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Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com

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WASHINGTON REPORT<br />

Justice PA chief exits for firm<br />

Tracy Schmaler, who heads public affairs for the U.S.<br />

Dept. of Justice, is leaving <strong>Mar</strong>ch 8 for a slot at ASGK<br />

Public Strategies, the firm founded by Obama advisor<br />

David Axelrod.<br />

Schmaler’s four-year<br />

tenure at the Justice<br />

Dept., where she was<br />

the top spokeswoman<br />

and key aide to<br />

Attorney General Eric<br />

Holder, included <strong>PR</strong><br />

victories like the<br />

defense of the<br />

Affordable Care Act<br />

and large settlements<br />

with mortgage brokers<br />

and oil giant BP, as<br />

well as crises like the<br />

“Fast and Furious” gun scandal.<br />

Irion takes Levick Pres. post<br />

<strong>Mar</strong>k Irion, former CEO of Dutko Worldwide lobbying<br />

firm, is the new President of Levick. Founder & CEO<br />

Richard Levick adds the Chairman title.<br />

Irion, who assumed Dutko’s top spot in 2003, led the management<br />

team that sold it to Huntsworth’s Grayling in 2009.<br />

Irion departed early last year from the<br />

CEO of Dutko Grayling and chief of<br />

Grayling’s PA practice slots.<br />

Under Levick’s leadership, the<br />

Washington-based firm is known for its<br />

corporate, crisis <strong>com</strong>munications and litigation<br />

<strong>PR</strong> efforts.<br />

Irion is expected to build on that base,<br />

plus Levick’s digital <strong>com</strong>munications<br />

savvy, to expand into the PA and issues<br />

advocacy categories.<br />

He told O’Dwyer’s that he wants to<br />

Schmaler<br />

In a statement, Holder thanked Schmaler for her “wise counsel,<br />

loyalty, good humor and unwavering support of me.”<br />

Schmaler is slated for a Managing Director role with ASGK,<br />

which operates in D.C., New York and Chicago. AT&T and<br />

Edelman <strong>PR</strong> veteran Eric Sedler is Managing Partner of the<br />

firm.<br />

She previously led public affairs for Yahoo! in Washington<br />

and <strong>com</strong>munications director to Sen. Pat Leahy (D-Vt.). She<br />

started out as a reporter in Vermont and Massachusetts.<br />

The Justice Dept. has not yet named a successor. Gina<br />

Talamona, a Justice vet, and Nanda Chitre, a former Clinton<br />

White House press deputy, are currently Deputy Directors. £<br />

Irion<br />

marry his “face-to-face” <strong>com</strong>munications expertise with<br />

Levick’s creative bent to forge “emotional messages” that resonate<br />

with a client’s targeted audiences throughout the world.<br />

That calls for an expansion of Levick’s physical footprint<br />

beyond Washington, both in the U.S. and overseas.<br />

Irion sees the opportunity to craft a “new, new” public policy<br />

<strong>com</strong>munications platform. at Levick. £<br />

F-H grabs Clinton aide as GM<br />

Fleishman-Hillard has handed the reins of its Washington,<br />

D.C., office to Kris Balderston, a deputy chief of staff to<br />

Sen. Hillary Clinton who followed her to the State<br />

Department.<br />

Bill Pendergast, who led the D.C. office for the past three years<br />

as GM, has relocated to Dallas.<br />

Balderston recently served as special<br />

representative for State’s Global<br />

Partnership Initiative, Clinton's push to<br />

engage privates businesses, universities<br />

and other groups for issues like<br />

HIV/AIDS, human rights and climate<br />

change.<br />

At F-H, he takes the senior partner and<br />

general manager titles in D.C. <strong>Mar</strong>tha<br />

Balderston<br />

Boudreau, an F-H President and Senior<br />

Partner who covers the Mid-Atlantic and<br />

Latin America for the firm, praised<br />

Balderston's understanding of the “intersection” of business,<br />

government and <strong>com</strong>munications.<br />

Before moving to the State Dept., he was Clinton’s deputy<br />

chief of staff from 2002-09 and earlier worked cabinet affairs in<br />

the Clinton White House. Earlier stints included posts with<br />

Massachusetts Gov. Michael Dukakis, Sen. Majority Leader<br />

George Mitchell and the Dept. of Labor during the Clinton<br />

administration.<br />

F-H is part of Omni<strong>com</strong>.<br />

F-H’s federal work has recently included the Depts. of<br />

Homeland Security, Health and Human Services, Agriculture<br />

and Consumer Financial Protection Bureau. £<br />

JDA taps Billeter for digital post<br />

Chris Billeter, previously with right-leaning <strong>PR</strong> shop, DCI<br />

Group, has joined JDA Frontline in D.C. as VP of digital<br />

media.<br />

The firm has also added Tommy Schultz, <strong>com</strong>munications<br />

director for the GOP push for Mitt Romney in New Hampshire,<br />

as a director.<br />

JDA last month added Kevin Sheridan, an Edelman alumn who<br />

handled <strong>com</strong>munications for Rep. Paul Ryan during Romeny’s<br />

presidential campaign, as a VP.<br />

Billeter was previously a deputy e-campaign director for the<br />

National Republican Congressional Committee. £<br />

40<br />

MARCH 2013 4 WWW.ODWYER<strong>PR</strong>.COM

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