<strong>Franck</strong> <strong>Muller</strong> Cintrée Curvex Crazy Hours Tourbillon
“To me, in modern culture, we are <strong>of</strong>ten too much rooted in the past or obsessed by the future” He states, “Why call it Crazy Hours? Because the Crazy Hours watch had to be a statement that you can do what you want, whenever you want. It had to be a watch that told people that life is precious and that you must enjoy each fleeting moment. It was a declaration that you should exist in the present and not constantly be thinking about the past or the future. It had to be a rupture from the structure <strong>of</strong> empirical time, an escape from the mindless regularity that we as human beings have become enslaved to. This idea came to me at that moment in the swimming pool in Mauritius, where I had come with my family to be on vacation, where we thought we could do what we wanted. But instead, we were met only with rules and more rules. <strong>The</strong> Crazy Hours is an escape from rules.” And while at first glance, it might be easy to dismiss this philosophy as promiscuously sensualist, the very concept <strong>of</strong> the Crazy Hours has strong spiritual undertones. <strong>Muller</strong> states, “I’ve always liked the Buddhist parable <strong>of</strong> the monk who falls down a cliff. Beneath him, he sees a starving tiger waiting to eat him. Above him, he sees a snake slithering down to bite him, then suddenly, just in front <strong>of</strong> him, he sees a perfect strawberry. Slowly and with great deliberation, he reaches out and plucks this strawberry and tastes how delicious it is. To me, in modern culture, we are <strong>of</strong>ten too much rooted in the past or obsessed by the future. Unfortunately, the traditional format for a watch only encourages this. On the dial, you see all the time in front <strong>of</strong> you and all the time behind you. And so, you become obsessed with the past and the future, and never appreciate the moment you are in. For me, it was very important that the Crazy Hours be a watch in which the past and the future are not visible. As such, you have no choice but to be in the here and now, and to appreciate the present — this is something people have forgotten how to do!” THE WORLD’S FIRST EMOTIONAL COMPLICATION Imagine a watch where the dial adheres to no laws <strong>of</strong> order <strong>of</strong> either God or man. <strong>The</strong> cold, rational intellectualism <strong>of</strong> the 12-hour dial is dispensed with, and in its place, a whirl <strong>of</strong> randomly strewed digits each claiming their precious real estate with a free-wheeling assertion <strong>of</strong> self. At the 12 o’clock position, the number eight — the Chinese symbol for luck — stakes its claim with heady optimism. <strong>The</strong> Crazy Hours dial, as the name implies, bears no logic, it defies rationality; it could, if expanded onto canvas, be found in the Pop repertoire <strong>of</strong>
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