’t know Smythe-Jones, had never
met him, had never spoken to him.
“Well, he knows you and wants you
at the airport at 8 tonight when he
arrives. I’ll meet you at Santa Monica at
7, and we’ll continue this discussion.”
Peyton left.
I called Paulo to join me, and we
went to the bar in Culver City where we
had planned to meet Bill Vose. Perhaps
between the three of us and some alcohol
we could make some sense of this.
I like Ford’s – a tony spot near the
Sony Studios. They have a great selection
of single malts. Plus, the view from the
bar, out to the dining room, was great.
Studios hire only beautiful women, and
they like Ford’s. Probably many were
there trying to spot the owner’s father, a
Ford with the first name of Harrison.
Sightings of movie stars are a hobby
of many who live on Los Angeles’
West Side. The other day I literally ran
into Donald Sutherland at a Ralphs
supermarket. We collided rounding an
egg display. He apologized before I had
a chance to, and then struck up a conversation
with a woman about the advisability
of free-range over regular eggs.
But I digress.
Bill was at the bar when we walked
in. There was a glass of whiskey in front
of him, and a glass of amber liquid on
the bar next to him. It was 15-year-old
Laphroaig. I could almost see the smoke
rising out of the glass. Bill’s a good man.
Paulo ordered a beer.
We rehashed the case. Obviously,
Smythe-Jones had some pull if the Feds
were delivering his messages. His
estranged daughter is kidnapped and
killed, probably accidentally. I was to be
the go-between. But why me?
We held it to one drink, as we wanted
to be clear-headed when the “meeting”
took place.
We left Ford’s at 6:30 and headed
for the Santa Monica airport. The airport
was a favorite for the rich and
famous. It’s about 15 minutes from the
wealthy enclaves of Bel Air, Beverly
Hills and Century City. However, their
private jets upset the airport’s neighbors
to no end. I guess knowing that Madonna
was in the jet rattling your fillings as
it took off didn’t help.
Peyton was there. We met in a
conference room and then spent an
hour looking at each other. There really
wasn’t much to say.
The G5 touched down at exactly 8
p.m. It taxied right up to the executive
terminal. The door opened, and the
pilot came down the stairs. He turned
and offered his hand to a man who
needed a bit of help. He carried a cane
and his shoulders were bent. He
reached the tarmac and turned and
looked back up the stairs.
A woman dressed in a full-length
fur coat stepped out of the plane. She
paused on the top step and then
descended, much like royalty entered a
room. Slowly and with great dignity.
It was dusk and I couldn’t see her
features, but her walk seemed familiar.
She took Smythe-Jones’ arm and they
walked slowly toward the building.
Some floods created circles of light,
and I could see her clearly when they
walked into one.
I felt Paulo stiffen next to me;
Bill’s mouth fell open. We were looking
at a woman who had died 18
months ago. She had been shot by her
partner in crime. I absolutely knew it
happened that way. I was sitting next to
her at the time.
To be continued ...
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PT BLOG
from Page 20
I asked him if he had personally witnessed any problems. We
ticked off the list.
Houses are selling in our neighborhood – it takes a bit
longer and you don’t get quite as much; however, they are selling.
People are buying. Virtually everyone I talk to these days says
they are having a year as good as last year.
I went to a concert last night; the place was full. I had to look
at 10 restaurants before I found one that could give me a reservation
for two. This morning, the donut shop where we stopped for
coffee was packed with people. Costco was jammed over the
weekend.
The auto companies are frankly in exactly the same shape
they were in last year at this time, except that no one will lend
them operating cash as they did before. The bad business decisions
the auto companies have made over the past decade have
caught up with them. It also is a fact that most of the loans (subprime)
are working and not in foreclosure.
So what has changed? Fear. People are afraid because they
are told to be afraid. People who make their living bringing doom
and gloom are saying, “I told you so,” and since they have a
bunch of capital letters after their names, they are believed.
Don’t get me wrong: Fear is a great driving force. But let’s
not be fooled here. We are not going to be living in the streets. The
electricity and gas are going to keep coming. Food will be in the
supermarkets, and the systems that provide those will continue to
work. No one has lost a cent in a bank collapse. (There were
probably too many banks anyway.) I hear at least a dozen commercials
a day on the radio for companies that want to lend you
money on your house.
What has happened is that we simply were living beyond our
means and now it’s time for a reset. This has been going on for
nearly 30 years – the longest period of boom times in history. So
we need a bit of a rethink. However, it too will pass, and much
sooner than you think. I wouldn’t be surprised if we see, in April,
that the first quarter of 2009 actually showed a positive growth
rate – small but there.
There’s simply too much money out there and people want to
use it. And they will. They will just be a bit smarter. Loans are
funding right now. For instance, a garage in Chicago was just
approved and moving ahead. Of course, it’s a blue chip project,
but then maybe we need a few more of those.
Just saying ...
JVH
You could have read these entries when they were originally posted
at Parking Today’s Blog – and commented, if you liked – by
logging on to www.parkingtoday.com and clicking on “blog.” JVH
updates the blog almost every day.
PT
46
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

See our other ad on Page 3

ADVERTISERS INDEX
ADVERTISER PAGE ADVERTISER PAGE ADVERTISER PAGE
Acre Solutions, LLC 18
ACS, Inc. 12
AIMS(EDC) 11
Alliant Insurance Services, Inc. 29
Alpha Industries, Inc. 45
Alpha Technologies, LTD. 33
Atlantic Business Credit 38
Boss Consulting Services, Inc. 36
Casio 37
Complus Data Innovations 39
Consulting Engineers Group, Inc. 50
DESMAN Associates - Transportation 20
Desman Associates 51
Digital Payment Technologies 10
Digital Printing Systems 44
Duncan Solutions, Inc. 21
ElDorado National 17
End2End 49
EZ Tag Corporation 46
Federal APD 2
Genetec 14
Hayes Software Systems 37
Hectronic 53
IntegraPark 7
Intertraffic 43
IPS Group, Inc. 9
Login Lock 46
Magnetic Automation 13
Metric Parking 41
Next Parking, LLC 40
O'Neil Printer Supplies 35
PARC Distributor Group 31
Parcxmart 19
Parkex/Traffex 47
POM Incorporated 20
Scheidt & Bachmann USA, Inc. 15
SKIDATA, INC. 5
Southland Printing Co. 3
Southland Printing Co. 48
Street Smart Technologies 25
T2 Systems, Inc. 27
Talk-A-Phone 8
The Parking Network 51
Toledo Ticket Co. 56
Walker Parking Consultants 34
Weldon, Williams & Lick, Inc. 26
Zeag USA 55
Zendex Tool Corp 45
FOCUS ADS
IntegraPark 36
Metric Parking 36
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 49

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Equal Opportunity Employer
HELP WANTED
DIRECTOR OF SALES AND MARKETING
WASHINGTON, D.C.
Parking Management Inc. (PMI) has an exciting career opportunity for a confident
and seasoned Sales and Marketing professional to identify and develop new parking
business. This significant position will implement and facilitate sales and marketing
programs to achieve company financial and strategic objectives, including
increasing corporate visibility. Position will develop business models and assist
with ROI analysis related to new business. Responsibilities require strong marketing
and corporate management skills and the ability to negotiate effectively.
Minimum qualifications include five years experience in sales and marketing,
which must include experience in the parking or real estate industry. The ideal
candidate will possess superior leadership abilities, excellent communication
skills, community affiliations and personal savvy. Position is based in the
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PMI is not a “revolving door” company. We are privately held and focus our attention
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career opportunity and are interested in increasing PMI’s market share based on
delivering quality services to clients and customers, we encourage you to apply. We
offer an attractive compensation package and benefits plan. Resumes without salary
requirements will not be considered.
Please reply in confidence to: Director of Human Resources
Parking Management, Inc.
1725 DeSales Street, N.W., Suite 201, Washington, DC 20036
FAX: 202-303-3676 • Email: hr@pmi-parking.com
Please include job code SM2008. PMI is an equal opportunity employer.
Parking Today
reaches over 25,000 Parking
Professionals Each Month.
50
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

and click on “Marketplace” or call 310 390 5277 ext 4
MARKETPLACE
HELP WANTED REQUEST FOR PROPOSAL BUSINESS OPPORTUNITIES
MANAGER
ATLANTA, DALLAS, NEW YORK
Parking Company of America Airports, LLC
seeking a success-driven Manager for its
locations in Dallas, Atlanta and NYC.
Primary role is to maximize performance
with an emphasis on marketing and sales,
providing excellent customer service and
improving efficiencies. Must be hands-on
with great people skills, problem solving
skills, and experience with Microsoft
Office applications. Two years management/supervisory
experience in travel,
transportation, hotel or car rental industry.
Email resumes with salary requirements
to: lsosa@parkingcompany.com.
PCAA is an Equal Opportunity Employer.
You can order
a Marketplace ad
on line at
www.parkingtoday.com
click on
“Marketplace”
PARKING STRUCTURES CASHIERING EQUIPMENT
CONTRACT #7-09(PK)
CITY OF BIRMINGHAM, MICHIGAN
Sealed proposals endorsed “Parking
Structures Cashiering Equipment,
Contract #7-09(PK)” will be received from
contractors by the City of Birmingham, at
the office of the City Clerk, located at 151
Martin Street, Birmingham, Michigan, until
2:00 p.m., on Monday, February 16, 2009.
The proposals will be publicly read aloud
at that time.
The work will involve upgrading and supplying
new equipment as specified to provide
credit/debit and cash payment
machines at five existing parking structures,
as well as the removal of existing
cashier booths. All equipment will be
required to function using existing
Amano/McGann hardware and software.
Specifications for the project may be
obtained from the City’s Engineering
Department, (248) 530-1837, located on
the second floor of City Hall, beginning
Monday, February 2, 2009, for a nonrefundable
fee of $25.00 if picked up
directly, or $35.00 if mailed. Plans and
specifications may also be sent in pdf format
by email or mailed on disc for $10.00.
Payment shall be in the form of a check
made payable to the City of Birmingham,
which must be received prior to mailing of
plans and specifications. Overnight deliv-
ery will be accommodated provided
arrangements are made for the shipping
cost to be paid through the purchaser’s
account.
The successful bidder shall be required to
post bonds, and to comply with the contract
requirements of the City Charter.
Bids are firm, and no bid may be withdrawn
for a period of sixty (60) days after
opening of bids.
The City reserves the right to reject any
and all bid proposals, to waive any irregularity
in any of the bid proposals submitted,
and to accept any proposal which it
shall deem to be the most favorable to the
interest of the City.
A certified check or bid bond in the
amount of five percent (5%) of the base
bid must accompany each bid proposal.
NANCY WEISS
CITY CLERK
Published in:
Birmingham Observer & Eccentric
Newspaper – February 1, 2009
Parking Today
PRESTIGE PARKING
Partner wanted for New Jersey based
Valet Company.
Serious inquiries only, please contact me
at the following number 732-859-7346
FOR SALE
EQUIPMENT FOR SALE
Texas Medical Center has a variety of previously
installed Amano McGann parking
hardware available for purchase. Items
include pay on foot machines, ticket dispensers,
lag time readers, and
ExpressPark machines. Equipment in
working condition at the time of replacement.
Contact Troy Froboese at
tfroboese@texasmedicalcenter.org or
713-791-6148 for specific details.
Parking Today’s
“Classifieds”
Is now called
“Marketplace”
DESMAN
A S S O C I A T E S
ARCHITECTS • ENGINEERS • PLANNERS
NATIONAL PARKING SPECIALISTS
FACILITY PLANNING & DESIGN
FUNCTIONAL DESIGN
STRUCTURAL ENGINEERING
RESTORATION
DEMAND FEASIBILITY
DESIGN / BUILD
PARKING CONSULTANTS • RESTORATION ENGINEERS
New York
212.686.5360
Cleveland
216.736.7110
Chicago
312.263.8400
Washington, DC
703.448.1190
Denver
303.740.1700
Hartford
860.563.1117
www.desman.com
Boston
617.778.9882
Las Vegas
877.337.6260
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 51

DEALERS, INSTALLERS AND SUPPLIERS
Nationwide
DAKTRONICS, INC.
117 Prince Dr., PO Box 5120
Brookings, SD 57006-5128
Tel 888 325-8726
Fax 605-697-4700
parking@daktronics.com
www.daktronics.com
ENGINEERED PARKING SYSTEMS
25010 Avenue Tibbitts,
Valencia, CA 91355
Tel 800-377-4636
Fax 661-294-0674
sales@epsinfo.com
www.epsinfo.com
ISIGNS
7625 Birkmire Drive,
Fairview PA 16415
Tel 866-437-3040
Fax 814-835-7057
www.isignled.com
Northeast
ACCESS TECHNOLOGY
INTEGRATION, INC.
461 Main Avenue,
Wynantskill, NY 12198
Tel 518-237-8510
Fax 518-237-8606
sales@atiaccesscontrol.com
AMANO MCGANN, INC.
2740 Matheson Blvd. E. Unit 4,
Mississauga, ON L4W4X3
Canada
Tel 905-624-4085
www.amanomcgann.com
AMANO MCGANN, INC.
300 A Street,
Boston, MA 02210
Tel 617-224-5700
www.amanomcgann.com
AMANO MCGANN, INC.
Highland Industrial Center
1484 Highland Avenue, Unit 5,
Cheshire, CT 06410
Tel 203-272-2214
www.amanomcgann.com
CINCINNATI TIME OF MAINE
219 Anderson Street, Suite 1
Portland, Maine 04101
Tel 207-774-2336; 800-640-8463
Fax 800-744-3681
dick@netimetrack.com
www.ctrmaine.com
PSX INC.
Factory Authorized
Amano McGann Dealer
708 Terminal Way,
Kennett Square, PA 19348
Tel 800-562-3268
Fax 610-444-9646
www.psxgroup.com
PSX INC.
Factory Authorized
Amano McGann Dealer
2826 Penn Avenue,
Pittsburgh, PA 15222
Tel 412-338-4345
Fax 412-338-4347
www.psxgroup.com
RICHARD N. BEST ASSOCIATES, INC.
15 Trail Road,
Levittown, PA 19056
Tel 215-945-9240
Fax 215-945-9277
sales@rnbest.com
SYRACUSE TIME & ALARM CO., INC.
2201 Burnet Avenue,
Syracuse, NY 13206
Tel 315-433-1234
Fax 315-463-5006
sales@syrtime.com
www.syrtime.com
TCS INTERNATIONAL, INC.
55 Union Avenue,
Sudbury, MA 01776
Tel 978-443-2527
Fax 978-579-9545
sales@tcsintl.com
www.tcsintl.com
TRANSPORTATION TECHNOLOGIES
4395 Iroquois Avenue,
Erie, PA 16511
Tel 888-811-7010
Fax 814-836-8401
brianv@transportation-tech.com
www.transportation-tech.com
TIME & PARKING CONTROLS
7716 West Chester Pike,
Upper Darby, PA 19082
Tel 610-466-5400
Fax 610-449-0680
kelsesser@timeparking.com
www.timeparking.com
WESCOR PARKING CONTROLS, INC.
16 Technology Drive,
Auburn, MA 01501
Tel 508-832-6305
Fax 508-832-6195
www.wescorparking.com
Mid Atlantic
AMANO MCGANN, INC.
102 Railroad Avenue,
Hackensack, NJ 07601
Tel 201-457-0075
www.amanomcgann.com
ENTRY GUARD SYSTEMS
465 Southlake Blvd.,
Richmond VA 23236
Tel 804-423-6523
Fax 804-423-6526
www.entryguardsystems.com
NEW BEGINNINGS PARKING & ACCESS
CONTROLS, LLC
204 Parkway Ct.,
Virginia Beach, VA 23452
Tel 757-965-6226
Fax 757-340-0814
cplatt@newbeginningsparking.com
www.newbeginningsparking.com
SECOM INTERNATIONAL
325 Dalziel Road,
Linden, NJ 07036
Tel 201-792-6112
SENTRY CONTROL SYSTEMS
2116 N Monroe Street, Ste 41,
Arlington, VA 22207
Tel 800-246-6662
Fax 703-842-8435
www.sentrycontrol.com
SMART PARCS, INC.
Authorized Amano Dealer
3835 Holland Blvd., Ste A,
Chesapeake, VA 23323
Tel 757-485-5527
Fax 757-485-5529
david@smartparcs.net
WHITAKER BROTHERS PARKING
SYSTEMS
Authorized Rep for Amano - McGann - Sirit
12410 Washington Ave.,
Rockville, MD 20852
Tel 800-243-9226
Fax 301-230-0187
parking@whitakerbrothers.com
www.whitakerparkingsystems.com
Southeast
ACCESS CONTROL SYSTEMS, LLC
2617 Grissom Drive,
Nashville, TN 37204
Tel 615-255-4466
Fax 615-242-5202
srhaley@acs-llc.com
www.acs-llc.com
AMANO MCGANN, INC.
3901 SW 47TH Ave., Suite 413,
Fort Lauderdale, FL 33314
Tel 954-316-1004
www.amanomcgann.com
AMANO MCGANN, INC.
5835 Peachtree Corners East
Building 4, Suite D,
Norcross, GA 30092
Tel 770-447-8620
www.amanomcgann.com
AMANO MCGANN, INC.
7648 Southland Blvd., Suite 109,
Orlando, FL 32809
Tel 407-826-5766
www.amanomcgann.com
AMANO MCGANN, INC.
820 Fesslers Parkway, Suite 315,
Nashville, TN 37210
Tel 615-742-9100
www.amanomcgann.com
AUTOMATED CONTROL
TECHNOLOGY CORP.
Calle 3 SW # 1020
San Juan, PR 00921-2518
Puerto Rico
Tel 787-782-6006
Fax 787-728-1999
ggrundler@automatic-pr.com
www.automatic-pr.com
ASSOCIATED TIME & PARKING
CONTROLS
1447 West Lindberg Drive, Suite 204,
Slidell, LA 70458
Tel 985-781-3929
Fax 985-781-3950
cweaver@associatedtime.com
www.associatedtime.com
CAROLINA TIME EQUIPMENT CO., INC.
1801 Norland Road,
Charlotte, NC 28205,
Tel 704-536-2700
Fax 704-536-9455
CINCINNATI SYSTEMS
107 Legrand Blvd.,
Greenville, SC 29607
Tel 864-232-6475
Fax 864-232-3535
CONSOLIDATED PARKING EQUIPMENT
FEDERAL APD DISTRIBUTOR
80 NE 29th Street, Suite B,
Miami Fl. 33127
Tel 305-461-2770
loliva@consolidatedparking.com
J. L. ROBERTS & ASSOCIATES, INC.
1005 Harimaw Ct. W. STE 103,
Metairie, LA 70001
Tel 504-831-8113; 225-753-3216
Fax 504- 831-8114
www.jlrpark.com
ITR OF GEORGIA, INC.
3346 Montreal Station, Tucker, GA 30084
Tel 678-775-6214; 800-367-6177 Ext. 214
Fax 770-939-6962
mgivens@itrofgeorgia.com
www.itrofgeorgia.com
INNOVATIVE PARKING CONCEPTS, LLC
Distributor for Skidata, Zippark & Commend
1008 Churchill Court, Woodstock, GA 30188
Tel 877-340-3642
Fax 770-321-1911
sales@ipcusa.com
www.ipcusa.com
PSX INC.
Factory Authorized Amano McGann Dealer
5940 Benjamin Road, Tampa, FL 33634
Tel 813-880-8600
Fax 813-880-8655
www.psxgroup.com
SOUTHERN TIME EQUIPMENT CO., INC.
North and South Carolina
2920 Horace Watson Road
Wilson, NC 27893
Tel 800-849-5654
info@southerntime.com
www.southerntime.com
TIME & PARKING CONTROLS
816-B Post Street,
Greensboro, NC 27405
Tel 336-275-7700
Fax. 336-274-7560
Midwest
AMANO MCGANN, INC.
2008 NW South Outer Loop Road,
Kansas City, MO 64015
Tel 816-229-0056
www.amanomcgann.com
AMANO MCGANN, INC.
8312 Page Avenue,
St. Louis, MO 63130
Tel 314-426-7727
www.amanomcgann.com
AMANO MCGANN, INC.
405 North Racine Street,
Chicago, IL 60622
Tel 312-491-8325
www.amanomcgann.com
AMANO MCGANN, INC.
700 West Michigan Street, Suite 150,
Milwaukee, WI 53233
Tel 414-355-2020
www.amanomcgann.com
AMANO MCGANN, INC.
651 Taft Street NE,
Minneapolis, MN 55413
Tel 612-331-2020
www.amanomcgann.com
AMANO MCGANN, INC.
601 South High St.
Columbus, OH 43215
Tel 614-222-0741
www.amanomcgann.com
AMANO MCGANN, INC
157 Meta Drive,
Cincinnati, OH 45237
Tel 513 683-2906
Fax 513 683-4480
michelle.copas@amanomcgann.com
AUTOMATED PARKING TECH.
500 W. 18th Street, Suite 301
Chicago, IL 60616
Tel 312-942-9570
Fax 312-942-9572
ELECTRICAL CONTRACTORS, INC.
1252 Allanson Road,
Mundelein, IL 60060
Tel 312-949-0134; 847-949-0134
www.eci-illinois.com
EVENS TIME
1345 Brookville Way, Suite I,
Indianapolis, IN 46239
Tel 317-358-1000; 800-895-1959
Fax 317-308-6608
www.evenstime.com
LIGHT & BREUNING, INC.
912 Lawrence Drive,
Fort Wayne, IN 46804
Tel 800-947-4064
Fax 260-422-6457
sales@lbpark.com
PSX INC.
Factory Authorized Amano McGann Dealer
2340 Hamilton Avenue,
Cleveland, OH 44114
Tel 216-622-2920
Fax 216-622-2921
www.psxgroup.com
SAUNDERS PARKING SYSTEMS
3538 South Old State Rd.,
Delaware, OH 43015
Tel 614-267-1945
saundersparkingsystem@att.net
SIGNATURE CONTROL SYSTEMS, LLC
405 N. Brice Rd.,
Blacklick, OH 43004
Tel 614-864-2222
Fax 614-864-2153
www.signaturecontrols.com
SIGNATURE CONTROL SYSTEMS-
CLEVELAND
FEDERAL APD
35595-F Curtis Blvd.,
Eastlake, OH 44095
Tel 216-244-7047
Fax 440-269-8244
www.signaturecontrols.com
SIGNATURE CONTROL SYSTEMS-
CINCINNATI/DAYTON
FEDERAL APD
131 Broadway St., Loveland, OH 45140
Tel 513-504-4506
Fax 513-707-1809
www.signaturecontrols.com
TAPCO
800 Wall Street,
Elm Grove, WI 53122
Tel 800-236-0112
Fax 262-814-7017
mark@tapconet.com
www.tapconet.com
TAPCO
5356 S. Archer Drive,
Chicago, IL 60638
Tel 800-236-0112
Fax 800-444-0331
mark@tapconet.com
www.tapconet.com
TRAFFIC & SAFETY CONTROL
SYSTEMS, INC.
“Authorized Amano Dealer”
48584 Downing, Wixom, MI 48393
Tel 248-348-0570
Fax 248-348-6505
www.trafficandsafety.com
ZEAG USA, INC.
203 North LaSalle Street, Ste M5,
Chicago, IL 60601
Tel 312-252-4872
Fax 312-252-4875
sales@zeagusa.com
www.zeagusa.com
Southwest
ACCUTRONICS, INC.
1429 W. Hildebrand,
San Antonio, TX 78201
Tel 800-730-8463 or 210-736-5300
Fax 210-734-8463
toneal@accutronicsinc.com
www.accutronicsinc.com
ASSOCIATED TIME & PARKING
CONTROLS
9104 Diplomacy Row,
Dallas, TX 75247
Tel 214-637-2763
Fax 214-688-0411
carcher@associatedtime.com
www.associatedtime.com
52
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

DEALERS, INSTALLERS AND SUPPLIERS
List your Company here. Contact Joyce at 310 390 5277 Ext. 7
ASSOCIATED TIME & PARKING
CONTROLS
1217 West Loop North, Suite 190,
Houston, TX 77055
Tel 713-263-1366
Fax 713-263-8154
grodriguez@associatedtime.com
www.associatedtime.com
BP EQUIPMENT COMPANY
Magnetic and Federal Dealer
805 Clear Creek Ave, League City, TX 77573
Tel 281-332-0288; Fax 281-332-0431
San Antonio, TX
Tel 210-559-1307
bob@bpequipment.com
www.bpequipment.com
BP EQUIPMENT COMPANY
Federal APD Dealer
1611 N. Interstate 35 East, Suite 116
Carrollton, TX 75008
Tel 972-446-7275 (PARK)
Fax 972-446-7274
Gene@bpequipment.com
www.bpequipment.com
CENTRAL TIME RECORDER
4001 East Lancaster
Fort Worth, TX 76103
Tel 817-534-0206
Fax 817-534-4485
centraltime@sbcglobal.net
www.mitchell-time-parking.com
MITCHELL TIME & PARKING
4806 North IH 35, Austin, TX 78751
Tel 512-371-7773; Fax 512-371-7181
San Antonio, TX
Tel 866-371-7773
mtparking@sbcglobal.net
www.mitchell-time-parking.com
PROTECH ACCESS
4401 S. Pinemont # 204, Houston, TX 77041
Tel 713-PROTECH (776-8324)
Fax 713-895-8499;
john@protechaccess.com
www.protechaccess.com
Mountain
ACCESS & TIME AUTOMATION, INC.
1147 South Huron Street,
Denver, CO 80223
Tel 303-698-0065;
Fax 303-698-0873
cwgillen@gmail.com
MOUNTAIN PARKING EQUIPMENT
2009 S. Cherokee St., Denver, CO 80223
Tel 720-259-4880;
Fax 720-904-5296
scottsouder@mtnpark.com
www.mtnpark.com
PROTECTIONTECH
47 South Orange St, D#3
Salt Lake City, UT 84116
Tel 801-256-0214
www.protectiontech.com
Northwest
AMANO MCGANN, INC.
3837 13th Avenue West,
Suite 208
Seattle, WA 98119
Tel 206-575-1980
www.amanomcgann.com
DGM CONTROLS
1426 Elliott Ave. West,
Seattle, WA 98119
Tel 206-284-6919
Fax 206-284-5243
biff@dgmcontrols.com
ENTRANCE CONTROLS, INC.
664 Industry Drive,
Tukwila, WA 98188
Tel 206-622-0452
Fax 206-575-9755
stevemenrath@eci-nw.com
NORTHWEST PARKING EQUIP. CO.
15029 Bothell Way, NE, #200
Seattle, WA 98155
Tel 206-363-5265
Fax 206-367-6578
PACIFIC CASCADE/DGM SYSTEMS
14208 N.W. 3rd Court suite 200
Vancouver, WA 98685
Tel 800-292-7275
Fax 360-574-9325
markc@parkingzone.com
www.parkingzone.com
PROTECTIONTECH
2891 152nd Ave NE
Redmond, WA 98052
Tel 425-869-7778
Fax 425-869-7717
Spokane Office 509-747-6231
www.protectiontech.com
Far West
AMANO MCGANN, INC.
900 Doolittle Drive, Suite 8A
San Leandro, CA 94577
Tel 510-568-6484
www.amanomcgann.com
AMANO MCGANN, INC.
8220 Belvedere Avenue, Suite B
Sacramento, CA 95826
Tel 916-456-1065
www.amanomcgann.com
AMANO MCGANN, INC.
22619 Old Canal Road
Yorba Linda, CA 92887
Tel 714-282-3500
www.amanomcgann.com
CONSTRUCTION ACCESS
3802 Rosecrans Street Ste #232
San Diego, CA 92110
Tel 619-749-1494
Fax 619-749-1498
info.constructionaccess@cox.net
GMG SYSTEMS, INC.
129 Encinitas Ave., Suite C
Monrovia, CA 91016
Tel 888-464-7978 ext 701
Fax 888-464-7978
sales@gmgsys.com
www.gmgsys.com
GMG SYSTEMS, INC.
14439 Catalina Street, San Leandro, CA 94577
Tel 888-464-7978 ext 701
Fax 888-464-7978
sales@gmgsys.com
www.gmgsys.com
PACIFIC ACCESS CONTROLS, INC.
7733 Densmore Ave., Unit 1
Van Nuys, CA 91406
Tel 323-285-5236
Fax 323-285-5631
kevinm@pac-ca.com
PARKING TECHNICAL SERVICES, INC.
14140 E. Alondra Blvd., Ste A
Santa Fe Springs, CA 90670
Tel: 888-282-4506
Fax 562-404-9179
www.parkingtechservices.com
SAS ACCESS SYSTEMS
7292 Opportunity Rd., Suite B
San Diego, CA 92111
Tel 858-541-7896; Fax 858-541-7889
www.sas-access.com
SECOM INTERNATIONAL
9610 Bellanca Ave.,
Los Angeles, CA 90045
Tel 310-641-1290
SENTRY CONTROL SYSTEMS
9842 Glenoaks Blvd., Sun Valley, CA 91352
Tel 800-246-6662
Fax 818-252-0400
www.sentrycontrol.com
UNITED CALIFORNIA GLASS & DOOR
745 Cesar Chavez, San Francisco, CA 94124
Tel 415 824-8500
Fax 415 648-3838
al@ucgd.com
ZEAG USA, INC.
Los Angeles, CA
Contact: Don Graham
Tel 773-954-1502
don.graham@zeagusa.com
www.zeagusa.com
FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com 53

UPCOMING EVENTS
2009
March 3 - 4, 2009
7th Annual Urban Transportation &
Transit Summit
Location: Toronto, CA
Contact: Emily Davies
866-298-9343 x 275
Email: emilydavies@strategyinstitute.com
March 18 - 20, 2009
Intertraffic China
Location: Shanghai Exhibition Center
Contact: Albert de Soet
+31 (0)20 549 12 12
Email: intertraffic@rai.nl
March 30 - April 2, 2009
Texas Parking Association Annual
Conference
Location: AT&T Executive Education &
Conference Center - Univ of Texas
at Austin
Email: info@texasparking.org
April 2 - 3, 2009
New England Parking Council's 18th
Annual Parking & Transportation
Conference
Location: Boston, MA
Contact: Dan Kupferman
800-732-6868 x 324
Email: dkupferman@parkeon.com
April 21 - 23, 2009
Traffex 2009
Location: NEC Birmingham, England
Contact: Hemming Group Ltd
+44020 7973 6401
April 22 - 24, 2009
Parking Association of Georgia
Annual Meeting
Location: Savannah, GA
Contact: Michael Givens
770-452-3649
Email: info@thepag.org
April 27 - 29, 2009
Sweden: Svenska
Parkeringsforegingen
Annual Conference & Exhibition
Location: Gavle, Sweden
Contact: Sten Hakansson
+46 (0)40 34 21 00
Email: kansli@svepark.se
May 3 - 5, 2009
Big 10 Midwestern Transportation
and Parking Conference
Location: University of Illinois,
Champaign
Contact: Michelle Winters
Email: wintersm@illinois.edu
May 17 - 20, 2009
IPI Annual Conference and Expo
Location: Denver Convention Center,
Denver, CO
Contact: Lauri Chudoba
540-371-7535
Email: ipi@parking.org
May 21 - 22, 2009
BOSSCARS Annual User Group
Conference
Location: Warwick Denver Hotel
Contact: Shannon Beckerich
910-352-8413
Email:
shannon@boss-consulting-inc.com
May 27 - 29, 2009
Intertraffic Istanbul
Location: Istanbul, Turkey
Contact: Albert de Soet
+31 20 549 2216
Email: a.d.soet@rai.nl
June 1 - 2, 2009
Ohio Parking Association
60th Annual Convention
Location: Columbus Hyatt Regency
(Convention Center)
Contact: Jake Carleton
Email: jcarleton@cuyahogacounty.us
June 17 - 18, 2009
Parken 2009
Location: Frankfurt, Germany
Contact: Annette Holtmann
+49 (0)611 9 51 6656
Email:
annette.holtmann@mfa.messefrankfurt.com
June 17 - 18, 2009
Parkopolis France
Location: Paris France
Contact: Stephane Gontier
Email:
stephane.gontier@groupemoniteur.fr
June 25 - 26, 2009
BOMA Medical Office Buildings &
Healthcare Facilities Seminar
Location: Marriott Philadelphia
Downtown - PA
Contact: Vicki Cummins
888-777-6956
Email: vcummins@showmgmt.com
June 28 - 30, 2009
BOMA Annual Conference and Office
Building Show
Location: Pennsylvania Convention
Center - Philadelphia, PA
Contact: Vicki Cummins
888-777-6965
Email: vcummins@showmgnt.com
June 28 - July 1, 2009
World Parking Symposium VII
Location: Breda, The Netherlands
Contact: Doreen Ostrowski
Email: doreen.canacn@sympatico.ca
July 16 - 17, 2009
Meeting of the Parking and
Transportation Industry Minds
Location: University of Rochester,
Rochester, NY
Contact: Glen Secard
585-273-2149
Email: gsicard
@facilities.rochester.edu
July 26 - 28, 2009
4th Annual PIPTA - Pacific
Intermountain Parking &
Transportation Association
Location: Tacoma, WA
Contact: Linda Kildew
Email: lkildew@wsu.edu
September 23 - 25, 2009
14th European Parking Association
Congress
Location: Vienna Austria
Contact: Gerhard Trost-Heutmekers
+49 (0)221 257 10 1
Email: epa@europeanparking.eu
September 26 - 30, 2009
Canadian Parking Association
Annual Conference
Location: Quebec, QC
Contact: Mathieu Blake
613-727-0700
Email: mathieu@canadianparking.ca
September 28 - October 2, 2009
Southwest Parking Association
Location: Reno, NV
Contact: Michelle Horton
Email: mhorton@unr.edu
October 12 - 15, 2009
National Parking Association
Annual Convention
Location: Washington, DC
Contact: Patricia Langfeld
Email: plangfeld@npapark.org
October 27 - 30, 2009
TRAFIC - International Road Safey
and Equipment Exhibition
Location: Madrid, Spain
Contact: Marta Peraza
1-305-371-7767
Email:
miamioffice@madridinternational.com
October 30 - 31, 2009
International Philippine Parking
Expo & Conference
Location: SMX Convention Center
Manila, Philippines
Contact: TBD
November 9 - 11, 2009
Middle East Parking Symposium
Location: Abu Dhabi, UAE
Contact: Davyd Farrell
+971 50 565 2519
Email: davyd.farrell
@islandmedia-me.com
November 17 - 19, 2009
TranspoQuip Latin America 2009
Location: Sao Paulo, Brazil
Contact: Sebas van den Ende
+55 21 3717 4719
Email: sebas@real-alliance.com
November 18 - 20, 2009
New Jersey Parking Institute
Annual Conference
Location: Trump Marina,
Atlantic City, NJ
Contact: Donna Gentile
Email: ltbdonna@optonline.net
2010
February 13 - 17, 2010
NPA Winter Board Meeting
Location: San Jose del Cabo, Mexico
Contact: Patricia Langfeld
Email: plangfeld@npapark.org
March 7 - 10, 2010
Parking Industry Exhibition
Location: Chicago, IL
Contact: Andy Van Horn
310-390-5277 Ext 1
Email: andy@parkingtoday.com
March 23 - 25, 2010
Intertraffic 2010
Location: The Rai, Amsterdam
Contact: Erik Dijkshoorn
Email: intertraffic@rai.nl
October 2 - 6, 2010
Canadian Parking Association Annual
Conference and Trade Show
Location: Whistler, BC
Contact: Mathieu Blake
613-727-0700
Email: mathieu@canadianparking.ca
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FEBRUARY 2009 • PARKING TODAY • www.parkingtoday.com

Occupancy based Pricing -
Totally Dynamic
Occupancy based pricing for parking allows
prices to rise with demand and is extremely
suitable for competitive environments like
shopping centers, airports and venues who
wish to compete for customers, increase
revenue or increased parking utilization.
The feature is designed to optimize parking
efficiency due to the flexibility it provides
operators in attracting business.
The solution has been made possible by new
technology from Zeag. The system cleverly
works out the occupancy from the entry and
exit barrier statistics and sets the fee charged
according to the occupancy. The fee charged
increases as parking occupancy increases -
Totally Dynamic.
Zeag USA Inc.
9555 James Avenue South
Suite 260
Bloomington, MN 55431
Ph: 952-277-1821
Fx: 952-277-3607
sales@zeagusa.com
www.zeag.com
Dynamic Rates -
from ZEAG