The Legend of Franck Muller - Westime
The Legend of Franck Muller - Westime
The Legend of Franck Muller - Westime
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<strong>Franck</strong> <strong>Muller</strong> Cintrée Curvex<br />
Crazy Hours with diamonds<br />
big party together.<br />
“<strong>The</strong> director approached and said,<br />
‘This evening is New Year’s Eve. But here<br />
at the Royal Palm, we celebrate in a<br />
civilized manner. We cannot put together<br />
these tables. Everyone must have his<br />
correct place at individual tables. This is<br />
our protocol.’<br />
“I said, ‘Wait a moment. All <strong>of</strong> us at<br />
this big table are friends. When we are on<br />
the beach, we all sit together and laugh<br />
and enjoy each other’s company. Why is<br />
it that for New Year’s Eve, we cannot also<br />
be together in this beautiful location?<br />
Why must you impose these meaningless<br />
rules on us?’<br />
“<strong>The</strong> director replied, ‘Because that<br />
is the way things are done here and it is<br />
my decision.’<br />
“I turned to Marcus Margulies and<br />
said, ‘OK, just before midnight, come to<br />
my table with two Cohiba cigars.<br />
Light one and keep the other one for me.<br />
I will give you a spectacular New<br />
Year’s surprise.’<br />
“So, at five minutes to midnight, Marcus<br />
came over with the cigars. Literally, at the<br />
stroke <strong>of</strong> midnight, I got up from the table.<br />
And in front <strong>of</strong> everyone, I took <strong>of</strong>f my<br />
black jacket, I took <strong>of</strong>f my bathrobe-belt<br />
bow-tie. As I did this, I thought about<br />
the loopholes and hurdles the director<br />
had scattered in my path for no<br />
reason at all. <strong>The</strong>n I continued until<br />
I was completely naked.<br />
“By this time, I was genuinely angry.<br />
I thought about how I hate when human<br />
beings create rules just to rob others <strong>of</strong><br />
pleasure. <strong>The</strong>n I walked over to the pool<br />
and jumped in. And as I emerged in the<br />
beautiful night air, and as I regarded<br />
the beautiful women in white around me,<br />
as I looked up at the stars overhead,<br />
the sounds <strong>of</strong> the director protesting<br />
faded away.<br />
“I thought to myself, I hate rules. But,<br />
in many ways, time itself is a rule. It is<br />
imposed on man. I want to create a watch<br />
that has no rules, but that always finds the<br />
right time regardless. And I will call this<br />
watch ‘Crazy Hours’.”