2009 PROCEEDINGS - Public Relations Society of America

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Page 1 and 2: 2009 PROCEEDINGS SAN DIEGO, CALIFOR
Page 3 and 4: Pedagogical Posters _______________
Page 5 and 6: “PR is Glamorous and Ethical.”
Page 7 and 8: leadership becomes an especially ch
Page 9 and 10: ethical guidance to CEOs, to collab
Page 11 and 12: This particular university does not
Page 13 and 14: This is presumably why participants
Page 15 and 16: Overall, 153 out of 191 participant
Page 17 and 18: of professional leadership and lead
Page 19: More research in the university set
Page 23 and 24: Community opposition to extractive
Page 25 and 26: dissemination of information. This
Page 27 and 28: ESAN (Escuela de Administración de
Page 29 and 30: It is important to note that none o
Page 31 and 32: RQ2: To what extend public relation
Page 33 and 34: social change. This study also show
Page 35 and 36: Freire, P. (1970). Pedagogy of the
Page 37 and 38: The Value of Public Relations in In
Page 39 and 40: (Hung et al., 2008). However, this
Page 41 and 42: Word of mouth information from fami
Page 43 and 44: effects, the study does suggest tha
Page 45 and 46: disagree” and 5 = “strongly agr
Page 47 and 48: comprehensive information consult m
Page 49 and 50: DALBAR. (2007). Quantitative analys
Page 51 and 52: Appendix Table 1 Descriptive Statis
Page 53 and 54: Leadership Emphasis in Public Relat
Page 55 and 56: These distinctions between managers
Page 57 and 58: leadership (“provides a vision of
Page 59 and 60: Although the researchers are US-bas
Page 61 and 62: practice. This particular question
Page 63 and 64: Ethical behavior goes hand-in-hand
Page 65 and 66: These traits also encompass ethics.
Page 67 and 68: Smith, P. (2003). Viewpoint: corpor
Page 69 and 70: services and abilities of other org
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content is designed to create speci
Page 73 and 74:
According to Leary and Kowalski (19
Page 75 and 76:
should be able to accurately diagno
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esults. The results of the analysis
Page 79 and 80:
Unrealistic and Perhaps “Dangerou
Page 81 and 82:
‘The dynamics of the cultivation
Page 83 and 84:
Table 1.0: A Table of Descriptive S
Page 85 and 86:
Framing Diversity: A Qualitative Co
Page 87 and 88:
certain message points can have an
Page 89 and 90:
features two trade publications on
Page 91 and 92:
involves everyone.” She includes
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An article writes about diversity t
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of the resources required to sustai
Page 97 and 98:
frames for a particular issue. So e
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Lundy, L. (2006). Effect of framing
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Impression Management and the Relat
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adoption and reduce the effectivene
Page 105 and 106:
Grunig, & Grunig, 1995, p. 85). Med
Page 107 and 108:
A review of current research does n
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opinions of how to define informal
Page 111 and 112:
affairs officer interviewed address
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always be aware of how they present
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on how one organization’s public
Page 117 and 118:
Howard, C. M. (2004). Working with
Page 119 and 120:
Filmmakers as Social Advocates—A
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(Levine, 2004, p. 77). The United S
Page 123 and 124:
film artisans. Audiences also gravi
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corporations are favorite targets.
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y viewing DVDs of the films and by
Page 129 and 130:
official numbers. Although film is
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explained in part by the fact the f
Page 133 and 134:
Black Gold featured a Starbucks ret
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Box Office Mojo (2008). Roger and m
Page 137 and 138:
Nash Information Services. (2008).
Page 139 and 140:
Table 1. Profile of Four Films Anal
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Table 3: Framing and Story-Telling
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organization and the socialization
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Jones (1991) provides a most compre
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Tradition. Tradition emphasizes res
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male. Thirty eight respondents are
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This paper also conducted a post ho
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making item. Many critiques have be
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Rokeach, M. X. (1973). The nature o
Page 157 and 158:
Maven Formula: A New Teaching and C
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Making Ideas Stick As noted, the Ma
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out scenarios based on realistic si
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in organizations like the Public Re
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those that “do some of the learne
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O’Connor, R. J. (1988). Integrati
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Several studies have also addressed
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• The Guide’s typical titles, u
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Course objectives This course is de
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The future Even in this time of bud
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4. Human Dimension: Students must t
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Service Learning as a Structured Pe
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Selection of Community Partners Dur
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Just Neighbors: How Seniors In A PR
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• Media secured including Rutland
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Methodology Students enrolled in th
Page 189 and 190:
Results The results suggest student
Page 191 and 192:
PR Advanced Writing Course (Spring
Page 193 and 194:
eady for delivery to the client. In
Page 195 and 196:
The Public Relations Portfolio: A N
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The use of the portfolio The portfo
Page 199 and 200:
Event Planning: a Transformative Le
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process: (1) Real World scenario pr
Page 203 and 204:
The remaining comments focused on c
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2009 PROCEEDINGS - Public Relations Society of America

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