Prace komisji nauk.pdf - Instytut Filologii Angielskiej Uniwersytetu ...
Prace komisji nauk.pdf - Instytut Filologii Angielskiej Uniwersytetu ... Prace komisji nauk.pdf - Instytut Filologii Angielskiej Uniwersytetu ...
Van Dijk, Teun A. (1993) “Principles of Critical Discourse Analysis”. [In:] Teun A. Van Dijk (Ed.), Studies in Critical Discourse Analysis. Special issue of Discourse & Society. 4 (2); 249-283. Van Dijk, Teun A. (1996) “Discourse, Power and Access”. [In:] Carmen Rosa Caldas-Coulthard and Malcolm Coulthard (Eds.) Texts and Practices. Readings in Critical Discourse Analysis. London: Routledge; 84-104. Van Dijk, Teun A. (2001) “Critical Discourse Analysis”. [In:] D. Tannen, D. Schiffrin & H. Hamilton (Eds.), Handbook of Discourse Analysis. Oxford: Blackwell; 352-371. Herman, Edward S. and Noam Chomsky (1988) Manufacturing Consent: the Political Economy of the Mass Media. New York: Pantheon Books. Van Leeuwen, Theo (2005) Introducing Social Semiotics. London; New York: Routledge. Yu, Bei, Kaufmann, Stefan and Diermeier, Daniel (2007) “Ideology Classifiers for Political Speech”. Retrieved 11.04.2008 from: http://ssrn.com/abstract=1026925. SŁOWA KLUCZOWE Analiza dyskursu politycznego, relacje władzy i kontroli, ideologia 60
Piotr P. Chruszczewski University of Wrocław and Philological School of Higher Education in Wrocław Researching “paleometaphors” and cognitive realities devised by runic graphemes 14 Introduction The heading of this short work may sound a little misleading, as the term paleometaphors signifies in this case solely the metaphors which one can observe on the items which bear runic inscriptions. I adhere to Stack’s (1990: 95-96) idea that “in” language and “through” language one can see how metaphors actually work in human cognitive systems which are “culturally bound”, for metaphors represent to a great extent relationships in the realm of our perception (see also Lakoff and Johnson 1980). We speak and write customarily presupposing our interlocutors as recipients of our messages; it is obvious that it “(...) has become a commonplace for setting forth the manner in which cultural objects are produced, acquire meaning, and play roles in our lives. (...) The fact that we take so little notice of them attests to the pervasiveness of metaphors relating the oral and the written in contemporary critical discussion” (Stack 1990: 95-96). Bearing in mind the above, one may deduce with a high level of certainty that all societies, and furthermore, all discourse communities throughout history have had a working set of metaphors 14 Based upon research results published in Chruszczewski (2006: 175-176, 241-246). 61
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Piotr P. Chruszczewski<br />
University of Wrocław<br />
and<br />
Philological School of Higher Education in Wrocław<br />
Researching “paleometaphors”<br />
and cognitive realities devised by runic graphemes 14<br />
Introduction<br />
The heading of this short work may sound a little misleading, as the term<br />
paleometaphors signifies in this case solely the metaphors which one can<br />
observe on the items which bear runic inscriptions. I adhere to Stack’s (1990:<br />
95-96) idea that “in” language and “through” language one can see how<br />
metaphors actually work in human cognitive systems which are “culturally<br />
bound”, for metaphors represent to a great extent relationships in the realm of<br />
our perception (see also Lakoff and Johnson 1980). We speak and write<br />
customarily presupposing our interlocutors as recipients of our messages; it is<br />
obvious that it “(...) has become a commonplace for setting forth the manner in<br />
which cultural objects are produced, acquire meaning, and play roles in our<br />
lives. (...) The fact that we take so little notice of them attests to the<br />
pervasiveness of metaphors relating the oral and the written in contemporary<br />
critical discussion” (Stack 1990: 95-96). Bearing in mind the above, one may<br />
deduce with a high level of certainty that all societies, and furthermore, all<br />
discourse communities throughout history have had a working set of metaphors<br />
14 Based upon research results published in Chruszczewski (2006: 175-176, 241-246).<br />
61