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WHAT’S NEW IN THE MARKET
1. Not Only Professional—Elite
Most professional irons on the market are constructed of aluminum or metal base plates, coated with
ceramic. The ceramic coating can peel or chip over time, leaving hair exposed to damaging positive ions
from the heated metal underneath.
The Hana Elite offers solid ceramic plates with no metal content. With pure ceramic plates, you
receive only far-infrared heat, and maximum negative ions for more effective hair conditioning while you
straighten. The ceramic heating elements are baked right between the layers of ceramic, so they always have
full contact and coverage over the entire plate. These heaters are also about three times the size of the heating
elements used in the majority of salon irons.
The Hana Elite irons are uniquely formulated in black 100 percent ceramic plates for a fresh and sleek
appealing look to the iron that will last. Even with these luxury features, the Hana Elite is priced affordably.
Hana also constructs their irons exclusively in Korea, for premiere quality.
For more information, visit www.hanasalon.com.
2. Keratin Complex Smoothing Therapy
International stylist and salon owner Peter Coppola presents his breakthrough hair smoothing and
conditioning system - Keratin Complex Smoothing Therapy by Coppola.
Keratin Complex Smoothing Therapy conditions and shines the hair by infusing keratin deep into
the hair’s cuticle. This therapy encases the hair follicle with a unique keratin bond to promote healing
and helps create a barrier which keeps harmful toxins in the environment, such as smoke, pollution and
ultraviolet rays, from entering the hair.
The result of this process is that each strand of hair has natural keratin buffered with a unique patentpending
process, restoring natural keratin into the hair cuticle, leaving hair soft, shiny and luxurious.
Keratin Complex Smoothing Therapy by Coppola also eliminates up to 95% of frizz and curl from
the hair. This treatment rejuvenates hair, giving it the soft, silky feel and luster that everyone desires.
For more information, visit www.keratincomplex.com or call 888-409-4445.
3. Mender Color Therapy
New advanced color protection from Vivitone, Mender Color Therapy is an anti-fading, sulfate-free
collection containing a liquid mineral UV filter protection formula specially made for color treated hair.
Mender contains a rich nutrient complex of natural extracts, silk protein and panthenol, specially formulated
to prolong and protect hair colors while maintaining manageability.
One drop of the sulfate-free Mender Reparative Shampoo can cleanse the entire head and keep color
vibrant. Follow up with daily rinse Mender Reparative Conditioner to restore moisture and protect your
clients’ haircolor. Mender Leave-In Treatment is ideal for hair stressed from styling, chemical processing or
the environment. Mender Intensive Treatment is a perfect weekly indulgence or daily essential for hair in
need of repair, replenishment and color maintenance.
For more information, call 800-499-9504 or visit www.vivitonebeauty.com.
4. Shuga Haircare Makes Hair Happy
Shuga Haircare’s Aerosol Leave-In Conditioner provides amazing de-tangling, conditioning and color
protection without buildup.
For use on wet or dry hair, Leave-In is specifically formulated for multi-tonal hair. This non-silicone
aerosol conditioner repairs broken cuticle layers and gives hair brilliant, healthy shine. UV-A and UV-B
absorbing ingredients protect each strand from damage while preserving hair strength and color.
Shuga Complex is an exceptional humectant for maintenance of moisture balance and eliminating
static flyways. Vitamins A, C and E in Leave-In Conditioner are antioxidants that resist the free radicals that
prematurely age hair. They interrupt oxidation, the process that makes iron rust, cut apples turn brown and
hair brilliance break down. It locks in luscious color, condition and shine.
For more information, call 800-486-0285 or visit www.shugahaircare.com.
5. United Hair Care Delivers Status to Men
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Men’s grooming has become a significant $10 billion segment, consisting of roughly eight percent of the
beauty and cosmetics industry. United Hair Care is one of the latest beauty companies to jump in head first
after this latest booming beauty demographic with a new line of hair care products, Status Men.
The aggressive imagery in Status Men’s packaging along with a focus in performance and natural formulations
offer men a stylish yet masculine option in the professional hair care market. “There’s no mistaking
this product when you see it. I can walk into any given salon and stare at product for quite a while before
finding something intended for me. Seeing Status Men on the shelf spells it out before I pick it up. Guys
will think to themselves, finally a cool product,” exclaimed Brett Simmons, Sales and Marketing Manager.
For more information, call 800-386-2826 or 612-396-2050 or e-mail Brett@unitedhaircare.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 23