october 008 - Stylist and Salon Newspapers
october 008 - Stylist and Salon Newspapers october 008 - Stylist and Salon Newspapers
Apprenticeship Program is Reaching Out One Business Owner Commits to Community Responsibility Gracie Young, an East Bay entrepreneur for more than 20 years brings her Greater East Bay Barber/Cosmetology Apprenticeship program to Marin County, San Jose and San Joaquin County. After 12 years of success and service in Contra Costa, Alameda, San Francisco, San Mateo and Solano Counties, the program now makes its unique opportunity available in Marin, San Jose and San Joaquin County. “The apprenticeship program is a two-year collaborative between salons and apprentices, Pittsburg Adult, Cal Works, PIC, vocational rehab, youth incarceration programs and school to work programs,” explained Young. The program’s system is based on a simple and practical concept, “founded on practical on-the-job training, and related academic instruction,” Young demonstrated, “to provide an efficient, cost effective method for employers to use in getting skilled, industry trained employees. What makes this program stand out is it gives all people an opportunity. “Our mission is to reach out into the community, targeting young adults to offer them viable alternatives [in order] to [achieve legitimate] lucrative incomes as opposed to falling prey to street corner [drug] sales, becoming victims of the lottery dream, or recipients of state allocated funds,” asserted Young. “We do have an open door policy to all interested apprenticeship candidates or salons owners seeking approval to start satellite programs in their county.” What does Greater East Bay Barber/Cosmetology Apprenticeship program ask licensed barbers and cosmetologists already working in licensed establishments to give back? Young wants them to become a master trainer and employ or train young adults in the community so that they can become future licensed barbers and cosmetologists. Instructor Certification Programs are available. For more information, call 510-267-0617 or write GEBBCA Training Facility 1908 Telegraph Ave. Oakland, CA 94612. GEBBCA is an approved state-certified apprenticeship workforce-development program for barbers and cosmetologists. Classes taught by licensed credentialed instructors. Reach the Recession-Proof Client The Mane Objective Marco Pelusi Has your business been slower lately? Has it been a quieter summer than usual? Does it feel like everyone is complaining about the economy, inside and outside of your salon? Well, to some degree, I’m quite certain we’ve all experienced some version of that scenario not just in recent months, but also throughout our careers and we all need to find a way to adapt and succeed. One way to start is to become a specialist. Learn to accentuate your uniqueness, or your specialty, as a hairdresser, every day. Ask yourself, what do I offer? What services can I perform that make me stand out distinctively from every other hairdresser or hair salon in my area? If you can’t answer these questions definitively or easily right now, that’s OK, but it’s time to take a good, hard look at your work, and figure out the answers. Begin with an honest list of your strengths and weaknesses as a stylist. Don’t worry about the weaknesses, though. Focus on the strengths and focus on what makes you exceptional. Once you discover your individuality, tell everyone, starting with each client in your chair. It doesn’t matter if it’s a client with whom you’ve worked for twenty years, or a new client—he or she may not even realize you have a specialty. A great example is that recently one of my hairdressers had a male client that did not realize she could color his hair—until she told him that she specialized in color. Now, she has a new color client. The goal of identifying your specialty is to leave your thumbprint, or your signature, on your work. The idea is to give your clients a service he or she cannot replicate anywhere else, or at least, anywhere else within your vicinity. Once you’ve acknowledged your expertise, it may take time to believe in yourself as a specialist. For me, it’s always been about color, after working with chemists and manufacturers in their color labs for so many years. For you, it may be that you outdo everyone else in the area with wedding hair, which is a very special skill. So if it’s weddings or something else, tell everyone about your unique service—advertise it, market it, put it on your business cards, and do as many of them as you possibly can, over and over. This repetition of your newly branded skill will only build your confidence and a common belief in your community that you are the best. That’s the goal. And finally, the long-term objective is to attract that particular client who will come to you for the rest of your career, regardless of what is happening in the economy, the country or their personal life or finances, because you are so good at what you do. Achieving this goal will create the recession-proof client who will always learn to make room for you in their budget, even in tough times. Make the transition from a Jack or Jane of all trades, “master of none” as the saying goes, to becoming a specialist and you will attract lifelong clients. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. 16 | OCTOBER 2008 | CALIFORNIA STYLIST & SALON 14th Annual Hair Design and Beauty Expo Returns to the Historic Cocoanut Grove Santa Cruz The 14th Annual Central Coast Hair Design and Beauty Expo, “Beauty at the Beach” returns to the historic Cocoanut Grove in Santa Cruz on Sunday, October 12, 2008. The expo includes great platform artistry, educational presentations, demonstrations, and new products including nail art, cosmetics, jewelry, and skin care. The oceanfront Cocoanut Grove adjoins the Santa Cruz Beach Boardwalk, and is within short walking distance of hotels, restaurants, and shopping. Featured platform artists include Yosh Toya, named one of the top educators of the century by Modern Salon Magazine; Nicolas, a master cutter and the owner of Nicolas Studio in San Francisco and his own product line; Madrid Johnson, a motivator and dynamic platform artist; Isaac Antonio from L’ANZA; master designer Jon Richards; John LeFreniere, a chemical and straightening specialist; Marc Reid, a Scruples platform artist and color specialist; Mike Stevens, an expert in clipper cutting and hair design; and Gloria “GiGi” Ford, a hair replacement expert and author of Don’t Lose Your Clients Because They Are Losing Their Hair. Combining a top-notch education with a beach vacation, the Hair Design and Beauty Expo starts at 10am on Sunday, October 12, at the Cocoanut Grove in Santa Cruz. Tickets are $25 in advance or $35 at the door. For more information or to order tickets please call 831-423-2053.
inding a Health Insurance Plan and starting a Retirement FSavings Program can be a real source for worry for many cosmetologists. Not any more! Protecting Licensees from Identity Theft With over a half a million licensees and several incoming applications everyday, the Bureau of Barbering and Cosmetology understands the importance of protecting our licensees from the dangers of identity theft. Currently, the Bureau is in the process of developing a new practice that would omit the licensee’s personal address from all printed renewal licenses. This way, when your license is displayed at you workstation, you don’t have to worry about your personal information getting into the hands of identity thieves. Below are 10 tips, developed by the Department of Consumer Affairs, Office of Privacy Protection, that can help further protect you from identity theft. Top 10 Tips for Identity Theft Protection —————————— 1. Protect your Social Security number. Don’t carry your Social Security card in your wallet. If your health plan (other than Medicare) or another card uses your SS number, ask the company for a different number. 2. Fight “phishing” – don’t take the bait. Scam artists “phish” for victims by pretending to be banks, stores or government agencies. They do this over the phone, in e-mails and in the regular mail. Don’t give out your personal information – unless you made the contact. Don’t respond to a request to verify your account number or password. 3. Keep your identity from getting trashed. Shred or tear up papers with personal information before you throw them away. Shred credit card offers and “convenience checks” that you don’t use. 4. Control your personal financial information. California law requires your bank and other financial services companies to get your permission before sharing your personal financial information with outside companies. You also have the right to limit some sharing of your personal information with your financial services companies’ affiliates. 5. Shield your computer from viruses and spies. Protect your personal information on your home computer. Use strong passwords: with at least eight characters, including a combination of letters, numbers, and symbols, easy for you to remember, but difficult for others to guess. Use firewall, virus and spyware protection software that you update regularly. 6. Click with caution. When shopping online, check out a Web site before entering your credit card number or other personal information. Only enter personal information on secure Web pages with “https” in the address bar and a padlock symbol at the bottom of the browser window. These are signs that your information will be encrypted or scrambled, protecting it from hackers. 7. Check your bills and bank statements. Open your credit card bills and bank statements right away. Check carefully for any unauthorized charges or withdrawals and report them immediately. Call if bills don’t arrive on time. It may mean that someone has changed contact information to hide fraudulent charges. 8. Stop pre-approved credit offers. Stop most pre-approved credit card offers. They make a tempting target for identity thieves who steal your mail. Have your name removed from credit bureau marketing lists. Call tollfree 1-888-5OPTOUT (888-567-8688). Or opt out online at www.optoutprescreen.com. 9. Ask questions. Ask questions whenever you are asked for personal information that seems inappropriate for the transaction. Ask how the information will be used and if it will be shared. Ask how it will be protected. Explain that you’re concerned about identity theft. If you’re not satisfied with the answers, consider going somewhere else. 10. Check your credit reports – for free. One of the best ways to protect yourself from identity theft is to monitor your credit history. You can get one free credit report every year from each of the three national credit bureaus: Equifax, Experian and TransUnion. (More comprehensive monitoring services from the credit bureaus cost from $44 to over $100 per year.) Order your free annual credit reports by phone, toll-free, at 1-877-322-8228, or online at www.annualcreditreport.com. • disability Best Rates on Individual & Salon Professional Liability and Workers Comp. Support your career as a Professional Cosmetologist on a local & state level. Join (or renew) membership in the NEW CCA today! www.fortierinsurance.com • www.the-cca.com CALIFORNIA STYLIST & SALON | OCTOBER 2008 | 17
- Page 2 and 3: California Stylist & Salon Volume X
- Page 4 and 5: In this issue... Marketing is Still
- Page 6 and 7: Nailpro Sacramento Nails-Only Trade
- Page 8 and 9: The Academy of Barbering Arts T H E
- Page 10: Create a Holiday Crush and Reap the
- Page 14 and 15: o The Who, What, When, Where and Wh
- Page 18 and 19: SALON OPENINGS FASH ION IS LAND, N
- Page 20 and 21: RANCHO CUCAMONGA: PRI VATE & SEMI-P
- Page 22 and 23: o o n October 2008 4-7: George Ril
- Page 24: A revolutionary styling, finishing
inding a Health Insurance Plan<br />
<strong>and</strong> starting a Retirement FSavings Program can be a real<br />
source for worry for many<br />
cosmetologists. Not any more!<br />
Protecting Licensees from Identity Theft<br />
With over a half a million licensees <strong>and</strong> several incoming applications everyday, the Bureau<br />
of Barbering <strong>and</strong> Cosmetology underst<strong>and</strong>s the importance of protecting our licensees from the<br />
dangers of identity theft. Currently, the Bureau is in the process of developing a new practice<br />
that would omit the licensee’s personal address from all printed renewal licenses. This way,<br />
when your license is displayed at you workstation, you don’t have to worry about your personal<br />
information getting into the h<strong>and</strong>s of identity thieves. Below are 10 tips, developed by the<br />
Department of Consumer Affairs, Office of Privacy Protection, that can help further protect you<br />
from identity theft.<br />
Top 10 Tips for Identity Theft Protection ——————————<br />
1. Protect your Social Security number.<br />
Don’t carry your Social Security card in your<br />
wallet. If your health plan (other than Medicare)<br />
or another card uses your SS number, ask<br />
the company for a different number.<br />
2. Fight “phishing” – don’t take the bait.<br />
Scam artists “phish” for victims by pretending<br />
to be banks, stores or government agencies.<br />
They do this over the phone, in e-mails <strong>and</strong> in<br />
the regular mail. Don’t give out your personal<br />
information – unless you made the contact.<br />
Don’t respond to a request to verify your account<br />
number or password.<br />
3. Keep your identity from getting trashed.<br />
Shred or tear up papers with personal information<br />
before you throw them away. Shred credit<br />
card offers <strong>and</strong> “convenience checks” that you<br />
don’t use.<br />
4. Control your personal financial information.<br />
California law requires your bank<br />
<strong>and</strong> other financial services companies to get<br />
your permission before sharing your personal<br />
financial information with outside companies.<br />
You also have the right to limit some sharing of<br />
your personal information with your financial<br />
services companies’ affiliates.<br />
5. Shield your computer from viruses <strong>and</strong><br />
spies. Protect your personal information on<br />
your home computer. Use strong passwords:<br />
with at least eight characters, including a combination<br />
of letters, numbers, <strong>and</strong> symbols, easy<br />
for you to remember, but difficult for others to<br />
guess. Use firewall, virus <strong>and</strong> spyware protection<br />
software that you update regularly.<br />
6. Click with caution. When shopping online,<br />
check out a Web site before entering your<br />
credit card number or other personal information.<br />
Only enter personal information on<br />
secure Web pages with “https” in the address<br />
bar <strong>and</strong> a padlock symbol at the bottom of the<br />
browser window. These are signs that your<br />
information will be encrypted or scrambled,<br />
protecting it from hackers.<br />
7. Check your bills <strong>and</strong> bank statements.<br />
Open your credit card bills <strong>and</strong> bank statements<br />
right away. Check carefully for any<br />
unauthorized charges or withdrawals <strong>and</strong><br />
report them immediately. Call if bills don’t<br />
arrive on time. It may mean that someone has<br />
changed contact information to hide fraudulent<br />
charges.<br />
8. Stop pre-approved credit offers. Stop<br />
most pre-approved credit card offers. They<br />
make a tempting target for identity thieves<br />
who steal your mail. Have your name removed<br />
from credit bureau marketing lists. Call tollfree<br />
1-888-5OPTOUT (888-567-8688). Or<br />
opt out online at www.optoutprescreen.com.<br />
9. Ask questions. Ask questions whenever<br />
you are asked for personal information that<br />
seems inappropriate for the transaction. Ask<br />
how the information will be used <strong>and</strong> if it<br />
will be shared. Ask how it will be protected.<br />
Explain that you’re concerned about identity<br />
theft. If you’re not satisfied with the answers,<br />
consider going somewhere else.<br />
10. Check your credit reports – for free.<br />
One of the best ways to protect yourself from<br />
identity theft is to monitor your credit history.<br />
You can get one free credit report every year<br />
from each of the three national credit bureaus:<br />
Equifax, Experian <strong>and</strong> TransUnion. (More<br />
comprehensive monitoring services from the<br />
credit bureaus cost from $44 to over $100 per<br />
year.) Order your free annual credit reports by<br />
phone, toll-free, at 1-877-322-8228, or online<br />
at www.annualcreditreport.com.<br />
• disability<br />
Best Rates on<br />
Individual & <strong>Salon</strong><br />
Professional<br />
Liability <strong>and</strong><br />
Workers Comp.<br />
Support your career as a<br />
Professional Cosmetologist<br />
on a local & state level.<br />
Join (or renew) membership<br />
in the NEW CCA today!<br />
www.fortierinsurance.com • www.the-cca.com<br />
CALIFORNIA STYLIST & SALON | OCTOBER 2<strong>008</strong> | 17
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