SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
SMOOTH MOVES: HAIR HEROES: - Beauty Magazine SMOOTH MOVES: HAIR HEROES: - Beauty Magazine
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ReinInMen MARCH 2010 A Beauty Magazine Male Grooming Supplement ReininMen:contents WELCOME SMOOTH MOVES: three steps to a better shave HAIR HEROES: celebritystyles and how to get them ReininMen EDITORIAL March2010 Editor Cara Whitehouse email: Cara@Beauty-Magazine.co.uk Tel: 020 7534 7211 Beauty-Magazine.co.uk/blog Editorial Coordinator Gemma Huckle email: Gemma@Beauty-Magazine.co.uk Tel: 020 7534 7237 Group Editor Carolyn Scott email: Carolyn@Beauty-Magazine.co.uk Tel: 020 7534 7212 Contributor Lee Kynaston Designer Tony Gummer Advertisement Director Carrie Culbertson email: Carrie@Beauty-Magazine.co.uk Tel: 020 7534 7215 Publishing Director Paul Beard email: Paul@Beauty-Magazine.co.uk Tel: 020 7534 7236 Head of Client & Education Training Lesley Johnson BSc MRPharmS Chief Executive Felim O’Brien Published by Communications International Group, Linen Hall, 162-168 Regent St, London, W1B 5TB Tel: 020 7434 1530 Fax: 020 7437 0915 E-mail: info@Beauty-Magazine.co.uk www.Beauty-Magazine.co.uk Subscription & Circulation enquiries The National Pharmacy Database, Precision Direct Marketing, Precision House, Bury Road, Bury St Edmunds, IP30 9PP Tel: 01284 718912; Fax: 01284 718920 E-mail: subs@precisiondm.com No part of this publication may be reproduced without the written permission of the publishers. Published under licence by Communications International Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some editorial photographs in this issue are courtesy of the companies whose products feature. The Publishers accept no responsibility for any statements made in signed contributions or in those reproduced from any other source, nor for claims made in any advertisement. Beauty Magazine is available on subscription to individuals who do not qualify within the terms of the controlled circulation. UK £70 US$185 €135. It’s long been cited as one of beauty’s fastest growing sectors – and although the groom boom of the early Noughties has slowed pace of late, the male market is continuing to thrive. Ironically, pressure on the jobs market and fear of redundancy or being passed over for promotion has encouraged guys to invest in their appearance. Cosmetic procedures on men have risen by a whopping 21 per cent – and consequently, interest in products on your shelves is growing too. Arguments continue to fly about whether men’s regimes are set to become as expansive as women’s, or whether blokes simply want a handful of essentials to do the job. But either way, if Superdrug’s recent survey – which found that men now spend longer getting ready than women – is anything to go by, it’s clear that guys take their grooming seriously. Make sure your aisles are stocked with the basics (and a few of the trailblazers) and that you’re ready to help guys spend their money at your tills. Because although they’d like to have us believe they’re not that vain, the evidence clearly shows otherwise! Cara Whitehouse, Editor CONTENTS 4 Smooth moves Help guys get the best shave 8 Hair flair Star styles and products to achieve them 12 About face Selling skincare to men 14 Scents of style Fragrances for the fellas 16 Body work Six of the best men’s body buffers 4 Smooth operator Getting the look 8 A Communications International Group publication GROOMING GURU: Lee Kynaston is Beauty Magazine’s grooming expert. Online grooming editor of MensHealth.co.uk and Mankind, Lee has also written for men’s mags and national newspapers, as well as writing his own blog at GroomingGuru.co.uk. In this year’s Rein in Men supplement, he reports on the skincare market’s movers and shakers, breaks down how guys can get the best shave and sniffs out the best fragrance recommendations. 14 Scents of style 03
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- Page 7 and 8: L'Oréal Paris, worldwide number 1
- Page 9 and 10: TRUST FOR MEN JUST FOR MEN, THE WOR
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- Page 13 and 14: 13 ReininMen:skincare The Keen Bean
- Page 15 and 16: ReininMen:fragrance For the fashion
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