SMOOTH MOVES: HAIR HEROES: - Beauty Magazine

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ReininMen:shaving When it comes to male grooming, no single act is more important (nor as fraught with danger) than the daily shave. No wonder, then, that men are always on the look out for tips, tricks and products to make the whole process faster, smoother and less painful. What’s more, a Mintel survey revealed that having a clearer understanding about products and their benefits was the number one trigger to persuading purchase too. So, with that in mind, here are a few tips worth passing on, along with a selection of products to ensure that every shave is a smooth one. <strong>SMOOTH</strong> OPERATOR When it comes to shaving, knowledge is power. Mankind’s LEE KYNASTON has these before, during and after tips for the perfect shave. Result? A closer shave for the customer and better sales for you! 04 Golden rule No 1: When it comes to a great shave, preparation is everything. Wetting the stubble and allowing it to soften and expand for two minutes can reduce the force needed to slice it by up to 70 per cent. Massaging a shaving gel, foam or cream into the skin with the fingertips helps too, by ensuring stubble is properly covered. Here are a few pre-shave essentials… L'ORÉAL PARIS MEN EXPERT HYDRA SENSITIVE FACE WASH – Using a face wash before shaving doesn’t just get skin squeaky clean, it also removes any oil from stubble, allowing hair to absorb water and making it easier to cut. This one’s extra gentle – just what men need before shaving. GILLETTE SERIES THERMAL FACE SCRUB – Face scrubs are one of the best pre-shave products around. Used before shaving, they help remove blade-clogging dead skin cells while also helping to lift stubble, making cutting easier and preventing in-grown hairs. This one even heats up to help open pores and remove embedded grease and grime. SIMPLE FOR MEN SOOTHING SHAVE GEL – Gels and foams provide the perfect ‘cushion’ between skin and blade. One made for sensitive skin is a great insurance policy against irritation. KING OF SHAVES ALPHAOIL SUPERCOOLED MENTHOL SHAVING OIL – Oils are especially good for guys who sport facial hair as they allow you to see where you’re shaving. They can also be used underneath foams and gels for extra glide.
ReininMen:shaving The three biggest mistakes men make when shaving are: not changing their blades often enough, shaving against the direction of hair growth (which can lead to snagging and razor burn) and rushing the job! A good shave requires patience (short, gentle strokes are best) as well as the right tools for the job. Speaking of which…. WILKINSON SWORD QUATTRO TITANIUM PRECISION RAZOR – A grooming tool that doesn’t just deliver a great shave but trims facial hair and tidies sideburns too. No wonder it picked up the 2009 Men’s Grooming Product of the Year prize. GILLETTE FUSION GAMER POWER RAZOR – More blades mean that fewer strokes with the razor are required to get the job done – and that means less potential for irritation. This battery-powered bestseller has five! KING OF SHAVES AZOR M – The new kid on the block is already gathering fans thanks to its competitive price point and novel design. This latest, more premium version aims to offer an even better shave than its predecessor thanks to its weightier metal handle, slimmer blade cartridge and added ‘trim guides’. BIC COMFORT 4 – Even disposable razors offer advanced technology these days. This new launch from BiC features four spring-mounted blades in a pivoting head, as well as a non-slip grip and large lubricating strip with aloe vera and vitamin E. DID YOU KNOW? The average man will shave approximately 20,000 times during the course of his life. Shaving actually removes the top layers of skin and causes microscopic abrasions, so the use of a post-shave product to soothe, calm and repair skin is essential. For customers with sensitive skin, unfragranced products tend to be best. Applied straight after shaving, they should be gently massaged in with the fingertips. CLINIQUE POST-SHAVE SOOTHER (BEARD CONTROL FORMULA) – Not only does this balm soothe irritated skin, it also contains an ingredient that works to slow down hair growth, making shaving easier. NIVEA FOR MEN SENSITIVE POST SHAVE BALM – Nivea’s bestselling balm is perfect for soothing irritation after shaving and contains ingredients to help reduce redness and kickstart skin’s healing process. L'ORÉAL PARIS MEN EXPERT HYDRA ENERGETIC POST-SHAVE BALM – A dual action balm that cools skin, reduces irritation and also helps skin fight the signs of tiredness and fatigue. TEND SKIN IN-GROWING <strong>HAIR</strong> SOLUTION – Prevents and protects skin against painful in-grown hairs (where curly hairs grow back into the skin, causing bumps and inflammation). ELECTRIC DREAMS While roughly three quarters of men prefer a wet shave, that still leaves a sizable chunk of men who prefer electric shavers – and a market worth over £80 million. Here are a few dry shave essentials… LAB SERIES ELECTRIC SHAVE SOLUTION – Many men who dry shave forget that stubble still needs preparation. A pre-shave solution like this helps lift hair in readiness for cutting while also soothing and refreshing skin. BRAUN SERIES 3 WET & DRY SHAVER – A foil shaver with the advantage that it can be used in the shower too. PHILIPS NIVEA FOR MEN COOLSKIN ROTARY SHAVER – A bestselling shaver that delivers a soothing conditioner as it goes to work to ensure a smooth shave. REMINGTON CONNECTOR – Perfect for men who want stubble or a beard rather than to be clean-shaven, this novel trimmer can even be charged from a computer USB port! 05
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