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2008
By Frank Schoeneman
6 | SEPTEMBER 008 | CALIFORNIA STYLIST & SALON
Recruiting Students into Cosmetology
Cosmetology offers so many wonderful
career opportunities.
I represent the third generation of my
family in this business (my son, Kyle, is the
fourth) and have worked my entire career in
the professional salon industry in distribution,
running salons and now leading one of the
largest cosmetology school companies.
I can truly say that I love every aspect of
this business. Chances are you do too, and
that’s why you’re reading the Stylist.
I’ll bet you’ll also agree that people are
what truly make this industry so wonderful.
It’s the people on every level of the industry
that bring the passion, the creativity and the
entrepreneurial spirit to cosmetology.
It’s the people in salons who work their
hearts out day after day to help their clients
look and feel their best, while providing a caring
ear. It’s the people in schools who dedicate
their professional lives to inspiring and nurturing
our future cosmetology professionals.
With that said, we need even more people
to join our party. We need more caring, passionate,
dedicated, motivated professionals,
who thrive on making a difference in their
clients’ lives.
Traditionally, schools have served in the
role of recruiting new talent into the industry,
and then salon owners and service providers
have recruited the schools’ graduates to work
side by side with them.
But today, the task at hand is more challenging.
Young people and those seeking
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second and third careers have many more
options than ever.
Therefore, I want to issue a challenge to
the industry, to salon owners, managers, receptionists,
stylists, estheticians, nail technicians,
makeup artists, manufacturers, distributors,
school owners, educators and administrators.
For this industry we love to continue to
grow, thrive and undergo a continual renewal
of ideas, spirits and creativity, every one of us
must take responsibility to recruit talented
people into the professional beauty business.
When we all do that, we all win together.
According to the National Accrediting
Commission of Cosmetology Arts and Sciences
December 2007 report “Job Demand in
the Cosmetology Industry,” there are 1.7 million
professional salon employees in the U.S.,
outnumbering the one million lawyers in the
nation.
Imagine if each one of us recruited one
other person; what a beautiful country we’d
create together.
Our industry has many selling points,
such as the fact that, according to the U.S.
Bureau of Labor Statistics “Occupational Outlook
Handbook,” about 46 percent of those working
in the profession are self-employed. Even of
those who are not, many enjoy flexible work
schedules, which is an ever-growing demand
for women, (and increasingly for men as well),
who are looking to find the perfect work-family
balance.
We in the schools are on the front line of
recruiting; after all, people who are interested
in pursuing a cosmetology career will usually
start their exploration with us. However, salon
professionals are also seeing potential new
cosmetologists, or their parents, in their chairs
every single day. Your job isn’t finished after
you’ve finishing talking to your clients about
their hair, skin or nail service and have recommended
the perfect products for maintaining
their service at home. You have the opportunity
to talk about how much you love your
chosen career.
Think of it as a career consultation; then
problem solve, much as you would with a
technical issue. If she mentions she’s considering
changing careers or going back to
work, tell her about all the varied career paths
cosmetology offers, from owning a business to
expressing creativity through hair, skin or nails,
from performing as a platform educator for a
manufacturer to doing hair, nails or makeup
for movies, television, videos, fashion shows
and photo shoots.
If her child is in high school, ask if she’s
suggested cosmetology as a career. Ask if her
son or daughter is creative, entrepreneurial or
enjoys helping others. If she answers yes, then
extend this invitation: invite her to bring her
son or daughter into the salon to shadow you
for a day to learn about your wonderful career.