PERF RMANCE 04 - The Performance Portal - Ernst & Young

Coolfarming
Even more interesting things can be found
out by combining the face-to-face and
email social networks. Interpreting the
readings of the sociometric badges allowed
us to predict if people were introverts or
extroverts, if they were neurotic, if they
were agreeable and if they were open to
new things. Combining the readings on
the team level for five different teams also
allowed us to find the creative and not-socreative
teams. This was very valuable for
the bank, as some of the teams, such as the
one developing new marketing campaigns,
were looking for creative people, while
the team giving phone support didn’t
particularly need creativity, but rather
agreeable people. We also found some
people who had quite important roles as
communicators, but, as it turned out, spent
most of their time tucked away in their
offices. Based on our findings, the bank
was therefore able to realign people based
on their real strengths and weaknesses.
Another interesting finding was that the
most extroverted people had a hard time
finding discussion partners, whereas
introverts and moderately extroverted
people were much more likely to be chosen
for a chat.
Summary
Whether you’re an entrepreneur
or business leader, what you want
most is to be at the head of the pack
with the latest, hottest consumer
enthusiasm: a product or service that
comes across as brilliant, original,
and trendy; the kind of thing that
not only seems cool in and of itself,
but makes the lucky consumer who
uses it feel cool. Coolhunting refers
to the process of seeking out and
finding the latest trends. Coolfarming
shows you how to dig deeper
and become a part of the initial
development phase of what will be
the next hot phenomenon, converting
creative dreams into cool products by
enlisting the help of dedicated
and passionate collaborators.
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