SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
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ReinInMen<br />
MARCH 2010<br />
A <strong>Beauty</strong> <strong>Magazine</strong> Male Grooming Supplement<br />
ReininMen:contents<br />
WELCOME<br />
<strong>SMOOTH</strong> <strong>MOVES</strong>:<br />
three steps to a<br />
better shave<br />
<strong>HAIR</strong> <strong>HEROES</strong>:<br />
celebritystyles and<br />
how to get them<br />
ReininMen<br />
EDITORIAL<br />
March2010<br />
Editor<br />
Cara Whitehouse<br />
email: Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7211<br />
<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk/blog<br />
Editorial Coordinator<br />
Gemma Huckle<br />
email: Gemma@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7237<br />
Group Editor<br />
Carolyn Scott<br />
email: Carolyn@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7212<br />
Contributor<br />
Lee Kynaston<br />
Designer<br />
Tony Gummer<br />
Advertisement Director<br />
Carrie Culbertson<br />
email: Carrie@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7215<br />
Publishing Director<br />
Paul Beard<br />
email: Paul@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7236<br />
Head of Client & Education Training<br />
Lesley Johnson BSc MRPharmS<br />
Chief Executive<br />
Felim O’Brien<br />
Published by<br />
Communications International Group,<br />
Linen Hall, 162-168 Regent St, London,<br />
W1B 5TB<br />
Tel: 020 7434 1530 Fax: 020 7437 0915<br />
E-mail: info@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
www.<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Subscription & Circulation enquiries<br />
The National Pharmacy Database,<br />
Precision Direct Marketing, Precision House,<br />
Bury Road, Bury St Edmunds, IP30 9PP<br />
Tel: 01284 718912; Fax: 01284 718920<br />
E-mail: subs@precisiondm.com<br />
No part of this publication may be reproduced without the<br />
written permission of the publishers. Published under licence<br />
by Communications International Group Ltd. © Groupe<br />
Eurocom Ltd. Repro by TSS Digital, Margate. Printed by Grange<br />
Press, Sussex. Unbranded pictures www.istockphoto.com.<br />
Some editorial photographs in this issue are courtesy of the<br />
companies whose products feature. The Publishers accept no<br />
responsibility for any statements made in signed contributions<br />
or in those reproduced from any other source, nor for claims<br />
made in any advertisement. <strong>Beauty</strong> <strong>Magazine</strong> is available on<br />
subscription to individuals who do not qualify within the terms<br />
of the controlled circulation. UK £70 US$185 €135.<br />
It’s long been cited as one of beauty’s fastest growing<br />
sectors – and although the groom boom of the early<br />
Noughties has slowed pace of late, the male market<br />
is continuing to thrive. Ironically, pressure on the jobs<br />
market and fear of redundancy or being passed over<br />
for promotion has encouraged guys to invest in their<br />
appearance. Cosmetic procedures on men have risen<br />
by a whopping 21 per cent – and consequently,<br />
interest in products on your shelves is growing too.<br />
Arguments continue to fly about whether men’s<br />
regimes are set to become as expansive as women’s, or whether blokes simply<br />
want a handful of essentials to do the job. But either way, if Superdrug’s recent<br />
survey – which found that men now spend longer getting ready than women –<br />
is anything to go by, it’s clear that guys take their grooming seriously.<br />
Make sure your aisles are stocked with the basics (and a few of the<br />
trailblazers) and that you’re ready to help guys spend their money at your<br />
tills. Because although they’d like to have us believe they’re not that vain, the<br />
evidence clearly shows otherwise!<br />
Cara Whitehouse, Editor<br />
CONTENTS<br />
4 Smooth moves<br />
Help guys get the best shave<br />
8 Hair flair<br />
Star styles and products<br />
to achieve them<br />
12 About face<br />
Selling skincare to men<br />
14 Scents of style<br />
Fragrances for the fellas<br />
16 Body work<br />
Six of the best men’s<br />
body buffers<br />
4<br />
Smooth<br />
operator<br />
Getting<br />
the look<br />
8<br />
A Communications<br />
International Group<br />
publication<br />
GROOMING GURU:<br />
Lee Kynaston is <strong>Beauty</strong> <strong>Magazine</strong>’s grooming<br />
expert. Online grooming editor of MensHealth.co.uk<br />
and Mankind, Lee has also written for men’s mags<br />
and national newspapers, as well as writing his<br />
own blog at GroomingGuru.co.uk. In this year’s<br />
Rein in Men supplement, he reports on the skincare<br />
market’s movers and shakers, breaks down how<br />
guys can get the best shave and sniffs out the best<br />
fragrance recommendations.<br />
14<br />
Scents<br />
of style<br />
03
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