Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
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<strong>PR</strong>OFILES OF FOOD & BEVERAGE <strong>PR</strong> FIRMS<br />
Pavone's integration of <strong>PR</strong>, advertising and digital media has delivered<br />
some impressive results.<br />
OGILVY<br />
0Continued from page 31<br />
markets are continually changing<br />
the landscape. In this environment,<br />
staying ahead of trends is the key<br />
to establishing and maintaining<br />
brand trust and relevance and seizing<br />
opportunities before your<br />
<strong>com</strong>petitors do — while avoiding<br />
the pitfalls. At MWW, we<br />
establish relationships between<br />
brands and consumers through<br />
integrated public relations and<br />
View and download entire issues of O’Dwyer’s<br />
magazine in <strong>PDF</strong> format, as well as hundreds<br />
of <strong>com</strong>pany profiles in our searchable online<br />
database.<br />
marketing activities that drive<br />
awareness, engagement and<br />
consideration. We expand media<br />
coverage beyond the food pages<br />
and into influential traditional<br />
and digital lifestyle outlets, creating<br />
brand relevance and<br />
developing emotional connections<br />
that drive trial and brand<br />
loyalty. Whether it’s establishing<br />
a restaurant as a top-choice<br />
for dining or creating demand<br />
for coffee at an unlikely destination,<br />
we capitalize on trends to<br />
position our client brands as a<br />
vital ingredient in consumers’<br />
lifestyles. Our clients include:<br />
McDonald’s,<br />
Atkins<br />
Nutritionals, D’Artagnan,<br />
Kendall-Jackson, The Hillshire<br />
Brands Company, Senseo<br />
Coffee, United Natural <strong>Food</strong>s,<br />
among many others.<br />
OGILVY PUBLIC<br />
RELATIONS<br />
WORLDWIDE<br />
The Chocolate Factory<br />
636 Eleventh Avenue<br />
New York, NY 10036<br />
212/880-5280<br />
rachel.ufer@ogilvy.<strong>com</strong><br />
www.ogilvypr.<strong>com</strong><br />
Rachel Ufer, Senior Vice<br />
President, Business Development<br />
and External Relations<br />
Our deep, abiding and passionate<br />
love affair with all<br />
things related to what we eat,<br />
and the drinks we imbibe, has<br />
made us among the most sought<br />
after and relevant <strong>PR</strong> partners in<br />
this arena. Our respect, insights,<br />
relationships and track record<br />
with some of the world's greatest<br />
chefs, restaurateurs, mixologists<br />
and food purveyors has<br />
been critical to our ongoing successes<br />
in this category.<br />
Understanding the fickle tastes<br />
of today's discerning customer<br />
is built into our collective DNA<br />
and palettes.<br />
Our proprietary on-theground,<br />
in the store, at the table,<br />
off the shelf research allows the<br />
team to develop fresh, strategic<br />
campaigns on behalf of our food<br />
and beverage clients including:<br />
Nestle, DuPont, KFC, Taco<br />
Bell, FAGE, among dozens of<br />
others.<br />
Additionally, we have a staff<br />
of seasoned professionals —<br />
including in-house food and<br />
nutrition experts and a national<br />
network of RD consultants —<br />
that is in tune with current and<br />
future trends in food and beverage.<br />
PADILLA SPEER<br />
BEARDSLEY<br />
1101 W. River Pkwy.<br />
Minneapolis, MN 55415<br />
612/455-1716<br />
tjollie@padillaspeer.<strong>com</strong><br />
www.padillaspeer.<strong>com</strong><br />
Tom Jollie, Senior VP, Consumer<br />
Products<br />
Gregory Tarmin, SVP, Managing<br />
Director, NY<br />
Padilla Speer Beardsley is an<br />
integrated <strong>com</strong>munications firm<br />
with offices in Minneapolis and<br />
New York City. We launch products,<br />
create and reenergize<br />
brands, craft social-media campaigns<br />
and handle crises and<br />
product recalls. Our approach<br />
utilizes proprietary planning<br />
methodologies that provide<br />
insight, guide strategy and generate<br />
measurable out<strong>com</strong>es, and<br />
our award-winning programs<br />
have driven business results for<br />
clients for more than 50 years.<br />
Our experience includes work<br />
for Betty Crocker, Caribou<br />
Coffee, Cheerios, Cub <strong>Food</strong>s,<br />
Fiber One, Frito-Lay, GE, Gold<br />
Medal Flour, Golden Valley<br />
Microwave <strong>Food</strong>s, Jim Beam,<br />
Land O’Lakes, Lloyd’s<br />
Barbeque Company, The Malt-<br />
O-Meal Company, Nature<br />
Valley, PepsiCo, Pillsbury,<br />
Progresso, Schell’s Brewing<br />
Co., SUPERVALU, Total and<br />
Trix.<br />
PAVONE<br />
1006 <strong>Mar</strong>ket Street<br />
Harrisburg, PA 17101<br />
717/234-8886<br />
www.pavone.net<br />
Michael Pavone, President and<br />
CEO<br />
You’re hungry for one thing:<br />
Results. So are we.<br />
At Pavone, we know what it<br />
takes to create modern media<br />
<strong>com</strong>munications campaigns that<br />
get results.<br />
For Yuengling, we were challenged<br />
with boosting sales of<br />
the brewer’s Light Lager without<br />
cannibalizing sales of the<br />
flagship Lager brand. That’s<br />
exactly what we did for<br />
America’s Oldest Brewer, with<br />
a 36% increase in sales in year<br />
one and a 20% increase in year<br />
two — and a 10% increase in<br />
Lager sales.<br />
To help Ortega tie its<br />
Mexican meals to the Big Game<br />
and build the brand’s Facebook<br />
following, we created the<br />
“Ortega Bowl.” The Facebook<br />
game scored more than 146,000<br />
plays in just three weeks and<br />
spurred a 46% increase in<br />
Facebook fans.<br />
Turkey Hill’s goals were to<br />
promote its status as the Official<br />
Ice Cream of the New York<br />
Yankees and increase sales of its<br />
beverage lineup. Thanks to each<br />
integrated campaign, sales of<br />
ice cream pints in New York<br />
were up 30% and beverage sales<br />
WWW.ODWYER<strong>PR</strong>.COM 0Continued on page 34<br />
32<br />
MARCH 2013 4 WWW.ODWYER<strong>PR</strong>.COM 4 ADVERTISING SECTION