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California <strong>Stylist</strong> & <strong>Salon</strong><br />

Volume XIII, Number 4, Issue 148<br />

September 2008<br />

Published monthly by<br />

Holl<strong>and</strong> Graphics, Inc.<br />

1750 SW Skyline Blvd., Suite 24<br />

Portl<strong>and</strong> OR 97221<br />

Toll-free (888) 297-7010<br />

or (503) 297-7010<br />

Fax (503) 297-7022<br />

E-mail: editor@californiastylist.com<br />

Web site: www.californiastylist.com<br />

Publisher<br />

Managing Editor<br />

Copy Editor<br />

Production Manager<br />

Advertising Director<br />

Art Director<br />

Classified Sales<br />

Linda Holl<strong>and</strong><br />

Lisa Kind<br />

James Giddings<br />

Joel Holl<strong>and</strong><br />

Marcy Avenson<br />

Erica Gibson<br />

Kelly Smith<br />

Contributing Writers:<br />

Judy Culp, Jerry Tyler, Vicki Peters,<br />

Shannon Wells, Marco Pelusi, Kerrin Delaney,<br />

Neil Ducoff, Lynelle Lynch, Frank Schoeneman<br />

California Bureau of Barbering<br />

<strong>and</strong> Cosmetology<br />

Kristy Underwood, Executive Officer<br />

CALIFORNIA STYLIST & SALON is mailed free of<br />

charge to licensed salons <strong>and</strong> barbershops <strong>and</strong> beauty<br />

schools in California. Circulation is restricted to members<br />

of <strong>the</strong> beauty <strong>and</strong> barber profession, its suppliers<br />

<strong>and</strong> students.<br />

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />

are welcome. Payment offered only when arrangements<br />

are made in writing in advance with <strong>the</strong> editor/<br />

publisher.<br />

ALL MATERIAL COPYRIGHT 2008 by Holl<strong>and</strong><br />

Graphics, Inc. <strong>and</strong>/or <strong>the</strong> bylined authors or photographers.<br />

No part of this publication may be reproduced,<br />

stored in a retrieval system, or transmitted, in any form,<br />

or by any means, electronic, mechanical, photocopying,<br />

recording or o<strong>the</strong>rwise, without <strong>the</strong> prior permission of<br />

<strong>the</strong> publisher.<br />

OPINIONS AND ENDORSEMENTS herein are <strong>the</strong><br />

sole responsibility of <strong>the</strong> writers or advertisers <strong>and</strong> do<br />

not necessarily represent <strong>the</strong> opinions of <strong>the</strong> publisher<br />

or <strong>the</strong> State Boards of each state. Publication of advertising<br />

contained herein does not constitute endorsement.<br />

Columns are <strong>the</strong> opinions of <strong>the</strong> writers <strong>and</strong> not<br />

those of <strong>the</strong> publisher. California <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />

no responsibility for <strong>the</strong> claims of any advertiser in<br />

<strong>the</strong>ir paid advertising nor in <strong>the</strong> promotional material<br />

<strong>the</strong>y provide ei<strong>the</strong>r orally or in writing. Advertising<br />

does not imply that <strong>the</strong> paper will provide any editorial<br />

coverage, photos, calendar mention, or any o<strong>the</strong>r space<br />

or consideration o<strong>the</strong>r than actual space purchased. All<br />

advertising must be paid in advance of publication in<br />

lieu of prior arrangements. Invoices paid after terms<br />

will be subject to a 2.5% per month service charge.<br />

Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />

of 25%. Published rates are net. Agencies add 15% for<br />

gross cost. No Agency discounts. In <strong>the</strong> event a suit<br />

or action is brought to collect amounts due California<br />

<strong>Stylist</strong> & <strong>Salon</strong> shall be entitled to recover attorney fees<br />

<strong>and</strong> costs incurred.<br />

ADDITIONAL OR OUT-OF-STATE SUBSCRIP-<br />

TIONS: For a one year subscription, send name,<br />

address <strong>and</strong> zip with check for $20 payable to HOL-<br />

LAND GRAPHICS, INC. to Subscriptions, California<br />

<strong>Stylist</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR<br />

97221. Address changes require old mailing label.<br />

| SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


Bea u ty at t h e Beac h<br />

George Riley<br />

Professional Beauty Centers 1-800-303-3630<br />

www.georgerileyspbc.com<br />

Miracle Combo<br />

PURCHASE<br />

6 - White Tea Miracle Combos<br />

INCLUDES<br />

1 - 350 ml/12 oz White Tea Sulfate Free Restorative Shampoo<br />

1 - 150 ml/5.1 oz White Tea Leave-in Miracle Foam Conditioner<br />

1 - Pink Ribbon Promotional Bag<br />

1 - Pink Curling Ribbon<br />

$60.00<br />

(salon value $105.00)<br />

Soothing Daily Conditioner<br />

Buy 2 get 1 FREE Choose from retail or backbar<br />

PURCHASE<br />

2 - 250 ml/8.5 oz White Tea<br />

Soothing Daily Conditioner<br />

RECEIVE<br />

1 - 250 ml/8.5 oz White Tea<br />

Soothing Daily Conditioner<br />

FREE<br />

$15.00<br />

(salon value $22.50)<br />

PURCHASE<br />

2 - 950 ml/32 oz White Tea<br />

Soothing Daily Conditioner<br />

RECEIVE<br />

1 - 950 ml/32 oz White Tea<br />

Soothing Daily Conditioner<br />

FREE<br />

$36.00<br />

(salon value $54.00)<br />

Luminous Gel<br />

Buy 2 get 1 FREE<br />

PURCHASE<br />

2 - 150 ml/5 oz White Tea Luminous Gel<br />

RECEIVE<br />

1 - 150 ml/5 oz White Tea Luminous Gel FREE<br />

$18.00<br />

(salon value $27.00)<br />

14TH ANNUAL CENTRAL COAST<br />

Hair Design & Beauty Expo 2008<br />

Sunday October 12, 2008 - 10:00am-6:00pm<br />

Experience <strong>the</strong><br />

Platform Artistry of<br />

YOSH TOYA<br />

International Educator <strong>and</strong> Platform Artist<br />

presented by George Riley PBC<br />

NICOLAS<br />

Nicolas Studio, San Francisco<br />

ISAAC ANTONIO<br />

L'ANZA Healing Haircare<br />

Presented by Ron Wilson & Associates<br />

JON RICHARDS<br />

Aloxxi Hair Color <strong>and</strong> Phyto Organics<br />

Presented by Ron Wilson & Associates<br />

JOHN LAFRENIERE<br />

Paul Brown Hawaii<br />

Presented by George Riley PBC<br />

MADRID JOHNSON<br />

Madrid International<br />

MARC REID<br />

Scruples International Platform Artist<br />

Presented by George Riley PBC<br />

GLORIA GIGI FORD<br />

President <strong>and</strong> CEO Gigi & Associates<br />

$25 IN ADVANCE<br />

$35 AT THE DOOR<br />

For tickets call<br />

George Riley’s PBC<br />

800-303-3630<br />

BREAST CANCER AWARENESS COUNTER ACTION<br />

PURCHASE<br />

2 Folligen Phytoflavone Normal Scalp & Hair Shampoo 12 oz.<br />

2 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo 12 oz.<br />

2 Vitatin Phytoflavone Moisturizing Conditioner 12 oz.<br />

4 Cellagen Bioactive Follicle Stimulator 12 oz.<br />

RECEIVE COMPLIMENTARY<br />

2 “W” HairGain Nutritional Supplement 30 day supply<br />

12 Mediceutical® Breast Cancer Awareness Bracelets<br />

<strong>Salon</strong> Special Offer $156.00 <strong>Salon</strong> Savings $24.00<br />

WOMEN’S HAIR FOLLICLE SUPPORT SYSTEMS<br />

PURCHASE<br />

1 “W” Natural Hair Formula 3 pc., 6 oz. Kit<br />

Special Offer $17.50 <strong>Salon</strong> Savings $5.00<br />

1 “W” Chemically Processed Hair Formula 3 pc., 6 oz. Kit<br />

Special Offer $17.50 <strong>Salon</strong> Savings $5.00<br />

1 “W” Natural Hair Formula with Nutrition 4 pc., 6 oz. Kit<br />

Special Offer $23.00 <strong>Salon</strong> Savings $7.00<br />

1 “W” Chemically Processed Hair Formula with Nutrition 4 pc., 6 oz. Kit<br />

Special Offer $23.00 <strong>Salon</strong> Savings $7.00<br />

“W” HAIRGAIN NUTRITIONAL SUPPLEMENT<br />

PURCHASE<br />

5 “W” HairGain Nutritional Supplement 30 day supply (60 capsules)<br />

RECEIVE COMPLIMENTARY<br />

1 “W” HairGain Nutritional Supplement 30 day supply (60 capsules)<br />

<strong>Salon</strong> Special Offer $60.00 <strong>Salon</strong> Savings $12.00<br />

Sugg. Retail $20.00 Client Saves $4.00<br />

“W” PROFESSIONAL CARE LITERS<br />

PURCHASE<br />

1 Folligen Phytoflavone Normal Scalp & Hair Shampoo Liter<br />

1 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo Liter<br />

1 Vitatin Phytoflavone Moisturizing Conditioner Liter<br />

RECEIVE COMPLIMENTARY<br />

1 Vitatin Phytoflavone Moisturizing Conditioner Liter<br />

<strong>Salon</strong> Special Offer $56.00 <strong>Salon</strong> Savings $20.00


In this issue...<br />

10<br />

15<br />

16<br />

Marketing Solutions<br />

Progressive businesses are always<br />

looking for new talent or individuals<br />

with specialized skills that can benefit<br />

<strong>the</strong> company. <strong>Salon</strong>s must do <strong>the</strong><br />

same. Kerrin Delaney’s strategies will<br />

help you successfully recruit students<br />

from cosmetology schools.<br />

Better Business<br />

Introducing our newest column Better<br />

Business, Neil Ducoff <strong>and</strong> his team<br />

from Strategies Business Solutions<br />

will fuel your knowledge <strong>and</strong> underst<strong>and</strong>ing<br />

of new ways to conduct<br />

business. This month he talks about<br />

a team-based pay program.<br />

Es<strong>the</strong>tic Endeavors<br />

The dem<strong>and</strong> for well-trained<br />

es<strong>the</strong>ticians is steadily growing <strong>and</strong><br />

<strong>the</strong> diversity of job choices keeps<br />

increasing. Our experience goes a<br />

long way when we guide c<strong>and</strong>idates<br />

toward <strong>the</strong>ir successful entry into<br />

<strong>the</strong> field. What can we share that will<br />

help <strong>the</strong>m most?<br />

Serving sou<strong>the</strong>rn<br />

California since<br />

2000<br />

Choosing a Beauty Career . . . . . . 5<br />

Recruiting into Cosmetology . . . 6-7<br />

Beauty Business Buzz . . . . . . . . . 8<br />

The Nail Extension . . . . . . . . . . . 9<br />

Marketing Solutions. . . . . . . . . .10<br />

The Mane Objective. . . . . . . . . .11<br />

Blue Highways . . . . . . . . . . . . .12<br />

Diverse Cosmetology Careers. . . .14<br />

Better Business . . . . . . . . . . . . .15<br />

Es<strong>the</strong>tic Endeavors . . . . . . . . . .16<br />

California Board News . . . . . . . .17<br />

Classifieds . . . . . . . . . . . . . .18-21<br />

Calendar . . . . . . . . . . . . . . . . .22<br />

What’s New in <strong>the</strong> Market . . . . . .23<br />

On <strong>the</strong> cover...<br />

Photo Courtesy of<br />

ISO<br />

Photographer: Hama S<strong>and</strong>ers<br />

ISO Hair Team: Francie Sorem,<br />

Addam Moreno, Darby Shields,<br />

Eric Mayes<br />

Makeup: Sammy Mourabit<br />

Wardrobe: Nikko Kefalas<br />

Visit Our Website to view <strong>the</strong> complete product selections @<br />

www.sweisinc.com<br />

Moroccanoil, L’anza, Sudzz & Zerran not available in all areas<br />

Reach for <strong>the</strong> Stars—Reach for a Beauty Career<br />

From <strong>the</strong> Editor<br />

Lisa Kind<br />

How many people do you know wish <strong>the</strong>y<br />

could amaze people with <strong>the</strong>ir artistic abilities?<br />

How many mo<strong>the</strong>rs, sons, uncles, nieces,<br />

friends do you know need good incomes but<br />

flexible hours?<br />

This month <strong>the</strong> <strong>Stylist</strong> tries to remind you<br />

why you love <strong>the</strong> beauty industry <strong>and</strong> what<br />

makes it great—<strong>and</strong> <strong>the</strong>n we ask you to tell<br />

a friend. Our focus this month? Recruiting<br />

students into cosmetology.<br />

Why? For one, because I think we’re all<br />

tired of beauty students getting a bad rap: this is<br />

no place for uneducated losers! This is for <strong>the</strong><br />

successful artisan; it is for <strong>the</strong> single mom who<br />

supports her kids <strong>and</strong> yet is always home for<br />

<strong>the</strong>m on time; it is for <strong>the</strong> future mogul looking<br />

to colonize <strong>the</strong> country, or <strong>the</strong> world, with <strong>the</strong>ir<br />

br<strong>and</strong> <strong>and</strong> make a fortune. This is a place for<br />

people who want to be creative <strong>and</strong> successful,<br />

<strong>and</strong> we want everyone to know it.<br />

So what paths can we offer people who<br />

want to find <strong>the</strong>ir success in <strong>the</strong> cosmetology<br />

field? Let me highlight a few articles as<br />

examples.<br />

Have you heard of assistant training programs?<br />

On page 8, Shannon Wells will enlighten<br />

you on how new beauty school graduates<br />

can find <strong>the</strong>ir way into high-end salons faster<br />

when those salons offer this type of program.<br />

She also explains <strong>the</strong>y keep a steady stream of<br />

personnel ready <strong>and</strong> waiting on clients <strong>and</strong><br />

waiting to fill in if a current stylist leaves <strong>the</strong><br />

salon. This allows you fill <strong>the</strong> position immediately,<br />

<strong>and</strong> with someone who already knows <strong>the</strong><br />

right way—your way—of doing things.<br />

Our ever-enlightening es<strong>the</strong>tics writer,<br />

Judith Culp, highlights <strong>the</strong> wide diversity of<br />

opportunities open to es<strong>the</strong>ticians. Does anyone<br />

you know wish <strong>the</strong>y could help people look<br />

better <strong>and</strong> feel good about <strong>the</strong>mselves, while<br />

working closely with medical personnel? Or<br />

perhaps <strong>the</strong>y want to make <strong>the</strong>ir local TV<br />

wea<strong>the</strong>rperson HD ready with a specialized<br />

facial <strong>and</strong> h<strong>and</strong> treatment, or maybe even work<br />

in Hollywood. The options are wide open. To<br />

learn more, check out “Sharing Our Career” on<br />

page 16.<br />

On pages 6-7, you’ll find information<br />

from an educator’s point of view in <strong>the</strong> article<br />

“Recruiting Students into Cosmetology.” Frank<br />

Schoeneman will tell you, while educators may<br />

be <strong>the</strong> front line in recruiting new students to<br />

<strong>the</strong> industry; all sectors of cosmetology would<br />

do well to be actively recruiting. While you’re<br />

reading, you may be surprised at <strong>the</strong> amazing<br />

percentages you find <strong>the</strong>re describing <strong>the</strong><br />

health of, <strong>and</strong> <strong>the</strong> need for more workers in, <strong>the</strong><br />

beauty industry.<br />

I hope you agree with Jerry Tyler’s assessment<br />

on page 12, that “It Is a Great Time to<br />

Become a Beauty Professional.” From his decadeslong<br />

experience, he draws parallels between <strong>the</strong><br />

70s <strong>and</strong> now, <strong>and</strong> how even tough economic<br />

times not only do not lessen <strong>the</strong> draw of <strong>the</strong><br />

industry, <strong>the</strong>y enhance it. Why? Look for <strong>the</strong><br />

story in his article about someone who even<br />

wea<strong>the</strong>red <strong>the</strong> Great Depression working in<br />

a salon. Listen as he assures you that you can<br />

tell potential new students of <strong>the</strong> heartiness of<br />

cosmetology even in tough economic times.<br />

“From Gifted Grads to Great Hairstylists”<br />

on page 10, will explain how you can successfully<br />

recruit students from cosmetology<br />

schools. This proactive approach, as explained<br />

by Kerrin Delaney, can give you a real leg up<br />

when it comes to finding talented individuals<br />

to fill your stations <strong>and</strong> keep your clients as<br />

happy as <strong>the</strong>y can be.<br />

This issue is a call to action for all of us<br />

who love <strong>the</strong> professional beauty industry.<br />

My hope is that you’ll spread <strong>the</strong> word about<br />

<strong>the</strong> greatness of <strong>the</strong> wonderful career you’ve<br />

chosen. If you reach more people <strong>and</strong> tell <strong>the</strong>m<br />

how much you love what you do, maybe by<br />

this time next year you’ll have more new talent<br />

joining your ranks <strong>and</strong> enhancing your services.<br />

So let everyone know why your career makes<br />

you smile.<br />

Phone: 877.633.1717 - 310.375.0558 - Fax 310.375.9398 - e-mail info@sweisinc.com<br />

4 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


Choosing a Career in Beauty<br />

By Lynelle Lynch<br />

With <strong>the</strong> fall semester kicking off at colleges<br />

around <strong>the</strong> country, many young adults<br />

are pondering <strong>the</strong> direction of <strong>the</strong>ir future<br />

careers.<br />

Many of those who are still undecided<br />

on which career path to take may actually be<br />

clients of your salon, friends, family members<br />

or acquaintances. This gives you an incredible<br />

opportunity to communicate <strong>the</strong> extraordinary<br />

benefits of a career in beauty <strong>and</strong> help influence<br />

<strong>the</strong>ir decision. And don’t worry about<br />

creating competition for yourself. Many spas<br />

<strong>and</strong> salons are understaffed which means <strong>the</strong>re<br />

are plenty of opportunities to go around.<br />

Should anyone inquire about <strong>the</strong> advantages<br />

of a beauty career, here are 10 reasons to<br />

help you explain why it’s <strong>the</strong> way to go:<br />

1. Endless Opportunities: The most<br />

obvious is servicing clients while working in a<br />

salon or spa, but it doesn’t end <strong>the</strong>re. Here are<br />

just a few of <strong>the</strong> many options…<br />

• Own a salon or spa of your own after learning<br />

business fundamentals in school.<br />

• Cosmetic enhancement is a burgeoning<br />

industry with medical spa jobs on <strong>the</strong> rise.<br />

• Beauty is big business, which means professional<br />

product lines are in need of sales reps.<br />

• Travel <strong>the</strong> world as an educator while<br />

mentoring <strong>and</strong> inspiring o<strong>the</strong>rs.<br />

• Broadway fans can work behind <strong>the</strong> scenes<br />

doing <strong>the</strong>ater hair <strong>and</strong> makeup.<br />

• High-end retail counters need talent with<br />

sophisticated skills to work with clientele.<br />

2. Great Dem<strong>and</strong>: The job openings are<br />

greater than <strong>the</strong> number of licensed professionals.<br />

According to industry experts, for<br />

decades <strong>the</strong>re has been a shortage of skilled,<br />

licensed salon professionals, so <strong>the</strong> industry<br />

has had virtually a zero-percent unemployment<br />

rate. Research by <strong>the</strong> International Spa<br />

Association indicates that employment in <strong>the</strong><br />

spa industry demonstrates an average annual<br />

growth of 11 percent.<br />

3. Flexibility: Have control of your schedule<br />

<strong>and</strong> select <strong>the</strong> hours <strong>and</strong> days that work<br />

best for you. Even cosmetology school offers<br />

this same level of flexibility, which makes<br />

beauty an incredible career choice for parents,<br />

those making a career change or high school<br />

graduates who need to support <strong>the</strong>mselves<br />

while in school.<br />

4. Unlimited Income Potential: Besides<br />

being recession proof, cosmetologists can<br />

potentially earn a six-figure annual income.<br />

Those with <strong>the</strong> right instruction <strong>and</strong> foundation<br />

can maximize <strong>the</strong>ir earning power<br />

through marketing <strong>and</strong> various businessbuilding<br />

tactics.<br />

5. People Business: If you’re great at<br />

networking, you are bound to be successful in<br />

this industry. You’ll meet people from all walks<br />

of life <strong>and</strong> will create a lifetime of friends <strong>and</strong><br />

contacts.<br />

6. Movies <strong>and</strong> Television: If you’re<br />

drawn to <strong>the</strong> glitz <strong>and</strong> glamour of Hollywood,<br />

movie <strong>and</strong> television, sets need stylists <strong>and</strong><br />

make-up artists to prep celebs so <strong>the</strong>y are<br />

camera ready.<br />

7. Editorial, Fashion Shoots <strong>and</strong> Runway:<br />

Beauty is an incredibly sexy, fashiondriven<br />

industry. Style mavens can shape beauty<br />

trends when working on designer runway<br />

shows <strong>and</strong> photo shoots.<br />

8. Artistic: It’s often very difficult to earn<br />

a living as an artist. However, beauty is a highly<br />

creative field that allows artists to express<br />

<strong>the</strong>mselves while also making ends meet.<br />

9. Highly Stimulating: Beauty is a constant<br />

evolution, which means <strong>the</strong>re are endless<br />

opportunities for growth <strong>and</strong> learning <strong>and</strong><br />

constant stimulation.<br />

10. Feel Good Industry: Beauty is all<br />

about health <strong>and</strong> living <strong>the</strong> good life. You’ll<br />

work in a positive, creative environment where<br />

you’ll have more energy <strong>and</strong> fun, <strong>and</strong> less stress.<br />

It’s important that we consistently recruit<br />

new c<strong>and</strong>idates to keep our profession invigorated<br />

<strong>and</strong> to help it continue to grow. New<br />

blood brings fresh inspiration <strong>and</strong> imagination<br />

to <strong>the</strong> table, as well as <strong>the</strong> energy <strong>and</strong><br />

enthusiasm that can be found in those who<br />

have just discovered how amazing <strong>the</strong> world<br />

of beauty truly is. In fact, we should always<br />

be shouting from <strong>the</strong> rooftops how incredible<br />

our profession is.<br />

So don’t hesitate to reach out to anyone<br />

who shows <strong>the</strong> slightest spark of interest—if<br />

<strong>the</strong>y do choose beauty, <strong>the</strong>y’ll thank you for it<br />

in <strong>the</strong> end.<br />

Lynelle Lynch is <strong>the</strong> president of San Diego Beauty Academies consisting of<br />

three academies in California — The Academy of Beauty & Spa,<br />

Je Boutique College, <strong>and</strong> Bay Vista College. For more information visit<br />

www.s<strong>and</strong>iegobeautyacademy.com<br />

The Academy of<br />

Barbering Arts<br />

T H E B A R B E R I N G S C H O O L<br />

N O W O F F E R I N G<br />

Cosmetology<br />

Courses<br />

FINANCIAL AID<br />

AVAILABLE FOR<br />

THOSE WHO<br />

QUALIFY<br />

LOW, LOW<br />

T U I T I O N<br />

Accepting<br />

Applications<br />

for all<br />

positions<br />

Ph: 818-775-9953 / 818-775-9951 / Fax: 818-772-5606<br />

19557 Par<strong>the</strong>nia St. / Northridge, CA 91324<br />

www.<strong>the</strong>academyofbarberingarts.com<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 5


Nailpro Anaheim<br />

Nails-Only Trade Show<br />

It’s<br />

All<br />

You<br />

About<br />

Anaheim Convention Center<br />

September 14, 2008<br />

9 a.m. - 4:30 p.m.<br />

Register by August 29<br />

<strong>and</strong> SAVE!<br />

Call 888.491.8265 or<br />

visit nailpro.com<br />

No childreN uNder 12<br />

allowed iN Show<br />

Nailpro Cup 2008<br />

Competition Event<br />

Sponsored by<br />

2008<br />

By Frank Schoeneman<br />

6 | SEPTEMBER 008 | CALIFORNIA STYLIST & SALON<br />

Recruiting Students into Cosmetology<br />

Cosmetology offers so many wonderful<br />

career opportunities.<br />

I represent <strong>the</strong> third generation of my<br />

family in this business (my son, Kyle, is <strong>the</strong><br />

fourth) <strong>and</strong> have worked my entire career in<br />

<strong>the</strong> professional salon industry in distribution,<br />

running salons <strong>and</strong> now leading one of <strong>the</strong><br />

largest cosmetology school companies.<br />

I can truly say that I love every aspect of<br />

this business. Chances are you do too, <strong>and</strong><br />

that’s why you’re reading <strong>the</strong> <strong>Stylist</strong>.<br />

I’ll bet you’ll also agree that people are<br />

what truly make this industry so wonderful.<br />

It’s <strong>the</strong> people on every level of <strong>the</strong> industry<br />

that bring <strong>the</strong> passion, <strong>the</strong> creativity <strong>and</strong> <strong>the</strong><br />

entrepreneurial spirit to cosmetology.<br />

It’s <strong>the</strong> people in salons who work <strong>the</strong>ir<br />

hearts out day after day to help <strong>the</strong>ir clients<br />

look <strong>and</strong> feel <strong>the</strong>ir best, while providing a caring<br />

ear. It’s <strong>the</strong> people in schools who dedicate<br />

<strong>the</strong>ir professional lives to inspiring <strong>and</strong> nurturing<br />

our future cosmetology professionals.<br />

With that said, we need even more people<br />

to join our party. We need more caring, passionate,<br />

dedicated, motivated professionals,<br />

who thrive on making a difference in <strong>the</strong>ir<br />

clients’ lives.<br />

Traditionally, schools have served in <strong>the</strong><br />

role of recruiting new talent into <strong>the</strong> industry,<br />

<strong>and</strong> <strong>the</strong>n salon owners <strong>and</strong> service providers<br />

have recruited <strong>the</strong> schools’ graduates to work<br />

side by side with <strong>the</strong>m.<br />

But today, <strong>the</strong> task at h<strong>and</strong> is more challenging.<br />

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second <strong>and</strong> third careers have many more<br />

options than ever.<br />

Therefore, I want to issue a challenge to<br />

<strong>the</strong> industry, to salon owners, managers, receptionists,<br />

stylists, es<strong>the</strong>ticians, nail technicians,<br />

makeup artists, manufacturers, distributors,<br />

school owners, educators <strong>and</strong> administrators.<br />

For this industry we love to continue to<br />

grow, thrive <strong>and</strong> undergo a continual renewal<br />

of ideas, spirits <strong>and</strong> creativity, every one of us<br />

must take responsibility to recruit talented<br />

people into <strong>the</strong> professional beauty business.<br />

When we all do that, we all win toge<strong>the</strong>r.<br />

According to <strong>the</strong> National Accrediting<br />

Commission of Cosmetology Arts <strong>and</strong> Sciences<br />

December 2007 report “Job Dem<strong>and</strong> in<br />

<strong>the</strong> Cosmetology Industry,” <strong>the</strong>re are 1.7 million<br />

professional salon employees in <strong>the</strong> U.S.,<br />

outnumbering <strong>the</strong> one million lawyers in <strong>the</strong><br />

nation.<br />

Imagine if each one of us recruited one<br />

o<strong>the</strong>r person; what a beautiful country we’d<br />

create toge<strong>the</strong>r.<br />

Our industry has many selling points,<br />

such as <strong>the</strong> fact that, according to <strong>the</strong> U.S.<br />

Bureau of Labor Statistics “Occupational Outlook<br />

H<strong>and</strong>book,” about 46 percent of those working<br />

in <strong>the</strong> profession are self-employed. Even of<br />

those who are not, many enjoy flexible work<br />

schedules, which is an ever-growing dem<strong>and</strong><br />

for women, (<strong>and</strong> increasingly for men as well),<br />

who are looking to find <strong>the</strong> perfect work-family<br />

balance.<br />

We in <strong>the</strong> schools are on <strong>the</strong> front line of<br />

recruiting; after all, people who are interested<br />

in pursuing a cosmetology career will usually<br />

start <strong>the</strong>ir exploration with us. However, salon<br />

professionals are also seeing potential new<br />

cosmetologists, or <strong>the</strong>ir parents, in <strong>the</strong>ir chairs<br />

every single day. Your job isn’t finished after<br />

you’ve finishing talking to your clients about<br />

<strong>the</strong>ir hair, skin or nail service <strong>and</strong> have recommended<br />

<strong>the</strong> perfect products for maintaining<br />

<strong>the</strong>ir service at home. You have <strong>the</strong> opportunity<br />

to talk about how much you love your<br />

chosen career.<br />

Think of it as a career consultation; <strong>the</strong>n<br />

problem solve, much as you would with a<br />

technical issue. If she mentions she’s considering<br />

changing careers or going back to<br />

work, tell her about all <strong>the</strong> varied career paths<br />

cosmetology offers, from owning a business to<br />

expressing creativity through hair, skin or nails,<br />

from performing as a platform educator for a<br />

manufacturer to doing hair, nails or makeup<br />

for movies, television, videos, fashion shows<br />

<strong>and</strong> photo shoots.<br />

If her child is in high school, ask if she’s<br />

suggested cosmetology as a career. Ask if her<br />

son or daughter is creative, entrepreneurial or<br />

enjoys helping o<strong>the</strong>rs. If she answers yes, <strong>the</strong>n<br />

extend this invitation: invite her to bring her<br />

son or daughter into <strong>the</strong> salon to shadow you<br />

for a day to learn about your wonderful career.


Share that a cosmetology career offers<br />

job security, a great income potential, flexible<br />

hours <strong>and</strong> plenty of job openings. In fact, it’s a<br />

job-seeker’s market, with 53 percent of salon<br />

owners reporting job openings, according<br />

to <strong>the</strong> National Accrediting Commission of<br />

Cosmetology Arts <strong>and</strong> Sciences.<br />

In addition, manufacturers need to help<br />

us by publicizing cosmetology careers in <strong>the</strong>ir<br />

consumer advertising <strong>and</strong> even in <strong>the</strong>ir consumer<br />

brochures <strong>and</strong> on <strong>the</strong>ir retail product<br />

packaging. You are already creating those<br />

materials every single day. Why not have <strong>the</strong>m<br />

do double duty as industry recruitment tools,<br />

just by adding one or two sentences. “Love<br />

your salon experience? Consider a career in<br />

cosmetology.” <strong>Salon</strong>s can also include similar<br />

language on <strong>the</strong>ir menus, postcards, receipts<br />

<strong>and</strong> o<strong>the</strong>r marketing materials, as well as on<br />

<strong>the</strong>ir websites.<br />

Just as important as attracting new, talented,<br />

motivated colleagues, we must all work<br />

toge<strong>the</strong>r to retain <strong>the</strong>m in <strong>the</strong> industry once<br />

<strong>the</strong>y graduate from cosmetology school. Here<br />

<strong>the</strong> tables are reversed. Usually, salons have<br />

<strong>the</strong> responsibility for industry retention once<br />

future professionals graduate from school.<br />

However, just like recruiting, retention is <strong>the</strong><br />

responsibility of all of us.<br />

Here’s what really bo<strong>the</strong>rs me: Everywhere<br />

I go on a daily basis, from my local restaurant<br />

to my doctor’s office, I meet people who used<br />

to be licensed cosmetologists. In fact, many<br />

still keep <strong>the</strong>ir licenses, but <strong>the</strong>y no longer<br />

work in our industry. What could we as an<br />

industry have done differently to change that<br />

outcome?<br />

On <strong>the</strong> school side, we need to give our<br />

students a realistic education on both how to<br />

give a great cut or color, as well as how to talk<br />

to <strong>the</strong> client, sell services, <strong>and</strong> take-home support<br />

products. We need to make <strong>the</strong>ir education<br />

fun <strong>and</strong> results oriented.<br />

At <strong>the</strong> salon level, we need to embrace<br />

new graduates as our new colleagues, treating<br />

<strong>the</strong>m with dignity <strong>and</strong> respect <strong>and</strong> ensuring<br />

<strong>the</strong>y have career mentors, who can help <strong>the</strong>m<br />

grow professionally <strong>and</strong> help <strong>the</strong>ir self-confidence<br />

grow by cheering <strong>the</strong>ir small successes<br />

on a daily basis. Financially, we need to make<br />

sure <strong>the</strong>y can earn a living wage at <strong>the</strong>ir first<br />

job. Professionally, we must provide a career<br />

path that will help <strong>the</strong>m achieve <strong>the</strong>ir personal<br />

goals.<br />

Recruiting <strong>and</strong> retaining talented people in<br />

this wonderful industry are <strong>the</strong> challenge to all<br />

of us. When we stop pointing <strong>the</strong> finger at one<br />

ano<strong>the</strong>r, we can embrace this challenge <strong>and</strong><br />

solve it toge<strong>the</strong>r as an industry. When that happens,<br />

each one of us will benefit <strong>and</strong> grow.<br />

Frank Schoeneman is chairman <strong>and</strong> CEO of Empire Education Group, a school<br />

that provides beauty <strong>and</strong> cosmetology education in North America. For more<br />

information, visit www.empire.edu.<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 7


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Attract New Talent by Offering<br />

Assistant Training Programs<br />

Beauty<br />

Business Buzz<br />

Shannon Wells<br />

For most cosmetology graduates, getting<br />

through school is often fueled by <strong>the</strong> thought of<br />

<strong>the</strong> perfect job waiting at <strong>the</strong> end of <strong>the</strong> journey.<br />

Many graduates find it tough to find that<br />

ideal scenario: a glamorous salon or spa, amazing<br />

clientele <strong>and</strong> all <strong>the</strong> money <strong>the</strong>y need to<br />

have <strong>the</strong> life of <strong>the</strong>ir dreams.<br />

In reality, a high percentage of new cosmetology<br />

graduates quit <strong>the</strong> beauty industry within<br />

a year because <strong>the</strong>y think <strong>the</strong>y can’t make <strong>the</strong><br />

money <strong>the</strong>y want, doing what <strong>the</strong>y love.<br />

Enter assistant training programs. Such<br />

programs can be <strong>the</strong> best solution for many<br />

new graduates looking for a great competitive<br />

advantage right out of school. Offering this type<br />

of program in your business can help you attract<br />

<strong>and</strong> keep <strong>the</strong> best fresh talent plus benefit both<br />

<strong>the</strong> newcomer <strong>and</strong> your bottom line.<br />

Benefits for <strong>the</strong> New Talent<br />

Earn as <strong>the</strong>y Learn: Most graduates are<br />

surprised to find that graduation from cosmetology<br />

school is just <strong>the</strong> tip of <strong>the</strong> iceberg with<br />

regard to what <strong>the</strong>y need to know to succeed in<br />

<strong>the</strong> beauty industry. There are many non-technical<br />

skills that aren’t covered extensively, which<br />

are essential to make <strong>the</strong> kind of money desired.<br />

An assistant training program allows time for<br />

<strong>the</strong> development <strong>and</strong> learning of those skills.<br />

And instead of paying for that education, <strong>the</strong><br />

graduate can earn a salary while <strong>the</strong>y learn.<br />

Immediate Employment at Higher<br />

Profile <strong>Salon</strong>s: The lack of practical experience<br />

frightens off most established <strong>and</strong> high<br />

profile salon owners when looking to employ<br />

new stylists. If a salon offers an assistant training<br />

program, it’s an opportunity for a “green”<br />

technician to get <strong>the</strong>ir foot in <strong>the</strong> door. It’s likely<br />

<strong>the</strong>y would o<strong>the</strong>rwise have to wait for years of<br />

experience for <strong>the</strong>se types of salons <strong>and</strong> spas to<br />

hire <strong>the</strong>m (think businesses with great location,<br />

steady clientele, established br<strong>and</strong>, etc.)<br />

Higher Wages, Faster: While a new<br />

graduate may not start out making <strong>the</strong> salary<br />

of <strong>the</strong>ir dreams, <strong>the</strong>se programs allow graduates<br />

to gain experience, <strong>and</strong> higher pay, at warp<br />

speed. The opportunity to learn tips <strong>and</strong> tricks<br />

that dem<strong>and</strong> high paychecks is readily available<br />

to assistants because of <strong>the</strong>ir close proximity to<br />

master technicians. Upon completion of <strong>the</strong><br />

program, an assistant can make three to four<br />

times <strong>the</strong> income of a stylist who’s been in <strong>the</strong><br />

industry <strong>the</strong> same amount of time <strong>and</strong> hasn’t<br />

partaken in an assistant training program. This<br />

is simply because <strong>the</strong> experience level of <strong>the</strong><br />

assistant is so much higher.<br />

Benefits for Your Business<br />

Higher Service for Clients Equals<br />

Retention: While <strong>the</strong> staff to client ratio can<br />

substantially affect your ability to service your<br />

clients, most businesses can’t afford to hire<br />

additional help. Creating an assistant training<br />

program means more people will be available<br />

to provide world-class customer service to your<br />

clients. With it you will have <strong>the</strong> extra staff that<br />

will help you cater to your client’s every whim,<br />

from getting drinks to luxurious shampoos, <strong>and</strong><br />

your clients will notice <strong>the</strong> extra h<strong>and</strong>s. Your<br />

clients will take notice <strong>and</strong> return to your business<br />

for <strong>the</strong> extra attention <strong>the</strong>y receive.<br />

Your Way is <strong>the</strong> Right Way: An assistant<br />

training program allows you <strong>the</strong> unique opportunity<br />

to take fresh new talent <strong>and</strong> teach <strong>the</strong>m<br />

<strong>the</strong> ropes of business <strong>and</strong> your expectations<br />

without <strong>the</strong> complications of previous experience.<br />

Your new recruits don’t have to unlearn<br />

unproductive practices or techniques. You can<br />

take <strong>the</strong> best of what you <strong>and</strong> your business<br />

have to offer <strong>and</strong> mold <strong>the</strong> ideal employee.<br />

A Never Ending Pipeline for Open<br />

Positions: A strong program will enable an<br />

owner to manage <strong>and</strong> plan effectively because<br />

<strong>the</strong>y will not be caught with an open position<br />

in <strong>the</strong>ir business. Having assistants means <strong>the</strong>re<br />

are always talented people in <strong>the</strong> pipeline <strong>and</strong><br />

ready (or near ready) to jump in <strong>and</strong> fill in for<br />

an unexpected departure of an employee.<br />

Creating a partnership with a local cosmetology<br />

school <strong>and</strong> staying on top of upcoming<br />

graduates will build <strong>the</strong> system for recruiting<br />

fresh talent into your program, which <strong>the</strong>n fills<br />

<strong>the</strong> queue with techs in waiting. The unexpected<br />

will happen (moves, divorces, babies, etc.);<br />

always being prepared with a replacement will<br />

help you manage your business with ease.<br />

There are many books <strong>and</strong> manuals on creating<br />

<strong>the</strong> perfect assistant training program, but<br />

a few basics are essential to any program:<br />

• There are completion levels or stages that<br />

assistants are required to complete.<br />

• Assistants have ample interaction with clients<br />

(greeting, shampooing, <strong>and</strong> assisting).<br />

• The program will be completed in a specified<br />

timeframe.<br />

• The assistant learns non-technical skills<br />

such as retail sales <strong>and</strong> customer service <strong>and</strong><br />

retention.<br />

Many recent graduates find <strong>the</strong> transition<br />

from school to <strong>the</strong> salon or spa to be challenging.<br />

An assistant training program can not only<br />

ease <strong>the</strong> transition, but also create a win/win for<br />

both <strong>the</strong> new technician <strong>and</strong> your business.<br />

Shannon Wells is <strong>the</strong> Marketing Manager of Your Beauty Network, a<br />

beauty industry ongoing business support service, offering a membership<br />

based business support resources used by over 700 salon <strong>and</strong> spa owners.<br />

For more information, visit www.ybn.com, call 866-364-4926 or email<br />

shannon@ybn.com.


Filling Your Manicuring Stations<br />

The Nail Extension<br />

Vicki Peters<br />

<strong>Salon</strong> owners are always on <strong>the</strong> hunt to find<br />

a good nail tech to complement <strong>the</strong>ir salon <strong>and</strong><br />

nail techs are always looking for a good salon to<br />

work in. So why is it such a challenge to put <strong>the</strong><br />

two toge<strong>the</strong>r?<br />

Over <strong>the</strong> years, I have received many calls<br />

from salon owners who want a good tech but<br />

do not know how to find one, so I thought I<br />

would offer some tips.<br />

Spend some effort in developing <strong>and</strong><br />

distributing a flyer. Design it to represent your<br />

salon as an inviting place. Post it at every beauty<br />

supply in town. Have a team meeting <strong>and</strong> ask<br />

all your salon employees to share <strong>the</strong> flyers with<br />

<strong>the</strong> techs <strong>the</strong>y use when <strong>the</strong>y get <strong>the</strong>ir nails<br />

done. Everyone knows a nail tech that is looking<br />

for a new salon—get <strong>the</strong> word out that you’re<br />

looking.<br />

Call all <strong>the</strong> nail techs people recommend<br />

to you. If that doesn’t yield results, consider<br />

purchasing <strong>the</strong> state board’s list of nail techs. If<br />

you can, purchase specific zip codes <strong>and</strong> mail<br />

<strong>the</strong>m your flyers. The state board list goes to <strong>the</strong><br />

homes of <strong>the</strong> licensees, so you won’t be mailing<br />

your flyers to your competition. Invite <strong>the</strong>m to<br />

an open house one evening, serve refreshments<br />

<strong>and</strong> have your stylists join you. In a friendly<br />

environment, <strong>the</strong>y can check you out <strong>and</strong> <strong>the</strong>n<br />

you can comfortably schedule an audition or<br />

interview privately.<br />

When developing <strong>the</strong> flyer, keep in mind<br />

nail techs want to know about <strong>the</strong> work situation<br />

<strong>and</strong> environment, so you need to tell us.<br />

Start by developing a nice flyer with <strong>the</strong> following<br />

information on it:<br />

• Is it an employee or independent contracting<br />

situation?<br />

• How much is <strong>the</strong> rent or hourly wage, etc.<br />

• What comes with <strong>the</strong> rent: phone, cleaning<br />

service, washer <strong>and</strong> dryer facilities?<br />

• Are <strong>the</strong>re any employee benefits?<br />

• Can nail techs access <strong>the</strong> salon to work late or<br />

unusual hours? (Were usually <strong>the</strong> first in <strong>and</strong><br />

<strong>the</strong> last to leave.)<br />

• Is <strong>the</strong>re a receptionist who h<strong>and</strong>les appointments?<br />

(Independent contractors won’t want<br />

to give up <strong>the</strong>ir book.)<br />

• If <strong>the</strong>re is a receptionist <strong>and</strong> o<strong>the</strong>r techs, how<br />

are new clients, walk-ins or calls assigned?<br />

• What supplies are provided: towels, cotton,<br />

o<strong>the</strong>r products?<br />

• If products are supplied, does <strong>the</strong> tech have a<br />

say in what is purchased?<br />

• Is training available?<br />

• Is a manicuring table provided?<br />

• Are pedicure chairs provided or a quiet<br />

private place to do pedicures?<br />

• Does <strong>the</strong> salon have regular team meetings<br />

<strong>and</strong> how will <strong>the</strong> nail tech participate?<br />

• Does <strong>the</strong> salon require techs to attend trade<br />

shows <strong>and</strong> classes <strong>and</strong> is <strong>the</strong>re a budget for<br />

this?<br />

• Do you ask <strong>the</strong> interviewing tech to audition<br />

so you can see <strong>the</strong> quality of <strong>the</strong>ir work?<br />

• Will you require <strong>the</strong> o<strong>the</strong>r techs <strong>and</strong> stylists to<br />

up sell <strong>the</strong> new tech?<br />

• Do you have a salon menu? Do you allow <strong>the</strong><br />

new tech to add services to it?<br />

If all else fails, visit your local cosmetology<br />

school. There is going to be that one outst<strong>and</strong>ing<br />

mature nail tech that would thrive in your<br />

salon with a little encouragement <strong>and</strong> training.<br />

And if you’re a salon owner who doesn’t<br />

know a thing about nails, learn. You are responsible<br />

for <strong>the</strong> actions of anyone working in<br />

your salon, including independent contractors.<br />

With today’s pedicure issues, you need to know<br />

proper protocol to protect your clients <strong>and</strong><br />

business.<br />

Finding a good salon to work in is difficult.<br />

So get out <strong>the</strong>re <strong>and</strong> network—<strong>the</strong>re are plenty<br />

of good techs just waiting for your great salon to<br />

invite <strong>the</strong>m in.<br />

Vicki Peters is a 26 year veteran master nail tech, competition champion,<br />

judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on <strong>the</strong> Nail<br />

Manufacturer Council. For more information visit www.vickipeters.com or email<br />

her at Vicki@vickipeters.com.<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 |


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From Gifted Grads to Great Hairstylists<br />

How to Successfully Recruit Students<br />

From Cosmetology Schools<br />

Marketing Solutions<br />

Kerrin Delaney<br />

Achieving increased sales with an exp<strong>and</strong>ing<br />

client base are always primary goals for salons.<br />

To accomplish this, let’s think outside <strong>the</strong> box<br />

when it comes to hiring new hairstylists.<br />

Have you ever found yourself in a rut when<br />

it came to hiring new hairstylists? Whe<strong>the</strong>r you<br />

are recruiting, interviewing, hiring or training a<br />

new employee, finding <strong>the</strong> right individuals can<br />

be frustrating.<br />

Progressive businesses are always looking<br />

for new talent or individuals with specialized<br />

skills that can benefit <strong>the</strong> company. <strong>Salon</strong>s must<br />

do <strong>the</strong> same. The following strategies will help<br />

you successfully recruit students from cosmetology<br />

schools.<br />

Build Your Recruiting Program: The<br />

key to success in hiring <strong>the</strong> best cosmetology<br />

students is to get <strong>the</strong>m to want you, just as<br />

much as you want <strong>the</strong>m. Establishing a well<br />

thought out <strong>and</strong> detailed staff recruitment<br />

program will help lay <strong>the</strong> ground rules for your<br />

salon business.<br />

When building your salon br<strong>and</strong>, you must<br />

first determine <strong>the</strong> kind of salon you wish to<br />

own. From <strong>the</strong>re, you will need to focus on <strong>the</strong><br />

kind of team you wish to build. A strategic staff<br />

recruitment plan should also reflect <strong>the</strong> vision<br />

<strong>and</strong> future plans for your salon business.<br />

A recruitment plan should consist of media<br />

advertising, direct mail campaigns, newsletters<br />

<strong>and</strong> various o<strong>the</strong>r marketing elements. In order<br />

for <strong>the</strong>se tools to successfully target <strong>and</strong> recruit<br />

students, <strong>the</strong>y must communicate a specific<br />

message. This message should reflect your vision<br />

<strong>and</strong> intention to attract students who share<br />

common goals <strong>and</strong> values.<br />

Staff Recruitment must be an ongoing<br />

process. Jeff <strong>and</strong> Nancy Huguet, owners of<br />

Escape Medical Spa <strong>and</strong> <strong>Salon</strong> located in Green<br />

Bay, Wisconsin offered keen insights into<br />

implementing a quality recruiting program.<br />

Mr. Huguet explained, “If you wait to hit <strong>the</strong><br />

switch on your recruiting program <strong>the</strong> day an<br />

employee leaves your business, you will already<br />

be too late. We made this mistake in <strong>the</strong> past.<br />

We quickly changed our method <strong>and</strong> found<br />

that continuously recruiting made us better<br />

prepared for unexpected staffing changes.”<br />

A well-organized salon staff recruitment<br />

plan will get you noticed by <strong>the</strong> competitive<br />

schools <strong>and</strong> help prepare you for any unexpected<br />

bumps down <strong>the</strong> road.<br />

Become Active With Cosmetology<br />

Schools: If you want your salon to be known as<br />

a great place to work, you have to get out <strong>the</strong>re<br />

<strong>and</strong> raise awareness. Your main objective in recruiting<br />

from cosmetology programs is to gain<br />

access to <strong>the</strong> schools before o<strong>the</strong>r salons do.<br />

In order to find <strong>the</strong> best cosmetology,<br />

aes<strong>the</strong>tic <strong>and</strong> massage students that exemplify<br />

values you are looking for, you will need to seek<br />

out <strong>the</strong> schools that focus on a curriculum you<br />

would abide by. Research <strong>and</strong> make a list of <strong>the</strong><br />

top schools from which you would like to recruit.<br />

Make appointments to meet or speak with<br />

<strong>the</strong>ir school directors, teachers <strong>and</strong> <strong>the</strong> o<strong>the</strong>r<br />

facility-management team members.<br />

Once <strong>the</strong> school agrees to develop a<br />

partnership with you <strong>and</strong> your salon, start<br />

to schedule presentations that will focus on<br />

educating <strong>the</strong>ir students while simultaneously<br />

marketing your business. Topics could include<br />

resume preparation, how to dress for success,<br />

how to interview, advanced haircolor techniques,<br />

creative haircut designs <strong>and</strong> <strong>the</strong> realities<br />

of salon life.<br />

Consider participating in career fairs where<br />

you can deliver presentations <strong>and</strong> offer information<br />

about your salon. These are a great way<br />

to define your competitive advantage in <strong>the</strong><br />

marketplace, meet students <strong>and</strong> ga<strong>the</strong>r resumes.<br />

Don’t forget to leave information including<br />

your vision statement, training programs,<br />

employee packages, growth opportunities <strong>and</strong><br />

employment applications.<br />

Once you find <strong>the</strong> schools that best suit<br />

your needs, you can go fur<strong>the</strong>r to become an<br />

active member on <strong>the</strong>ir cosmetology school<br />

advisory board. This will help cement a positive<br />

relationship with <strong>the</strong>ir director, <strong>and</strong> board<br />

members are invited to special events, make<br />

decisions on curriculum <strong>and</strong> gain insight about<br />

<strong>the</strong>ir best graduating students.<br />

Host Events—Get Students Into Your<br />

<strong>Salon</strong>: Opening your doors to potential<br />

students is a great way to show <strong>and</strong> tell. Hold<br />

an open house for those who want to discuss<br />

employment opportunities at your salon.<br />

If space is available, you should think about<br />

conducting educational seminars. Whe<strong>the</strong>r<br />

focusing on hair, skin, nails or color techniques,<br />

seminars offer you <strong>the</strong> chance to display your<br />

philosophy, meet students, seek out talent <strong>and</strong><br />

establish a great reputation.<br />

Successfully recruiting students into your<br />

salon will take time. However, <strong>the</strong> long-term<br />

investment will result in a salon staff that is<br />

young, eager to achieve <strong>and</strong> open to new ideas.<br />

Students are our future, so start focusing on<br />

recruiting, networking <strong>and</strong> becoming an active<br />

member in education today.<br />

Kerrin Delaney is a Marketing Assistant at Marketing Solutions, a complete<br />

marketing, advertising, graphic design, PR <strong>and</strong> consulting services firm for salons,<br />

spas, manufacturers <strong>and</strong> beautycare entrepreneurs. For more information, call<br />

703-359-6000, e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.<br />

10 | SEPTEMBER 008 | CALIFORNIA STYLIST & SALON<br />

NP Sacramento 2.5x11.indd 1 8/5/08 2:21:23 PM


Keeping Your ‘Coiffures’ Filled<br />

The Mane Objective<br />

Marco Pelusi<br />

Have you had a few gaps of time in<br />

your appointment book here <strong>and</strong> <strong>the</strong>re<br />

lately? Have clients been postponing <strong>the</strong>ir<br />

appointments for a week or two, or even<br />

some for longer than that?<br />

No matter what <strong>the</strong> reason, you need to<br />

be in control of your book <strong>and</strong> keep your<br />

“coiffures” (coffers) filled. The very first<br />

thing you must do with every client—not<br />

leaving a single one out—is to prebook all<br />

your appointments, without fear or hesitation.<br />

If <strong>the</strong>re is fear, move through it <strong>and</strong><br />

do it anyway. You have to set up <strong>the</strong> next<br />

appointment.<br />

As a general rule, cut <strong>and</strong> color services<br />

should be booked four to six weeks<br />

in advance, generally depending on your<br />

client’s hair length. Your sole goal as a hairdresser<br />

should be to have a full book well<br />

in advance whe<strong>the</strong>r it’s a robust or sluggish<br />

economy.<br />

Try to be fair with <strong>the</strong> prebooking<br />

though. Be honest. Don’t keep <strong>the</strong>m coming<br />

back too soon if it’s unnecessary. Work<br />

within <strong>the</strong> needs of <strong>the</strong> client’s hair on a<br />

case-by-case basis <strong>and</strong> personalize it for<br />

<strong>the</strong>m. Always aim to be extremely fair with<br />

your clients, as <strong>the</strong>y are able to notice good<br />

intentions, <strong>and</strong> will <strong>the</strong>refore wish to support<br />

your business. You can even go so far<br />

as to say something like, “Let’s set up your<br />

next appointment with color only, <strong>and</strong> let’s<br />

set up ano<strong>the</strong>r cut a month or so later, so<br />

<strong>the</strong> price won’t be too crazy at one time for<br />

you.”<br />

If fear about prebooking still comes up<br />

for you, reframe it into a different scenario.<br />

Plant <strong>the</strong> seeds of an upcoming service<br />

while you are working on each client. If<br />

you are doing blonde during <strong>the</strong> summer,<br />

discuss possibilities of going red or deeper<br />

for <strong>the</strong> fall.<br />

Always keep your clients thinking in<br />

advance about what could be with <strong>the</strong>ir<br />

haircolor or style. Recommend future cut<br />

or style ideas while you are in <strong>the</strong> midst of<br />

<strong>the</strong>ir current appointment. If you are only<br />

taking off a few inches this time, recommend<br />

a possible shorter cut <strong>the</strong> following<br />

time, when <strong>the</strong>y are ready.<br />

This seed planting technique will keep<br />

<strong>the</strong>m coming back, because <strong>the</strong>y know<br />

you’ve offered <strong>the</strong>m <strong>the</strong> possibility of<br />

change, seasonal or not, <strong>and</strong> will easily allow<br />

you to prebook <strong>the</strong>ir next appointment.<br />

And don’t forget about asking for<br />

referrals, especially during slower times.<br />

Everything in our business is specifically<br />

about relationships. If you like a client, ask<br />

<strong>the</strong>m to refer you to new clients, <strong>and</strong> offer<br />

ei<strong>the</strong>r a small discount or a small product as<br />

a reward <strong>and</strong> motivator. Tell <strong>the</strong>m you wish<br />

you could clone <strong>the</strong>m.<br />

Most good clients won’t even want a<br />

discount or gift, but are simply happy to<br />

refer you. The people who give out your<br />

references are <strong>the</strong> ones you need to connect<br />

with. These specific individuals are exactly<br />

whom you must target as a hairdresser. It’s<br />

all about referrals <strong>and</strong> relationships.<br />

Make sure to consistently keep your appointment<br />

book in mind as you work during<br />

your day. Plan ahead <strong>and</strong> fill it up. You<br />

will avoid gaps of time <strong>and</strong> you will be able<br />

to take control of your destiny by doing so.<br />

Keep it going. Forge ahead with<br />

strength <strong>and</strong> book ‘em.<br />

Marco Pelusi is globally recognized as a haircolor trainer <strong>and</strong> platform<br />

artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los<br />

Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi<br />

created <strong>the</strong> Marco Collagen Color Guard HairCare System, <strong>the</strong> collagen<br />

system developed for color <strong>and</strong> chemically treated hair. For more<br />

information, visit www.marcopelusi.com.<br />

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CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 11


Now Is a Great Time to Become a Beauty Professional<br />

Blue Highways<br />

Jerry Tyler<br />

With <strong>the</strong> focus of this month’s <strong>Stylist</strong><br />

being entry into <strong>the</strong> amazing world of <strong>the</strong><br />

beauty profession, I can’t help but reflect on<br />

my 34-year journey as an industry professional<br />

<strong>and</strong> <strong>the</strong> many wonders that continue to<br />

unfold after borrowing $300 from my fa<strong>the</strong>r<br />

in 1974 to go to beauty school.<br />

So much has changed <strong>and</strong> evolved in<br />

our industry, yet so much remains <strong>the</strong> same.<br />

Many features <strong>and</strong> benefits that were newer<br />

<strong>the</strong>n are now time tested. And we are now in<br />

uncertain economic times, much <strong>the</strong> same as<br />

when I entered our industry in <strong>the</strong> mid ‘70s.<br />

We had double-digit inflation, doubledigit<br />

unemployment <strong>and</strong> gas prices were at<br />

an all time high. In trying to decide whe<strong>the</strong>r<br />

to go <strong>the</strong> traditional higher learning route or<br />

learning a trade, I noticed that my hairstylist<br />

friends always had cash <strong>and</strong> some were even<br />

buying homes, even though housing prices<br />

were at an all time high.<br />

The mo<strong>the</strong>r of one of my closest friends<br />

was a shampoo assistant in a shop. Every<br />

Saturday she came home with a car full of<br />

groceries—<strong>the</strong> gains of a hard day’s work in<br />

<strong>the</strong> shop. Licensed since <strong>the</strong> great depression,<br />

she told me that she always had money in her<br />

pocket during <strong>the</strong> ‘30s when most of America<br />

was out of work. When her husb<strong>and</strong> lost his<br />

job during <strong>the</strong> ‘60s, it was her ability to style<br />

hair that put bread on <strong>the</strong> table until he was<br />

able to get back on his feet.<br />

In good times <strong>and</strong> bad, <strong>the</strong> dem<strong>and</strong> to<br />

look <strong>and</strong> <strong>the</strong>refore feel good has made our<br />

industry recession <strong>and</strong> depression proof.<br />

The constant evolution of fashion fueled<br />

by <strong>the</strong> creative core of our industry is a huge<br />

draw to those who aren’t drawn to traditional<br />

corporate careers. We all know <strong>the</strong> perception<br />

that beauty school is for <strong>the</strong> uneducatable.<br />

The reality is that all <strong>the</strong> requisite skills<br />

to succeed in <strong>the</strong> corporate <strong>and</strong> business<br />

environment are alive <strong>and</strong> well in <strong>the</strong> beauty<br />

industry.<br />

The ability to write your own job description<br />

<strong>and</strong> follow that path to <strong>the</strong> financial <strong>and</strong><br />

creative abundance we all deserve is ano<strong>the</strong>r<br />

draw to enter <strong>the</strong> beauty profession. Master<br />

hair cutter, colorist, spa technician, educator,<br />

salon manager, <strong>the</strong> choices are endless.<br />

Our industry is global. Fashion has<br />

no boundaries, except those we make for<br />

ourselves. We can work anywhere our talent,<br />

expertise <strong>and</strong> passion will take us, insuring<br />

untold freedom <strong>and</strong> independence—both<br />

creatively <strong>and</strong> financially.<br />

The educational opportunities in our industry<br />

have never been as plentiful as <strong>the</strong>y are<br />

now, with options to meet <strong>the</strong> specific needs<br />

of any future industry professional. Many of<br />

<strong>the</strong>se schools are creating strategic alliances<br />

with professional hair product companies <strong>and</strong><br />

educational resource providers to offer state<br />

of <strong>the</strong> art training resources for <strong>the</strong>ir students.<br />

Advanced schools offer continuing education<br />

to keep pace with emerging trends <strong>and</strong> assure<br />

we stay relevant in an ever-evolving fashion<br />

<strong>and</strong> business l<strong>and</strong>scape.<br />

Where it comes to schools, <strong>the</strong> choices<br />

start with high-end boutique schools with<br />

identifiable cultures of education to affordable<br />

quality chain schools <strong>and</strong> individually<br />

owned beauty schools <strong>and</strong> academies<br />

throughout <strong>the</strong> U.S. of every description.<br />

Most schools offer more than <strong>the</strong><br />

traditional tuition, grants, scholarships <strong>and</strong><br />

student loans for those who need financial<br />

assistance. There are also organizations that<br />

work to guarantee quality education <strong>and</strong> protect<br />

students’ economic rights by certifying<br />

<strong>and</strong> accrediting schools. Doing so assures <strong>the</strong><br />

integrity of <strong>the</strong> education <strong>the</strong>y are seeking.<br />

Many community colleges <strong>and</strong> trade technical<br />

institutions offer education in <strong>the</strong> industry<br />

through <strong>the</strong> public education sector. This<br />

is not only affordable, but <strong>the</strong> community<br />

colleges combine <strong>the</strong> traditional cosmetology<br />

course with an associate of arts degree, with<br />

completion of additional courses or units.<br />

As an alternative to <strong>the</strong> traditional route,<br />

some states offer cosmetology <strong>and</strong> barber<br />

apprentice programs. This is on-<strong>the</strong>-job<br />

training by a mentoring master professional.<br />

In lieu of formal schools, this h<strong>and</strong>s-on<br />

training in <strong>the</strong> workplace is combined with<br />

supplemental classroom education; it allows<br />

<strong>the</strong> apprentice to earn a wage while learning<br />

<strong>the</strong>ir craft. Most apprenticeships take longer<br />

than traditional school due to <strong>the</strong> nature of<br />

this form of training. Many apprentices build<br />

<strong>the</strong>ir clientele while being supervised in <strong>the</strong><br />

salon <strong>and</strong> are well on <strong>the</strong>ir way to financial<br />

success by <strong>the</strong> time <strong>the</strong>y complete <strong>the</strong>ir<br />

program <strong>and</strong> become journeyman stylists or<br />

barbers.<br />

Now, as at no time before, our industry<br />

assures continued financial growth <strong>and</strong> creative<br />

achievement in uncertain economic <strong>and</strong><br />

political times.<br />

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective<br />

on <strong>the</strong> solutions <strong>and</strong> challenges facing <strong>the</strong> beauty industry. Jerry Tyler has<br />

been a stylist since 1975 serving as <strong>the</strong> former artistic director for Vidal Sassoon<br />

Academy <strong>and</strong> currently as Director of Education for Carlton Hair salons.<br />

He is also a licensed cosmetology instructor <strong>and</strong> has served as President of<br />

<strong>the</strong> California State Board of Barbering <strong>and</strong> Cosmetology.<br />

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12 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


A Look at Diverse Directions a Cosmetology Career Can Take You<br />

You became a cosmetologist for all <strong>the</strong> right<br />

reasons—a strong artistic attitude, a good work<br />

ethic <strong>and</strong> <strong>the</strong> desire to help people look <strong>and</strong><br />

feel better about <strong>the</strong>mselves. Working in a salon<br />

fulfills all those aspirations.<br />

Many salon professionals have gone on to<br />

achieve success beyond <strong>the</strong>ir wildest dreams,<br />

proving that a cosmetology career can take you<br />

anywhere you want to go. One can see proof of<br />

<strong>the</strong> possibilities in <strong>the</strong> careers of six dedicated<br />

hair designers who began <strong>the</strong>ir careers with<br />

Pivot Point International, a leader in salon education.<br />

Each recently received an inaugural LEO<br />

Award at America’s Beauty Show in Chicago.<br />

By taking a closer look at <strong>the</strong> paths <strong>the</strong>y<br />

took to <strong>the</strong> top of <strong>the</strong>ir industry, it’s easy to see<br />

<strong>the</strong> wide-open road that every cosmetologist<br />

can aspire to throughout <strong>the</strong>ir career.<br />

JOSEPH CARTAGENA— The big idea<br />

when you get your license is to work in a hot<br />

salon—a place to grow your personal talent <strong>and</strong><br />

sharpen your skills. Joseph began at such a salon<br />

<strong>and</strong> now co-owns Genacelli <strong>Salon</strong> <strong>and</strong> Day Spa<br />

in <strong>the</strong> hip Lincoln Park area of Chicago.<br />

Because of his own experiences, encouraging<br />

young talent has become a cornerstone for<br />

his highly successful business. Cartagena also<br />

serves as a vice president of <strong>the</strong> Cosmetologists<br />

Chicago association, <strong>and</strong> fur<strong>the</strong>rs his knack for<br />

mentoring by heading <strong>the</strong>ir Artistic Team.<br />

Cartagena credits his education for many<br />

of his personal <strong>and</strong> professional successes.<br />

“Between excellent educators <strong>and</strong> <strong>the</strong> education<br />

itself,” he says, “I was given <strong>the</strong> foundation<br />

required to be an all-around good hairdresser. It<br />

enabled me to now teach <strong>and</strong> think as an artist.”<br />

“ I absolutely love my<br />

<strong>Salon</strong> Vac! It changed<br />

my life in <strong>the</strong> salon <strong>and</strong> I<br />

cannot imagine working<br />

in a salon without one<br />

ever again.”<br />

— Renee Shields, San Diego, CA<br />

MARY BETH JANSSEN—Now<br />

dedicated to <strong>the</strong> organic lifestyle <strong>and</strong> <strong>the</strong> author<br />

of five books on beauty <strong>and</strong> wellness, Mary<br />

Beth Janssen, owner of The Janssen Source,<br />

remained with Pivot Point International for 18<br />

years after graduating from teacher’s training.<br />

She traveled <strong>the</strong> world as artistic director,<br />

teaching hair <strong>and</strong> fashion trends on platform, in<br />

print <strong>and</strong> on video. Then she moved to creative<br />

corporate assignments at ISO, American Crew<br />

<strong>and</strong> MOP, only to return to her first love, teaching<br />

<strong>the</strong> next new thing to improve health <strong>and</strong><br />

natural wellness, through her books <strong>and</strong> special<br />

appearances.<br />

“I have always been compelled to share<br />

what I’ve learned with o<strong>the</strong>rs <strong>and</strong> I learned a lot<br />

from my students in <strong>the</strong> process,” said Janssen.<br />

“Teaching gave me a lot of <strong>the</strong> tools I needed to<br />

start my own business <strong>and</strong> design o<strong>the</strong>r kinds of<br />

curricula, which fascinate me.”<br />

CHRISTINE SCHUSTER — now <strong>the</strong><br />

Senior Vice President of Education for Redken<br />

Fifth Avenue NYC/ PureOlogy, Christine’s<br />

beginnings were simple. After graduating cosmetology<br />

school, she went back to her family’s<br />

roots in Holl<strong>and</strong> <strong>and</strong> served as apprentice <strong>and</strong><br />

assistant to Andy Uffels, a top platform artist.<br />

This worldwide training led her to a position in<br />

education at Redken, training stylists on how to<br />

use <strong>the</strong>ir products in <strong>the</strong>ir everyday salon work.<br />

“My training allowed me to see my work<br />

with hair as an art form,” said Schuster, “<strong>and</strong> I<br />

approach my work in corporate education with<br />

that same eye to keep it relevant.”<br />

This high-level yet modest executive is<br />

credited with developing The Redken Exchange<br />

in New York <strong>and</strong> remains <strong>the</strong> executive producer<br />

of <strong>the</strong> Redken Symposium, attended by<br />

more than 10,000 hairstylists annually.<br />

ANDRE WALKER — Andre Walker<br />

has only one client today. Her name is Oprah.<br />

That’s enough for this extremely talented hair<br />

designer. More than 20 years ago, after working<br />

as a salon stylist <strong>and</strong> owner for several years, his<br />

life changed when he was asked to do <strong>the</strong> hair<br />

of a young talk show host.<br />

Walker now travels with Winfrey at all<br />

times, creating her hair design before every<br />

Oprah Winfrey Show, for celebrity events <strong>and</strong><br />

award shows <strong>and</strong> for “O” magazine shoots.<br />

“The international exposure I got in<br />

cosmetology school meant I was able to dream<br />

of a bigger picture for where I saw myself as a<br />

stylist,” said Walker. “Beyond <strong>the</strong> beauty school<br />

basics, <strong>the</strong> value of professionalism is <strong>the</strong> single<br />

most important thing I learned that brought me<br />

to where I am today.”<br />

DAVID RACCUGLIA— Many of <strong>the</strong><br />

best-known salon product companies today<br />

began because a hair designer had an idea for<br />

something that would be better than what<br />

was available at <strong>the</strong> time. Front <strong>and</strong> center on<br />

that list of entrepreneurs is David Raccuglia,<br />

founder of both American Crew <strong>and</strong> Modern<br />

Organic Products.<br />

David credits <strong>the</strong> international perspective<br />

of his training for encouraging him to<br />

explore <strong>the</strong> wider world of hairdressing <strong>and</strong><br />

eventually <strong>the</strong> translation into big business. “I<br />

was exposed to hairdressers from all over <strong>the</strong><br />

world,” says Raccuglia. “I got a global look at<br />

<strong>the</strong> hairdressing industry <strong>and</strong> it inspired me to<br />

become a globetrotter.”<br />

MANUEL RODRIGUEZ—a name<br />

known throughout competitive hairdressing<br />

circles—as a top competitor, trainer <strong>and</strong> as<br />

literally having written <strong>the</strong> book, “Architectural<br />

Hair,” on competition. Rodriguez seamlessly<br />

combines his love of art with his passion to<br />

teach as a competition coach <strong>and</strong> mentor. “A<br />

good cosmetology program shows you that<br />

<strong>the</strong> best technical cuts come from an artistic<br />

approach. That was my experience <strong>and</strong> I’ve<br />

looked at hairdressing as an art form ever<br />

since,” says Rodriguez.<br />

The presence of industry honors like <strong>the</strong><br />

LEO Awards shines a bright light on <strong>the</strong> diverse<br />

directions a cosmetology career can take.<br />

Stay true to your training, in tune with your<br />

personal goals <strong>and</strong> <strong>the</strong>re’s no limit to what you<br />

can accomplish.<br />

14 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


Motivate Your <strong>Salon</strong> Team <strong>and</strong> Maximize Your Profits<br />

Team-Based Pay Compensation<br />

Proves Effective<br />

Better Business<br />

Neil Ducoff<br />

Would you like to find a way to motivate<br />

every person working in your salon to maximize<br />

profits for your whole team?<br />

Today’s salons <strong>and</strong> spas have evolved<br />

from “beauty parlors” into full-service image<br />

centers, where highly-trained professionals<br />

consult with <strong>the</strong>ir clients about all aspects of<br />

<strong>the</strong>ir personal care. Often, team members<br />

work toge<strong>the</strong>r to provide all <strong>the</strong> services a client<br />

needs.<br />

However, salon compensation has not kept<br />

pace with <strong>the</strong> new approach to client service.<br />

In fact, <strong>the</strong> professional salon industry is stuck<br />

in micromanaging individuals’ pay in <strong>the</strong> form<br />

of <strong>the</strong> commission percentage, when business<br />

owners need to be managing payroll according<br />

to <strong>the</strong> profit <strong>and</strong> loss statement if <strong>the</strong>y want to<br />

run profitable companies. The simplest <strong>and</strong><br />

most effective way to do that is by implementing<br />

a team-based pay compensation program.<br />

A team-based pay program not only<br />

provides for consistent, bottom-line profits by<br />

maintaining service payroll between 30 <strong>and</strong><br />

35 percent of gross service <strong>and</strong> retail revenues<br />

but also makes sense to everyone—owners,<br />

management <strong>and</strong> team members.<br />

It solves <strong>the</strong> problem of providing income<br />

growth for top producers who are booked<br />

solid <strong>and</strong> can’t work more hours, when raising<br />

<strong>the</strong>ir commission is impossible. It also<br />

provides employees with a fair <strong>and</strong> predictable<br />

income. They can plan what <strong>the</strong>y’ll earn in<br />

any week without having to worry about how<br />

many clients will sit in <strong>the</strong>ir chair.<br />

Implementing this team-based program<br />

keeps clients loyal to your business—not to<br />

any one individual – while it cultivates a team<br />

culture that is fueled by passion for growth.<br />

This gives you bulletproof systems to run a<br />

profitable business.<br />

Team-based pay always sparks a lively<br />

discussion between die-hard believers <strong>and</strong><br />

die-hard commission advocates. But in recent<br />

years, a gradual yet powerful shift in compensation<br />

is taking place.<br />

Owners <strong>and</strong> managers are searching for<br />

ways to incentivize <strong>and</strong> reward a multitude of<br />

behaviors that contribute to business growth—<br />

behaviors that reach far beyond sales. Teambased<br />

pay does that <strong>and</strong> more.<br />

The m<strong>and</strong>ate of team-based pay is simple:<br />

Everyone is responsible for growing <strong>the</strong> business.<br />

Those words are powerful, but words<br />

alone aren’t enough to inspire dynamic team<br />

performance. A pay program also cannot instill<br />

a business-wide sense of urgency to drive revenues<br />

up, manage costs <strong>and</strong> build net profit.<br />

Given that, team-based pay uses team<br />

bonuses as a means of driving <strong>the</strong> four business<br />

outcomes: productivity, profitability, staff<br />

retention <strong>and</strong> customer service.<br />

In fact, team-based pay is about more than<br />

compensation; it’s a better way to do business<br />

for both business owners <strong>and</strong> <strong>the</strong>ir employees.<br />

It also sets <strong>the</strong> tone for cultural transformation<br />

<strong>and</strong> <strong>the</strong> st<strong>and</strong>ard for success in a changing<br />

world. For example, a commission pay<br />

structure is driven entirely by individual sales<br />

dollars, not overall performance, <strong>and</strong> does not<br />

inspire team performance.<br />

In its simplest terms, team-based pay is an<br />

hourly or salary program that ties a team bonus<br />

to <strong>the</strong> achievement of critical numbers, such as<br />

revenue, gross margin, client retention, productivity<br />

<strong>and</strong> net profit. Individual growth is tied to<br />

overall performance—not just <strong>the</strong> employee’s<br />

ability to generate revenue. A team-based pay<br />

system is designed to reward <strong>the</strong> desired behaviors<br />

<strong>and</strong> performance of those who support <strong>the</strong><br />

business’s goals <strong>and</strong> culture.<br />

Team-based pay also includes “broadb<strong>and</strong>s,”<br />

which are designed to offer employees<br />

guidelines for growth in key areas, such as<br />

performance goals, technical skill development<br />

<strong>and</strong> non-technical skill development. Within<br />

<strong>the</strong> broadb<strong>and</strong>s are <strong>the</strong> cultural behaviors that<br />

drive teamwork.<br />

Team-based pay allows owners to honor<br />

<strong>the</strong>ir commitment to <strong>the</strong>ir employees because<br />

<strong>the</strong>y are not cutting pay; <strong>the</strong>y are guaranteeing<br />

at least current earnings, plus <strong>the</strong> opportunity<br />

for team bonuses. It disconnects individuals’<br />

pay from what <strong>the</strong>y produce.<br />

By capping payroll at its current level,<br />

<strong>the</strong> entire team focuses on driving revenues.<br />

That combination creates an immediate drop<br />

in <strong>the</strong> service payroll percent that later allows<br />

owners to affordably give raises to those with<br />

<strong>the</strong> right overall performance, skills, attitude,<br />

attendance, etc. It creates a culture in which<br />

everyone rows in <strong>the</strong> same direction <strong>and</strong> has<br />

a vested interest in growing overall sales—not<br />

just <strong>the</strong>ir own chair or treatment room.<br />

Team-based pay, an exciting way to grow<br />

a company, gets <strong>the</strong> business juices flowing<br />

<strong>and</strong> gets rewards. In reality, if you want a salon<br />

team, team-based pay is <strong>the</strong> way to go.<br />

Neil Ducoff, founder of Strategies <strong>and</strong> author of <strong>the</strong> upcoming book<br />

“No-Compromise Leadership,” developed <strong>the</strong> team-based pay concept more<br />

than 30 years ago <strong>and</strong> developed a company that trains <strong>and</strong> coaches to<br />

ensure businesses implement <strong>the</strong> program successfully. For more information,<br />

visit www.strategies.com.<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 15


16 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON<br />

Sharing Our Career<br />

Es<strong>the</strong>tic Endeavors<br />

Judith Culp<br />

It’s a great time to be an es<strong>the</strong>tician.<br />

The dem<strong>and</strong> for well-trained es<strong>the</strong>ticians is<br />

steadily growing <strong>and</strong> <strong>the</strong> diversity of job choices<br />

keeps increasing. Increasing too is <strong>the</strong> number<br />

of people considering our profession.<br />

We as licensed es<strong>the</strong>ticians are <strong>the</strong> best<br />

reference those considering <strong>the</strong> career could<br />

have. Our experience goes a long way when we<br />

guide c<strong>and</strong>idates toward <strong>the</strong>ir successful entry<br />

into <strong>the</strong> field.<br />

What can we share that will help <strong>the</strong>m<br />

most? We can talk about <strong>the</strong> types of jobs out<br />

<strong>the</strong>re, <strong>the</strong> types of schools out <strong>the</strong>re <strong>and</strong> <strong>the</strong><br />

need to stay excited about continuing education.<br />

Most of all, it is our own joy for what we are<br />

doing that attracts o<strong>the</strong>r people.<br />

Not everyone is lucky enough to have a<br />

job <strong>the</strong>y love to do <strong>and</strong> for which <strong>the</strong>y have a<br />

passion. Helping people solve skincare concerns<br />

<strong>and</strong> improving <strong>the</strong>ir appearance can add to <strong>the</strong>ir<br />

self-esteem <strong>and</strong> quality of life. Being paid for<br />

it is just as sweet. Most es<strong>the</strong>ticians also have<br />

a passion for learning, which is important in a<br />

field that is continually changing.<br />

The diversity of job opportunities seems<br />

to be exp<strong>and</strong>ing in every direction for es<strong>the</strong>ticians.<br />

Classically, we worked in salons or day<br />

spas—with only a few finding <strong>the</strong>ir way into<br />

<strong>the</strong> medical or resort spa arena. Now, more <strong>and</strong><br />

more physicians are adding es<strong>the</strong>tic services. In<br />

<strong>the</strong> past, es<strong>the</strong>ticians were only found in <strong>the</strong> offices<br />

of plastic surgeons. These days, dermatologists,<br />

gynecologists <strong>and</strong> even dentists are seeing<br />

<strong>the</strong> value of adding es<strong>the</strong>tic services. As <strong>the</strong><br />

insurance crunch continues, medical professionals<br />

are looking for services where <strong>the</strong>re is<br />

no insurance billing or discounting involved.<br />

Es<strong>the</strong>tic services fit right into <strong>the</strong>ir parameters.<br />

Let’s not forget <strong>the</strong> opportunities with large<br />

retail cosmetic corporations. They offer lots of<br />

education <strong>and</strong> benefits that may not be found in<br />

many o<strong>the</strong>r areas of <strong>the</strong> industry. A person may<br />

start out in sales <strong>and</strong> move into department,<br />

regional or even national management, buying<br />

or education.<br />

Ano<strong>the</strong>r interesting twist is embracing<br />

both es<strong>the</strong>tic <strong>and</strong> makeup artistry skills for <strong>the</strong><br />

television, movie <strong>and</strong> fashion industries. With<br />

high definition TV, all those skin problems that<br />

used to be easily covered with makeup are now<br />

plainly visible. More celebrities <strong>and</strong> aspiring<br />

celebrities are seeing a skin care professional to<br />

enhance <strong>the</strong>ir career opportunities. The makeup<br />

artist does more than paint a pretty face; <strong>the</strong>y<br />

work to enhance <strong>the</strong> skin that is <strong>the</strong> canvas.<br />

As <strong>the</strong> field of es<strong>the</strong>tics continues to grow,<br />

so grows <strong>the</strong> dem<strong>and</strong> for those who provide<br />

services to es<strong>the</strong>ticians. This means <strong>the</strong>re is an<br />

increased need for sales representatives, regional<br />

<strong>and</strong> national manufacturer educators, instructors<br />

at <strong>the</strong> pre- <strong>and</strong> post-licensing level <strong>and</strong><br />

much more. While offering <strong>the</strong>se services is<br />

fun, writing about it can also be exciting. Trade<br />

publications are always looking for new articles<br />

or a new twist on a hot topic. As new technologies<br />

emerge, <strong>the</strong> need increases for those who<br />

know how to use <strong>the</strong>m to train o<strong>the</strong>rs in <strong>the</strong><br />

intricacies of <strong>the</strong>ir use.<br />

I find it interesting that we are seeing more<br />

people enter <strong>the</strong> industry who have college<br />

degrees in a diversity of fields. Those with<br />

backgrounds in marketing or administration<br />

have skills <strong>the</strong>y could use in private practice or<br />

as industry consultants. With corporations purchasing<br />

or setting up spas, <strong>the</strong>re is a need not<br />

only for those who know <strong>the</strong> industry but also<br />

those who have strong managerial skills. More<br />

choices will continue to emerge for creative<br />

thinkers.<br />

It is also helpful to guide future es<strong>the</strong>ticians<br />

in <strong>the</strong>ir educational choices. There are both<br />

convenience-based schools <strong>and</strong> specialty-based<br />

schools for <strong>the</strong>m to consider.<br />

Convenience based schools are those<br />

located in most cities. Their philosophy is to<br />

provide preparatory education so students can<br />

graduate <strong>and</strong> get <strong>the</strong>ir state licenses. Most teach<br />

entry-level positions.<br />

Specialty based schools are those that focus<br />

on a specific area of training, in our case es<strong>the</strong>tics.<br />

Attending one of <strong>the</strong>se may require relocation<br />

while completing <strong>the</strong> course.<br />

What should a school teach? Each state has<br />

different requirements, but <strong>the</strong> National Coalition<br />

of Es<strong>the</strong>ticians, Manufacturers, Distributors<br />

<strong>and</strong> Associations (NCEA) has created both<br />

a basic <strong>and</strong> advanced es<strong>the</strong>tic task list. On <strong>the</strong>ir<br />

website www.ncea.tv <strong>the</strong>y list guidelines for <strong>the</strong><br />

first 600 hours of es<strong>the</strong>tic education.<br />

The NCEA has gone on to develop guidelines<br />

for a second 600 hour advanced program<br />

that should be taken only after <strong>the</strong> completion<br />

of basic training. These are <strong>the</strong> skills we want<br />

to strive for, <strong>and</strong> <strong>the</strong>n encourage those coming<br />

into <strong>the</strong> industry to seek out.<br />

The advanced level builds on <strong>the</strong> knowledge<br />

gained in basic training, <strong>and</strong> adds h<strong>and</strong>s on<br />

training with advanced modalities. Knowledge<br />

of <strong>the</strong>se areas allows us to work safely with<br />

<strong>the</strong>se devices <strong>and</strong> protect both our clients <strong>and</strong><br />

ourselves.<br />

This level of knowledge will come from<br />

advanced specialty training programs or from<br />

schools that offer it as a st<strong>and</strong>-alone program,<br />

combo-program or workshops in specific areas<br />

of interest. With such advanced level training,<br />

job opportunities will only continue to grow.<br />

Judith Culp, a CIDESCO Diplomat has been in <strong>the</strong> es<strong>the</strong>tics industry since<br />

1980. A CPCP permanent makeup technician for over 18 years she served a<br />

4-year term as a Director for <strong>the</strong> Society of Permanent Cosmetic Professionals,<br />

two years as <strong>the</strong>ir president. She is president of Culp Enterprises Inc. <strong>and</strong><br />

CEO of NW Institute of Es<strong>the</strong>tics. Judy Culp is available for consulting. For<br />

more information visit www.es<strong>the</strong>ticsnw.com.


Now offers:<br />

Eyelash Extension<br />

Online Training<br />

<br />

<br />

New!<br />

The Scope of an Es<strong>the</strong>tician<br />

Es<strong>the</strong>tics is <strong>the</strong> practice of giving facials,<br />

applying makeup, eyelash application, hair<br />

removal (by tweezing or waxing), <strong>and</strong> providing<br />

skin care. It also includes beautifying<br />

<strong>the</strong> face, neck, arms, or upper part of <strong>the</strong><br />

human body (from <strong>the</strong> shoulders <strong>and</strong> up)<br />

by use of cosmetic preparations, antiseptics,<br />

tonics, lotions, or creams.<br />

California licenses es<strong>the</strong>ticians <strong>and</strong><br />

requires <strong>the</strong>m to work only in state-licensed<br />

salons with a valid es<strong>the</strong>tician license posted<br />

at all times.<br />

With <strong>the</strong> current trend of eyebrow <strong>and</strong><br />

eyelashes services, it’s important to underst<strong>and</strong><br />

which services can be performed by an<br />

es<strong>the</strong>tician. Es<strong>the</strong>ticians cannot perform any<br />

coloring or tinting of eyelashes or eye brows.<br />

Some o<strong>the</strong>r services that es<strong>the</strong>ticians cannot<br />

provide are: Skin Piercing, Laser Treatments,<br />

Administration of Medication(s) for any<br />

reason, Removal of Moles, Skin Tags, etc.<br />

To fur<strong>the</strong>r research <strong>the</strong> scope of an<br />

es<strong>the</strong>tician or any o<strong>the</strong>r license that is regulated<br />

by <strong>the</strong> Bureau, refer to Chapter 10 of<br />

Division 3 of <strong>the</strong> Business <strong>and</strong> Profession<br />

Code, Article 2. Application of Chapter, or<br />

visit www.barbercosmo.ca.gov.<br />

The Online Workshop Includes:<br />

Patent Pending Technique<br />

Corrective Problem Solving<br />

Sanitation Procedures<br />

Product Knowledge<br />

Marketing<br />

Eyebrow<br />

Extensions<br />

Sign up now at<br />

<br />

For more info, call (866) 757-5274<br />

Student Competitions Abound this Fall<br />

Avant Garde Student Competition<br />

September 21, 2008 | Riverside, Calif.<br />

Riverside Community College <strong>and</strong> <strong>the</strong><br />

Cosmetology Department present a student<br />

competition on Sunday September 21, 2008<br />

at Riverside Community College, in Riverside,<br />

California.<br />

The Competition is open to all Barber,<br />

Cosmetology, Es<strong>the</strong>tician <strong>and</strong> Manicurists<br />

Students with <strong>the</strong> <strong>the</strong>me Avant Garde Brides<br />

Through The Ages. Students will compete in<br />

teams of three <strong>and</strong> one model with 1 st place<br />

trophies in categories of team total look, hair,<br />

nails, makeup <strong>and</strong> model.<br />

Competitors can register with Rebecca<br />

Kessler by calling 951-222-8184 or emailing<br />

shearcompetition@yahoo.com.<br />

Nino Faggiano Student Team Competition<br />

October 12, 2008 | Santa Cruz, Calif.<br />

Some of California’s best cosmetology<br />

students will descend on <strong>the</strong> Cocoanut Grove<br />

in Santa Cruz on Oct. 12, 2008 to take part in<br />

<strong>the</strong> 14th annual Nino Faggiano Student Team<br />

Competition. This year’s category is Fantasy<br />

<strong>and</strong> <strong>the</strong> <strong>the</strong>me is Mardi Gras.<br />

The Central Bay Cosmetology Association,<br />

which is producing <strong>the</strong> event, will mail<br />

competition packets to all schools or visit<br />

www.hairweare.org to download a packet.<br />

Watching <strong>and</strong> learning from one o<strong>the</strong>r<br />

prepares students for <strong>the</strong> highly competitive<br />

salon environment.<br />

For more information, call Ray Sanchez at<br />

408-683-4131 or hairweare@charter.net.<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 17


SALON OPENINGS<br />

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<br />

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<br />

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<br />

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Nordhoff. Serves a large His panic pop ulation, spe -<br />

cial deals on sta tion rental fee for <strong>the</strong> first 2 mos.<br />

Call (818)470-2061 ~ (818)920-3799 ~<br />

(818)620-7906<br />

<br />

BRAND NEW, UPSCALE SAN<br />

DIEGO SA LON NOW HIRING<br />

HAIR STYL ISTS, BAR BERS AND<br />

BRAIDERS Booth rental or com mission available.<br />

Call (619)283-1790, ask for Lee or Christina.<br />

LEASE OFFERS<br />

FOR RENT - CY PRESS / LAKEWOOD<br />

/ EAST LONG BEACH AREA Styl ist sta -<br />

tions $250 month!! Man icure sta tion <strong>and</strong><br />

Es<strong>the</strong>tician room in cluded!!! Bring your cli ents.<br />

Call Fran @ home (310)952-1942, cell<br />

(562)788-0122, sa lon (714)828-7840<br />

HAIR STYL IST STA TION AVAIL ABLE<br />

IN PALM DESERT El Paseo. $200 per week.<br />

Eight weeks free with one year lease. Your<br />

schedule, your prod ucts, your prof its. Be your<br />

own boss! Call (760)862-9890<br />

HAIR STATION FOR RENT IN WOOD-<br />

LAND HILLS Highly vis ible cor ner shop on<br />

Ventura Blvd. Can be seen from <strong>the</strong> 101 free way<br />

<strong>and</strong> is just off <strong>the</strong> Woodlake exit! Plenty of parking.<br />

A large sa lon with a friendly staff. Low rent. Ask for<br />

Julie at (818)836-2539 cell or (818) 224-3770<br />

RANCHO CUCAMONGA HAIR SALON<br />

HAS TWO MAN I CUR IST STA TIONS AND<br />

ONE STYL IST STA TION AVAILABLE FOR<br />

BOOTH RENTAL with clientele. Great lo cation.<br />

Clean <strong>and</strong> friendly atmosphere. Call Su san<br />

(909)944-7393 or (909)821-1094<br />

LOS AN GELES AREA El egant new sa lon<br />

has sta tions avail able for $135.00 per wk for 3<br />

months with lease in busy shop ping cen ter. Many<br />

walk-ins. Message (714)865-0652<br />

<br />

HUNTINGTON BEACH - BUSY,<br />

FULL-SERVICE SA LON HAS TWO<br />

HAIRSTYLIST STA TIONS & ONE FACIAL<br />

ROOM AVAIL ABLE FOR RENT Styl ist Sta -<br />

tions $185 per week, Fa cial Room $700 per month.<br />

10% com mission on prod uct sales. Great lo cation,<br />

newly re modeled. Vacation af ter one year. Cli ent<br />

re fresh ments. (714)585-1185<br />

KING & CO. HAIR SA LON LO CATED<br />

IN THE WEST HILLS Two hair styling<br />

stations for lease. Vic tory <strong>and</strong> Platt Blvds.<br />

(Pavillon’s Shop ping Cen ter). Friendly en vironment.<br />

Seek ing Styl ists with cli entele. Ask for Dave<br />

(818)425-1608<br />

WOODLAND HILLS, VENTURA BLVD.<br />

Four hair stations for rent. Man icure space <strong>and</strong><br />

small fa cial room also avail able. Prime lo cation.<br />

Great parking. Spe cial price for groups. Call<br />

(818)992-8865<br />

MAN I CURE STA TION AVAIL ABLE FOR<br />

RENT OR COM MISSION - SHERMAN OAKS<br />

Quiet, friendly en vironment. Call (818)321-7108<br />

DOWN TOWN CON CORD Sta tion for rent<br />

for Hair stylist or Bar ber with cli entele. $110 per<br />

week. 1st month free with six month lease. Call<br />

(415)299-0752<br />

LOS GATOS / CAMP BELL Pris tine,<br />

well-established sa lon / skincare cen ter. Stop<br />

throwing your rent money away when you’re<br />

not working! Pay rent only on days you’re here,<br />

never when you’re not here. Sen sible rent ing.<br />

Call (408)483-7412<br />

18 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


FULL SER VICE BEAUTY SA LON IN<br />

SHERMAN OAKS HAS SPACE AVAILABLE<br />

FOR HAIR DRESSER AND MAN I CUR IST -<br />

FACIAL ROOM ALSO AVAIL ABLE Rental.<br />

1st month free. Great lo cation near 101 Freeway.<br />

Call (818)726-1889<br />

CITRUS HEIGHTS, CA - HAIR STATIONS<br />

FOR RENT $500 per month. Busy lo cation. First<br />

month free! Call for more in formation<br />

(916)628-6108<br />

HAIRSTYLIST NEEDED IN VERY PLUSH,<br />

PRIVATE, NEWPORT BEACH SALON<br />

FOR WEEKLY RENTAL Also part-time (two<br />

days per week) rental available. Please call Sharon<br />

(949)631-3183 or (714)553-0439<br />

BAR BER WANTED Great shop in Or ange<br />

County. Established lo cation. Mt. Zion Barbershop.<br />

Ask for Scott (714)898-3488.<br />

HAIR STATION, NAIL STATION & ROOM<br />

FOR RENT IN SANTA CLARITA SA LON<br />

Great lo cation. $150 per week For more in formation<br />

call Nik @ (661)254-4458 (work) or<br />

(310)963-4247 (cell)<br />

SPACIOUS AND CHARMING SA LON<br />

IN SAN MARINO HAS STYL IST STA -<br />

TION AVAIL ABLE Backbar, tow els <strong>and</strong> your<br />

own key. Snacks, tea, cof fee <strong>and</strong> many cur rent<br />

magazines with large waiting area. Come by <strong>and</strong><br />

take a look. Rent is $750 monthly. 2492 Huntington<br />

Drive. Con tact (818)426-4311<br />

COMMERCE - BELL GAR DENS - BELL -<br />

DOWNEY AREA Three sta tions avail able. Bar -<br />

ber / Cos metologist. Be your own boss / own hours.<br />

Three months free rent. Nice shop, parking,<br />

business park. Must have own cli entele. Only $350<br />

per month. Will con sider Manicurist.<br />

(323)728-5259 (714)397-0535<br />

HAIR STATION FOR RENT - SACRA-<br />

MENTO, CA $395 per month. Great lo cation,<br />

plenty of parking. Call George at (916)456-3891<br />

<br />

SUNNYVALE, CA. - WELL ESTAB-<br />

LISHED SALON HAS STYL IST STA -<br />

TION FOR RENT Busy shop ping plaza. Plenty<br />

of parking. Call now! (408)530-9701 or<br />

(408)410-8721<br />

<br />

COZY SA LON IN BURBANK<br />

Great lo cation, 1/2 block from Media<br />

Center. Three hair stations, one nail sta tion <strong>and</strong><br />

one fa cial room available for rent. Nails $75 per<br />

week, Hair $125 per week. Call (818)563-4243<br />

HAIR STYL IST & MAN I CUR IST STA-<br />

TIONS FOR RENT IN PITTSBURG, CA<br />

Hairstylist: 1st three months $100 per week, $135<br />

per week <strong>the</strong>reafter. Manicurist: 1st three months<br />

$50 per week, $85 per week <strong>the</strong>reafter. Stable - in<br />

shopping cen ter. Contact Lidia Leonberger<br />

(925)234-0173<br />

PLEASANT HILL - HAIR STYLIST & MAN-<br />

I CUR IST STA TIONS FOR RENT in an es tablished,<br />

newly re modeled sa lon. Con genial atmosphere.<br />

Ex cellent park ing. Ph: (925)945-6667 Fax:<br />

(925)689-9844<br />

<br />

SHERMAN OAKS - HAIR AND<br />

NAIL STA TIONS, PED I CURE SPA<br />

AND FA CIAL ROOM AVAILABLE FOR<br />

RENT in a beau tiful, full-ser vice sa lon. Great<br />

offers available, newly renovated, free parking.<br />

Located on a busy street next to 101 <strong>and</strong> 405<br />

Freeways. http://www.CutConnection.com or<br />

call Sheila (818)528-7273<br />

NAIL TECHS AND HAIR DESIGNERS -<br />

BOOTH RENTAL AVAIL ABLE AT SENSIA<br />

SALON & SPA 5 star salon. Visalia, CA. Busy,<br />

clean, 1st class, full ser vice. Ask for Ca thy<br />

(559)741-0983 Sensiaskincare.com<br />

<br />

BEAU TI FUL SA LON IN WEST-<br />

WOOD VIL LAGE Busy traf fic area. Two<br />

stations avail able, $250 per week. Two pri vate<br />

rooms avail able - Fa cials, Mas sage, Man i cur ist<br />

needed. Commission paid on re tail sold. Call Raymond<br />

(310)208-6411<br />

HAIRSTYLIST - COSTA MESA / NEW -<br />

PORT AREA Great lo cation <strong>and</strong> a friendly en -<br />

vironment. Be your own Boss. $135.00 per<br />

week. Contact Al (949)645-0662 or<br />

(949)735-6347<br />

SEEK ING BAR BERS & COS ME TOL O GIST<br />

who want to make <strong>the</strong>ir time count in a new <strong>and</strong><br />

unique en vironment. In L.A, San Bernardino &<br />

Riverside Coun ties. Also, Bar ber chairs for rent in<br />

Rialto. Con tact Mike (909)421-8320 or<br />

(909)770-4782<br />

SALON LE ROUGE, our el egant <strong>and</strong><br />

newly re modeled Full Ser vice Sa lon lo -<br />

cated in a busy area has Styl ist Sta tions avail able<br />

for Rent, one Man icure / Ped icure sta tion <strong>and</strong><br />

one Es<strong>the</strong>tician room available for Com mission.<br />

For more in formation please con tact Beate at<br />

(714)639-8000.<br />

SALON IN VACAVILLE, CA HAS HAIR-<br />

STYLIST BOOTH FOR RENT Shop ping cen -<br />

ter has heavy foot traffic. Call for more in formation<br />

(707)319-9819 or (707)448-1479<br />

TORRANCE - FULL SER VICE SA -<br />

LON - HAIR STA TION, NAIL<br />

STATION & FA CIAL ROOM FOR RENT<br />

Must have some cli ents. Low rates. Call Monica<br />

(310)346-2033 or (310)373-9351<br />

BURBANK - GREAT LO CATION with excellent<br />

park ing. Styl ist sta tion for rent. Es tablished<br />

client base rec ommended. Call Yuki<br />

(818)849-5871<br />

ROSEVILLE, CA - STA TIONS FOR<br />

RENT $550 per month. New salon.<br />

Great lo cation. West Roseville. Call Angie<br />

(916)784-2929<br />

TAKE OVER EXISITING BEAUTY SA LON:<br />

Assume $3K monthly lease at ma jor mall. Five stations,<br />

three sham poo bowls, two stationary hair<br />

dryers, lunch <strong>and</strong> laun dry room, restroom, of fice<br />

<strong>and</strong> room for two man icurist stations. Product dis -<br />

plays, wait ing area seating, <strong>and</strong> cash register st<strong>and</strong>.<br />

Clean, bright <strong>and</strong> mod ern <strong>and</strong> in great con dition.<br />

Large client parking area with exterior neon signage.<br />

Lakewood, Ca. near Tar get. Call:<br />

(310)832-9650; rharris409@aol.com<br />

SALON IN SAN FRAN CISCO UN ION<br />

SQUARE Great lo ca tion! Hair styl ist sta tion<br />

available for lease full or part-time. Two weeks<br />

free! Towel <strong>and</strong> laun dry ser vice pro vided. Sell your<br />

products! Set your own hours! Be your own boss!<br />

Call (415)391-7090<br />

ARE YOU A ROCKSTAR HAIR STYL IST,<br />

ESTHETICIAN OR MAN I CUR IST look ing<br />

for a Rental or Com mission Sa lon Space? Check<br />

out www.salonscope.com <strong>the</strong> only free website to<br />

view or post sa lon space ads. Find your space at<br />

www.salonscope.com today!<br />

TWO HAIR STYL ING STA TIONS FOR<br />

RENT IN THE CITY OF DUARTE Please<br />

Jeannie @ (626)236-3297 or (626)357-2266<br />

<br />

TORRANCE, CA - ES TABLISHED,<br />

LIVELY SA LON HAS A STA TION<br />

FOR RENT $125 per week, two weeks free rent.<br />

Great lo cation with lots of parking. Clean <strong>and</strong><br />

friendly sa lon. Con nie (310)325-9032 Tues.-Sat.<br />

NOW OPEN - LE PRINCE SALON & DAY<br />

SPA / EL CAJON / RANCHO SAN DIEGO<br />

Booth rent available for Hair stylist / Man icurist /<br />

Aes <strong>the</strong> ti cian. This beau ti ful, newly de signed sa lon<br />

has 10 br<strong>and</strong> new chairs. The Styl ist sta tions are<br />

very mod ern. Two Manicurist tables, one ped icure<br />

spa chair <strong>and</strong> two large rooms. Need: Hair stylist,<br />

Man i cur ist, Aes <strong>the</strong> ti cian. Call Amir<br />

(619)670-5123, fax (619)670-5115<br />

GORGEOUS ROOM FOR RENT IN OR -<br />

GANIC SPA IN STUDIO CITY with parking <strong>and</strong><br />

reception area. $595 per month plus de posit. Natural<br />

beauty pros con sidered. www.purityskincare.com.<br />

Call Carol (626)818-4753<br />

UPSCALE SA LON IN NEWPORT BEACH<br />

has a large pri vate room & two Styl ist sta tions avail able<br />

for rent. For more info call Sima at (714)600-0779<br />

STATION FOR RENT, LOS GATOS, CA<br />

Next to DMV. $175 per week. Call for more in formation<br />

(408)354-9290 or (408)859-3642<br />

CANYON COUN TRY, CA - STA TIONS<br />

AVAILABLE FOR RENT Hair sa lon, large shop,<br />

newly re modeled. Great place to work. Lots of<br />

parking. Call for more in formation (661)252-6266,<br />

ask for Barbara.<br />

SARATOGA, CA - BEAU TIFUL, UPSCALE<br />

NAIL SA LON HAS STA TIONS FOR RENT<br />

Plenty of parking. Call for more in formation<br />

(408)644-6026 or (408)741-0707<br />

WOODLAND HILLS ON VENTURA<br />

BLVD. Fam ily at mosphere. Great parking. One<br />

month free. $150 weekly. Bring your clients,<br />

<strong>the</strong>y will love it! Large stations, break room, back<br />

patio. Call Jan (818)676-1331 or (818)304-4443<br />

SALARY /<br />

COMMISSION<br />

HIRING STYLIST & MANAGER Have fun<br />

while you work. Come <strong>and</strong> join <strong>the</strong> friendliest<br />

full ser vice sa lon in a great area. We of fer compet<br />

i tive wages, com mis sions, train ing, flex i -<br />

ble hours. Ap ply in per son at A 2 Z CUTS<br />

PLUS, lo cated at 2227 Mi chael Drive, Newbury<br />

Park, CA 91320. Call for appointment<br />

(805)375-9170 or (805)630-5718, ask for Lynda<br />

WANTED: Li censed cos me tol o gists <strong>and</strong><br />

es<strong>the</strong>ticians to join <strong>the</strong> Ed ucation De partment at<br />

Federico Beauty In stitute – lo cated in Sac ramento,<br />

California. Will train! Visit www.federico.edu or<br />

call 919.929.4242 ex. 205.<br />

LONG BEACH, CA - WANTED: LI-<br />

CENSED COS ME TOL O GISTS AND<br />

ESTHETICIANS TO JOIN OUR TEAM<br />

Visit us at: WWW.KETNASBEAUTY.COM or<br />

call (562)627-5400<br />

SHOPS FOR SALE<br />

CALL TO DAY 4 FREE CON SULTA-<br />

TION TO BUY OR SELL YOUR SA -<br />

LON IN MY AREA! Call Leyla for more in formation<br />

(951)318-4586<br />

SALON & BEAUTY SUP PLY FOR SALE IN<br />

WOOD LAND HILLS Prime lo cation. Low rent<br />

+ in ventory. $69,999. Ask for Jo seph<br />

(818)825-3467<br />

GLENDALE - BAR BER AND BEAUTY SA -<br />

LON Es tablished 15 years. Four sta tions, two<br />

shampoo bowls, dry ers, fa cial <strong>and</strong> wax ing room.<br />

Kitchen with laun dry. New equip ment. Lease<br />

$1145. Best of fer. (818)745-0789 (818)240-4263<br />

(818)551-1058<br />

SAN FRAN CISCO: BEAUTIFUL, BOU -<br />

TIQUE STYLE SA LON Great lo cation in up -<br />

scale neigh borhood. Street level with lots of<br />

walk-ins, 6 stations, laun dry units, recently re decorated.<br />

Price re duced to $65K. Call (415)246-4950<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 19


BEAUTY SALON FOR SALE - COZY SA -<br />

LON IN WEST L.A. Two hair stations, space<br />

enough for three or four. Two rooms, fa cial, waxing,<br />

man icure. Low rent. Call Parvin<br />

(310)738-3529, parvin4beauty@yahoo.com<br />

BEAUTY SA LON FOR SALE IN SANTA<br />

ANA Great area, great parking. Nail room, 11 sta -<br />

tions. Es tablished 15 years. Three sham poo bowls,<br />

laundry room. Busy shopping cen ter. Call<br />

(714)878-3803<br />

FULL SER VICE SA LON FOR SALE IN<br />

FREMONT, CAL I FOR NIA $49,000. Six styling<br />

stations, two man icure / ped icure sta tions, three fa -<br />

cial, mas sage <strong>and</strong> wax ing rooms. 1,750 sq.ft. Low<br />

monthly rent of $1800. Owner is moving. For<br />

more info. Please con tact me (510)493-1784<br />

<br />

SAN FRANCISCO - UP SCALE<br />

STREETFRONT LO CA TION ON<br />

UNION STREET @ VAN NESS AVENUE<br />

500 sq. ft. with big back room <strong>and</strong> 200 more sq. ft.<br />

up stairs sec tion. Great op por tu nity to ren o vate barbershop<br />

to a beauty sa lon. Just a re minder...renovation<br />

is a tax write off. Rent is $1050, new four year<br />

lease. For sale, best of fer. Call (415)441-0356<br />

<br />

GREAT OP POR TU NITY - SAN<br />

RAFAEL, CA Up scale sa lon is for Sale or<br />

partnership. The owner wants to work part<br />

time. 1500 sq. ft., 6 chairs, fa cial room. For<br />

more in formation call (415)457-4577 or email:<br />

simin@shaterian.com<br />

ORANGE COUNTY NAIL SALONS South<br />

county sa lon has 4 ped icure spas <strong>and</strong> 5 nail stations!<br />

Only $89,000! West county salon has 10 ped icure<br />

spas, 2 manicure sta tions <strong>and</strong> 1 fa cial room. Great<br />

for ab sentee owner! Good cash flow!<br />

(562)795-0500. Broker.<br />

BEAUTY SA LON FOR SALE - RIVERSIDE<br />

AREA 1000 sq.ft. Six sta tions, two shampoo bowls.<br />

Good lo cation, good cli entele. Es tablished 13 years.<br />

Asking only $27,000 OBO. For more in formation<br />

call (951)245-1533 or (951)491-1693<br />

SALON FOR SALE IN VAN NUYS, CA -<br />

OWNER HAS MOVED - ESTABLISHED 20<br />

YEARS 4 Nail Sta tions, 4 Spa Ped icures, Nail<br />

Dryer, Ta ble, 4 Hair Sta tions, 2 Sham poo Bowls,<br />

Facial & Waxing Room, Laundry room <strong>and</strong> more.<br />

1200 sq.ft. $2698 rent. Eight year lease. Net $3,000<br />

without work ing it! This will be your best in vestment<br />

ever!!! $60,000 OBO. Call (818)259-8156<br />

Mo ti vated to sell.<br />

CASH BACK TO GET STARTED -<br />

GRANADA HILLS Newly updated. Seven sta -<br />

tions plus waxing room. All equip ment <strong>and</strong> supplies.<br />

Lots of walk-ins. Established 11 years. Call<br />

(661)373-2232<br />

REDONDO BEACH BEAUTY SA LON FOR<br />

SALE! Es tablished 20 years. Great lo cation in busy<br />

shopping cen ter. 5 stations, 3 shampoo bowls, 2<br />

dryers, 1 fa cial room. Am ple park ing. Low rent /<br />

lease. Only $55,000. Call Jennifer Merritt / South<br />

Bay Brokers (310)413-7809 or (310)375-0583.<br />

UP SCALE FA CIAL SA LON, MAKEUP<br />

STU DIO, AROMATHERAPY, BATH &<br />

BODY SHOP in quaint downtown area -<br />

Visalia, CA. Beau ti ful de cor, cus tom cab i nets<br />

<strong>and</strong> ped icure unit. Great eight year cus tomer<br />

base. Owner re tiring, will con sider terms. Must<br />

see! Call (559)733-2639<br />

<br />

MONROVIA - AR CADIA - ESTAB-<br />

LISHED BARBER SHOP FOR SALE<br />

in busy shop ping cen ter. Lo cated on Monrovia /<br />

Arcadia bor der in prime lo cation with heavy foot<br />

traffic. Bar ber chairs <strong>and</strong> equip ment in cluded.<br />

Huge cli entele. Ask for Miguel (626)476-9636.<br />

Email: purofrijolez@yahoo.com<br />

BEAUTIFUL DAY SPA FOR SALE Near<br />

Rocklin / Roseville. Es tablished 1200 sq.ft. charming<br />

cot tage spa at busy in tersection. El egant decor.<br />

80% oc cupied. Low $1500 lease, low over head. Instant<br />

monthly profit generator! Call<br />

(916)474-4329 / wes@crbgroup.net<br />

BEAUTY SALON FOR SALE IN RIV -<br />

ER SIDE COUNTY Six sta tions with<br />

shampoo bowls built in. Es tablished 25 years.<br />

Booth rental - self sup porting. Plaza has been re -<br />

modeled. Good busi ness op portunity! Great location!<br />

Come see <strong>and</strong> ap preciate! Re duced to<br />

$15,000 OBO for quick sale! 8862 Li monite Av e-<br />

nue, Riv erside, CA 92509. Call Tina<br />

(951)681-1146 / (626)633-2842 (Sun-Mon)<br />

HOLLYWOOD, CA - FULL SERVICE SA -<br />

LON Two fa cial rooms, four stations, two sham -<br />

poo bowls, two dryers, one nail station. 950 sq. ft.<br />

19 years es tablished. Owner wants to re tire. Call<br />

(323)724-1374, LA2002@peoplepc.com<br />

NICE HAIR SA LON - EX CELLENT<br />

LO CA TION IN CON CORD, CA Six<br />

stations, wax station, gran ite floor. Please call for<br />

more info @ (925)363-9555 or (925)687-9138.<br />

GREAT OP PORTUNITY - LA HABRA, CA<br />

<strong>Salon</strong> for sale or partnership. Great location. Low<br />

rent. Only $25K. Call Rosa (562)631-5671 or<br />

(562)697-0200<br />

<br />

PLEASANT HILL HAIR SA LON<br />

FOR SALE 625 sq.ft. Four chairs, one<br />

facial room. Good parking. Please call for more<br />

in for ma tion (925)642-0645.<br />

HAIR AND NAIL / BAR BER SALON IN UP -<br />

LAND Es tablished 20 years. Nine sta tions with<br />

shampoo bowls. Two Manicurists. Great lo cation,<br />

lots of park ing. Open, airy floor plan with lots of<br />

windows. $25,000 OBO. Call (909)981-4049<br />

GREAT LO CATION - BURBANK HAIR SA -<br />

LON FOR SALE 10 sta tions / 4 bowls / 6 hair dry -<br />

ers. 900 square feet. Ample park ing. $45,000. Call<br />

Yuki (818)849-5871<br />

COVINA - BEAUTIFUL HAIR SALON<br />

Excellent lo cation. Four hair stations, two<br />

shampoo bowls, fa cial <strong>and</strong> wax room. Buy it or<br />

lease for a monthly fee. Con tact Mr. Reyes<br />

(626)374-4388<br />

A SA LON ON WHEELS, YES, THAT’S<br />

RIGHT You own <strong>the</strong> whole thing, no more<br />

renting a building that will never be yours. A full<br />

Service Sa lon on Wheels, color, cuts, perms, waxing,<br />

mani /pedi, top of <strong>the</strong> line spray tanning, all self<br />

contained. CALL JERI CADY FOR MORE DE -<br />

TAILS (310)613-9426 OR CUS TOM MADE<br />

JUST FOR YOU.<br />

HAIR SALON IN AF FLUENT RICHMOND<br />

DISTRICT OF SAN FRANCISCO Busy Geary<br />

Blvd. lo cation with lots of parking. Two styl ing<br />

chairs, one shampoo sta tion, storage, one bathroom.<br />

Mo tivated Seller. Will con sider all of fers.<br />

Call agent (415)398-2400.<br />

VENTURA, CA - ES TABLISHED GREAT<br />

CLIPS North Amer ica’s largest sa lon fran chise<br />

available in well anchored lo cation. 60-80 cus tomers<br />

daily. Turn-key, good lease, 9 Chairs, A+ op erations,<br />

4.5 years left on agreement. Please con tact<br />

Gwen (805)660-2292<br />

BEAUTY SA LON FOR SALE - HIGHLAND,<br />

CA 12 Sta tions, 4 Sham poo Bowls, Fa cial/Message<br />

room, 1 Manicure sta tion. Laun dry room <strong>and</strong> 6 hair<br />

dryers. Full service sa lon many fea tures. Es tablished<br />

20+ years, good cli entele. Dis tress sale<br />

$25,000 OBO, equip ment <strong>and</strong> in ventory.<br />

(323)363-1208<br />

TAKE OVER EXISITING BEAUTY SA LON:<br />

Assume $3K monthly lease at ma jor mall. Five stations,<br />

three sham poo bowls, two stationary hair<br />

dryers, lunch <strong>and</strong> laun dry room, restroom, of fice<br />

<strong>and</strong> room for two man icurist stations. Product dis -<br />

plays, wait ing area seating, <strong>and</strong> cash register st<strong>and</strong>.<br />

Clean, bright <strong>and</strong> mod ern <strong>and</strong> in great con dition.<br />

Large client parking area with exterior neon signage.<br />

Lakewood, Ca. near Tar get. Call:<br />

(310)832-9650; rharris409@aol.com<br />

SALON & DAY SPA FOR SALE ON SOUTH<br />

PA DRE IS LAND Four hair stylist sta tions, two<br />

shampoo sinks <strong>and</strong> chairs, two chair dryers, fully<br />

equipped nail room, fa cial room <strong>and</strong> mas sage room.<br />

Microdermabrasion unit, SteriDent Oven, washer /<br />

dryer, fur nishings <strong>and</strong> re tail. Check out our<br />

website - www.bluehairing.com. Call Sissy @<br />

(956)793-4966.<br />

SALE FOR SALE IN SAN RAMON, CA Full<br />

service, four hair sta tions, four nail sta tions, three<br />

spas, two fa cial rooms. Great lo cation, free parking,<br />

low rent. Must see! Call (408)964-0365<br />

<br />

VICTORVILLE, CA - SA LON FOR<br />

SALE Four stations, one fa cial room. Big<br />

parking lot. $25K OBO. Call (760)684-3836 or<br />

(760)530-7199<br />

NORTH SAN DIEGO - FULL SER VICE SA -<br />

LON FOR SALE Prime lo cation, lots of traf fic.<br />

1700 sq. ft. plus. Priced to sell - $65,000. Call<br />

(760)519-9594<br />

NEW EQUIPMENT<br />

LA-TE-DA CUS TOM DE SIGNED SA -<br />

LON FURNITURE.WITH YOUR DE-<br />

SIGN IN MIND OUR COM PANY OF FERS<br />

A WIDE VARIETY OF SER VICES TO CRE -<br />

ATE YOUR SA LON VI SION. START TO<br />

FIN ISH COM MIT MENT IN CLUDES<br />

COMPLETE FLOOR PLAN DE SIGN -CRE-<br />

ATIVE EQUIPMENT DESIGN. ASK<br />

ABOUT OUR hide-a-cord styl ing sta tion <strong>and</strong><br />

o<strong>the</strong>r spe cial de signs. Has sle free Fi nancing<br />

available for ev eryone. 1-800-640-0444<br />

WWW.LATEDAUSA.COM<br />

PROBLEMS WITH PROD UCTS? Cal i fornia<br />

Nail of fers li censed staff to help with questions<br />

/ orders. WE HAVE IT! 1-800-498-2627<br />

EL E GANT NAIL SUP PLY: We whole sale <strong>and</strong><br />

retail New & Used Sa lon Equipments, Sa lon Fur -<br />

niture <strong>and</strong> all br<strong>and</strong>-name products OPI, IBD,<br />

Gena, Cre ative, LaPalm… We of fer on line con tinuing<br />

ed ucation. Please visit our website for more<br />

in for ma tion: www.elegantnailsupply.com. Phone:<br />

(937)258-0608 or 1-888-308-6308<br />

BRAND NEW MTI WHIRLPOOLS<br />

MTLS-130JP Drop-In Pedi Spa- Ideal for Sa lons<br />

w/ Cus tom Pedi Chairs. Self-Clean w/<br />

Ozonator($500 val.), Cable-Driven Drain,<br />

H<strong>and</strong>held Sprayer, Breda & Mix ing Valve, Foot<br />

Pillow. De signer Color. Mul tiple Units Avail -<br />

able. To tal MSRP $2850, your price $1950. Patrick<br />

(503)816-3924 orfootspaforsale@verizon.net<br />

USED EQUIPMENT<br />

SALON EQUIP MENT FOR SALE Three<br />

shampoo bowls with chairs, styl ing sta tion, three<br />

chairs, one dryer. Call for more in formation.<br />

(909)215-6609 Tommy<br />

1921 RE STORED BAR BER CHAIR - FOR-<br />

EST GREEN LEATHER Looks new,<br />

headrest, works. Model: Paidar. $2500 firm.<br />

Day (805)733-2559, Eve (805)733-0347<br />

MED I CAL GRADE MICRODERMA-<br />

BRASION MA CHINE (made in USA, was<br />

$9000) w/ train ing man ual <strong>and</strong> one case of crys tals<br />

$3500. Hair Tronics per manent hair removal sys -<br />

tem w/ training man ual $950. Airbrush Tan ning<br />

System $200. (818)321-7108<br />

DELPHIA MICRODERMABRASION MA -<br />

CHINE WITH CRYSTALS Like new. Price re -<br />

duced - $3500. Pro fessional Tan ning Bed $2000.<br />

Call (760)519-9594<br />

SERVICES<br />

<br />

COLORISTS! DON’T MISS OUT<br />

ON NEW HAIR COLOR CLI ENTS!<br />

Get listed on <strong>the</strong> Hair Colorist Lo cator now! Go<br />

to www.MyBellaColor.com <strong>and</strong> register to day!<br />

Enter dis count code: 1SSAD308301<br />

20 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


EDUCATION<br />

<br />

LEARN NEW TECH NIQUES<br />

THROUGH DVD’S - FREE CAT ALOG<br />

Hair cut ting & styling, clip per & ra zor cut ting, hair<br />

col or ing, wed ding styles & updo’s, makeup, fa cials,<br />

manicures <strong>and</strong> ped icures, waxing & hair re moval,<br />

massage, <strong>and</strong> spa & body treatments. 800-414-2434<br />

- www.VideoShelf.com<br />

COL OR ING FOR DUM MIES 101 Pri -<br />

vate classes held in your sa lon teaching <strong>the</strong><br />

<strong>the</strong>ory of color <strong>and</strong> chem istry for use with any color<br />

line. So. Cal ifornia. Contact Darryl (619)952-9793<br />

PERFECT YOUR HAIR CUT TING AND<br />

COLORING SKILLS AT MOGI Mon day or<br />

Sunday day time class. For more info call Mogi at<br />

(310)801-1450 or www.mogihair.com /<br />

m o g i h a i r . b l o g s p o t . c o m / s e a r c h / l a b e l /<br />

Hair%20%20cutting%20class<br />

<br />

3 FULL DAYS (SEPT. 28-30) AD -<br />

VANCED PRO FES SIONAL<br />

MAKE-UP CLASS WITH IN DUSTRY<br />

EX PERT BUNTRICIA ‘MS. B’ BAS TIAN<br />

H<strong>and</strong>s-on; re ceive full pro fessional kit, cer tificate<br />

of com ple tion, op por tu nity for me dia, print<br />

<strong>and</strong> o<strong>the</strong>r ex posure. Leave with con fidence,<br />

skills <strong>and</strong> abil ity to earn money <strong>and</strong> mar ket you<br />

now! (310)448-4819 or email<br />

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PROFITABLE<br />

SIDELINES<br />

<br />

OFFER YOUR CLI ENTS MORE<br />

Tamera Acey, a Health & Weight Loss Ad visor<br />

can as sist <strong>the</strong>m, or she can train you how to of fer<br />

this valuable ser vice your self. Help your Clients<br />

truly feel better. Call her at (503)267-9189 (Pacific<br />

time) or e-mail: giftsofgold@rightnowpc.com<br />

<br />

NEED EYE LASHES? NEED<br />

TRAIN ING? I can help you with all your<br />

eyelash needs. I love to teach you everything I<br />

know with 25 years of ex perience. Call Es<strong>the</strong>r<br />

(818)831-3399<br />

MISCELLANEOUS<br />

HEALTH BEN E FITS In cludes den tal, vi sion,<br />

pre scrip tion, chiropractic <strong>and</strong> med i cal. Not In surance<br />

Linda 1-877-818-9254 or (541)554-7953<br />

VITAS IS LOOK ING FOR COS METOLOGY<br />

VOL UN TEERS to pam per Hos pice pa tients living<br />

at home or nurs ing fa cilities pro viding haircuts<br />

or set <strong>and</strong> styles. Op portunities available throughout<br />

South ern Ca. <strong>and</strong> <strong>the</strong> Bay area. For de tails con -<br />

tact Alex Silva at (858)503-4724 or al ex an -<br />

der.silva@vitas.com<br />

BUSINESS<br />

OPPORTUNITIES<br />

MAKE $$$ WITH BODY WRAPS - LOSE<br />

6-20 INCHES IN ONE HOUR - OR -<br />

GANIC BODY WRAPS, NO SHOWER<br />

NEEDED! This is an easy ser vice to add on to<br />

your cur rent menu. We also sell pro fessional spa<br />

<strong>and</strong> mas sage products. Check out our website<br />

for de tails: www.BodyWrapWholesale.com.<br />

MAKE $100 PER HOUR SHARP ENING<br />

SCISSORS AND CLIP PERS. I will beat any -<br />

body’s price on any equip ment <strong>and</strong> train ing.<br />

(408)439-9161<br />

PRI VATE COS ME TOL OGY SCHOOL<br />

FOR SALE Fully accreditated by NACCAS<br />

<strong>and</strong> fi nancial aid for stu dents who qual ify <strong>and</strong><br />

approved by <strong>the</strong> Board of Bar bering & Cos metology.<br />

3800 sq.ft., remodeled. 88 stu dents <strong>and</strong><br />

counting. Call for in formation (626)665-2109<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 21


September 2008<br />

6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com<br />

14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, CA,<br />

888/491-8265, www.nailpro.com<br />

14: Dancing with <strong>the</strong> <strong>Stylist</strong>s presented by JosDen Beauty Distributor<br />

& JD Foundation, Los Angeles, CA www.josden.com<br />

20-21: Society of Permanent Cosmetics Fall Conference, Orl<strong>and</strong>o,<br />

FL (847)635-1330 www.spcp.org email: admin@spcp.org<br />

20-22: Spa & Resort Expo <strong>and</strong> Conference, New York<br />

www.spa<strong>and</strong>resortexpo.com<br />

20-22: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Long Beach, CA<br />

1-800-471-0229 or www.lneonline.com<br />

21-22: Mid-American Beauty Classic, Columbus, OH<br />

www.premiereshows.com<br />

22: Redken Presents: Master Specialist Connection Chico, CA<br />

1.800.446.2597 X4201 www.malys.com<br />

27: Aris Guzman <strong>and</strong> Aris Milan Hairdressing present The Immaculate<br />

Collection, McAllen, TX (956)534-4821 or (956)867-3559<br />

28: Cut-A-Thon to Help Fight Myositis hosted by Urban Roots <strong>Salon</strong><br />

featuring Meet & Greet with Fabio, Downey, CA (562)904-8004<br />

October 2008<br />

4-7: George Rileys PBC presents Scruples Training for Tomorrow,<br />

Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />

5-6: Idaho Barber & Beauty Fall Hair Show & H<strong>and</strong>s On Workshops,<br />

Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com<br />

5-6: Armstrong McCall Fashion Revolution - World’s Fair Show,<br />

Austin, TX www.armstrongmccall.com or call 1-800-45-SALON<br />

12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa<br />

Cruz, CA 831-460-3346<br />

12-13: Premiere Birmingham, AL www.premiereshows.com<br />

19-20: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Philadelphia,<br />

PA 1-800-471-0229 or www.lneonline.com<br />

19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,<br />

CA www.bio-<strong>the</strong>rapeutic.com<br />

26: Nailpro Sacramento, Sacramento Convention Center, Sacramento,<br />

CA, 888/491-8265, www.nailpro.com.<br />

26-27: Texas Beauty Show, Dallas, TX 512-415-8300<br />

www.texasbeautyshow.com<br />

26-28: Destination Rejuvenation Retreat by Ann Mincey & Mary Wilson,<br />

Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723<br />

27: Maly’s Presents: Summit <strong>Salon</strong> Series B.O.L.D Initiatives with<br />

Michael Cole Portl<strong>and</strong>, OR, www.malys.com<br />

November 2008<br />

2-3: Passion Family Stylebooks photography session, Washington,<br />

DC (703)359-6000 ext. 22 LOskin@MktgSols.com<br />

2-3: Bassett <strong>Salon</strong> Solutions presents Eufora Global Connection,<br />

Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com<br />

January 2009<br />

10-17: Supernatural <strong>Salon</strong> Cruise presented by John Amico<br />

Products. Western Caribbean cruise aboard <strong>the</strong> Ruby Princess. 1-800-<br />

676-5264 or www.<strong>Salon</strong>cruises.com<br />

31-Feb. 2: Long Beach International <strong>Salon</strong> <strong>and</strong> Spa Expo (ISSE) by<br />

Professional Beauty Assoc., Long Beach, CA www.probeauty.org/isse.<br />

February 2009<br />

21-23: Spa & Resort Expo <strong>and</strong> Conference, Los Angeles, CA<br />

www.spa<strong>and</strong>resortexpo.com www.medaes<strong>the</strong>ticsconference.com<br />

March 2009<br />

15-17: Day Spa Expo & Business Forum, Las Vegas, NV<br />

www.dayspaexpo.com<br />

22-23: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Dallas, TX<br />

1-800-471-0229 or www.lneonline.com<br />

28-30: America’s Beauty Show (formerly Chicago Mid west Beauty<br />

Show), Chicago, IL www.AmericasBeautyShow.com or call 1-800-<br />

648-2505<br />

28-30: America’s Expo for Skin Care <strong>and</strong> Spa (in conjunction with<br />

America’s Beauty Show), Chicago, IL www.AmericasExpo.com or call<br />

1-800-648-2505.<br />

28-30: America’s Latino Beauty Congress (in conjunction with<br />

America’s Beauty Show), Chicago, IL call 1-800-648-2505 or visit<br />

www.AmericascBeautyShow.com/Congreso.<br />

September<br />

7: Es<strong>the</strong>tic Career Education by Vivian presents Brow Artistry,<br />

Anaheim Hills, CA (714)746-7080<br />

7: Brilliant Brazilians with Crickett, Anaheim Hills, CA (760)403-<br />

6457 www.missmollyb.net<br />

7-8: Raffco International presents In <strong>Salon</strong> Specialist Training, Irvine,<br />

CA 1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />

7-8: Grund Educator Training with Dr. Hunter <strong>and</strong> Colleen Wagner,<br />

Sacramento, CA 800-235-7376 www.grundhair.com<br />

8: Es<strong>the</strong>tic Career Education by Vivian presents Modalities No<br />

Mystery, Anaheim Hills, CA (714)746-7080<br />

8: Maly’s presents Redken Hair Color Collection, TIGI Colour,<br />

American Crew Product Knowledge with Men’s Cutting Demo, Framesi<br />

HPAS Color Method, Matrix Corrective Color, Matrix Corrective Color En<br />

Espanol, Matrix Cut & Color Inspiration, Mirabella All About Eyes, Mirabella<br />

Basic Face, Mirabella Mineral Makeup & More, L’oreal Product<br />

Knowledge, Sexy Hair Structure in Motion. See website for locations<br />

www.malys.com 1-800-446-2597<br />

14: 2GORJIS presents Global Connections Makeup Class with Kim<br />

Evans, Walnut Creek, CA www.2GORJIS.com or (925)932-8602<br />

14-15: Kryolan Professional Makeup presents Paramedical Camouflage,<br />

San Francisco, CA www.kryolan.com<br />

14-16: Novita Spa on <strong>the</strong> Square presents Survival Skills for<br />

Aes<strong>the</strong>ticians, Georgetown, TX 1-888-738-0701<br />

14-16: Eufora International presents Strategic Solutions Academy<br />

Expressions Course, Carlsbad, CA 1-800-638-3672 www.eufora.net<br />

15: Raffco International presents Mask Color H<strong>and</strong>s On, Irvine, CA<br />

1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />

15: Cosmoprof Beauty presents Wella Creativity in color Demo, Victorville,<br />

Santa Clarita & Palm Desert, CA www.cosmoprofbeauty.com<br />

15: Maly’s presents Redken Hair Color Collection, Framesi HPAS<br />

Color Method, Matrix Corrective Color, Matrix Corrective Color En<br />

Espanol, Matrix Color Inspiration Demo, Mirabella Basic Face, Mirabella<br />

Pro-Day, Mirabella Trend Update, L’oreal Product Knowledge, Pureology<br />

Stylish Introduction. www.malys.com 1-800-446-2597<br />

15-Oct. 3: Westmore Academy of Cosmetic Arts presents Master<br />

Makeup Course Beauty & Fashion Makeup, Burbank, CA 877-978-6673<br />

15-Oct. 24: Westmore Academy of Cosmetic Arts presents Master<br />

Makeup Course High Fashion, Glamour & Commercial Photography,<br />

Burbank, CA 1-877-978-6673<br />

15-Dec. 5: Westmore Academy of Cosmetic Arts presents Master<br />

Makeup Course Motion Pictures, Television Beauty, Character <strong>and</strong><br />

Effects, Burbank, CA 1-877-978-6673<br />

21: Adriel International presents A Day of Brows - H<strong>and</strong>s On Eyebrow<br />

Shaping <strong>and</strong> Waxing, Studio City & Albany, CA 1-800-273-7126<br />

www.perfectbrow.com<br />

21: Student Competition presented by Riverside Community College<br />

, Riverside, CA shearcompetition@yahoo.com 951-222-8184<br />

21-22: Kryolan Professional Makeup presents 1001 Arabian Nights<br />

(Editorial Makeup), San Francisco, CA www.kryolan.com<br />

22: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />

Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Studio City &<br />

Albany, CA 1-800-273-7126 www.perfectbrow.com<br />

22: Raffco International Beauty Company presents Color Code<br />

Insperience, Irvine, CA 1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />

22: Cosmoprof Beauty presents Wella Creativity in color, Yuba City,<br />

Lake Forest & Fountain Valley, CA www.cosmoprofbeauty.com<br />

22: Maly’s presents Redken Hair Color Collection, American Crew<br />

Product Knowledge with Cutting Demo, Farouk Art of Blonding, Matrix<br />

Corrective Color, Matrix Color Inspiration Demo, Mirabella Basic Face,<br />

Mirabella Mineral Makeup <strong>and</strong> More, Pureology Stylish Introduction,<br />

Sexy Hair Structure in Motion. See website for locations www.malys.<br />

com 1-800-446-2597<br />

28: 2GORJIS presents Ageless Beauty 40’s, 50’s <strong>and</strong> Beyond<br />

Makeup Class with Makeup Artist Kim Evans, Walnut Creek, CA<br />

www.2GORJIS.com or (925)932-8602<br />

28: 3D-Beauty International presents 3D-Lashes Eyelash Extension<br />

Workshop, Walnut Creek, CA (866)757-5274 www.3d-beauty.com<br />

28-30: Soul 2 Sole International presents 3-Day Advanced<br />

Professional Make-Up Class with Ms. B., Marina del Rey, CA (310)<br />

448-4819; soul2sole_mdr@yahoo.com<br />

29: Raffco International presents Mask Color Intro, Irvine, CA 1-<br />

800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />

29: Novita Spa on <strong>the</strong> Square presents Introducing Microdermabrasion<br />

with Chemical Peels by Novita Spa Clinicals, Georgetown, TX<br />

1-888-738-0701<br />

29: 3D-Beauty Intl presents 3D-Lashes Eyelash Extension Workshop,<br />

Tustin, CA & Phoenix, AZ (866)757-5274 www.3d-beauty.com<br />

29: Cosmoprof Beauty presents American Crew Men’s Haircutting<br />

Demo, Long Beach, CA www.cosmoprofbeauty.com<br />

Making Waves on <strong>the</strong> West Coast<br />

California has never been hotter as <strong>the</strong> International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa<br />

makes Long Beach <strong>the</strong> place to be. The 2008 Long Beach International Congress of Es<strong>the</strong>tics<br />

<strong>and</strong> Spa, to be held at <strong>the</strong> Long Beach Convention Center September 20-22, will be set<br />

to make some huge waves in <strong>the</strong> industry.<br />

The Long Beach conference offers attendees three full days of education, networking<br />

<strong>and</strong> shopping. For an all-inclusive fee, attendees have access to <strong>the</strong> exhibit floor, general<br />

session consisting of two days of lectures <strong>and</strong> demonstrations, <strong>the</strong> Green Summit, Natural<br />

<strong>and</strong> Organic Pavilion, advanced seminars <strong>and</strong> all demonstration stages <strong>and</strong> manufacturers’<br />

workshops.<br />

Since green is <strong>the</strong> <strong>the</strong>me, congress management has provided professionals with a free<br />

digital show program. Attendees can check out <strong>the</strong> floor plans to see where various exhibitors<br />

will be <strong>and</strong> can see <strong>the</strong> schedules of <strong>the</strong> various lecture <strong>and</strong> demonstrations available.<br />

Attendees can use <strong>the</strong> show program to create a strategic plan for <strong>the</strong>ir conference visit. For<br />

more information, call 800-471-0229 or visit www.LNEONLINE.com.<br />

22 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON


WHAT’S NEW IN THE MARKET<br />

1. Not Only Professional—Elite<br />

Most professional irons on <strong>the</strong> market are constructed of aluminum or metal base plates, coated with<br />

ceramic. The ceramic coating can peel or chip over time, leaving hair exposed to damaging positive ions<br />

from <strong>the</strong> heated metal underneath.<br />

The Hana Elite offers solid ceramic plates with no metal content. With pure ceramic plates, you<br />

receive only far-infrared heat, <strong>and</strong> maximum negative ions for more effective hair conditioning while you<br />

straighten. The ceramic heating elements are baked right between <strong>the</strong> layers of ceramic, so <strong>the</strong>y always have<br />

full contact <strong>and</strong> coverage over <strong>the</strong> entire plate. These heaters are also about three times <strong>the</strong> size of <strong>the</strong> heating<br />

elements used in <strong>the</strong> majority of salon irons.<br />

The Hana Elite irons are uniquely formulated in black 100 percent ceramic plates for a fresh <strong>and</strong> sleek<br />

appealing look to <strong>the</strong> iron that will last. Even with <strong>the</strong>se luxury features, <strong>the</strong> Hana Elite is priced affordably.<br />

Hana also constructs <strong>the</strong>ir irons exclusively in Korea, for premiere quality.<br />

For more information, visit www.hanasalon.com.<br />

2. Keratin Complex Smoothing Therapy<br />

International stylist <strong>and</strong> salon owner Peter Coppola presents his breakthrough hair smoothing <strong>and</strong><br />

conditioning system - Keratin Complex Smoothing Therapy by Coppola.<br />

Keratin Complex Smoothing Therapy conditions <strong>and</strong> shines <strong>the</strong> hair by infusing keratin deep into<br />

<strong>the</strong> hair’s cuticle. This <strong>the</strong>rapy encases <strong>the</strong> hair follicle with a unique keratin bond to promote healing<br />

<strong>and</strong> helps create a barrier which keeps harmful toxins in <strong>the</strong> environment, such as smoke, pollution <strong>and</strong><br />

ultraviolet rays, from entering <strong>the</strong> hair.<br />

The result of this process is that each str<strong>and</strong> of hair has natural keratin buffered with a unique patentpending<br />

process, restoring natural keratin into <strong>the</strong> hair cuticle, leaving hair soft, shiny <strong>and</strong> luxurious.<br />

Keratin Complex Smoothing Therapy by Coppola also eliminates up to 95% of frizz <strong>and</strong> curl from<br />

<strong>the</strong> hair. This treatment rejuvenates hair, giving it <strong>the</strong> soft, silky feel <strong>and</strong> luster that everyone desires.<br />

For more information, visit www.keratincomplex.com or call 888-409-4445.<br />

3. Mender Color Therapy<br />

New advanced color protection from Vivitone, Mender Color Therapy is an anti-fading, sulfate-free<br />

collection containing a liquid mineral UV filter protection formula specially made for color treated hair.<br />

Mender contains a rich nutrient complex of natural extracts, silk protein <strong>and</strong> pan<strong>the</strong>nol, specially formulated<br />

to prolong <strong>and</strong> protect hair colors while maintaining manageability.<br />

One drop of <strong>the</strong> sulfate-free Mender Reparative Shampoo can cleanse <strong>the</strong> entire head <strong>and</strong> keep color<br />

vibrant. Follow up with daily rinse Mender Reparative Conditioner to restore moisture <strong>and</strong> protect your<br />

clients’ haircolor. Mender Leave-In Treatment is ideal for hair stressed from styling, chemical processing or<br />

<strong>the</strong> environment. Mender Intensive Treatment is a perfect weekly indulgence or daily essential for hair in<br />

need of repair, replenishment <strong>and</strong> color maintenance.<br />

For more information, call 800-499-9504 or visit www.vivitonebeauty.com.<br />

4. Shuga Haircare Makes Hair Happy<br />

Shuga Haircare’s Aerosol Leave-In Conditioner provides amazing de-tangling, conditioning <strong>and</strong> color<br />

protection without buildup.<br />

For use on wet or dry hair, Leave-In is specifically formulated for multi-tonal hair. This non-silicone<br />

aerosol conditioner repairs broken cuticle layers <strong>and</strong> gives hair brilliant, healthy shine. UV-A <strong>and</strong> UV-B<br />

absorbing ingredients protect each str<strong>and</strong> from damage while preserving hair strength <strong>and</strong> color.<br />

Shuga Complex is an exceptional humectant for maintenance of moisture balance <strong>and</strong> eliminating<br />

static flyways. Vitamins A, C <strong>and</strong> E in Leave-In Conditioner are antioxidants that resist <strong>the</strong> free radicals that<br />

prematurely age hair. They interrupt oxidation, <strong>the</strong> process that makes iron rust, cut apples turn brown <strong>and</strong><br />

hair brilliance break down. It locks in luscious color, condition <strong>and</strong> shine.<br />

For more information, call 800-486-0285 or visit www.shugahaircare.com.<br />

5. United Hair Care Delivers Status to Men<br />

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Men’s grooming has become a significant $10 billion segment, consisting of roughly eight percent of <strong>the</strong><br />

beauty <strong>and</strong> cosmetics industry. United Hair Care is one of <strong>the</strong> latest beauty companies to jump in head first<br />

after this latest booming beauty demographic with a new line of hair care products, Status Men.<br />

The aggressive imagery in Status Men’s packaging along with a focus in performance <strong>and</strong> natural formulations<br />

offer men a stylish yet masculine option in <strong>the</strong> professional hair care market. “There’s no mistaking<br />

this product when you see it. I can walk into any given salon <strong>and</strong> stare at product for quite a while before<br />

finding something intended for me. Seeing Status Men on <strong>the</strong> shelf spells it out before I pick it up. Guys<br />

will think to <strong>the</strong>mselves, finally a cool product,” exclaimed Brett Simmons, Sales <strong>and</strong> Marketing Manager.<br />

For more information, call 800-386-2826 or 612-396-2050 or e-mail Brett@unitedhaircare.com.<br />

Have your product considered for <strong>the</strong> <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />

at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />

CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 23

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