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1 st Q U A R T E R 2 0 1 0<br />

Innovations to<br />

help you succeed<br />

Upload:<br />

60% of Latin<br />

America<br />

Going Optical<br />

NetCom<br />

Lights Up<br />

LTE<br />

<strong>Tellabs</strong>’ Ethernet solution<br />

keeps Nordic operator’s<br />

4G backhaul costs<br />

at 3G levels<br />

inside<br />

Smartphones Make<br />

Networks Wise Up<br />

Analyst Outlook for 2010<br />

Verizon Takes<br />

VPLS Inside<br />

Mobile World<br />

Congress and CTIA<br />

Wireless Previews<br />

Tore Malmo,<br />

manager of<br />

transmission<br />

networks at<br />

NetCom


leading edge<br />

Solving your business challenges<br />

Helping you succeed with mobile Internet<br />

User demand for mobile Internet is booming. That increases<br />

bandwidth consumption, drives up costs and pressures margins.<br />

Customers tell us that mobile data traffic is growing 30% to<br />

50% a year. We want to help you succeed as you prepare 3G and<br />

4G networks to deliver mobile Internet, video and commerce.<br />

Offering the unique new SMARTCORE gateway<br />

In December, <strong>Tellabs</strong> closed our acquisition of WiChorus and<br />

its breakthrough mobile packet core gateway. The WiChorus<br />

acquisition expands <strong>Tellabs</strong> ® Mobile Solutions beyond mobile<br />

backhaul into adjacent applications, so you can:<br />

n deliver rich, differentiated user experiences on the mobile<br />

Internet<br />

n launch new applications to generate revenue<br />

n<br />

n<br />

monetize over-the-top content<br />

simplify networks to achieve significant savings.<br />

The WiChorus gateway is the only currently available packet<br />

core platform that’s purpose-built for 4G, LTE and WiMAX,<br />

with support for 3G. It includes a full range of mobile IP<br />

products, ranging from low entry price to highly scalable, for<br />

applications including GGSN, LTE and WiMAX.<br />

Monetize the top 400 mobile<br />

Internet applications<br />

The WiChorus gateway:<br />

n offers 8 times more throughput, 4 times more simultaneous<br />

Internet connections and active users, compared with competitive<br />

platforms<br />

n uniquely combines world-class application analytics with a<br />

mobile core gateway for improved traffic engineering and<br />

network optimization<br />

n enables service providers to analyze and monetize more than<br />

400 of the top mobile Internet applications<br />

n makes mobile networks content-aware and context-aware,<br />

with personalized application-awareness<br />

n outperforms other platforms in delivering mobile Internet<br />

capacity with superior deep-packet inspection (DPI)<br />

capability<br />

n delivers new and differentiated applications, such as Internet<br />

offload and distributed LTE gateway, to improve the user<br />

experience, increase core network efficiency up to 70% and<br />

reduce capital expenses up to 50%.<br />

Focused on mobility<br />

This <strong>issue</strong> of Inspire focuses on mobile networks and the mobile<br />

Internet. In our cover story, see how Netcom is transforming its<br />

network to become a 4G leader, using <strong>Tellabs</strong> ® Mobile Solutions<br />

(pages 6-8).<br />

Also in this <strong>issue</strong>, our chief technology officer Vikram Saksena<br />

shares his insights on the future of mobility (pages 13-14). We<br />

add to Vikram’s vision the viewpoints of leading industry analysts<br />

(pages 10 and 15).<br />

Hope to see you at MWC and CTIA Wireless<br />

We’ll share more about <strong>Tellabs</strong>’ mobile vision, ideas and expanded<br />

solutions at Mobile World Congress (MWC) in Barcelona,<br />

booth # 2A47, on Feb. 15-18. And at the CTIA Wireless 2010<br />

show in Las Vegas on March 23-25. I hope to see you there!<br />

The WiChorus<br />

gateway is the<br />

only currently<br />

available packet<br />

core platform<br />

that’s purposebuilt<br />

for 4G, LTE<br />

and WiMax, with<br />

support for 3G.<br />

Robert W. Pullen<br />

<strong>Tellabs</strong> CEO and President<br />

Robert W. Pullen<br />

CEO and President<br />

2 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


contents<br />

tellabs<br />

One <strong>Tellabs</strong> Center<br />

1415 West Diehl Road<br />

Naperville, IL 60563 USA<br />

Phone: +1.630.798.8800<br />

Fax: +1.630.798.2525<br />

www.tellabs.com<br />

President and CEO<br />

Robert W. Pullen<br />

Editorial Managers<br />

George Stenitzer<br />

Ted Meister<br />

inspire@tellabs.com<br />

Published by<br />

Telephony Custom Media<br />

330 North Wabash Avenue<br />

Suite 2300<br />

Chicago, IL 60611<br />

Phone: +1.312.595.1080<br />

Fax: +1.312.595.0296<br />

www.telephonyonline.com<br />

Editor<br />

Tim Kridel<br />

Editorial Contributors<br />

Joan Engebretson, Lynnette Luna,<br />

Patrick Donegan and Vikram Saksena<br />

Art Direction<br />

Cavedweller Studio<br />

Account Manager<br />

Bethany Borger<br />

Reprints<br />

For reprints and e-prints, call<br />

FosteReprints at +1.866.436.8366<br />

4 Upload<br />

Most Latin American networks<br />

go optical by 2014. Broadband<br />

becomes a human right. And more.<br />

6 Gateway to the<br />

Mobile Future<br />

A sneak peek at <strong>Tellabs</strong>’ lineup<br />

for Mobile World Congress<br />

and CTIA Wireless.<br />

By Tim Kridel<br />

7 Just Wait ’Til This Year<br />

Five top analysts share their<br />

outlook for 2010 and beyond.<br />

By Tim Kridel<br />

8 NetCom’s LTE Leap<br />

Scandinavian operator uses Ethernet<br />

to get 4G backhaul for the price of 3G.<br />

By Lynnette Luna<br />

11 Verizon’s Inside Job<br />

Verizon upgrades its internal<br />

data network with VPLS and the<br />

<strong>Tellabs</strong>® 8800 Multiservice Router.<br />

By Joan Engebretson<br />

13 Smartphones Need<br />

Smart Networks<br />

Savvy operators know that smart<br />

networks are key to making<br />

money from smartphones.<br />

By Vikram Saksena<br />

15 Surfing the Mobile Wave<br />

To avoid being swamped, mobile<br />

operators must focus on IP,<br />

IT and Internet partners.<br />

By Patrick Donegan<br />

cover photo by Jørn tomter / getty images<br />

Statements herein may contain projections<br />

or other forward-looking statements<br />

regarding future events, products, features,<br />

technology and resulting commercial or<br />

technological benefits and advantages.<br />

These statements are for discussion<br />

purposes only, are subject to change and are<br />

not to be construed as instructions, product<br />

specifications, guarantees or warranties.<br />

Actual results may differ materially.<br />

The following trademarks and service<br />

marks are owned by <strong>Tellabs</strong> Operations,<br />

Inc., or its affiliates in the United States<br />

and/or other countries: TELLABS®,<br />

TELLABS and T symbol®, and T symbol®.<br />

Any other company or product names may<br />

be trademarks of their respective companies.<br />

Copyright © 2010 <strong>Tellabs</strong>.<br />

All rights reserved.<br />

74.2128E<br />

Read or subscribe to<br />

<strong>Tellabs</strong> Inspire online:<br />

www.tellabs.com/news/inspire<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 3


AFCEA West<br />

February 2-4<br />

San Diego, USA<br />

upload<br />

Mobile World<br />

Congress<br />

February 15-18<br />

Barcelona, Spain<br />

CTIA Wireless<br />

March 23-25<br />

Las Vegas, USA<br />

Most Latin American Networks to<br />

Go Optical by 2014, Survey Finds<br />

In Latin America, the future of telecom<br />

networks is clear – literally. By the end<br />

of 2014, more than 60% of the region<br />

will have upgraded to optical, according<br />

to a survey of attendees at Futurecomm<br />

’09 in São Paulo, Brazil.<br />

Conducted by <strong>Tellabs</strong> and IDC, an<br />

independent research firm, the survey<br />

found that improved speed and capacity<br />

are the main reasons why most of the<br />

region’s network infrastructure will go<br />

optical over the next five years. Nearly<br />

half of respondents cited cost savings as<br />

the next major reason, followed by simplified<br />

network management (33%).<br />

The region’s optical overhaul is a<br />

major undertaking. More than 40% of<br />

respondents said that less than 15% of<br />

their network infrastructure is optical<br />

today. Within five years, 39% predict<br />

more than 75% of network infrastructure<br />

will be optical, and more than<br />

60% foresee half of their networks<br />

being optical.<br />

SDH/SONET currently is the<br />

region’s most widely used technology,<br />

at 39%, but Carrier Ethernet is a close<br />

second. By 2014, Carrier Ethernet will<br />

dominate, followed by DWDM. Only<br />

14% of respondents believe they’ll still<br />

be using SDH/SONET in five years.<br />

“The survey respondents clearly<br />

understand that operators in Brazil have<br />

infrastructure <strong>issue</strong>s that need to be<br />

solved quickly,” said Vinicius Caetano,<br />

a telecom analyst at IDC. “Operators<br />

must invest in highly cost-efficient and<br />

scalable solutions to be ready for the<br />

inevitable demand increase.”<br />

The region’s preference for green<br />

networks also is driving the optical<br />

trend. More than<br />

90% of respondents<br />

said it’s important to<br />

lower network power<br />

consumption, and<br />

33% cited reduced<br />

energy consumption<br />

as one of the reasons why the region’s<br />

network infrastructure will go optical.<br />

“The findings of this survey reveal<br />

that telecom professionals in Brazil<br />

understand the tremendous impact<br />

traffic growth will have on networks<br />

in the near term,” said Tarcisio Ribeiro,<br />

vice president of sales for <strong>Tellabs</strong>’<br />

Latin America and Caribbean region.<br />

“Optical networks are the right choice<br />

to improve network capacity, lower<br />

costs and reduce power consumption.”<br />

DWDM: Dense Wave Division Multiplexing SDH: Synchronous Digital Hierarchy SONET: Synchronous Optical Networking<br />

4 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


The New Human<br />

Right: Broadband<br />

Mobile Social Networking Gets Rich<br />

There’s a reason why so many smartphones and feature phones now ship with<br />

social networking apps pre-loaded: It’s one of wireless’ fastest-growing services, on<br />

track to surpass $410 million in revenue and 140 million users worldwide by 2013,<br />

according to ABI Research.<br />

But more than 80 wireless carriers and vendors aren’t taking that growth for<br />

granted. Instead, they’ve teamed up with the GSM Association (GSMA) to develop<br />

the Rich Communication Suite (RCS), which aims to make multimedia social networking<br />

easier and richer.<br />

The latest version of the spec, RCS Release 2, enables services such as sharing<br />

photos and videos in the middle of a call. RCS supports presence-enhanced contact<br />

management, so users can tell whether they can reach someone with a video call,<br />

instant message (IM) or voice call. RCS also eliminates the need to remember each<br />

contact’s IM ID by relying on their mobile number instead.<br />

RCS works with technologies such as IP Multimedia Subsystem (IMS), making<br />

RCS-based services available on both mobile phones and wired PCs, as well as<br />

CDMA networks. That flexibility complements the growing number of telco and<br />

cable quadruple plays (wireline voice, broadband, wireless and video).<br />

At Mobile World Congress 2009, several panels covered RCS. (The videos<br />

are available at www.gsmworld.com/our-work/mobile_lifestyle/rcs/videos.htm.)<br />

Since then, three South Korean operators – LG Telecom, KT and SK Telecom<br />

– launched the world’s first commercial RCS services. By the end of this year,<br />

1.3 million consumers worldwide will be using RCS-based services, Infonetics<br />

Research predicts. Put all of that together, and it’s a safe bet that RCS will be one of<br />

the hot topics at Mobile World Congress 2010.<br />

In many countries, Internet access is<br />

rapidly evolving from a nice-to-have to a<br />

must-have. Estonia, Finland, France and<br />

Greece have declared it a human right<br />

for their citizens, while Spain is considering<br />

it. And the United Nations has spent<br />

the past few years arguing that it should<br />

be a right for everyone, everywhere.<br />

Finland recently went a step further,<br />

mandating the minimum speed – 1 Mbps<br />

– that all broadband providers must deliver.<br />

The country’s Ministry of Transport<br />

and Communications plans to increase<br />

the minimum to 100 Mbps by 2015.<br />

Some countries already have speed<br />

requirements, but only for certain<br />

deployments rather than all operators.<br />

For example, the U.S. broadband stimulus<br />

package will fund a network only if it<br />

supports at least 768 kbps.<br />

A country’s throughput requirements<br />

are worth noting because they affect the<br />

amount of money that each service provider<br />

has to spend – not just to meet those<br />

minimums, but to exceed them by a margin<br />

big enough to stand out in the market<br />

and justify a price premium. Throughput<br />

requirements also affect the types of<br />

broadband services that can be offered in<br />

a country. For example, it’s tough to sell<br />

high-definition movie downloads in a<br />

market where most users have a relatively<br />

slow connection.<br />

Internet-Ready TVs Shake Up the Video Market<br />

If you buy a TV this year, there’s a good<br />

chance that it will have built-in Internet<br />

connectivity. Major vendors such as<br />

Panasonic, Samsung and Sony already<br />

offer several models of Web-ready TVs,<br />

and by 2013, they’ll be 36% of new TV<br />

sales, according to a recent report by<br />

In-Stat, an independent research firm.<br />

Adoption will skyrocket in some<br />

markets. In the U.S., for example,<br />

Web TVs will grow from about 1%<br />

of all TVs sold in 2008 to about 14%<br />

in 2012, predicts Parks Associates, a<br />

research firm.<br />

For cable operators and telco TV<br />

providers, the trend is both a problem<br />

and an opportunity. As the selection of<br />

online video programming grows, some<br />

subscribers will drop their cable and<br />

telco video packages. But on the plus<br />

side, they’ll still need a broadband connection,<br />

and they might have to upgrade<br />

to a faster service plan in order to get<br />

decent quality video, let alone HD.<br />

Telcos and cable operators are<br />

already concerned about losing video<br />

customers to PC-based services, where<br />

viewership grew from 32% of American<br />

consumers in 2007 to 63% in 2009,<br />

according to ABI Research. Some are<br />

striking deals with content providers<br />

to mitigate that threat. For example,<br />

Cablevision lets its broadband customers<br />

watch the YES sports network online<br />

only if they’re also TV subscribers.<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 5


mwc and ctia<br />

Gateway to the<br />

Mobile Future<br />

The Mobile World Congress and CTIA<br />

Wireless shows are just around the<br />

corner. Here’s what to expect.<br />

By Tim Kridel<br />

This year’s Mobile World<br />

Congress and CTIA<br />

Wireless shows should<br />

provide a good barometer<br />

of the mobile industry’s<br />

present and future.<br />

Held February 15-18 at the Fira de<br />

Barcelona at Montjuic in Barcelona,<br />

Spain, the 2010 Mobile World Congress<br />

will feature more than 1,300 companies,<br />

including <strong>Tellabs</strong>, which will be in exhibit<br />

No. 2A47.<br />

Vikram Saksena, <strong>Tellabs</strong> chief technology<br />

officer, will speak at MWC on the<br />

topic of cloud computing.<br />

“It is, by far, the premier mobile<br />

industry event for <strong>Tellabs</strong>,” said Sonny<br />

Waheed, senior manager, communications<br />

for EMEA and Asia-Pacific. “It’s<br />

an ideal opportunity to showcase our<br />

leading-edge solutions and engage with<br />

the mobile world.”<br />

What’s New<br />

<strong>Tellabs</strong> will use Mobile World Congress to<br />

showcase mobile, optical<br />

and business solutions,<br />

as well as professional<br />

services. The first is<br />

covered by the <strong>Tellabs</strong> ®<br />

Mobile Solutions portfolio,<br />

which helps mobile<br />

operators reduce the<br />

cost of both 3G and 4G.<br />

(For one example, see<br />

“NetCom’s LTE Leap”<br />

on page 8 of this <strong>issue</strong>.)<br />

“<strong>Tellabs</strong> Mobile Solution now expands<br />

from 3G and 4G mobile backhaul into<br />

mobile packet core applications. We can<br />

help carriers improve the mobile Internet<br />

experience, deliver new revenue-generating<br />

applications and achieve significant<br />

savings.” Waheed said.<br />

<strong>Tellabs</strong> will showcase breakthrough<br />

packet core technology from WiChorus,<br />

acquired late in 2009. The world’s only<br />

packet core platform that’s purpose-built<br />

for 4G LTE and WiMAX, with support<br />

for 3G, it handles 8 times more throughput<br />

and 4 times more simultaneous<br />

Internet connections than other platforms.<br />

(See “Leading Edge,” page 2.)<br />

North American and African customers<br />

are using <strong>Tellabs</strong> Optical Solutions<br />

to slash backhaul costs, even as they<br />

increase backhaul capacity in order to<br />

support bandwidth-intensive services<br />

such as video.<br />

“Optical can cut capital expenses up<br />

to 65%, while reducing power consumption<br />

by the same amount,” Waheed said.<br />

“The same platform can also deliver<br />

business services.”<br />

As the selection of products and technologies<br />

grows, so does the challenge of<br />

choosing the right ones. That’s where the<br />

third main area comes in: <strong>Tellabs</strong> ® Global<br />

Services, which provides mobile operators<br />

“Our Network Performance<br />

Management service<br />

provides visibility into the<br />

mobile data users’ experience<br />

throughout the network.”<br />

Sonny Waheed, senior manager, communications<br />

for EMEA and Asia-Pacific<br />

with on-site experts to help plan, build<br />

and optimize networks, including LTE.<br />

“Our Network Performance Management<br />

service provides visibility into the<br />

mobile data users’ experience throughout<br />

the network,” Waheed explained. “It provides<br />

service providers with deeper levels<br />

Mobile World Congress<br />

- Exhibit 2A47<br />

of information, so they can make smarter<br />

network decisions and proactively resolve<br />

<strong>issue</strong>s before they affect customers.”<br />

Adding Value — in More<br />

Ways than One<br />

Held March 23-25 in Las Vegas, CTIA<br />

Wireless is the next major opportunity<br />

to learn more about the evolution of the<br />

<strong>Tellabs</strong> ® Mobile Solutions portfolio. At<br />

both shows, <strong>Tellabs</strong> will forego the trade<br />

show tradition of loading up booth visitors<br />

with USB memory sticks, pens and<br />

tote bags.<br />

Instead, <strong>Tellabs</strong> is offering attendees an<br />

opportunity to help several charities.<br />

We will donate to charities of our customers’<br />

choosing the same money we<br />

might have spent on giveaways – roughly<br />

$30,000-$35,000 – and donate it to charity,”<br />

Waheed said. “Everybody who comes<br />

to our exhibit will be encouraged to go to<br />

a touchscreen, where there’s information<br />

about three different charities, such as<br />

Doctors Without Borders and Oxfam<br />

International. They can vote for their<br />

favorite charity.”<br />

The charity with the most votes<br />

receives $15,000. The next one gets<br />

$10,000, and the third $5,000. It’s part of<br />

the <strong>Tellabs</strong> Foundation, which awarded<br />

nearly $1 million in 2008 to organizations<br />

such as the American Cancer Society<br />

and Save the Children. The opportunity<br />

to help shape 2010 donations is yet<br />

another reason to attend CTIA Wireless<br />

and Mobile World Congress. n<br />

3G: Third-Generation 4G: Fourth-<br />

Generation CapEx: Capital Expenses<br />

LTE: Long Term Evolution<br />

6 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


analyst viewpoint<br />

Just Wait ’Til This Year<br />

Telecom isn’t recession-proof, but it fared relatively well in 2009.<br />

Five top analysts share their outlook for 2010 and beyond.<br />

By Tim Kridel<br />

Despite the worst economy<br />

in 70 years, some<br />

parts of the telecom<br />

market not only survived<br />

the past year, but<br />

thrived. That good news, along with the<br />

outlook for this year and beyond, were<br />

among the topics that analysts discussed<br />

at the 2009 <strong>Tellabs</strong> analyst conference,<br />

held Sept. 15-16.<br />

Following are some highlights from<br />

those conversations. For each analyst’s<br />

full Q&A, visit www.tellabs.com/<br />

news/inspire.<br />

Michael Howard, principal analyst<br />

and co-founder at<br />

Infonetics Research:<br />

One thing that has<br />

not gone down during<br />

the downturn is<br />

bandwidth use. People<br />

keep using more.<br />

What carriers have<br />

been doing is prepare<br />

their networks for the next 10 years.<br />

Everybody’s being more mobile, so<br />

they’re adding mobility. They’re also preparing<br />

their networks for IP. Over a long<br />

period of time, the old TDM networking<br />

layer will go away, the SONET and<br />

SDH layer. Networks will become more a<br />

transport layer of Ethernet and WDM.<br />

Warren Chaisatien,<br />

research director<br />

at Telsyte: One of<br />

the most significant<br />

trends that I can<br />

see now is the rise<br />

of consumer cloud<br />

computing. You and I are now starting to<br />

feel very comfortable posting and sharing<br />

our personal digital content online in a<br />

cloud, allowing our friends and family and<br />

perhaps colleagues to access our personal<br />

pictures, videos, blogs and other files.<br />

That will be driving tremendous shifts<br />

from a carrier perspective.<br />

It will revolutionize the way service<br />

providers position themselves. Instead of<br />

providing dumb pipe access to the content,<br />

they will have to add intelligence<br />

into the network and add a personalized<br />

service to consumers.<br />

Ron Kline, research<br />

director at Ovum:<br />

Ethernet is really<br />

becoming the new<br />

network currency as<br />

we transition from<br />

SONET SDH to a<br />

more packet-oriented<br />

world, with Ethernet as the multiplex<br />

layer. In the core of the network, we’re<br />

seeing this transition to OTN switching<br />

because of the transparency it provides in<br />

switching: not only traditional SONET<br />

SDH, but also the emerging Ethernettype<br />

services, as well as other storage<br />

area-type protocols.<br />

As we get better at making Ethernet<br />

more predictable and acting like traditional<br />

SONET SDH with all the OA&M<br />

capabilities and such, we’ll start to see<br />

that adoption really ratchet up. That’s<br />

because it’s a more cost-effective method<br />

for connecting to the network for not<br />

only enterprises, but internal networks,<br />

as well, both wireline and wireless.<br />

Sterling Perrin, senior<br />

analyst at Heavy<br />

Reading: The most<br />

disruptive trend we’re<br />

seeing is the growth<br />

of packet optical<br />

transport. At the<br />

highest level, we’re<br />

seeing three different approaches: IP<br />

over DWDM; carrier Ethernet switches,<br />

which can be combined with an optical<br />

layer; and a converged system, “packet<br />

optical transport systems,” which combine<br />

a WDM layer with SONET and<br />

SDH transport, as well as high-capacity<br />

Ethernet switching and increased control<br />

plane technology on top of that.<br />

We’re tracking very closely the<br />

evolution of the SONET and SDH<br />

infrastructure and the standalone WDM<br />

infrastructure into these new systems. It’s<br />

that trend that we’re really seeing starting<br />

to gather a lot of momentum, especially<br />

in 2009 and into 2010.<br />

Ian Redpath, principal<br />

analyst at Ovum:<br />

At Ovum, we’ve just<br />

gone through looking<br />

at the market from<br />

the second quarter,<br />

2009 point of view,<br />

and North America<br />

and Europe are still<br />

suffering from the recession. But Asia-<br />

Pacific is doing quite well. <strong>Tellabs</strong> has a<br />

good strategy for the Chinese market,<br />

India and Indonesia, and it’s where they<br />

need to be.<br />

Another key thing I learned at this conference<br />

was <strong>Tellabs</strong>’ intention of bringing<br />

a terabit OTN switch to the marketplace.<br />

With <strong>Tellabs</strong>’ strong DNA in the bandwidth<br />

management category, we did<br />

think it was a bit of an inevitability. We’re<br />

pleased that <strong>Tellabs</strong> is moving forward on<br />

that particular product front. n<br />

OA&M: Operations, Administration<br />

and Maintenance OTN: Optical<br />

Transport Network DWDM:<br />

Dense Wave Division Multiplexing<br />

SDH: Synchronous Digital<br />

Hierarchy SONET: Synchronous<br />

Optical Networking TDM: Time<br />

Division Multiplexing WDM:<br />

Wave Division Multiplexing<br />

For more insights into the<br />

cloud computing opportunity for<br />

service providers, see “Clouds<br />

in the Forecast,” available in the<br />

December 2008 <strong>issue</strong> of Inspire at<br />

www.tellabs.com/news/inspire<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 7


cover story: netcom<br />

NetCom’s<br />

By Lynnette Luna<br />

LTE<br />

Leap<br />

One of<br />

Scandinavia’s<br />

largest mobile<br />

operators<br />

leverages <strong>Tellabs</strong>’<br />

Ethernet solution<br />

to keep 4G<br />

backhaul costs<br />

at 3G levels.<br />

It’s no secret that the world’s mobile<br />

operators are witnessing an insatiable<br />

demand for broadband among<br />

their subscribers. Faster 3G networks,<br />

coupled with competitive<br />

service pricing, compelling smartphones<br />

and connected laptops, have come<br />

together to create the perfect storm for<br />

the mobile broadband business.<br />

This situation is highlighted in the<br />

Nordic region, where sophisticated users<br />

set trends that eventually play out in<br />

the rest of the world’s mobile markets.<br />

The region’s mobile voice penetration<br />

exceeded 100% years ago. Now, operators<br />

in Denmark, Norway and Sweden<br />

have turned to mobile broadband services<br />

for new market-differentiation and<br />

revenue opportunities.<br />

The race is on to develop the next<br />

wave of compelling services. Those services<br />

hinge on next-generation networks<br />

that are capable of transmitting multimegabit<br />

speeds on the go – and doing so<br />

on a significantly lower cost-per-bit basis<br />

than today’s 3G and 3.5G networks.<br />

Nordic powerhouse TeliaSonera is<br />

in the process of building one of the<br />

world’s first LTE networks in Oslo and<br />

Stockholm, targeting a commercial<br />

launch in 2010. Why those two markets?<br />

One reason is because subscribers<br />

there are demanding higher bandwidth.<br />

Another is because Norway and Sweden<br />

were among the first countries to auction<br />

4G licenses last spring in the 2.6 GHz<br />

band, the spectrum that’s being set aside<br />

worldwide for 4G networks.<br />

TeliaSonera was the first operator<br />

to publicly award LTE pilot<br />

network contracts: one with Ericsson<br />

for the Stockholm market and one with<br />

Huawei Technologies for Oslo, where<br />

TeliaSonera’s mobile arm, NetCom, with<br />

some 1.2 million subscribers, is fighting<br />

hard for market share against the incumbent<br />

operator, Telenor.<br />

Mobile voice penetration in Norway<br />

reached 110% in early 2009, according<br />

to BuddeComm, an independent<br />

research firm. While overall subscriber<br />

growth has fallen to about 1.5%, the 3G<br />

sector has experienced robust growth,<br />

BuddeComm said. And if competition<br />

weren’t stiff enough already, a new 3G<br />

provider, Mobile Norway, is set to launch<br />

commercial service.<br />

“We are the challenger in Norway,”<br />

said Torstein Aars, department manager<br />

of network development at NetCom.<br />

“It’s important to be on the forefront of<br />

innovation. That is the driver for 4G. We<br />

are constantly working to come up with<br />

new services so that we can be consistently<br />

on the edge.”<br />

Nearly Free Bandwidth<br />

Indeed, LTE promises data speeds that<br />

will make most of today’s fixed-line<br />

broadband connections seem lethargic. In<br />

June 2009, NetCom showcased live LTE<br />

services that included applications such<br />

as video on demand, streaming video, file<br />

transfers, Web surfing, videoconferencing<br />

and video telephony, all under real<br />

network conditions. The network will be<br />

able to deliver download peak data rates<br />

of up to 150 Mbps in one LTE cell with<br />

multiple terminals.<br />

“What we have learned so far from<br />

these test results is very impressive<br />

around data speeds,” Aars said.<br />

NetCom will hold an advantage in<br />

terms of understanding the real-world<br />

8 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


Photos by Jørn Tomter / Getty Images<br />

capabilities of LTE early on, Aars said.<br />

And most importantly, in deploying<br />

LTE, NetCom plans to see a reduction<br />

in OpEx rather than the increase that<br />

usually comes with the deployment of a<br />

new network technology.<br />

Recognizing the unpredictable growth<br />

associated with the WCDMA/HSPA<br />

data traffic, NetCom embarked on a<br />

plan in 2009 to change its approach to<br />

the management of its 2G and 3G/3.5G<br />

networks. A major part of that change<br />

involved working with <strong>Tellabs</strong> to invest in<br />

Ethernet as a new backhaul solution – not<br />

only to manage the new world of mobile<br />

broadband but also to reduce costs associated<br />

with backhauling 2G traffic.<br />

NetCom is rolling out Ethernet transport<br />

for its 2G and 3G networks, and<br />

preparing to run LTE over the same<br />

Ethernet infrastructure.<br />

“This is a huge OpEx saver,” said Tore<br />

Malmo, manager of transmission networks<br />

at NetCom. “We can now move<br />

everything to the same solution and<br />

reduce the OpEx.”<br />

Over three months in late 2009,<br />

NetCom doubled its total transmission<br />

Robert Halvorsen,<br />

senior transmission<br />

planner with NetCom<br />

capacity in the radio access<br />

network by implementing<br />

capacities up to 150 Mbps at<br />

a number of sites, in preparation<br />

for LTE, Malmo said.<br />

But that capacity didn’t come<br />

at a price.<br />

“The insignificant increase<br />

in OpEx resulting from this<br />

capacity increase is clear<br />

evidence that we have succeeded<br />

in breaking the bond<br />

between capacity and costs.<br />

“We can’t see any effect on<br />

the OpEx,” Malmo said.<br />

Such results are key if<br />

LTE is to reach its promise<br />

of delivering multi-megabit<br />

services at a significantly<br />

lower cost per bit than today’s<br />

3G/3.5G technologies, said<br />

Tarcisio Ribeiro, vice president<br />

of Europe, Middle East<br />

and Africa sales at <strong>Tellabs</strong>.<br />

“Operators simply must<br />

break that linear relationship<br />

that has always existed between<br />

bandwidth and cost and revenue per<br />

bit,” he said.<br />

1 Gbps Per Base Station<br />

On the air interface side, LTE holds significant<br />

cost-savings promise because<br />

of a more efficient network architecture,<br />

said Pyramid Research analyst<br />

Daniel Locke.<br />

“LTE promises to change the dynamics,<br />

by lowering operating costs not only<br />

because of a simpler network architecture<br />

with fewer network controllers to manage<br />

but also because of enhanced spectral<br />

efficiency, reduced OpEx and a concerted<br />

push to lower intellectual property costs<br />

to a single-digit percentage of the value<br />

of handset sales,” he said.<br />

Equally important, however, is an<br />

operator’s ability to efficiently backhaul<br />

the massive data traffic that will be deluging<br />

LTE base stations. The maximum<br />

throughput of LTE will be limited by the<br />

backhaul capacity of the cell site that the<br />

user is connected to.<br />

Analysts estimate that each LTE base<br />

station must be capable of handling<br />

bandwidth in the range of 100 Mbps to<br />

300 Mbps. As demand skyrockets, that<br />

number could reach 1 Gbps or more.<br />

That type of bandwidth will break the<br />

bank under the traditional network backhaul<br />

regime of E1s and T1s. Just one or<br />

two E1 lines are required to backhaul<br />

voice traffic today. By most estimates,<br />

backhaul traditionally accounts for about<br />

30% of an operator’s OpEx.<br />

Throw broadband traffic in the mix,<br />

and the requirement skyrockets to a<br />

dozen or more E1 lines. At hundreds<br />

of dollars per line, per month, such a<br />

deployment scenario makes no economic<br />

sense, said NetCom’s Malmo.<br />

“Without the <strong>Tellabs</strong> solutions, we<br />

wouldn’t be able to support our 4G<br />

deployment and also increase capacity<br />

on the HSPA side without dramatically<br />

increasing OpEx,” Malmo said.<br />

NetCom is using the <strong>Tellabs</strong> ® 8600<br />

“This is a huge OpEx saver.<br />

We can now move everything to the<br />

same solution and reduce the OpEx.”<br />

Tore Malmo, manager of transmission networks at NetCom<br />

Managed Edge System (MES), part<br />

of <strong>Tellabs</strong>’ Mobile Solutions suite of<br />

products, which uses Pseudowire over<br />

MPLS as a cost-effective alternative to<br />

buying more E1s. NetCom is replacing<br />

its E1s by using the <strong>Tellabs</strong> equipment<br />

to produce its own bandwidth on top<br />

of leased Ethernet capacity, said Robert<br />

Halvorsen, senior transmission planner<br />

with NetCom.<br />

Ethernet is a much less expensive and<br />

more flexible technology than TDM<br />

technology, which is the basis of E1 lines.<br />

Ethernet also supports high-bandwidth<br />

scalability that can be used on an incremental<br />

basis, with carriers paying only<br />

for what they use.<br />

2G: Second-Generation 3G: Third-Generation ATM: Asynchronous Transfer Mode CapEx: Capital Expenses HSPA: High-<br />

Speed Packet Access IP: Internet Protocol LTE: Long Term Evolution MPLS: Multiprotocol Label Switching OpEx: Operating<br />

Expenses TDM: Time Division Multiplexing WCDMA: Wideband Code Division Multiple Access<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 9


cover story: netcom<br />

Anders Grand (left),<br />

Robert Halvorsen<br />

“We are the challenger<br />

in Norway. It’s important<br />

to be on the forefront<br />

of innovation.”<br />

Torstein Aars, department manager of<br />

network development at NetCom<br />

Photo by Jørn Tomter / Getty Images<br />

“For NetCom, that translates into<br />

simplicity,” said Anders Grand, <strong>Tellabs</strong><br />

account manager for NetCom. “Instead<br />

of leasing capacity for each mobile service<br />

– 2G, 3G/3.5G and 4G – NetCom<br />

can use one single installation and the<br />

2G, 3G and HSPA travels at no additional<br />

cost to them.”<br />

Indeed, Halvorsen noted that the average<br />

capacity NetCom supports today in<br />

its 3G base stations can be expanded<br />

fivefold without increasing the operator’s<br />

OpEx. That capability is especially<br />

important as traffic on the HSPA network<br />

continues to grow at the same time<br />

NetCom rolls out LTE, and NetCom<br />

won’t be exposed to the escalating costs<br />

associated with the demand for bandwidth<br />

on its HSPA network.<br />

Brave New World<br />

Analysts predict that as early as next year,<br />

data traffic will surpass voice traffic on<br />

mobile networks. One reason is because<br />

bandwidth-hogging services such as<br />

video are eating up capacity.<br />

YouTube, for example, says that<br />

mobile video is an “exponentially” growing<br />

part of its site’s usage. In June 2009,<br />

it reported that over a six-month period,<br />

uploads from mobile phones to YouTube<br />

increased 1700%, thanks to the proliferation<br />

of video-enabled mobile devices.<br />

But for NetCom, those trends are<br />

opportunities to drive additional revenue,<br />

instead of just reasons to shell out more<br />

money for backhaul. With the <strong>Tellabs</strong> ®<br />

8600 MES, NetCom also can dynamically<br />

allocate bandwidth from base station to<br />

base station remotely, as demand dictates,<br />

without having to deploy field personnel<br />

– another significant OpEx saver.<br />

NetCom’s backhaul capacity freedom<br />

also puts it in enviable position of being<br />

able to experiment with LTE services, Aars<br />

said. NetCom doesn’t have to worry about<br />

the skyrocketing backhaul costs LTE is<br />

placing on the network as it rolls out a<br />

rather pervasive footprint with increased<br />

capacity yet relatively few customers.<br />

“We need to gain experiences for LTE<br />

and understand how data services will<br />

be adopted across all of the networks,”<br />

Aars said. “But it will really take a while<br />

before we have the same coverage that<br />

we see for 2G. In a country like Norway,<br />

it’s difficult and expensive. What we are<br />

doing is making sure we can produce<br />

an affordable OpEx while pushing new<br />

high-bandwidth services.<br />

“We are moving from the good<br />

stable telco world to a more broadband-based<br />

world. LTE is a big shift in<br />

technology, but then again, that is the<br />

way everyone is moving. You have to<br />

do it sooner or later.” n<br />

$876 Million in OpEx Savings<br />

To address one of Ethernet’s perceived<br />

weaknesses – the inability to carry<br />

TDM-based voice traffic – the <strong>Tellabs</strong>®<br />

8600 MES uses Pseudowire technology.<br />

Created more than a decade ago, the<br />

Pseudowire standard is a building block<br />

upon which multiple types of traffic can<br />

be layered and then converged onto a<br />

single, multipurpose packet-switched<br />

network. In short, Pseudowire technology<br />

emulates the essential attributes<br />

of legacy TDM or ATM service over<br />

a packet network. The technology is<br />

necessary because leaping directly from<br />

TDM to IP and from ATM to Ethernet<br />

isn’t an investment that some operators<br />

want to make right away.<br />

A recent survey of packet backhaul<br />

vendors by the analyst firm Heavy<br />

Reading supports that trend. At the end<br />

of April 2009, fewer than 55,000 2G<br />

or 3G cell sites were in live service with<br />

packet backhaul worldwide, out of a<br />

global total of 2.4 million sites.<br />

The <strong>Tellabs</strong>® 8600 Managed Edge<br />

System (MES) uses Pseudowire over<br />

MPLS as a cost-effective alternative<br />

to buying more E1s or T1s. Based on<br />

feedback from the more than 120<br />

operators that have deployed the<br />

Tarcisio Ribeiro<br />

<strong>Tellabs</strong>® 8600 MES, it’s realistic to<br />

expect a potential savings of 60% to<br />

93% in the evolution from 3G to 4G.<br />

For example, in a 30,000-cell-site<br />

network employing <strong>Tellabs</strong>’ Ethernet<br />

backhaul solution, an operator can save<br />

up to $78 million in CapEx and $876<br />

million in OpEx over five years, said<br />

Tarcisio Ribeiro, vice president-Europe<br />

Middle East Africa sales at <strong>Tellabs</strong>.<br />

10 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


verizon idn<br />

Verizon’s Inside Job<br />

Verizon migrates its internal data network to VPLS,<br />

with the <strong>Tellabs</strong> ® 8800 Multiservice Router at the core.<br />

By Joan Engebretson<br />

Like other large corporations,<br />

Verizon needs a<br />

high-capacity data network<br />

to support connectivity to<br />

employee desktops and data<br />

centers. In addition, the carrier’s internal<br />

data network supports command and<br />

control connectivity for the infrastructure<br />

for its wired and wireless networks.<br />

Today, the backbone for Verizon’s<br />

internal data network (IDN) uses private<br />

lines to connect aggregation sites.<br />

But soon the carrier plans to begin<br />

migrating to a backbone network based<br />

on VPLS, which provides multi-point<br />

Layer 2 Ethernet connectivity over<br />

MPLS. Verizon’s MPLS network, initially<br />

deployed several years ago, is based<br />

on the <strong>Tellabs</strong> ® 8800 Multiservice Router<br />

(MSR) series.<br />

Simplicity Equals Savings<br />

Verizon reached a major crossroads in<br />

mid-2009, when it learned that the manufacturer<br />

of certain equipment underlying<br />

its IDN would no longer support that<br />

gear. Verizon had three choices: continue<br />

with a private line approach, use its<br />

MPLS network to support connectivity<br />

via Layer 3 IP VPNs or go VPLS.<br />

“We chose a VPLS or Layer 2-type<br />

network based on its ability to transition<br />

efficiently and effectively at the least<br />

cost,” said Tom Bechly, director of enterprise<br />

network engineering for Verizon<br />

Services Operations.<br />

“We chose a VPLS<br />

or Layer 2-type<br />

network based<br />

on its ability<br />

to transition<br />

efficiently and<br />

effectively at<br />

the least cost.”<br />

Tom Bechly, director of enterprise<br />

network engineering for Verizon<br />

Services Operations<br />

Part of the lower cost results from<br />

engineering workload savings, which<br />

ultimately could be in the range of 50%,<br />

Bechly said.<br />

“When you have to manage OC-3s,<br />

OC-12s and T1s, it requires a tremendous<br />

amount of work,” Bechly said. “You<br />

have to consider certification, testing<br />

and the integration cycles you have to<br />

go through.”<br />

Because Ethernet interfaces are simpler<br />

to manage, the new network also should<br />

be easier to extend or upgrade, said Hwa-<br />

Jung Han, manager of IDN engineering<br />

for Verizon Services Operations.<br />

“Provisioning bandwidth will be more<br />

efficient versus the private line-based<br />

TDM environment,” Han said.<br />

Equipment costs were another important<br />

consideration.<br />

“Ethernet interfaces are less expensive,<br />

and there is less work associated<br />

with them,” Bechly said. He estimated<br />

that Verizon ultimately could reduce its<br />

equipment costs over the product life<br />

cycle by about half.<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 11


verizon idn<br />

Another advantage of using VPLS is<br />

simplified routing, Bechly said.<br />

“There is a single hop from each<br />

aggregation point across the network.”<br />

Routing considerations also were an<br />

important reason why Verizon chose<br />

to transition to a Layer 2 service such<br />

as VPLS.<br />

“You minimize the impact on the routing<br />

infrastructure that you already have,”<br />

Han said. “The risk is minimized in terms<br />

of routing.”<br />

In moving its IDN to VPLS, Verizon<br />

also saw an opportunity to showcase its<br />

commercial VPLS offering, which has been<br />

available in the Americas for over a year<br />

and was recently expanded internationally.<br />

“We like to showcase our products,<br />

and this was an example where we could<br />

use one of our products in a very highprofile<br />

way,” Bechly said.<br />

All Ethernet, Eventually<br />

Verizon’s VPLS-based IDN backbone<br />

will have 20-25 aggregation points<br />

and carry traffic at around GigE levels.<br />

Connectivity to the company’s<br />

data centers will be provisioned for 10<br />

GigE bandwidth.<br />

in over a period of time and then<br />

moving a few more locations every<br />

week — or every couple of weeks.<br />

This is mission-critical traffic, so<br />

we won’t jump into it overnight.”<br />

Ultimately Verizon anticipates<br />

moving its IDN entirely to an<br />

Ethernet platform, including the<br />

access links to all locations, which<br />

currently are based on private lines.<br />

This would include hundreds of<br />

Verizon sites and eventually could<br />

extend lifetime equipment and<br />

engineering workload savings to<br />

the IDN access network.<br />

“Initially we will migrate to<br />

VPLS at the core, a move that we<br />

will finish during 2010,” Bechly<br />

said. “The rest of the sites will be<br />

driven by economics, opportunity<br />

and the work force. If we have new<br />

requirements at a site, we will go<br />

in and migrate that site. But to<br />

rapidly touch all of the sites would be<br />

very expensive.”<br />

Verizon expects to obtain 4½ nines<br />

reliability from the VPLS-based IDN,<br />

meaning that the network should be<br />

available 99.995% of the time. That<br />

level of reliability is consistent with<br />

the requirements of many commercial<br />

VPLS customers, which have chosen<br />

“We like to showcase our products, and this<br />

was an example where we could use one of<br />

our products in a very high-profile way.”<br />

Tom Bechly, director of enterprise network engineering for Verizon Services Operations<br />

The process of<br />

migrating traffic<br />

from the current private<br />

line-based IDN<br />

backbone will take<br />

about six months.<br />

“Initially we will<br />

interconnect the old<br />

and new backbone,”<br />

Bechly said. “Then<br />

we will move sites<br />

over from one to<br />

the other, doing a<br />

couple of sites initially,<br />

proving those<br />

Verizon’s offering to obtain similar economics<br />

and efficiencies.<br />

VPLS is often used for enterprisewide<br />

backbone connectivity, Bechly said.<br />

The service is particularly appealing to<br />

enterprises that want to control their own<br />

routing over a carrier-provided Layer 2<br />

network, Han said. Now Verizon is one<br />

of those enterprises. n<br />

GigE: Gigabit Ethernet<br />

MPLS: Multiprotocol Label Switching<br />

TDM: Time Division Multiplexing<br />

VPLS: Virtual Private LAN Service<br />

VPN: Virtual Private Network<br />

12 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


THOUGHT LEADERSHIP<br />

Smartphones Need<br />

Smart Networks<br />

If their networks don’t wise up, wireless<br />

carriers risk losing money on smartphones.<br />

By Vikram Saksena<br />

Does anyone really believe<br />

that a dumb network can<br />

support a smartphone?<br />

Customer enthusiasm<br />

for smartphones has<br />

unleashed a torrent of innovation to take<br />

advantage of the growing ubiquity of these<br />

powerful computers we carry in our pockets.<br />

Few people today would leave home<br />

without a mobile phone any more than they<br />

would leave behind their wallet and keys.<br />

This is a boon to the telecom industry,<br />

but each popular new use places added<br />

burdens on wireless networks, often<br />

without bringing additional revenue.<br />

Various studies predict that worldwide<br />

mobile data traffic will double every year<br />

through 2013 and that by 2011, data will<br />

outpace voice traffic.<br />

Adding capacity in the traditional way,<br />

especially expanding the “dumb pipes” in<br />

a “stupid” network that some have advocated,<br />

is a poor choice for carriers. The<br />

expense of doing that will shrink carrier<br />

profits, and eventually network operators<br />

will become marginalized as handset<br />

makers and application innovators take<br />

center stage with consumers.<br />

Apple’s Mindshare<br />

Not long ago, my daughter, a high-school<br />

student, said she wanted an iPhone.<br />

Why? She said it would offer her better<br />

service than what she was getting from<br />

AT&T. She didn’t realize that iPhones<br />

use AT&T’s network, but instead viewed<br />

the iPhone like her iPod: a device that is<br />

totally Apple’s.<br />

AT&T’s decision to make an exclusive<br />

iPhone deal with Apple has paid many<br />

dividends, but it carries a significant challenge<br />

to maintaining a central role with<br />

customers. Utilizing a smart network is<br />

the carrier’s key to meet that challenge.<br />

Apple pioneered the online store where<br />

customers can download applications,<br />

bypassing the network operator. Other<br />

smartphone vendors emulate that concept.<br />

Now a growing number of wireless<br />

carriers hope to insert themselves back<br />

into the relationship by gathering several<br />

smartphone application stores into their<br />

own, carrier-branded online malls. Like<br />

a brick-and-mortar mall operator, these<br />

carriers would provide services to their<br />

tenants, such as analytics of how customers<br />

use their applications.<br />

Network operators can see trends and<br />

provide opportunities based on what customers<br />

do, where they do it and what<br />

handsets they use. Carrier analysis can<br />

help application vendors refine products<br />

to make them more valuable. A smart carrier<br />

network can also enable applications<br />

that could not be created otherwise.<br />

“Various studies<br />

predict that<br />

worldwide mobile<br />

data traffic will<br />

double every year<br />

through 2013<br />

and that by 2011,<br />

data will outpace<br />

voice traffic.”<br />

Dr. Vikram Saksena, executive vice<br />

president and CTO, <strong>Tellabs</strong><br />

Last autumn’s agreement between<br />

Google and Verizon Wireless aims to<br />

develop Android phones that utilize network<br />

information, Lowell C. McAdam,<br />

chief executive of Verizon Wireless said<br />

in an interview with the New York Times.<br />

“You will see features on these phones<br />

that are not on other Android devices,”<br />

McAdam said. “Our plan is to leapfrog<br />

the competition.”<br />

Decentralized Intelligence<br />

<strong>Tellabs</strong> envisions helping carriers create<br />

networks with decentralized intelligence.<br />

A network with intelligence at its edges<br />

is cheaper to build and operate, and it<br />

provides subscribers with a superior<br />

experience. It will deliver a truly new<br />

mobile Internet experience by tailoring<br />

the network to efficiently manage traffic.<br />

Instead of receiving data, voice and<br />

video in one stream at a cell tower and<br />

sending everything to the network core<br />

to sort out, it is more efficient to analyze<br />

traffic near the network edge and send it<br />

where it needs to go before it reaches the<br />

core. Much of the new data traffic wants<br />

to get to the Internet. Offloading it from<br />

the network edge enhances the customer<br />

experience and avoids the need to greatly<br />

expand core capacity.<br />

The mobile Internet demands that wireless<br />

networks become smarter. On today’s<br />

wired Internet, content providers know<br />

their material will be viewed on a PC or<br />

Mac, but the variety of devices using the<br />

wireless Internet is far more diverse.<br />

A decentralized intelligent network<br />

can analyze specifications from a customer’s<br />

handset and adjust the bit rate<br />

to create an optimized resolution for<br />

that screen. The network will customize<br />

content and can insert ads for customers<br />

who agree to receive them.<br />

Smart networks will learn much about<br />

what customers do with their mobile<br />

Photo by Brendan Mcdermid/Reuters /Landov<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 13


THOUGHT LEADERSHIP<br />

devices and when they usually do it. That<br />

information can be used to cache data<br />

or video at the network edge, making it<br />

available quickly when customers want<br />

it, again saving capacity demands on the<br />

network core.<br />

The Personal Touch<br />

As the Internet becomes mobile, it also<br />

grows more personalized. I look forward<br />

to personalizing my phone so that it will<br />

help me to coordinate my activities with<br />

my family’s. When I get an invitation to<br />

an event, it would be great if my phone<br />

could automatically check my wife’s<br />

schedule to see if we’re both free to<br />

accept, for instance.<br />

The proliferation of applications for<br />

mobile devices means that even when<br />

they have the same handset, individuals<br />

can use them in vastly different ways. An<br />

application that may strike me as trivial<br />

can be vital to my neighbor.<br />

I always regarded the ability to program<br />

a DVR from a cell phone as superfluous<br />

until I met someone who described how<br />

important it is to him. He travels a lot and<br />

often forgets to program his DVR when<br />

he’s home, so this service that enables his<br />

cell phone to interact with his TV is quite<br />

useful, and he values it highly.<br />

For carriers that offer triple-play services,<br />

this one application may create<br />

customer stickiness, as do “TV anywhere”<br />

applications that direct content to whichever<br />

screen a customer wants. While a<br />

football fan probably prefers to watch a<br />

game on big screen high-definition set<br />

at home, he might just want game highlights<br />

sent to his smartphone.<br />

Intelligent networks that can package<br />

content in different ways for individual<br />

screens will provide carriers with an edge<br />

over the competition and may open new<br />

revenue streams.<br />

Mobile Security: The Killer App<br />

Mobile carriers should endow their<br />

networks with decentralized intelligence<br />

because it will save them money and<br />

improve their service, but the one argument<br />

for smarter networks that may<br />

trump all others is mobile security.<br />

Security on the mobile Web demands<br />

smarter networks to track down and isolate<br />

viruses and other malicious software<br />

that target known vulnerabilities in smart<br />

wireless devices. PCs can download antivirus<br />

software and other programs to<br />

protect themselves. When they become<br />

infected, they can be cleaned. Wireless<br />

devices don’t have sufficient capacity for<br />

that, so they depend on the network to<br />

provide a “clean pipe” and protection<br />

from malware.<br />

As the Internet<br />

becomes mobile, it<br />

also grows more<br />

personalized.<br />

Already, there are increasing number of<br />

headlines about attacks and vulnerabilities<br />

that expose newly arrived smartphones<br />

on the market, such as the iPhone SMS<br />

hack vulnerability exposed recently.<br />

The New Reality of Smartphones<br />

Researchers worldwide are enlisting<br />

smartphones to augment reality.<br />

Some examples:<br />

• Tourists use phones to take photos<br />

of the Palace of Venaria near<br />

Turin, Italy, or Winchester Castle in<br />

England and get views of how those<br />

landmarks looked in earlier times.<br />

They also get tips on nearby attractions<br />

of interest.<br />

• A Japanese company is testing an<br />

overlay of data displayed on phones<br />

to provide added information about<br />

places in the user’s vicinity, such as<br />

restaurant menus.<br />

• In the U.S., a university engineer<br />

in St. Louis has married an ultrasound<br />

probe with a smartphone<br />

so low-power-ultrasound imaging<br />

can be done anywhere, any time.<br />

This should greatly expand the<br />

reach of telemedicine, especially in<br />

countries where electrical power is<br />

unreliable.<br />

• For patients in developed countries,<br />

wireless technology provides<br />

patient information to healthcare<br />

providers without an office visit.<br />

A Massachusetts start-up has a<br />

service linking pill bottles to AT&T’s<br />

wireless network so that forgetful<br />

patients will get reminder calls when<br />

they miss a dose.<br />

Smartphones, like PCs, have operating<br />

systems and are vulnerable to hacking.<br />

Hackers can potentially leverage vulnerabilities<br />

in device platforms, hack millions<br />

of such devices and utilize them to turn<br />

against the network to bring it down.<br />

To ensure that the mobile Web<br />

achieves its potential, network operators<br />

must intelligently detect such threats and<br />

thwart them. It’s just one more smart<br />

thing to do. n<br />

Dr. Vikram Saksena, is executive vice president<br />

and CTO at <strong>Tellabs</strong>. His main responsibilities<br />

are technology strategy and business<br />

development, focusing on the areas of optical<br />

networking, Carrier Ethernet and IP, and<br />

mobile backhaul.<br />

SMS: Short Message Service<br />

Level 4, Row H<br />

• Duke University engineers have<br />

created an application enabling a<br />

consumer to wave his phone in the<br />

air to write something like “Level 4,<br />

Row H,” to send himself an e-mail<br />

recalling where he parked his car.<br />

• A California company has launched<br />

an application that uses location<br />

awareness to enhance its memory<br />

jogging, so a shopping list would pop<br />

up on a customer’s phone when he<br />

approaches a grocery store.<br />

• Google has extended its mobile<br />

traffic service to retrieve feedback<br />

from cell phone users to portray<br />

changing traffic conditions in real<br />

time, enhancing the service’s value<br />

to motorists.<br />

Clearly, the handy device that was<br />

born as a way to make phone calls on<br />

the move has grown into something<br />

much more far-reaching, and its evolution<br />

is accelerating.<br />

14 <strong>Tellabs</strong> Inspire • 1 st QUARTER 2010


analyst insight<br />

Surfing the Mobile Wave<br />

To avoid being swamped by data traffic, mobile operators must<br />

wring the most out of IP, IT and their Internet partners.<br />

by Patrick Donegan<br />

Innovation in cost control and<br />

optimization of end products<br />

or services are the key success<br />

factors in any business. Having<br />

barely scratched the surface of<br />

the new 3G and 4G mobile broadband<br />

opportunities, the challenge for mobile<br />

operators is one that is the most difficult<br />

at points of discontinuity: not merely<br />

embracing the disruptive change that<br />

is breaking down conventional business<br />

models, but actively beckoning that<br />

change forward.<br />

The new challenges are about realigning<br />

mobile network business models<br />

to get better leverage out of IP, IT and<br />

Internet partners. Lower cost, higher<br />

performance IP switches and routers<br />

are widely deployed at the core and<br />

sometimes the metro part of the mobile<br />

network. But in the backhaul, operators’<br />

margins are increasingly threatened by<br />

trying to scale TDM circuits in step with<br />

the often alarming surge in new mobile<br />

broadband data traffic. Extending packet<br />

technology out to the cell site allows the<br />

cost per bit of transporting traffic to be<br />

reduced, albeit with the initial pain and<br />

disruption of changing traditional TDMoriented<br />

operating practices.<br />

Getting more out of IP is a two-step<br />

journey. The second is to transition to a<br />

flatter network such as WiMAX or LTE,<br />

with a common voice and data core,<br />

BSC or RNC functions collapsed and<br />

a direct interface between base stations.<br />

This will enable further cost reduction<br />

by populating the network with lower<br />

cost, more scalable equipment and generating<br />

bandwidth savings by enabling<br />

some core network functionality to be<br />

deployed out toward the network edge.<br />

A flatter architecture doesn’t mean<br />

just lower costs. It also enables lower<br />

latency, resulting in better performance<br />

from existing applications and a sharper<br />

business case for new generations of<br />

real-time multimedia applications.<br />

Which brings me to the IT and Internet<br />

sectors. Operators need to recognize that<br />

in a broadband environment, content and<br />

applications are king. It’s the content guys<br />

that primarily drive the consumer to buy<br />

the network service – not the other way<br />

around. But although the Internet players<br />

can afford to think of the network as<br />

a “dumb pipe” up to a certain point, there<br />

are also a number of high-value capabilities<br />

that they can’t deliver without a key subset<br />

of operator smarts. They can’t deliver location-based<br />

services, for example. And they<br />

can’t orchestrate single-source provisioning<br />

of a common set of services delivered<br />

optimally and uniformly across the socalled<br />

“three screens” of the PC, TV and<br />

mobile phone.<br />

On the one hand, a sharper recognition<br />

of these two fundamentals frees up<br />

mobile operators to focus on differentiating<br />

themselves from one another as<br />

delivery partners for the content and<br />

applications ecosystems. At the same<br />

time, it also provides a better basis for<br />

clawing back some of the consumer<br />

loyalty to their own brand that mobile<br />

“In the backhaul, operators’ margins are<br />

increasingly threatened by trying to scale<br />

TDM circuits in step with the often alarming<br />

surge in new mobile broadband data traffic.”<br />

3G: Third Generation 4G: Fourth<br />

Generation BSC: Base Station Controller<br />

IP: Internet Protcol IT: Information<br />

Technology LTE: Long Term Evolution<br />

RNC: Radio Network Controller TDM:<br />

Time-Division Multiplexing<br />

WiMAX: Worldwide<br />

Interoperability for<br />

Microwave Access<br />

operators have conceded to handset vendors<br />

over many years, and the big beasts<br />

of the Internet jungle more recently.<br />

Within the IT industry, a lot of the<br />

answers lie in the network management<br />

domain. As traffic increases inexorably,<br />

and as patterns of usage become ever<br />

more dynamic and unpredictable, leveraging<br />

new data-centric network and<br />

performance management capabilities<br />

that can provide an end-to-end view of the<br />

network rather than a series of elementcentric<br />

snapshots is going to be key. This<br />

will not only allow network investments<br />

to be managed more efficiently; it will<br />

also enable the end-user’s quality of experience<br />

to be optimized according to a<br />

number of metrics such as by application,<br />

by time of day or by type of user.<br />

When a large wave rises up in front<br />

of you, you often have a better chance of<br />

surviving its impact by swimming rapidly<br />

towards it. No matter how tempting it<br />

might be, your prospects are often not<br />

best served by trying to swim away or by<br />

just standing still. n<br />

Patrick Donegan is a senior analyst<br />

at Heavy Reading, a research<br />

firm. For more information, visit<br />

www.heavyreading.com.<br />

1 st QUARTER 2010 • <strong>Tellabs</strong> Inspire 15

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