Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Vol. 27, No. 3<br />
<strong>Mar</strong>ch 2013<br />
EDITORIAL<br />
Crippled ship sinks Carnival <strong>PR</strong>. 6<br />
AMAZON BITES APPLE IN<br />
REPUTATION RANKING 8<br />
For the first time, Amazon has<br />
trounced Apple in an influential annual<br />
ranking of corporate reputations.<br />
‘BLADE RUNNER’ GETS <strong>PR</strong><br />
HELP 9<br />
Double-amputee Olympic sprinter<br />
Oscar Pistorius is getting <strong>PR</strong> support after<br />
being accused of murdering his girlfriend.<br />
FIRMS TAKE SLIDE IN<br />
HEDGE FUND SHOWDOWN 9<br />
Automotive systems manufacturer<br />
Lear and hedge fund firm <strong>Mar</strong>cato have<br />
hired <strong>PR</strong> support in the midst of a share war.<br />
10<br />
ENERGY DRINKS AREN’T<br />
READY FOR <strong>PR</strong>IME TIME<br />
Riding a wave of slick marketing<br />
and big consumer demand, energy drinks<br />
have grown into a $10 billion market now<br />
battered by lawsuits and image concerns.<br />
TOP CHEFS, TIMELY TRENDS<br />
MAKE FOOD NEWS 12<br />
<strong>PR</strong> pros met key editorial staff<br />
from some of the world’s top food publications<br />
during a February Publicity Club of<br />
New York panel.<br />
14<br />
FOOD HEADLINES TAKE<br />
SENTATION OVER NEWS<br />
Studies show nutrition is a top<br />
priority for Americans, but most<br />
news headlines aren’t reflecting this.<br />
15<br />
MAKER’S MARK WATERS<br />
DOWN BRAND IN <strong>PR</strong> MOVE<br />
Maker’s <strong>Mar</strong>k took heat from its<br />
consumer base when it announced it would<br />
begin watering down its trademark whisky<br />
to <strong>com</strong>bat product shortages.<br />
16<br />
DIET TRENDS REVEAL NEW<br />
DEMAND FOR LEADERSHIP<br />
There’s no shortage of fads to<br />
help Americans eat healthier and lose<br />
weight, but how are these trends impacting<br />
consumer brands?<br />
FOOD PORN BRIDGES<br />
TABLE AND TWITTER GAP 18<br />
A February 18 South Beach panel<br />
brought some of the biggest names in food<br />
together to discuss our rapidly shifting culinary<br />
landscape.<br />
OMNICOM LEADS FOURTH<br />
19 QUARTER GAINS<br />
Omni<strong>com</strong> led a surge of <strong>PR</strong> spending<br />
in the fourth quarter of 2012, while <strong>PR</strong> services<br />
providers also showed growth.<br />
WELLNESS AS A BRAND<br />
20 STRATEGY<br />
Consumer brands are now realizing<br />
that social responsibility is no longer an<br />
extracurricular activity, but is an imperative to<br />
success.<br />
NEW TECH REALITIES RESULT<br />
22 IN DISCONNECT CULTURE<br />
The advent of new technologies has<br />
resulted in a culture of disconnection, where<br />
younger generations miss out on personal<br />
interactions that shape <strong>com</strong>munications skills.<br />
<strong>PR</strong>OFILES OF FOOD & BEVERAGE<br />
24 <strong>PR</strong> FIRMS<br />
37<br />
40<br />
COLUMNS<br />
38<br />
39<br />
42<br />
RANKINGS OF OF FOOD &<br />
BEVERAGE <strong>PR</strong> FIRMS<br />
WASHINGTON REPORT<br />
<strong>PR</strong>OFESSIONAL DEVELOPMENT<br />
Fraser Seitel<br />
FINANCIAL MANAGEMENT<br />
Richard Goldstein<br />
<strong>PR</strong> BUYER’S GUIDE<br />
January: Crisis Comms. / Buyer’s Guide<br />
February: Environmental & P.A.<br />
<strong>Mar</strong>ch: <strong>Food</strong> & <strong>Beverage</strong><br />
April: Broadcast & Social Media<br />
May: <strong>PR</strong> Firm Rankings<br />
June: Global & Multicultural<br />
EDITORIAL CALENDAR 2013<br />
ADVERTISERS<br />
CRT/tanaka...................................................5<br />
Finn Partners.................................Back Cover<br />
Janine Gordon Associates...........................21<br />
KEF Media.....................................................3<br />
Live Star Entertainment.................................9<br />
Log-On........................................................23<br />
M Booth & Assocs..........................................7<br />
www.odwyerpr.<strong>com</strong><br />
Daily, up-to-the minute <strong>PR</strong> news<br />
July: Travel & Tourism<br />
August: Financial/I.R.<br />
September: Beauty & Fashion<br />
October: Healthcare & Medical<br />
November: High-Tech<br />
December: Entertainment & Sports<br />
Omega World Travel....................................27<br />
Pollock Comms............................................11<br />
Ruder Finn...................................Inside Cover<br />
RF| Binder....................................................13<br />
Sachs Media Group.....................................17<br />
Shoot Publicity...............................................8<br />
Strauss Media..............................................15<br />
TV Access....................................................39<br />
O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and<br />
additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s <strong>PR</strong> Report ISSN: 1931-8316. Published monthly.
Change language