Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Mar. '13 Food & Beverage PR Magazine (PDF) - Odwyerpr.com
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>PR</strong>OFILES OF FOOD & BEVERAGE <strong>PR</strong> FIRMS<br />
Hanna Lee Communications President Hanna Lee accepting an<br />
award at the 2012 <strong>PR</strong>SA NY Big Apple Awards.<br />
HANNA LEE COMMS.<br />
0Continued from page 26<br />
Communications contributed to<br />
developing the now-popular<br />
Prosecco category in the U.S.<br />
Our prospects <strong>com</strong>e to us by referral<br />
from satisfied clients and media<br />
who trust our work.<br />
We are New York-based, but our<br />
public relations and social media<br />
outreach are national and international.<br />
The agency’s client experience<br />
includes the Manhattan Cocktail<br />
Classic, Campari, Louis Royer<br />
Cognac, Santa Teresa Rum, Leblon<br />
Cachaça, Sobieski Vodka, <strong>Mar</strong>ie<br />
Brizard Liqueurs, The Dead Rabbit,<br />
Atsby New York Vermouth,<br />
Michael’s New York, Forcella<br />
Restaurant Group, MONO+MONO<br />
Restaurant, Japan Week, Wines of<br />
Croatia, Terra Andina Chilean<br />
Wines, G7 Portuguese Wine<br />
Consortium, Mionetto Wines and<br />
others.<br />
HUNTER PUBLIC<br />
RELATIONS<br />
41 Madison Avenue, 5th Floor<br />
New York, NY 10010-2202<br />
212/679-6600<br />
smormar@hunterpr.<strong>com</strong><br />
www.hunterpr.<strong>com</strong><br />
Grace Leong, Jonathan Lyon,<br />
Jason Winocour, <strong>Mar</strong>k<br />
Newman, Donetta Allen, Gigi<br />
Russo, Erin Hanson, Partners<br />
Hunter Public Relations is an<br />
award-winning, top-ranked independent<br />
marketing <strong>com</strong>munications<br />
firm specializing in consumer<br />
brand and lifestyle public relations<br />
with particular expertise in food,<br />
Hunter <strong>PR</strong> worked with Top Chef Master Chef Floyd Cardoz to promote<br />
Smithfield's Think Pink Pork initiative to educate consumers to cook<br />
pork to 145 degrees. The experiential dinner, <strong>com</strong>plete with cooking<br />
demonstrations by Chef Cardoz, was attended by more than 38 foodfocused<br />
media outlets.<br />
beverages, wines and spirits.<br />
Clients include some of the countries<br />
most iconic and respected<br />
food and beverage <strong>com</strong>panies<br />
including Kraft <strong>Food</strong>s (Jell-O,<br />
Kraft Macaroni & Cheese), Post,<br />
Smithfield, E&J Gallo Winery<br />
(Barefoot, Gallo Family<br />
Vineyards), Diageo (Johnnie<br />
Walker, Ketel One Vodka), and<br />
Arby’s. Tabasco Brand Pepper<br />
Sauce, our first client 24 years ago,<br />
is still a client today.<br />
Our 90-person firm offers strategic<br />
marketing <strong>PR</strong> services including:<br />
research and insights; traditional<br />
and digital media relations;<br />
social media marketing; Hispanic<br />
strategies and solutions;<br />
corporate/social responsibility initiatives;<br />
special event production<br />
and sponsorships; product introductions<br />
and anniversaries; nutrition<br />
and recipe initiatives; talent<br />
negotiations, entertainment integrations;<br />
spokesperson media tours;<br />
and crisis counseling. Hunter <strong>PR</strong>’s<br />
award-winning graphic and digital<br />
design team creates everything<br />
from program logos and collateral<br />
materials to innovative, custom<br />
social and digital media applications<br />
in house. Revitalizing mature<br />
brands, creating buzz around new<br />
products and building awareness<br />
among key influencers groups<br />
(including the epicurean, dietetic<br />
and medical <strong>com</strong>munities) are<br />
among the firm’s specific areas of<br />
expertise.<br />
JANINE GORDON<br />
ASSOCIATES<br />
11 East 26th Street, 19th Floor<br />
New York, NY 10010<br />
212/221-1713<br />
jgordon@jgordonassociates.<strong>com</strong><br />
www.jgordonassociates.<strong>com</strong><br />
Janine Gordon, Pres. & CEO<br />
Alvin Schechter, Chairman<br />
John Donofrio, CFO<br />
Janine Gordon Associates<br />
excels at expanding brand connections<br />
via big ideas and flawless<br />
execution. With experience ranging<br />
from fine dining to fast food<br />
and culinary training, JGA understands<br />
the challenges inherent in<br />
building relationships with consumers<br />
and stakeholders in these<br />
dynamic categories.<br />
Established in 1993 by Janine<br />
Gordon, formerly CEO of Saatchi<br />
& Saatchi Public Relations, JGA is<br />
a cutting-edge New York City <strong>PR</strong><br />
boutique with the sophistication<br />
and energy required to build successful<br />
F&B brands. Chairman<br />
Alvin Schechter, one of the<br />
founders and former CEO of<br />
Interbrand, brings world-class<br />
brand skills to JGA clients.<br />
We know that the most valuable<br />
marketing <strong>com</strong>ponent of a successful<br />
restaurant, food, wine or spirit is<br />
its brand image. JGA’s food and<br />
beverage specialists are highly<br />
skilled in <strong>com</strong>municating that<br />
image through our solid connections<br />
to the most influential food<br />
and beverage journalists and personal<br />
access to chefs, sommeliers,<br />
mixologists, guidebook editors,<br />
nutritionists, bloggers, tweeters and<br />
tastemakers.<br />
JGA has unique insight into luxury<br />
brands. As long-term publicists<br />
for American Express-Harrison<br />
Group Yearly Survey of Affluence<br />
and Wealth in America, we are<br />
privy to the most up-to-date findings<br />
on what drives the behavior of<br />
the rich and the super-rich.<br />
Our work is characterized by<br />
ingenuity in thinking and transparency<br />
in style. We are experts in<br />
the full range of <strong>com</strong>munications<br />
tools. Our goal is to deliver shrewd<br />
brand strategy, high profile media<br />
coverage, A-list events, <strong>com</strong>pelling<br />
celebrity endorsements, social<br />
media content with viral appeal and<br />
mutually beneficial strategic<br />
alliances — always within the context<br />
of an integrated strategy.<br />
If you want to expand your<br />
brand’s connections, start by visiting<br />
us at jgordonassociates.<strong>com</strong>.<br />
JSH&A<br />
2 TransAm Plaza Drive, #450<br />
Oakbrook Terrace, IL 60181<br />
630/932-4242<br />
Fax: 630/932-1418<br />
jonni@jsha.<strong>com</strong><br />
www.jsha.<strong>com</strong><br />
JSH&A is a Brand-Builder, a<br />
Problem-Solver, Noise-Maker,<br />
Relationship-Broker, Excitement-<br />
Engineer and the CEO of<br />
Consumer Connections. For<br />
more than 20 years, JSH&A has<br />
been honored to work with some<br />
of the best-known food and beverage<br />
brands in the world —<br />
brands like Beam, Inc.,<br />
Hershey’s, ConAgra <strong>Food</strong>s,<br />
McDonald’s, and other industry<br />
icons. Our trademarked<br />
LIFStyle strategy creates integrated<br />
campaigns that drive<br />
impact and build brand equity<br />
whether we’re launching a delicious<br />
new product for ConAgra<br />
or celebrating holiday baking<br />
with Hershey’s. JSH&A’s<br />
LIFStyle social media team<br />
28<br />
MARCH 2013 4 WWW.ODWYER<strong>PR</strong>.COM 4 ADVERTISING SECTION