Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com

PR Buyer’s Guide
To be featured in the monthly Buyer’s Guide,
Contact John O’Dwyer, john@odwyerpr.com
SEARCH ENGINE OPTIMIZATION
MEDIA & SPEAKER TRAINING
WEBSITE DEVELOPMENT
Monument Optimization, Washington,
DC. 202/904-5763. john@monument
optimization.com; www.monument
optimization.com. John Stewart, President.
While we specialize in search engine
marketing, we are more than just an
SEO firm. We blend a variety of marketing
tactics to maximize the effectiveness
and return on investment of
search engine campaigns.
We excel in non-traditional search
marketing environments where the
next steps are rarely obvious and there
are not any existing models to copy or
fall back on.
Since every client’s situation is
unique, we focus to understand their
specific needs and create customized
solutions that accomplish their goals
online.
Impact Communications, 11 Bristol Place,
Wilton, CT 06897-1524. (203) 529-3047;
cell: (917) 208-0720; fax: (203) 529-3048;
JRImpact@aol.com. Jon Rosen, President.
BE PREPARED! Impact Communications
trains your spokespeople to
successfully communicate critical
messages to your targeted audiences
during print, television, and
radio news interviews. Your customized
workshops are issue-driven
and role-play based. Videotaping/
critiquing. Groups/privately. Faceto-face/telephone
interviews/news
conferences. Private label seminars
for public relations agencies.
Make your next news interview
your best by calling Jon Rosen,
Impact Communications. Over 30
years of news media/training
expertise.
At Point, Inc., P.O. Box 361, Roseland, NJ
07068. 973/324-0866; fax: 973/324-0778.
services@atpoint.com; www.atpoint.com.
Mick Gyure.
At Point provides the services of
developing websites and managing the
Internet operations of businesses, both
small and large, that do not have the
experience or the resources in-house
to perform these functions.
Clients receive personalized and
high quality customer service, solutions
that fit their budgets, and the
assurance of At Point’s reliability.
PR JOBS - http://jobs.odwyerpr.com
Dir. of Public Relations & Editorial
The Stephen M. Ross School of Business at the
University of Michigan is a dynamic, distinctive
learning community that is consistently ranked
among the world's leading business schools.
The Director of Public Relations (PR) & Editorial
leads and manages a team that is responsible for
utilizing earned and owned media to achieve overall
school and client-specific goals for the Ross School
of Business. This person and his/her team will create
and disseminate content that is meaningful, relevant,
and compelling to a sophisticated and global
audience of business leaders and decision makers
(e.g., prospective and current students, alumni, current
and prospective donors, corporate partners,
and media).
He/she will be an expert in the utilization of public
relations, search, and social media to create and
share compelling content that (1) organically reaches
audiences searching for the right information at
the right time, and (2) is available and distributed via
owned media, (e.g., website, blogs, brochures,
magazines). This position will enhance the school's
reputation by presenting Ross - and its research
and intellectual capital - as the expert and go-to
source for help and information. This person will
work closely with the marketing communications
team to execute integrated communications that will
deliver on established strategies established by the
brand management team. He/she will work with the
marketing analytics and research team to develop
and monitor success metrics to evaluate each
deployed tactic.
To apply, please visit: http://umjobs.org and apply to
position 78191.
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MARCH 2013 4 WWW.ODWYERPR.COM