2009 PROCEEDINGS - Public Relations Society of America

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TABLE OF CONTENTS Research Papers ___________________________________________________ 4 “PR is Glamorous and Ethical.” US Public Relations Students’ Perceptions of Professional Leadership and Leaders Elina Erzikova, Central Michigan University, & Bruce Berger, University of Alabama__________ 5 Engaging in Two-Way Communication to Manage Community Opposition to Extractive Projects: The Peruvian Case Maria Chiappe, University of Houston ______________________________________________ 22 The Value of Public Relations in Investor Relations: Individual Investors’ Preferred Information Types, Qualities, and Sources * PRSA Top Faculty Paper Award Timothy Penning, Grand Valley State University _______________________________________ 37 Leadership Emphasis in Public Relations Degree Courses/Programs in the United Kingdom vs. United States Patrick K. O’Rourke & William J. Gonzenbach, University of Alabama ___________________ 53 An Empirical Test of the Technology Image Expectancy Gap Dean Kazoleas & Jeffrey Brody, California State University, Fullerton _____________________ 68 Corporate Web Pages as a Key Communication Channel for Financial Publics Eyun-Jung Ki & Jee Young Chung, University of Alabama ______________________________ 84 Framing Diversity: A Qualitative Content Analysis of Public Realtions Industry Publications Lucinda L. Austin, University of Maryland, College Park ________________________________ 85 Impression Management and the Relational Approach: The Concept of Self-Presentation and the Military Public Affairs Practitioner * Betsy Plank Graduate Research Competition Student Award Winner Tamara D. Lawrence & Michael Kafka, San Diego State University ______________________ 101 Filmmakers as Social Advocates—A New Challenge for Issues Management: Claims-Making and Framing in Four Social Issue Documentaries Mechelle Martz & Kirk Hallahan, Colorado State University ____________________________ 119 Exploring the Influence of Personal Values and Perceived Work Climate on Decision Making in Ethical Dilemmas Riyani Indriyati, University of Houston _____________________________________________ 142 2
Pedagogical Posters _____________________________________________ 156 Maven Formula: A New Teaching And Coaching Tool For PR Professors Robert J. Petrausch, Iona College _________________________________________________ 157 Toward a Virtual Public Relations World: An Introduction to PR Practice Peter M. Smudde, Illinois State University __________________________________________ 160 Defining Public Relations: Constructing Definitions Through a Social Construction Lens Barbara DeSanto, Maryville University of Saint Louis _________________________________ 168 Public Relations Entrepreneurship Course Betsy A. Hays, California State University, Fresno _____________________________________ 172 Tribulations and Triumphs of Teaching Real-World, Client-Based PR: An Assessment of the Campaigns Course Pedagogy Carolyn White Bartoo, University of Delaware, & Jonathan R. Slater, SUNY Plattsburgh, ___ 176 Using a Quasi-Experiment to Evaluate a PR Campaigns Class’s Efforts to Promote Energy Conservation in Eight Residence Halls Lynne M. Sallot, University of Georgia ______________________________________________ 178 Service Learning as a Structured Pedagogical Strategy in Teaching the PR Practicum Class Ahlam Muhtaseb, California State University, San Bernardino ___________________________ 179 Just Neighbors: How Seniors in a PR Portfolio Class Helped the Immigration Issue Gemma Puglisi, American University _______________________________________________ 183 Teaching PR Leadership: Tracking Student Leadership Potential Through Outcomes Cluster Analysis Bonita Dostal Neff, Alex Moulchin, & Kathryn Sershon, Valparaiso University ____________ 186 Integrating Research and Public Relations Writing Using an Agency Model Anthony Fulginiti, Rowan University _______________________________________________ 190 The Public Relations Portfolio: A New Spin for Job Search and Job Preservation Denise M. Casey, Angela Aguilar, Stephanie Miranda, & Jamie Zehner, The University of San Diego ________________________________________________________________________ 195 Learning to Work Together; Integrating Public Relations and Journalism Class Assignments Bey-Ling Sha & Amy Schmitz Weiss, San Diego State University ________________________ 198 Event Planning: A Transformative Learning Experience Linking Theory to Practice Ann D. Jabro, Robert Morris University _____________________________________________ 199 The Resurrection of the Fairness Doctrine and its Implications for Public Relations Education and Practice Joseph Basso & Suzanne Sparks Fitzgerald, Rowan University __________________________ 204 3
Page 1: 2009 PROCEEDINGS SAN DIEGO, CALIFOR
Page 5 and 6: “PR is Glamorous and Ethical.”
Page 7 and 8: leadership becomes an especially ch
Page 9 and 10: ethical guidance to CEOs, to collab
Page 11 and 12: This particular university does not
Page 13 and 14: This is presumably why participants
Page 15 and 16: Overall, 153 out of 191 participant
Page 17 and 18: of professional leadership and lead
Page 19 and 20: More research in the university set
Page 21 and 22: O’Neil, J. (2003). An investigati
Page 23 and 24: Community opposition to extractive
Page 25 and 26: dissemination of information. This
Page 27 and 28: ESAN (Escuela de Administración de
Page 29 and 30: It is important to note that none o
Page 31 and 32: RQ2: To what extend public relation
Page 33 and 34: social change. This study also show
Page 35 and 36: Freire, P. (1970). Pedagogy of the
Page 37 and 38: The Value of Public Relations in In
Page 39 and 40: (Hung et al., 2008). However, this
Page 41 and 42: Word of mouth information from fami
Page 43 and 44: effects, the study does suggest tha
Page 45 and 46: disagree” and 5 = “strongly agr
Page 47 and 48: comprehensive information consult m
Page 49 and 50: DALBAR. (2007). Quantitative analys
Page 51 and 52: Appendix Table 1 Descriptive Statis
Page 53 and 54:
Leadership Emphasis in Public Relat
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These distinctions between managers
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leadership (“provides a vision of
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Although the researchers are US-bas
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practice. This particular question
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Ethical behavior goes hand-in-hand
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These traits also encompass ethics.
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Smith, P. (2003). Viewpoint: corpor
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services and abilities of other org
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content is designed to create speci
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According to Leary and Kowalski (19
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should be able to accurately diagno
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esults. The results of the analysis
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Unrealistic and Perhaps “Dangerou
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‘The dynamics of the cultivation
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Table 1.0: A Table of Descriptive S
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Framing Diversity: A Qualitative Co
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certain message points can have an
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features two trade publications on
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involves everyone.” She includes
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An article writes about diversity t
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of the resources required to sustai
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frames for a particular issue. So e
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Lundy, L. (2006). Effect of framing
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Impression Management and the Relat
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adoption and reduce the effectivene
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Grunig, & Grunig, 1995, p. 85). Med
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A review of current research does n
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opinions of how to define informal
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affairs officer interviewed address
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always be aware of how they present
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on how one organization’s public
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Howard, C. M. (2004). Working with
Page 119 and 120:
Filmmakers as Social Advocates—A
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(Levine, 2004, p. 77). The United S
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film artisans. Audiences also gravi
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corporations are favorite targets.
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y viewing DVDs of the films and by
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official numbers. Although film is
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explained in part by the fact the f
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Black Gold featured a Starbucks ret
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Box Office Mojo (2008). Roger and m
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Nash Information Services. (2008).
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Table 1. Profile of Four Films Anal
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Table 3: Framing and Story-Telling
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organization and the socialization
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Jones (1991) provides a most compre
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Tradition. Tradition emphasizes res
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male. Thirty eight respondents are
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This paper also conducted a post ho
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making item. Many critiques have be
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Rokeach, M. X. (1973). The nature o
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Maven Formula: A New Teaching and C
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Making Ideas Stick As noted, the Ma
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out scenarios based on realistic si
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in organizations like the Public Re
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those that “do some of the learne
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O’Connor, R. J. (1988). Integrati
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Several studies have also addressed
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• The Guide’s typical titles, u
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Course objectives This course is de
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The future Even in this time of bud
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4. Human Dimension: Students must t
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Service Learning as a Structured Pe
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Selection of Community Partners Dur
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Just Neighbors: How Seniors In A PR
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• Media secured including Rutland
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Methodology Students enrolled in th
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Results The results suggest student
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PR Advanced Writing Course (Spring
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eady for delivery to the client. In
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The Public Relations Portfolio: A N
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The use of the portfolio The portfo
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Event Planning: a Transformative Le
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process: (1) Real World scenario pr
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The remaining comments focused on c
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2009 PROCEEDINGS - Public Relations Society of America

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