Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com

PROFILES OF FOOD & BEVERAGE PR FIRMS
Pavone's integration of PR, advertising and digital media has delivered
some impressive results.
OGILVY
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markets are continually changing
the landscape. In this environment,
staying ahead of trends is the key
to establishing and maintaining
brand trust and relevance and seizing
opportunities before your
competitors do — while avoiding
the pitfalls. At MWW, we
establish relationships between
brands and consumers through
integrated public relations and
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marketing activities that drive
awareness, engagement and
consideration. We expand media
coverage beyond the food pages
and into influential traditional
and digital lifestyle outlets, creating
brand relevance and
developing emotional connections
that drive trial and brand
loyalty. Whether it’s establishing
a restaurant as a top-choice
for dining or creating demand
for coffee at an unlikely destination,
we capitalize on trends to
position our client brands as a
vital ingredient in consumers’
lifestyles. Our clients include:
McDonald’s,
Atkins
Nutritionals, D’Artagnan,
Kendall-Jackson, The Hillshire
Brands Company, Senseo
Coffee, United Natural Foods,
among many others.
OGILVY PUBLIC
RELATIONS
WORLDWIDE
The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
212/880-5280
rachel.ufer@ogilvy.com
www.ogilvypr.com
Rachel Ufer, Senior Vice
President, Business Development
and External Relations
Our deep, abiding and passionate
love affair with all
things related to what we eat,
and the drinks we imbibe, has
made us among the most sought
after and relevant PR partners in
this arena. Our respect, insights,
relationships and track record
with some of the world's greatest
chefs, restaurateurs, mixologists
and food purveyors has
been critical to our ongoing successes
in this category.
Understanding the fickle tastes
of today's discerning customer
is built into our collective DNA
and palettes.
Our proprietary on-theground,
in the store, at the table,
off the shelf research allows the
team to develop fresh, strategic
campaigns on behalf of our food
and beverage clients including:
Nestle, DuPont, KFC, Taco
Bell, FAGE, among dozens of
others.
Additionally, we have a staff
of seasoned professionals —
including in-house food and
nutrition experts and a national
network of RD consultants —
that is in tune with current and
future trends in food and beverage.
PADILLA SPEER
BEARDSLEY
1101 W. River Pkwy.
Minneapolis, MN 55415
612/455-1716
tjollie@padillaspeer.com
www.padillaspeer.com
Tom Jollie, Senior VP, Consumer
Products
Gregory Tarmin, SVP, Managing
Director, NY
Padilla Speer Beardsley is an
integrated communications firm
with offices in Minneapolis and
New York City. We launch products,
create and reenergize
brands, craft social-media campaigns
and handle crises and
product recalls. Our approach
utilizes proprietary planning
methodologies that provide
insight, guide strategy and generate
measurable outcomes, and
our award-winning programs
have driven business results for
clients for more than 50 years.
Our experience includes work
for Betty Crocker, Caribou
Coffee, Cheerios, Cub Foods,
Fiber One, Frito-Lay, GE, Gold
Medal Flour, Golden Valley
Microwave Foods, Jim Beam,
Land O’Lakes, Lloyd’s
Barbeque Company, The Malt-
O-Meal Company, Nature
Valley, PepsiCo, Pillsbury,
Progresso, Schell’s Brewing
Co., SUPERVALU, Total and
Trix.
PAVONE
1006 Market Street
Harrisburg, PA 17101
717/234-8886
www.pavone.net
Michael Pavone, President and
CEO
You’re hungry for one thing:
Results. So are we.
At Pavone, we know what it
takes to create modern media
communications campaigns that
get results.
For Yuengling, we were challenged
with boosting sales of
the brewer’s Light Lager without
cannibalizing sales of the
flagship Lager brand. That’s
exactly what we did for
America’s Oldest Brewer, with
a 36% increase in sales in year
one and a 20% increase in year
two — and a 10% increase in
Lager sales.
To help Ortega tie its
Mexican meals to the Big Game
and build the brand’s Facebook
following, we created the
“Ortega Bowl.” The Facebook
game scored more than 146,000
plays in just three weeks and
spurred a 46% increase in
Facebook fans.
Turkey Hill’s goals were to
promote its status as the Official
Ice Cream of the New York
Yankees and increase sales of its
beverage lineup. Thanks to each
integrated campaign, sales of
ice cream pints in New York
were up 30% and beverage sales
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MARCH 2013 4 WWW.ODWYERPR.COM 4 ADVERTISING SECTION