Hong Kong - HK Magazine

EFFECTIVE JAN 1, 2014
Hong Kong®
MEDIA KIT 2014

THE TRAVELER’S CHOICE
WHERE HONG KONG is the only
internationally recognized source of
information on dining, shopping, arts and
entertainment for discerning visitors to Hong
Kong. With insightful and targeted coverage,
it’s no wonder WHERE HONG KONG is the
traveler’s choice.

WHERE HAS IT COVERED
WHERE HONG KONG is part of the Where international
network, the largest publisher of visitor magazines
worldwide. Where magazines are published and edited
locally in over 40 markets, delivering first-hand insider
information, catered specifically for the dynamic lifestyles of
affluent travelers by the people who know the city best.
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WHERE magazine is distributed in rooms and at
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including a large portion listed in Condé Nast
Traveler’s Gold List, repesenting the best hotels in
the world. These include:
Asia
• Conrad, Hong Kong
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Europe
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• St. Regis, New York
• The Clift, San Francisco
• The Drake, Chicago

6 WHERE HONG KONG I march 2012
Photo credit: HKRFU / HKSPA
12 WHERE HONG KONG I August 2011
澄 平 街
Royal Pacific
Yau Ma Tei
Police Station
Marco Polo
Prince
Kwun Chung St
Marco Polo
Gateway
Harbour City
天 星 碼 頭
Star Ferry Pier
眾 坊 街
玉 器 市 場
油 麻 地 警 署
海 港 城
官 涌 街
Ocean
Centre
Jade
Market
佐 敦 道
海 洋 中 心
砵 蘭 街
B2
Night Market
Kansu St
Saigon St
上 海 街
甘 肅 街
北 海 街
Bowring St
Haiphong Rd
Langham
A1
A2
B1
Yau Ma Tei
D
King’s Park
Market St
Kowloon Park
Ashley Rd
C
Meteorological
Station
Caritas Bianchi Lodge
Evergreen
C1
Chinese
Garden
Lock Rd
Hankow Rd
Nathan Rd
Peking Rd
Middle Rd
Salisbury Rd
Eaton
B1
Jordan
A
Prudential
E
C2
Shamrock
D
HK Museum
of Art
Chi Wo St
Tak Shing St
Austin Rd
Hi lwood Rd
B1 B2
A2
A1
D1
Hyatt
Regency
Tsim Sha Tsui
Holiday Inn
Golden Mile
C2
Marco
Polo HK
Peninsula
1881 Heritage YMCA
Ma l and Hotel
Star
House
HK Space
Museum
Hong Kong
Cultural Centre
Clock Tower
廟 街
Night Market
TST Police
Station
Kowloon
Mosque
彌 敦 道
St. Andrews
C1
Mira
D2
E Imperial
Kowloon
梳 士 巴 利 道
香 港 太 空 館
香 港 文 化 中 心
鐘 樓
夜 市
西 貢 街
寶 靈 街
夜 市
尖 沙 咀 警 署
油 麻 地 站
街 市 街
清 真 寺
柏 麗 大 道
尖 沙 咀 站
香 港 藝 術 館
天 文 台 氣 象 站
志 和 街
佐 敦 站
聖 安 德 烈 堂
金 巴 利 道
Sheraton
54 WHERE HONG KONG I OctOber 2011
德 成 街
柯 士 甸 道
山 林 道
諾 士 佛 台
重 慶 大 廈
Chungking
Mansions
Kowloon
Cricket
Club
Mody Rd
Signal Hill
Garden
East Tsim Sha Tsui
New World
Renaissance
New World
Centre
Intercontinental
星 光 大 道
九 龍 木 球 會
Avenue of Stars
Queen Elizabeth
Hospital
HK
Observatory
新 世 界 中 心
伊 利 沙 伯 醫 院
香 港 天 文 台
尖 東 站
HK Museum
of History
Empire
Kimberley HK Science
Museum
麼 地 道
Park
Wing
On Plaza
Garden
槍 會 山 軍 營
Gun Club
Hill Barracks
Centenary
Garden
香 港 歷 史
博 物 館
香 港 科 學 館
Kowloon
Shangri-La
Museum 博 物 館
Hotel 酒 店
Shopping 購 物
Intercontinental
Grand Stanford Nikko
Regal Hong Kong
Royal Garden
京 士 柏 運 動 場
King’s Park
Sports Ground
京 士 柏
曲 棍 球 場
Hockey
Ground
香 港 理 工 大 學
Hong Kong
Polytechnic University
尖 東 碼 頭
Tsim Sha Tsui East
Ferry Pier
Police Station 警 署
MTR Station 地 鐵 站
Cross Harbour Tunnel 海 底 隧 道
紅 磡 站
Hung Hom
香 港 紅 磡 體 育 館
Hong Kong
Coliseum
Harbour Plaza
Metropolis Hotel
海 底 隧 道
Cross Harbour Tunnel
Cheong Tung Rd
48 WHERE HONG KONG I november 2011
58 WHERE HONG KONG I OctOber 2011
The Grand Prix runs from November 17 to 20. Call
(853) 2855-5555 or visit www.macauticket.com
for tickets. Visit www.macau.grandprix.gov.mo
for more details about the event and the circuit.
EDITORIAL MISSION
DEPARTMENTS + COLUMNS
Every issue of WHERE HONG KONG offers targeted editorial, providing regular coverage of
attractions, dining, shopping, performing arts, exhibitions, festivals, events and maps.
Hot Dates
Cover Story
City Features
Y
hot dates Hong Kong
From
Treasure
Trash
to
Each day, Hongkongers send around 13,000 tons of
waste to landfills. Meet the upcyclers: a new generation
of designers looking to creative beautiful objects from
discarded items. By Grace Tsoi
Y
visiting Macau
Need for Speed
Drivers of all stripes race through Macau at this month’s
Grand Prix. By Samuel Lai
March 23-25
The Sporting Event of the Year
Tickets for the Hong Kong Sevens sold out in under
an hour. But fear not, as they're still available—albeit
at a marked-up price—from classified websites and
online auctions. A Sevens game is a shortened (and
much speedier) version of traditional rugby. New
Zealand’s All Blacks took the top title last year, defeating
England 29-17. Scores of fans—around 40,000—fill the stadium to
down beers and dress up in extravagant costumes. For people
not lucky enough to make it inside, a plethora of pubs, bars and
restaurants boast equally electric settings as they broadcast the
games on big-screen TVs. For an afterparty, check out the Louis
Roederer Champagne Tent across the street from the stadium
for food, drinks, DJs and a live band (pictured). March 23, 4pm;
March 24-25, 9:30am. Hong Kong Stadium, 55 Eastern Hospital Rd.,
So Kon Po. Visit www.hksevens.com or call 2504-8311 for details.
RSVP for the afterparty ($300) via sevens@ironmongerevents.com
or 2530-2773.
Fragile Flames
Light the way with... egg shells?
So-called “eggy candles” are the brainchild of
three young designers: Kay Chan, Catherine
Suen and Match Chen, who call themselves
the KaCaMa Design Lab. “We started with the
idea of using food waste because Hong Kong
produces so much of it,” Chan says.
The city produces about 3,000 tons of
food waste every day, to be precise, and most
of it is dumped in landfills. Suen’s father runs Despite so many difficulties, the designers
a bakery in Sai Wan, which is how the trio feel their efforts are worthwhile. “Product
realized that eggshells are a perfect material designers should have a sense of mission.
to upcycle—hundreds of them are thrown We can change the consumer’s behavior and
away each day as the bakery churns out bread remind them of something that has been
and cakes. Eggshells are also easy to clean. ignored,” Chan says.
The team encountered some difficulties
The trio started selling the candles in
designing the product: first, they had to find December, and they aim to increase production
a way to crack eggs with minimal damage to and to expand to other products with different
the shell, but—deferring to the practical nature raw materials. “We are going to experiment
of Suen’s father’s needs—it also had to be with different materials,” Chan says. “Hong
relatively efficient. Choosing the right candle Kong has its cha chaan teng [diner] culture,
wax was the second problem. After dismissing and there are many materials that we could try,
paraffin, the three discovered soy wax, which such as coffee and tea grounds.”
is eco-friendly and does not emit noxious
Four candles cost $120; to order, e-mail Chan
fumes. However, following their principles at kaychan.design@gmail.com. See more
came with a price: soy wax costs about 50 KaCaMa Design Lab products at http://
percent more than paraffin.
kacama.carbonmade.com.
A Hong Kong Staple,
Reinvented
A designer, a non-governmental
organization and local workers have
come together to turn old rice bags
into fashionable and functional
shopping totes.
Rice is Hongkongers’ daily bread. It’s
consumed by most residents at least once a
day, but many seldom devote a thought to
where all the bags it came in go. Some may
use them as liners for a garbage can, but
otherwise it can be difficult to imagine an
alternative purpose for them. Not for Gary
Ng, a local designer who is helping turn these
empty bags into an assortment of unique
shopping bags and clutches.
The Hong Kong Women Workers’
Association recruited about 20 female
workers with sewing skills to assist Ng.
Nowadays they have little opportunity to
apply their skills because so many textile
factories have relocated to the mainland.
“After so many years, these workers are very
dedicated to sewing and it’s very difficult for
them to change jobs,” Ng says. The process
of creating and executing new bag designs
with Ng allows the women to gain pride in
their accomplishment—plus, they can once
again take home salaries for their families.
Custom-made rice bags are available
from the Hong Kong Women Workers’
Association. Call 2790-4848 or email
workwomen@hkwwa.org.hk for
more information.
Do you hear the engines roar? The annual
Macau Grand Prix returns for its 58th year
on November 17. The world’s only street
circuit racing event, the Grand Prix includes
competitions for both four- and two-wheeled
vehicles and has attracted some of the
biggest names in racing, including German
Michael Schumacher, Scotsman David
Coulthard and the late Ayrton Senna
(who passed away in a racing crash).
This November, 225 racing drivers
and riders from 34 countries will surge
onto the streets of the former Portuguese
colony to circumnavigate the notorious Guia
Circuit. Recognized as one the world’s most
demanding courses, the circuit forces cars to
maintain an aggressive speed to overcome
hills, has uncompromisingly crooked corners
and boasts a dangerously long straightaway
that allows a top speed of 260 kilometers an
hour by F3 cars.
Three races are held over four days: the
Formula 3 Macau Grand Prix, the FIA World
Touring Car Championship and the Macau
Motorcycle Grand Prix. Featuring past and
present champions as well as newbies, the
hordes of spectators can expect squealing
skids and flaming exhaust pipes.
Spaniard Roberto Merhi, who has already
won the inaugural FIA F3 International Trophy
and currently leads the F3 Euro Series, says
he looks forward to racing in Macau after a
strong season: “Macau is incredible—you go
there with a F3 and maybe you’re going 180
to 200 kilometers per hour. You’re so tight to
the walls and doing flats on corners. You need
to brake late, go early on power and be really
close to the walls otherwise you’re not quick—
and that’s impressive.”
Joining him will be British F3 Champion
Felipe Nasr and newly-crowned GP3
Champion Valtteri Bottas, as well as other
leading drivers from the F3 championships of
Britain, Italy, Germany and Japan.
Summaries of the month’s notable
events, pop music shows, classical
music concerts, dance and theater
productions, operas, festivals and
cultural happenings.
Comprehensive articles covering
a wide range of topics including
art and culture, celebrity profiles,
local history, regional cuisine,
designer boutiques and more.
Spotlights on dining trends,
the city’s best bars, spas and
shopping and special ways to see
the city.
The Guide
the guide
where
Sweet Treats
The Mira hotel’s dessert and pastry shop has up with red bean and black sesame in a nod to
just undergone a dazzling makeover. Meant to Asian flavors. Be warned: Coco’s cakes are heavy
evoke a jewelry box, both Coco and its goodies on the creams and mousses—which is great for
($180-280) now sport more bling than ever (and dairy fans but might take some getting used to
the interior of the shop is no exception). Pastry for starch lovers. Three must-tries: the Raspberry
chef Jean-Marc Gaucher has created chocolates Chic (New York cheesecake with raspberry and
that sparkle, candies that look like little pearls... sweet basil); the Jivara Berry Delight (a chocolate
and don’t even get us started on the cupcakes. milk and berries compote); and the Matcha
Coco’s are hollowed out near the top and filled Mango Mongo (green tea-vanilla sponge cake
to the brim with chunks of fresh fruit. The flavor with Japanese red bean and mango jelly).
combinations are creative, too: mangos mingle Lobby, The Mira Hong Kong, 118 Nathan Rd.,
with chocolate and red velvet; green tea teams Tsim Sha Tsui, 2315-5566
Maps
Y
maps Kowloon
渡 船 街
渡 船 街
Fe ry St
Canton Rd
Ching Ping St
Wai Ching St
廣 東 道
海 運 大 廈
偉 晴 街
Ocean Terminal
Jordan Rd
Canton Rd
Shanghai St
Reclamation St
Publice Square St
炮 台 街
Ba tery St
Nanking St
Kowloon Park Dr
廣 東 道
新 填 地 街
Portland St
Pak Hoi St
Temple St
Woosung St
Temple St
Shanghai St
白 加 士 街
吳 松 街
廟 街
上 海 街
九 龍 公 園 徑
Parkes St
Park Lane Shoppers’ Blvd
Waterloo Rd
窩 打 老 道
油 麻 地
YAU MA TEI
Cox’s Rd
Kimberley Rd
Gascoigne Rd
覺 士 道
Carnarvon Rd
Jordan Path
佐 敦 里
O bservatory Rd
Knutsford Te r
加 拿 分 道
Windsor
Hanoi Rd
河 內 道
Kimberley St
Granvi le Rd
赫 德 道
Hart Ave
加 士 居 道
天 文 臺 道
Cameron Rd
Prat Ave
Wylie Rd
衛 理 道
Chatham Rd South
何 文 田 山 道
Ho Man Tin Hi l Rd
Austin Ave
漆 咸 道 南
柯 士 甸 路
Wylie Rd
衛 理 道
Cheong Wan Rd
Princess Margaret Rd
暢 運 道
Mody Rd
LEGEND 圖 例 說 明
Chung Hau St
公 主 道
漆 咸 道 南
Chatham Rd South
忠 孝 街
Science Museum Rd
麼 地 道
科 學 館 道
Salisbury Rd
尖 沙 咀
梳 士 巴 利 道
TSIM SHA TSUI
Yuk Choi Rd
Hong Chong Rd
漆 咸 道 北
Chatham Rd North
N
Whampoa St
Bulkeley St
Baker St
Hung Lai St
Hung Lok Rd
Yan Yung St
Hung Luen Rd
30 Things We Love
Y
30 Things we LOve about Hong Kong
7
!7
!9
!5 @1 @7
1 Shopping at Times Square. 9 Snaking through the !6 Taking one of the oldest rides @4 Buying witty chinoiserie at
1 Matheson St., Causeway Bay. high-rises on the Mid-Levels in Hong Kong—a tram from Shanghai Tang. 1881 Heritage,
Escalator—the longest in the Western Market in Sheung Wan Hullett House, 2A Canton Rd.,
2 Marveling at the beautiful
world. Cochrane, Shelley and to Causeway Bay.
Tsim Sha Tsui, 2368-2932.
Chi Lin Nunnery, the world’s
Peel Streets, Central.
largest building constructed
!7 Cruising Victoria Harbor @5 Watching the sunset
without nails. 5 Chi Lin Dr., !0 Taking a walk down the on the Duk Ling, an authentic from tranquil Pui O Beach.
Diamond Hill, 2354-1604. Historic Trail at the Museum of Chinese junk. 2573-5282. Lantau Island.
Coastal Defense. 2569-1500.
3 Visiting the Kun Yam
!8 Being entertained by the @6 Snacking on delicious egg
Temple. Kun Yam Street, Jordan. !1 Eating with the locals at intriguing performances and tarts at Tai Cheong Bakery.
a dai pai dong food stall. exhibitions at the Fringe Club. 32 Lyndhurst Terrace, Central,
4 Dining aboard the kitschycool
Jumbo Floating Restaurant.
Gough Street, Central.
2 Lower Albert Rd., Central, 2554-3475.
2521-7251.
Shum Wan Pier Drive,
!2 Getting a shave and a trim
@7 Seeing our animated favorites
Wong Chuk Hang, Aberdeen, at the Mandarin Barber. !9 Marveling at the fireworks come to life at Hong Kong
2553-9111.
5 Connaught Rd., Central, over Victoria Harbour on Disneyland. Lantau Island,
2522-0111.
National Day (October 1). 1-830-830.
5 Riding a cable car 5.7
kilometers over Lantau’s lush !3 Exploring Lamma Island, then @0 Haggling with hawkers for @8 Stopping for tea at Fook Ming
valleys to visit the Ngong feasting on deep-fried squid at jade, gold and cheap jewelry Tong Tea Shop. Shop 3225,
Ping cultural village and the Rainbow Seafood. 16-24 First St., at the Jade Market. Kansu and The Gateway, Harbour City,
Big Buddha.
Sok Kwu Wan, Lamma Island, Battery Streets, Yau Ma Tei. Canton Road, Tsim Sha Tsui,
2982-8100.
2735-1077.
6 Being fitted for a tailor-made
@1 Dressing up for high tea at
suit. Nathan Road, Tsim Sha Tsui. !4 Having our palms read at The Peninsula. Salisbury Road, @9 Spending the afternoon at
Temple Street Night Market. Tsim Sha Tsui, 2315-3169. the mall. Pacific Place,
7 Shopping for antique kitsch
Yau Ma Tei.
88 Queensway, Admiralty,
on Cat Street (Upper Lascar
@2 Taking a ride on the Peak
2844-8900.
Row) in Sheung Wan.
!5 Sipping on decadent cocktails Tram. 33 Garden Rd., Central,
while taking in the spectacular 2522-0922.
#0 Slurping oysters for brunch at
8 Cheering on the jockeys at
view at Felix. 28/F, Peninsula
Cafe Deco. 1/F, Peak Galleria,
the Happy Valley Racecourse
@3 Doing some late-night
Tower, Salisbury Road, Tsim Sha
188 Peak Road, The Peak,
on Wednesday evenings.
shopping on Sai Yeung Choi
Tsui, 2315-3188.
2849-5111.
Visit www.hkjc.com.
Street. Mong Kok.
With a color-coded index
highlighting different activities,
the WHERE HONG KONG
Guide gives readers instant
access to detailed listings of
the best museums, art galleries,
restaurant, bars, shops and
attractions.
Easy-to-use maps identifying
Hong Kong’s key transport
networks, roads and visitor
locations.
Thirty of the best ways to enjoy
this vibrant city.

OUR ADVERTISERS
From the biggest international brands to the biggest local ones, WHERE has it covered.
Some of the leading names that advertise in WHERE include:
Arch Angel Antiques
Fendi
Louis Vuitton
Shanghai Tang
Agnès b.
Giorgio Armani / Emporio Armani
Mont Blanc
Spoon by Alain Ducasse
American Express
Girard Perregaux
Morton’s of Chicago
Tiffany & Co.
AT&T
Gucci
Opera Gallery
Tourneau
Burberry
Hard Rock Café
Piaget
Yè Shanghai
Cartier
HSBC
Prada
Chanel
HKTB
Rado
Coca-Cola
Lacoste
Ruth’s Chris SteakHouse

VISITORS' PROFILE
Male
50%
Others
24%
Others
31%
Female
50%
26-55
76.1%
Married
69%
Gender
Age
Marital Status
Other
25%
Business
24%
Vacation
58%
Repeat visitors
70%
First time
visitors
30%
Yes
96%
No
4%
Purpose of Visit
Repeat Visits
Future Intent
to Visit
Entertainment 2.7%
Meals
outside hotel
10.9%
Others 5.6%
Tours 0.4%
America 7%
Taiwan 6%
Europe,
Africa,
Middle East
7%
Hotel
16.7%
Shopping
63.6%
Mainland China
60%
Others
20%
Spending Pattern
Visitor Origins
Source: Hong Kong Tourism Board

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Ovolo Hollywood Road
Tourist Spots
Peak Tramways Company
The Peak Tower Customer Service Centre
Western Market
Others
Deutsche Bank
Gentlemen's Tonic
The Hive

MAKE THE RIGHT CHOICE
Only WHERE HONG KONG is part of a global network of 43 visitor
publications worldwide,with a combined circulation of over 1.8 million per month.
Only WHERE has a 70-year track record of editorial excellence.
WHERE HONG KONG is directly target high-end visitors — people with strong spending
power who can make their own purchase decisions while in Hong Kong.
WHERE HONG KONG is editorially independent and not tied to any special group or
organization. That means readers can trust what we write.
Only WHERE HONG KONG is part of HK Magazine Media Group,
which has set the standard for the highest quality city living information in Hong Kong.
WHERE HONG KONG offers the lowest cost per thousand (CPM) of any visitor publication
in Hong Kong. WHERE HONG KONG also offers the most choice in ad sizes, and the most
attractive frequency discounts.
choose where HONG KONG

RATE CARD 2014
All Rates in Hong Kong Dollars
Four Color 1x 6x 12x
Full Page 24,000 21,600 16,800
Double Page Spread 40,000 36,000 28,000
2/3 Page 17,500 15,750 12,250
1/2 Page 13,250 11,925 9,275
1/3 Page 8,800 7,920 6,160
Special Page (1/3 horizontal) 6,900 6,210 4,830
1/6 Page 4,800 4,320 3,360
1/12 Page N/A N/A 2,200
Prime Positions 1x 6x 12x
Back Cover 40,000 36,000 28,000
IFC 28,000 25,200 19,600
IBC 26,000 23,400 18,200
Black+White Less 20%
Rate base
Monthly Circulation 50,000
Frequency
Rates are based on number of insertions per 12-month period.
Cancellations
Cancellations must be received in writing prior to the space reservation
closing date or they will not be accepted.
Dates & Deadlines
Published on the 1st of each month. Booking deadline is the
10th of every month. Material deadline is the 15th of every month.
Guaranteed Positions
Add 20% to rates shown on rate card.
For more information, please contact our Advertising Department at (852) 2850 5678.

SPECIFICATIONS
Double Page Spread
Full Page
1/12
Page
1/6
Page
1/3
Square
1/3
Vertical
2/3
Page
1/6
Horizontal
1/12
Page
1/2
Horizontal
1/3
Special Horizontal Page
Unit Non-bleed (WxH) Bleed (WxH) Trim (WxH)
Full Page 175 x 254 mm 215 x 285 mm 205 x 275 mm
Double Page Spread** 385 x 254 420 x 285 410 x 275
2/3 Page 118 x 254 128 x 285 118 x 275
1/2 Horizontal 175 x 125 N/A N/A
1/3 Vertical 57 x 254 N/A N/A
1/3 Square 118 x 125 N/A N/A
Special Page (1/3 Horizontal) 178 x 75 N/A N/A
1/6 Vertical 57 x 125 N/A N/A
1/6 Horizontal 118 x 60 N/A N/A
1/12 Page 57 x 60 N/A N/A
*Bleed safety: Keep all live matter 1/4” from the trim size on all four sides.
**Add 1/4” on each side of center line of spine for safety margin.
All ads must conform to the above dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.
Technical Information:
• WHERE Magazine will not assume any responsibility for advertising reproductions
that do not conform to our mechanical specifications as listed here.
• Keep all critical matter or illustrations 10mm from the final trim size of 205mm x
275mm including spread material. Publisher reserves the right to crop from either
side of all bleed ads to compensate for left or right-hand page.
• Changes to supplied material will be made by the publisher only on written
instructions from agency or client, and such changes must be received at
least 30 days prior to cover date.
• Publisher assumes no responsibility for errors and omissions resulting from
changes. WHERE endeavors to comply with all advertiser’s changes. However,
the publication cannot be responsible for additional copy/design changes to client
approved final proofs at the ozalids/blueprint stage.
Film and Proofing:
• Screen ruling is at 150 lines per inch (lpi)
• 4C: One set of positive films (right reading when emulsion is down) and two
matching sets of color-corrected proofs. Progressive proofs or cromalins are required
as a guide to reproduction.
• Black-and-white: One piece of positive film (right reading when emulsion is down) and
two match prints or laser proofs are required as a guide to reproduction.
• The Publisher is not responsible for the accuracy or reproduction quality of noncamera-ready
artwork, bromide, laser prints or materials which do not meet these
specifications.
• All film, artwork, etc., will be destroyed by publisher if not demanded within three
months after last use.
Note:
• Advertiser will be charged for conversion of incorrectly supplied materials to positive
films.
• Charges also apply for production/design work needed for advertisements. Contact
the Publisher for details.

GENERAL TERMS & CONDITIONS
1. The Publisher at all times reserves the right to edit, revise or reject in whole or part
any advertisement with or without notice to the Advertiser and shall not in any way
be liable for any loss or damage arising as a result of non-publication or amendment
nor shall the Publisher provide any refund or other compensation in the event of nonpublication
or amendment as aforesaid.
2. All advertisements are accepted and published by the Publisher in reliance
upon the representations of the Agency and/or the Advertiser that such party is
authorized to publish the entire contents and subject matter thereof and that the advertisement
or part thereof or the publication of the advertisement does not in any way
violate or breach any of the laws of the Hong Kong Special Administrative Region. In
consideration of publication of an advertisement, the Advertiser and his Agency, if such
is a party to this agreement, jointly and severally agree to indemnify and hold harmless
the Publisher, its officers, agents and employees in respect of all or any costs, damages
or other charges falling upon the Publisher including but not limited to legal actions or
threatened legal actions arising from the publication of any advertisement together
with any and all other losses resulting from the publication of any advertisement by the
Publisher, including but not limited to any claims or actions in respect of libel, slander,
violation of any rights of privacy, copyright infringement, violation of trademark or any
other intellectual property rights.
3. All orders or requests for advertising space will be honored only after a contract has
been entered into between the Publisher and the Advertiser or the authorized agent
of an Advertiser. Where an order is issued by an Agent, it is issued by the Agent as a
principal. In the event of non-publication, the Publisher’s liability shall be limited to
refund of the cost of the advertisement and in all other cases as aforementioned the
Publisher shall have the option to provide a full refund or that proportion of the charge
solely deemed reasonable by the Publisher or in lieu of any refund and at the Publisher’s
sole discretion publish the advertisement as soon as reasonably practicable.
4. Credit facilities and the usual fifteen percent (15%) Agency Commission discount are
available to Advertising Agencies recognized by the Publisher.
5. Any discounts or Agency Commission shall be valid and maintained only if all accounts
due and payable to the Publisher are paid in full as per the credit term agreed upon
as printed on the contract or within such a period as agreed to in writing between the
Publisher and the Advertiser or Agency concerned. Non-payment of accounts or invoices
or failure to provide the Publisher with advertising materials as and when required
and in the format specified by the Publisher is a ground for the Publisher to revoke this
contract. On revocation, the Advertiser shall pay the Publisher the sums detailed in
Clause 9 herein. Interest on any unpaid or overdue account balances will be charged
at two percent (2%) per month on the total sum outstanding (inclusive or accrued
monthly interest) at any time. The Publisher shall not be liable for any loss or damage
arising as a result of non-publication and cancellation of the relevant contract.
6. Any deposit held by the Publisher under this contract is to guarantee completion of
the contract. Such deposit will be applied by the Publisher against the final invoice
submitted to the Advertiser under this contract. Should this contract be cancelled for
any reason, any deposit held will be applied against any costs owed to the Publisher as
detailed in section 9 herein.
7. Any advertising contract will be considered completed when the total value of the
contract has been fulfilled. Advertisement sizes may be increased with the permission
of the Publisher. However, advertisement sizes booked may not be decreased. All
advertisements must be published within the contract period, which may under no
circumstances exceed one year.
8. For the avoidance of doubt, in the event of any Advertiser or its Agent withdrawing
any advertisement or failing to provide the Publisher materials required to effect
publication before the Publisher's Deadline, the Advertiser or Agent is responsible
for full payment of all and any of the advertising space booked and contracted. In
the event of advertising copy instructions and/or advertising materials not being
received before the Publisher's Deadline, the Publisher reserves the right to repeat a
previous advertisement of the same size or to run a house advertisement in respect
of which the Advertiser will be liable for full payment. The Publisher bears no
responsibility for either the publication of, nor the reproduction quality of advertising
materials that are submitted after the Publisher's Deadline as stated in respect
of receipt of advertising materials.
9. The Advertiser may only cancel this contract by sending a request for cancellation in
writing via registered mail to the Publisher. The Publisher shall not be bound by any stop
orders, cancellations, transfers of advertisements or requests for special or specified
positions received after the Closing Date as defined on the Publisher's Rate Card. If
this contract is cancelled, the Advertiser or Agent for the Advertiser as a party hereto
if appropriate, hereby agrees to pay the Publisher the relevant rate on the Publisher's
Rate Card, without discounts, for all and any advertisements published. The Advertiser
further agrees to pay the Publisher on demand in addition to any costs required to effect
recovery from the Advertiser, an administration fee of HK$5,000. The Publisher holds
the right to cancel the contract and recover the aforementioned cancellation costs if the
advertiser fails to complete the contract by the expiry date.
10. The Publisher reserves the right to suspend/stop any contracted advertisements
should the advertiser fail to abide with the payment/credit terms as determined on
the contract.
11. The Publisher will use its best endeavors to adhere to any schedule of dates for publication
and in respect of requested positions for advertisements, but does not give any
warranty of guarantee in respect thereof. It is a condition of acceptance of advertisement
orders that no such warranty or guarantee is given.
12. The Advertiser may request that insertion dates of an advertisement be amended and
any such request shall be made in writing to the Publisher and received at least 14 days
prior to publication date as defined on the Publisher's Rate Card. Any amendments to
the insertion dates will be made at the Publisher's sole discretion. Requests for any
alterations of insertion dates not received in writing within fourteen (14) days prior to
Publication Date will not be accepted.
13. The Publisher, its employees or agents shall not be responsible for errors in
the insertion or omission of any advertisement, the content thereof and/or any damage
or loss howsoever occurring to drawings, films, photographs or other materials
provided to the Publisher for the purpose of or in connection with any advertisement.
Unless claimed by the Advertiser, all advertising materials provided to the Publisher
will be disposed of after three months of publication date or proposed publication date
without further notice.
14. Agreements, conditions, rates, rules or regulations not set forth or described herein or
appearing in the Publisher's Advertising Rate Card or Mechanical Specifications will
not be binding and the Publisher hereby gives notice that such are produced for the
guidance of Advertisers only.
15. The Publisher reserves the right to revise advertising rates upon written notice at
any time in respect of any publication. The Publisher also reserves the right to revise
and vary the circulation quantity in respect of any publication without prior notice.
Advertising rates appearing on contracts do not guarantee any fixed circulation quantity
and no warranty of such is made. The Publisher is not bound by any verbal or written
circulation claims.
16. All complaints or claims regarding advertisements published must be made in writing
to the Publisher within three (3) days following the date of publication and sent by registered
post or recorded delivery to the registered office of the Publisher. No complaint
or claim will be honored if advertising material does not conform to the Publisher's current
Mechanical Specifications. Copies of the Mechanical Specifications are available
from the Publisher upon request.
17. The Advertiser understands and agrees that editorial coverage is entirely unconnected
to advertising. The Publisher does not promise any editorial coverage whatsoever in
exchange for advertising. Both parties agree that no promise or guarantee of editorial
coverage has been made or implied.
18. The placing of an order with the Publisher for the insertion of an advertisement shall
amount to full acceptance of all the above conditions. Any further conditions stipulated
in the Publisher's order form or elsewhere by the Publisher shall be void in so far as they
are in conflict with the above conditions.
19. This contract forms the entire agreement between the parties. Both parties agree that the
publisher shall not be bound by any other communication between the parties, whether
written or verbal, save and except an Advertisement Amendment Form duly signed by
both parties. Quotations, sales letters and proposals by the Publisher shall in no way be
binding on the Publisher. Both parties further agree that no terms or conditions applied
by the advertiser to an order for advertising shall be binding on the Publisher.
20. The Publisher reserves the right to amend, vary, replace or cancel any of the
aforementioned terms and conditions without prior notice to the Advertiser. The
Publisher shall in no way be liable for any loss or damage arising as a result of changes
to the terms and conditions herein.

301 Hollywood Center, 233 Hollywood Road, Hong Kong
Tel : (852) 2850 5678 Fax : (852) 2543 4880
hk-magazine.com