The Legend of Franck Muller - Westime

“WHAT WAS GREAT
WAS THAT THE
WATCH SEEMED
COMPLICATED,
BUT IT WAS
FANTASTICALLY
SIMPLE TO USE.
EVERYONE COULD
COMPREHEND IT.
WITH THIS MODEL,
WE BEGAN TO
SELL 5,000 MORE
WATCHES PER YEAR
— MORE THAN WHAT
WE HAD CREATED
BEFORE”
THE LEGACY OF FRANCK MULLER
Now, 18 years after the creation of his
brand and more than a quarter-century of
groundbreaking innovations, the legacy of
Franck Muller still resonates as clearly as it did
the day Franck first dreamt of striking out on
his own.
He demonstrated to the world that even
in a time when mechanical timekeeping may
have been anachronistic, on an emotional
level, it was more relevant than ever.
To achieve this, Muller understood
that he had to usher in an allnew
vision for high watchmaking.
He knew that he had to make traditional
complications relevant by binding them
on a cellular level with daring, innovative
aesthetics. Muller also knew that he
would have to single-handedly invent
an all-new language for mechanical
watchmaking, one where the primacy of
intent was to connect with customers on an
emotional level.
To achieve this, he had to uncover
the hidden truth in how human beings
perceive time. He then invented all-new
complications to represent these emotional
truths. While de’ Dondi’s work was to
uncover the laws of science that govern our
universe, Franck Muller’s seminal work
would be to unveil the hidden truths that
rule the human heart and mind. In this, he
has been groundbreaking, and in this, he
has demonstrated his visionary capacity. H
The Franck Muller Cintrée Curvex Master
Banker Tourbillon is a combination of two
of Franck Muller's iconic achievements,
the world's first wristwatch tourbillon and
the triple time zone complication