october 008 - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Ribbons for Breast Cancer Awareness
The Ribbon Shear by B.W. Boyd Shears is being introduced in honor of National Breast Cancer
Awareness month. Designed by CEO Kazumi “Christy” Hagino for the Breast Cancer Awareness
Foundation, the Ribbon Shear has a twisted handle, for comfort, and the blade cuts the hair effortlessly.
The shear is equipped with an adjuster for easy tension adjustments.
Manufactured in Japan of high-grade quality Japanese stainless steel, the Ribbon Shear comes in
three different lengths, 5, 5.5 and 6 inches.
For more information, call 800-882-7432 or visit www.bwboydshears.com.
2. Refresh and Revive Hair with T3 360 Degree
T3 Micro and Orlando Pita make it easier than ever to achieve fabulous hair with the introduction
of T3 360 Degree Refresh. A must-have for long flights or in any weekend travel bag, this unique,
volumizing dry shampoo cleans hair without water, blends seamlessly and adds volume and texture.
Available in two color tones, light and dark, this lightweight formulation is designed to blend effortlessly
with natural hair color, with no visible residue and no evidence. What’s more, the water-free
cleanser absorbs excess oil and odor while refreshing the scalp for fuller, more voluminous hair that
has body and movement. Suitable for all hair types, Refresh creates a totally touchable, natural-looking
finish without the tacky or powdery mess traditional shampoos can leave behind. The perfected aerosol
design allows a precise and even application without the mess.
For more information, visit www.t3micro.com or info@t3micro.com.
3. Ultra-femme, Ultra-luxe and Instant Pretty
From brow fillers to eyelash extensions, women are turning toward longer-lasting alternatives to
traditional makeup, with semi-permanent makeup options fast becoming the beauty wave of the future.
NovaLash lash extensions are available in a wide-ranging palette of colors, textures and lengths,
offering each wearer lush, natural looking lashes that compliment the shape and color of every eye.
NovaLash extensions are singular, synthetic lashes, adhered with medically safe, pharmaceutical-grade
adhesives. Once applied, these extensions are ultra-femme, ultra-luxe and add natural looking volume,
depth and “instant pretty” to each wearer.
NovaLash offers superior education and training to its most talented and dedicated lash artists and
superior products and service to its clients.
For more information, visit Novalash.com or call 866-430-1261.
4. Retro Styles with Modern Techniques
There was something very special and beautiful about women in the early- to mid-20th century.
The way they dressed was elegant and the way they wore their hair was feminine. Lauren Rennells
has taken hairstyles from the 1930s, 40s and 50s and broken them down into simple, easy-to-follow
instructions. “Vintage Hairstyling: Retro Styles with Modern Techniques” is the first book of its kind.
Not only a manual, it is also fun to read. The “Finished Styles” chapter of the book contains coffee
table book quality images of models with their finished hairstyles. Interesting facts about the history
of hairstyling, origins of styles and information about starlets and performers who made the styles
popular are sprinkled throughout the book. This 164-page full-color book has six main chapters. The
book begins with the basics of styling and works its way back to advanced techniques. It also provides
information on makeup, nails and accessories for a finished look.
Hair and makeup artist Lauren Rennells works in the photography and film industry. She freelances
providing unique designs for advertisements, film and television.
For more information, visit www.vintagehairstyling.com or call 303-832-7260.
5. Who Says the World Isn’t Flat?
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Sidlab Haircouture is taking the fashion and hair industries by storm with a new line of high
performance products that are dynamic in application and use, yet gentle on humans, hair and the environment.
The company has developed the new Haute Smoothing System to get stick-straight results.
Haute One Smoothing Shampoo, Haute Two Conditioner and Haute Three Smoothing Gel keep
hair flat, sleek, shiny and smooth. The Haute Smoothing System is great for coarse, curly, frizzy or
unruly hair. It is paraben and sodium laureth sulfate free to promote health and preserve color. Haute
One is an elegant blend of luxurious ingredients including wheat proteins, hemp seed oil, vitamins and
essential oils that protect against the unwanted effects of humidity.
The culmination of founder Eric Nelson’s career as a stylist in Beverly Hills and Portland, Sidlab
products are packed with the power to smooth, hold, curl, volumize, texturize and more. All this is
done without commonly used, but potentially harmful, ingredients such as parabens, sodium laureth
sulfate and alcohol. Tested in salons by stylists, Sidlab Haircouture products are not tested on animals.
For more information, call 503-358-0782 or visit www.sidlabhair.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
CALIFORNIA STYLIST & SALON | OCTOBER 2008 | 23