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California Stylist & Salon Volume XIII, Number 4, Issue 148 September 2008 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: editor@californiastylist.com Web site: www.californiastylist.com Publisher Managing Editor Copy Editor Production Manager Advertising Director Art Director Classified Sales Linda Holland Lisa Kind James Giddings Joel Holland Marcy Avenson Erica Gibson Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters, Shannon Wells, Marco Pelusi, Kerrin Delaney, Neil Ducoff, Lynelle Lynch, Frank Schoeneman California Bureau of Barbering and Cosmetology Kristy Underwood, Executive Officer CALIFORNIA STYLIST & SALON is mailed free of charge to licensed salons and barbershops and beauty schools in California. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2008 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. California Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due California Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIP- TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL- LAND GRAPHICS, INC. to Subscriptions, California Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label. | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
Bea u ty at t h e Beac h George Riley Professional Beauty Centers 1-800-303-3630 www.georgerileyspbc.com Miracle Combo PURCHASE 6 - White Tea Miracle Combos INCLUDES 1 - 350 ml/12 oz White Tea Sulfate Free Restorative Shampoo 1 - 150 ml/5.1 oz White Tea Leave-in Miracle Foam Conditioner 1 - Pink Ribbon Promotional Bag 1 - Pink Curling Ribbon $60.00 (salon value $105.00) Soothing Daily Conditioner Buy 2 get 1 FREE Choose from retail or backbar PURCHASE 2 - 250 ml/8.5 oz White Tea Soothing Daily Conditioner RECEIVE 1 - 250 ml/8.5 oz White Tea Soothing Daily Conditioner FREE $15.00 (salon value $22.50) PURCHASE 2 - 950 ml/32 oz White Tea Soothing Daily Conditioner RECEIVE 1 - 950 ml/32 oz White Tea Soothing Daily Conditioner FREE $36.00 (salon value $54.00) Luminous Gel Buy 2 get 1 FREE PURCHASE 2 - 150 ml/5 oz White Tea Luminous Gel RECEIVE 1 - 150 ml/5 oz White Tea Luminous Gel FREE $18.00 (salon value $27.00) 14TH ANNUAL CENTRAL COAST Hair Design & Beauty Expo 2008 Sunday October 12, 2008 - 10:00am-6:00pm Experience the Platform Artistry of YOSH TOYA International Educator and Platform Artist presented by George Riley PBC NICOLAS Nicolas Studio, San Francisco ISAAC ANTONIO L'ANZA Healing Haircare Presented by Ron Wilson & Associates JON RICHARDS Aloxxi Hair Color and Phyto Organics Presented by Ron Wilson & Associates JOHN LAFRENIERE Paul Brown Hawaii Presented by George Riley PBC MADRID JOHNSON Madrid International MARC REID Scruples International Platform Artist Presented by George Riley PBC GLORIA GIGI FORD President and CEO Gigi & Associates $25 IN ADVANCE $35 AT THE DOOR For tickets call George Riley’s PBC 800-303-3630 BREAST CANCER AWARENESS COUNTER ACTION PURCHASE 2 Folligen Phytoflavone Normal Scalp & Hair Shampoo 12 oz. 2 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo 12 oz. 2 Vitatin Phytoflavone Moisturizing Conditioner 12 oz. 4 Cellagen Bioactive Follicle Stimulator 12 oz. RECEIVE COMPLIMENTARY 2 “W” HairGain Nutritional Supplement 30 day supply 12 Mediceutical® Breast Cancer Awareness Bracelets Salon Special Offer $156.00 Salon Savings $24.00 WOMEN’S HAIR FOLLICLE SUPPORT SYSTEMS PURCHASE 1 “W” Natural Hair Formula 3 pc., 6 oz. Kit Special Offer $17.50 Salon Savings $5.00 1 “W” Chemically Processed Hair Formula 3 pc., 6 oz. Kit Special Offer $17.50 Salon Savings $5.00 1 “W” Natural Hair Formula with Nutrition 4 pc., 6 oz. Kit Special Offer $23.00 Salon Savings $7.00 1 “W” Chemically Processed Hair Formula with Nutrition 4 pc., 6 oz. Kit Special Offer $23.00 Salon Savings $7.00 “W” HAIRGAIN NUTRITIONAL SUPPLEMENT PURCHASE 5 “W” HairGain Nutritional Supplement 30 day supply (60 capsules) RECEIVE COMPLIMENTARY 1 “W” HairGain Nutritional Supplement 30 day supply (60 capsules) Salon Special Offer $60.00 Salon Savings $12.00 Sugg. Retail $20.00 Client Saves $4.00 “W” PROFESSIONAL CARE LITERS PURCHASE 1 Folligen Phytoflavone Normal Scalp & Hair Shampoo Liter 1 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo Liter 1 Vitatin Phytoflavone Moisturizing Conditioner Liter RECEIVE COMPLIMENTARY 1 Vitatin Phytoflavone Moisturizing Conditioner Liter Salon Special Offer $56.00 Salon Savings $20.00
Page 4 and 5: In this issue... 10 15 16 Marketing
Page 6 and 7: Nailpro Anaheim Nails-Only Trade Sh
Page 8 and 9: Get Straight, Get Smooth, Get Sexy!
Page 10 and 11: Nailpro Sacramento Nails-Only Trade
Page 12: Now Is a Great Time to Become a Bea
Page 15 and 16: Motivate Your Salon Team and Maximi
Page 17 and 18: Now offers: Eyelash Extension Onlin
Page 19 and 20: FULL SER VICE BEAUTY SA LON IN SHER
Page 21 and 22: EDUCATION LEARN NEW TECH NIQUES TH
Page 23: WHAT’S NEW IN THE MARKET 1. Not O

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