SMOOTH MOVES: HAIR HEROES: - Beauty Magazine

ReininMen:skincare
SKINVESTMENT
PORTFOLIO
There may be more skincare products for
men out there than ever before, but as
Mankind’s LEE KYNASTON discovers, a
man’s grooming regime can be as simple
– or as complicated – as he likes
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The men’s facial skincare market,
worth in excess of £55 million, is
one of the most exciting and
dynamic in the male grooming sector, with
just about every type of man – young or
old, expert or newbie – catered for. It’s a
market characterised by segmentation – 10
years ago, one moisturiser might have
fitted all, but now there are products for all
types of skin and all ages. Last year saw a
focus on anti-ageing products and this
area of the market is by no means
exhausted, especially with a youthful
appearance still crucial in the fragile job
market. This year’s launch of Lab Series
Max LS Age-Less Face Cream is very much
proof of the continuing interest in wrinkle
busters for guys.
There’s also an increasing focus on
‘instant fix’ products as time-poor men
demand ever-faster solutions to niggling
grooming concerns like oiliness, uneven
skin tone and blemishes. ‘Perfection’ is a
key word, too, with products that mattify,
even out skin tone and ‘blur’ imperfections
leading the way.
Driving the market right now, though, is
novel ‘delivery systems’ with a raft of
products using things like rollerballs to
help ingredients reach the skin – and
capture male customers’ imaginations.
One footnote to all this, though – with
this year seeing the launch of Imedeen’s
first anti-ageing skin supplement for men,
you have to wonder whether in the future
all male skincare (in fact, all skincare full
stop) will be in pill form. With one
Biotherm study showing that a very scary
82 per cent of men still aren’t using
skincare products like moisturisers, maybe
pill-popping is the future?
The Lazy
Boy’s guide
to skincare
An effective daily grooming routine doesn’t have to be complicated
or cost the earth. In fact, it can consist of as little as three simple
steps: cleanse, shave, protect. With men’s skin oilier than women’s,
cleansing is especially important, while moisturisers are essential
for skin comfort and to guard against premature ageing. Here are
some skincare basics that’ll benefit any man…
BULLDOG FACE WASH – Thanks to their alkalinity, soaps can
be harsh on skin, so a good face wash should be the basis of
his routine. This one uses natural ingredients and is free from
parabens, sodium laureth sulfate and synthetic fragrances.
NIVEA FOR MEN OIL CONTROL FACE WASH – A special
grease-busting facial wash that’s perfect for
customers worried about that annoying shine.
GILLETTE SERIES PRESHAVE FACE SCRUB –
Scrubs don’t just remove dead skin cells and
brighten the complexion, they benefit shaving
by lifting stubble and preventing in-grown hairs.
This one has skin-soothing aloe vera too.
L'ORÉAL PARIS MEN EXPERT PURE & MATTE
DEEP EXFOLIATING GEL WASH – A face wash
and scrub combined, this dual action gel is the
perfect way to start any man’s grooming routine.
OXY POST SHAVE REPAIR BALM – Oily skin still
needs moisturising. This new balm is designed to
rehydrate while also helping to heal tiny shaving
nicks and fight spots.
GILLETTE SERIES AFTER THE SHAVE SPF 15
MOISTURISER – Not only does this moisturiser
keep skin soft, supple and hydrated, its built-in
sunscreen guards against premature ageing too.