SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
SMOOTH MOVES: HAIR HEROES: - Beauty Magazine SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
Our first brush-in hair colour from L’Oréal Paris, designed for men NEW
L'Oréal Paris, worldwide number 1 in hair colour*, introduces its first brush-in male hair colourant, Men Expert Excell 5’. BRUSH-IN HAIR COLOUR MINUTES NEW Excell 5’ is an innovation that combines L’Oréal Paris’ in-depth knowledge of male grooming with extensive hair colour expertise. Formulated especially for men, it puts the ‘pepper’ back into his ‘salt and pepper’, blending away grey with natural-looking results. 1 Away with the grey! EASY: Thanks to its Easy-Brush applicator, Excell 5’ is extremely easy to apply. All it takes is a few brush strokes to apply the colour. PRECISE: Either zone in on the greys (e.g. temples) or apply all over; the brush allows a targeted application. 2 Don’t forget to be colour safe www.becoloursafe.com QUICK: The ammonia-free gel cream takes 5 minutes ** to develop and should then be washed off with your normal shampoo. NATURAL-LOOKING: Excell 5’ overlays the natural colour of the hair for a natural-looking effect, rather than ‘helmet-head’ coverage. It blends away in up to 28 washes, leaving no warm tones as it fades. **For shades 2 & 3, leave to develop for 10 minutes for best results. Christophe Robin, L’Oréal Paris’ hair colour expert, gives his advice on how men should choose their shade: ■ People tend to think that their hair colour is darker than it really is, so always recommend the lighter of two shades. ■ If they have a lot of grey, suggest a shade that’s two tones lighter than their natural colour. ■ If they have a small amount of grey, choose a shade that’s one tone lighter than their natural colour. ■ The Excell 5’ result is subtle, so it will blend in with their natural colour and won’t look radically different. L’Oréal Paris Excell 5’ is available in 6 natural-looking shades: RRP £6.99 / €10.99 2. Natural Black Natural Very 3. Dark Brown Natural 4. Dark Brown Natural 5. Brown Natural 6. Light Brown Natural 7. Dark Blonde *AC Nielsen volume & value sales Jan-Dec 2008 For more information visit www.lorealparis.co.uk
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Our first brush-in<br />
hair colour from<br />
L’Oréal Paris,<br />
designed for men<br />
NEW
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