SMOOTH MOVES: HAIR HEROES: - Beauty Magazine

einInMen
MARCH 2010
A Beauty Magazine Male Grooming Supplement
SMOOTHMOVES:
three steps to a
better shave
HAIRHEROES:
celebrity styles and
how to get them

*Gross Media Value

ReinInMen
MARCH 2010
A Beauty Magazine Male Grooming Supplement
ReininMen:contents
WELCOME
SMOOTH MOVES:
three steps to a
better shave
HAIR HEROES:
celebritystyles and
how to get them
ReininMen
EDITORIAL
March2010
Editor
Cara Whitehouse
email: Cara@Beauty-Magazine.co.uk
Tel: 020 7534 7211
Beauty-Magazine.co.uk/blog
Editorial Coordinator
Gemma Huckle
email: Gemma@Beauty-Magazine.co.uk
Tel: 020 7534 7237
Group Editor
Carolyn Scott
email: Carolyn@Beauty-Magazine.co.uk
Tel: 020 7534 7212
Contributor
Lee Kynaston
Designer
Tony Gummer
Advertisement Director
Carrie Culbertson
email: Carrie@Beauty-Magazine.co.uk
Tel: 020 7534 7215
Publishing Director
Paul Beard
email: Paul@Beauty-Magazine.co.uk
Tel: 020 7534 7236
Head of Client & Education Training
Lesley Johnson BSc MRPharmS
Chief Executive
Felim O’Brien
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It’s long been cited as one of beauty’s fastest growing
sectors – and although the groom boom of the early
Noughties has slowed pace of late, the male market
is continuing to thrive. Ironically, pressure on the jobs
market and fear of redundancy or being passed over
for promotion has encouraged guys to invest in their
appearance. Cosmetic procedures on men have risen
by a whopping 21 per cent – and consequently,
interest in products on your shelves is growing too.
Arguments continue to fly about whether men’s
regimes are set to become as expansive as women’s, or whether blokes simply
want a handful of essentials to do the job. But either way, if Superdrug’s recent
survey – which found that men now spend longer getting ready than women –
is anything to go by, it’s clear that guys take their grooming seriously.
Make sure your aisles are stocked with the basics (and a few of the
trailblazers) and that you’re ready to help guys spend their money at your
tills. Because although they’d like to have us believe they’re not that vain, the
evidence clearly shows otherwise!
Cara Whitehouse, Editor
CONTENTS
4 Smooth moves
Help guys get the best shave
8 Hair flair
Star styles and products
to achieve them
12 About face
Selling skincare to men
14 Scents of style
Fragrances for the fellas
16 Body work
Six of the best men’s
body buffers
4
Smooth
operator
Getting
the look
8
A Communications
International Group
publication
GROOMING GURU:
Lee Kynaston is Beauty Magazine’s grooming
expert. Online grooming editor of MensHealth.co.uk
and Mankind, Lee has also written for men’s mags
and national newspapers, as well as writing his
own blog at GroomingGuru.co.uk. In this year’s
Rein in Men supplement, he reports on the skincare
market’s movers and shakers, breaks down how
guys can get the best shave and sniffs out the best
fragrance recommendations.
14
Scents
of style
03

ReininMen:shaving
When it comes to male
grooming, no single act is
more important (nor as
fraught with danger) than
the daily shave. No wonder,
then, that men are always
on the look out for tips,
tricks and products to make
the whole process faster,
smoother and less painful.
What’s more, a Mintel
survey revealed that having
a clearer understanding
about products and their
benefits was the number
one trigger to persuading
purchase too. So, with that
in mind, here are a few tips
worth passing on, along
with a selection of products
to ensure that every shave is
a smooth one.
SMOOTH
OPERATOR
When it comes to shaving,
knowledge is power. Mankind’s
LEE KYNASTON has these
before, during and after tips for
the perfect shave. Result? A
closer shave for the customer
and better sales for you!
04
Golden rule No 1: When it comes to a great shave, preparation is everything. Wetting
the stubble and allowing it to soften and expand for two minutes can reduce the force
needed to slice it by up to 70 per cent. Massaging a shaving gel, foam or cream into
the skin with the fingertips helps too, by ensuring stubble is properly covered. Here
are a few pre-shave essentials…
L'ORÉAL PARIS MEN EXPERT HYDRA SENSITIVE FACE WASH – Using a face
wash before shaving doesn’t just get skin squeaky clean, it also removes any oil from
stubble, allowing hair to absorb water and making it easier to cut. This one’s extra
gentle – just what men need before shaving.
GILLETTE SERIES THERMAL FACE SCRUB – Face scrubs are one of the best
pre-shave products around. Used before shaving, they help remove blade-clogging
dead skin cells while also helping to lift stubble, making cutting easier and preventing
in-grown hairs. This one even heats up to help open pores and remove embedded
grease and grime.
SIMPLE FOR MEN SOOTHING SHAVE GEL – Gels and foams provide the perfect
‘cushion’ between skin and blade. One made for sensitive skin is a great insurance
policy against irritation.
KING OF SHAVES ALPHAOIL SUPERCOOLED MENTHOL SHAVING OIL – Oils
are especially good for guys who sport facial hair as they allow you to see where
you’re shaving. They can also be used underneath foams and gels for extra glide.

ReininMen:shaving
The three biggest mistakes men make when shaving are: not changing
their blades often enough, shaving against the direction of hair growth
(which can lead to snagging and razor burn) and rushing the job! A good
shave requires patience (short, gentle strokes are best) as well as the right
tools for the job. Speaking of which….
WILKINSON SWORD QUATTRO TITANIUM PRECISION RAZOR –
A grooming tool that doesn’t just deliver a great shave but trims facial hair
and tidies sideburns too. No wonder it picked up the 2009 Men’s Grooming
Product of the Year prize.
GILLETTE FUSION GAMER POWER RAZOR – More blades mean that
fewer strokes with the razor are required to get the job done – and that
means less potential for irritation. This battery-powered bestseller has five!
KING OF SHAVES AZOR M – The new kid on the block is already
gathering fans thanks to its competitive price point and novel design. This
latest, more premium version aims to offer an even better shave than its
predecessor thanks to its weightier metal handle, slimmer blade cartridge
and added ‘trim guides’.
BIC COMFORT 4 – Even disposable razors offer advanced technology
these days. This new launch from BiC features four spring-mounted blades
in a pivoting head, as well as a non-slip grip and large lubricating strip
with aloe vera and vitamin E.
DID YOU KNOW?
The average man will shave
approximately 20,000 times
during the course of his life.
Shaving actually removes the top layers of skin
and causes microscopic abrasions, so the use of
a post-shave product to soothe, calm and repair
skin is essential. For customers with sensitive
skin, unfragranced products tend to be best.
Applied straight after shaving, they should be
gently massaged in with the fingertips.
CLINIQUE POST-SHAVE SOOTHER (BEARD
CONTROL FORMULA) – Not only does this
balm soothe irritated skin, it also contains an
ingredient that works to slow down hair growth,
making shaving easier.
NIVEA FOR MEN SENSITIVE POST SHAVE
BALM – Nivea’s bestselling balm is perfect for
soothing irritation after shaving and contains
ingredients to help reduce redness and kickstart
skin’s healing process.
L'ORÉAL PARIS MEN EXPERT HYDRA
ENERGETIC POST-SHAVE BALM – A dual
action balm that cools skin, reduces irritation
and also helps skin fight the signs of tiredness
and fatigue.
TEND SKIN IN-GROWING HAIR SOLUTION –
Prevents and protects skin against painful
in-grown hairs (where curly hairs grow back into
the skin, causing bumps and inflammation).
ELECTRIC DREAMS
While roughly three quarters of men
prefer a wet shave, that still leaves a sizable
chunk of men who prefer electric shavers –
and a market worth over £80 million. Here are
a few dry shave essentials…
LAB SERIES ELECTRIC SHAVE SOLUTION –
Many men who dry shave forget that stubble
still needs preparation. A pre-shave solution
like this helps lift hair in readiness for cutting
while also soothing and refreshing skin.
BRAUN SERIES 3 WET & DRY SHAVER –
A foil shaver with the advantage that it can
be used in the shower too.
PHILIPS NIVEA FOR MEN COOLSKIN
ROTARY SHAVER –
A bestselling shaver that delivers a soothing
conditioner as it goes to work to ensure a
smooth shave.
REMINGTON CONNECTOR –
Perfect for men who want stubble or a
beard rather than to be clean-shaven, this
novel trimmer can even be charged from
a computer USB port!
05

Our first brush-in
hair colour from
L’Oréal Paris,
designed for men
NEW

L'Oréal Paris, worldwide number
1 in hair colour*, introduces its
first brush-in male hair colourant,
Men Expert Excell 5’.
BRUSH-IN HAIR COLOUR
MINUTES
NEW Excell 5’ is an innovation that combines L’Oréal
Paris’ in-depth knowledge of male grooming with
extensive hair colour expertise. Formulated especially
for men, it puts the ‘pepper’ back into his ‘salt and
pepper’, blending away grey with natural-looking results.
1
Away with the grey!
EASY: Thanks to its Easy-Brush applicator, Excell 5’ is
extremely easy to apply. All it takes is a few brush
strokes to apply the colour.
PRECISE: Either zone in on the greys (e.g. temples) or
apply all over; the brush allows a targeted application.
2
Don’t forget to be colour safe
www.becoloursafe.com
QUICK: The ammonia-free gel cream takes 5 minutes **
to develop and should then be washed off with your
normal shampoo.
NATURAL-LOOKING: Excell 5’ overlays the natural colour
of the hair for a natural-looking effect, rather than
‘helmet-head’ coverage. It blends away in up to 28
washes, leaving no warm tones as it fades.
**For shades 2 & 3, leave to develop for 10 minutes for best results.
Christophe Robin, L’Oréal Paris’ hair colour
expert, gives his advice on how men should
choose their shade:
■ People tend to think that their hair colour is darker than it
really is, so always recommend the lighter of two shades.
■ If they have a lot of grey, suggest a shade that’s two
tones lighter than their natural colour.
■ If they have a small amount of grey, choose a shade
that’s one tone lighter than their natural colour.
■ The Excell 5’ result is subtle, so it will blend in with their
natural colour and won’t look radically different.
L’Oréal Paris Excell 5’ is available in 6 natural-looking shades: RRP £6.99 / €10.99
2.
Natural
Black
Natural Very
3. Dark Brown
Natural
4. Dark Brown
Natural
5. Brown
Natural
6. Light Brown
Natural
7. Dark Blonde
*AC Nielsen volume & value sales Jan-Dec 2008
For more information visit www.lorealparis.co.uk

ReininMen:haircare
HAIR
HEROES
What’s hot for hair in 2010, and
which products can help guys
get the look? BEAUTY MAG
checks out what styles the
stars are sporting
COLIN FIRTH
SOAP & GLORY FOR MEN
BILLY WILDHAIR: Ruffled
hair like Colin’s may seem
effortless, but this look still
takes some work! Soap &
Glory’s hair sculpting putty
offers strong hold, a touch of
shine and a smooth finish. A
pinch of product is all that’s
needed to tidy hair, and it can
be remodeled through the day.
Paul Grover/Rex Features
BEN SHEPHARD
VOSENE FREQUENT
ANTI-DANDRUFF SHAMPOO:
No presenter wants
to be upstaged by
dandruff on his stylish
suit. Fathers like Ben
can get the best of
both worlds with this
shampoo, which
features a gentle
formula that’s
suitable for children
and will soothe flaky
scalps to leave hair
clean, soft and
dandruff-free.
ITV/Rex Features
KEVIN PIETERSEN
BRYLCREEM CREAM:
With one of the fastest
batting records in
cricket, Kevin Pietersen
needs strong hold on the
field! This smooth cream
provides a finish that’s
neither glossy nor matte,
while invisible hold
allows for versatile
remolding and
restyling
without
making
hair look
overloaded.
BRAD PITT
08
Picture Perfect/Rex Features
JUST FOR MEN: Unless
they want to give the game
away like Brad, make sure
your customers apply this
ammonia-free formula to their
hair and beard. The blend gets
to work in just five minutes
and targets only
the grey strands
for a natural
finish. Vitamin E,
chamomile,
protein and aloe
also help to leave
hair thick and
healthy.
JLS
David Fisher/Rex Features
BABYLISS FOR MEN EASY CUT CLIPPER:
With regular TV appearances, the band
needs to easily maintain their simple,
sharp and stylish hair. Customers
after similarly cropped styles can
DIY with this clipper. Its ‘palm grip’
design is easy to use and the unique
rotary blade cuts in any direction for
an even length all over.

TRUST FOR MEN
JUST FOR MEN, THE WORLD’S No.1 HAIRCOLOUR
IS TRUSTED BY MORE MEN THAN ANY OTHER BRAND
Just For Men
Just For Men
Just For Men
Just For Men
0208 680 2711
uk.justformen.com

GET ENERGISED
Working hard and playing even harder can leave men’s skin looking tired, lack lustre
and in need of some TLC. For over 5 years, men have been able to ward off these
visible effects with the original NIVEA FOR MEN Revitalising Moisturiser Q10.
But now the UK’s market leader in men’s facial skincare is introducing 4 new
products to join the fight and soothe stressed skin. New Revitalising Q10 range
helps restore skin’s resistance and re-energise tired skin.

Over 2,500 bottles of the
original NIVEA FOR MEN
Revitalising Moisturiser Q10
is sold every week!**
Introducing the range
The original
Keeping men’s skin looking and feeling
its best for over 5 years is the original
NIVEA FOR MEN Revitalising
Moisturiser Q10. The advanced formula
in this daily moisturiser re-energises tired
skin and gives sallow complexions a
radiance boost. Plus, with vitamin E and
UV filters the moisturiser protects skin
from environmental effects.
Revitalising Shave Gel Q10
For a complete ‘ticks all the boxes’ shave
gel, men can’t go wrong with the latest
offering from NIVEA FOR MEN. Retaining
all the benefits from its expert shaving
formulation to create a close and
comfortable shave to protect against
irritation, the addition of Q10 also
improves the condition of skin.
Revitalising Double Action Balm Q10
To complete the range, there is the Double
Action Balm to soothe skin after shaving
and re-energise the face. The light
formulation is quickly absorbed into the
skin and leaves long-lasting hydration
throughout the day.
Revitalising Face Wash Q10
Perfect for the morning after the night
before, this face formulation works to
stimulate the skin and awaken senses.
Containing exfoliating micro-particles, this
face wash removes dirt and excess oil
without drying out the skin as well as
softens stubble to provide optimum shaving results.
Revitalising Eye Roll-On Q10
This easy and convenient grooming gadget
replaces its cream predecessor to help reduce the
appearance of dark circles and puffy eyes, which
42 per cent of men claim to have!***
The innovative light, cooling liquid gel formulation will help
your male customers look like they’ve had a full night’s
sleep, even when they’ve been up all night.
* IRI, All Outlets 52 w/e 30 January 2010 ** IRI, All outlets 52 w/e 26 December 2009 *** Beauty Magazine, January 2010

ReininMen:skincare
SKINVESTMENT
PORTFOLIO
There may be more skincare products for
men out there than ever before, but as
Mankind’s LEE KYNASTON discovers, a
man’s grooming regime can be as simple
– or as complicated – as he likes
12
The men’s facial skincare market,
worth in excess of £55 million, is
one of the most exciting and
dynamic in the male grooming sector, with
just about every type of man – young or
old, expert or newbie – catered for. It’s a
market characterised by segmentation – 10
years ago, one moisturiser might have
fitted all, but now there are products for all
types of skin and all ages. Last year saw a
focus on anti-ageing products and this
area of the market is by no means
exhausted, especially with a youthful
appearance still crucial in the fragile job
market. This year’s launch of Lab Series
Max LS Age-Less Face Cream is very much
proof of the continuing interest in wrinkle
busters for guys.
There’s also an increasing focus on
‘instant fix’ products as time-poor men
demand ever-faster solutions to niggling
grooming concerns like oiliness, uneven
skin tone and blemishes. ‘Perfection’ is a
key word, too, with products that mattify,
even out skin tone and ‘blur’ imperfections
leading the way.
Driving the market right now, though, is
novel ‘delivery systems’ with a raft of
products using things like rollerballs to
help ingredients reach the skin – and
capture male customers’ imaginations.
One footnote to all this, though – with
this year seeing the launch of Imedeen’s
first anti-ageing skin supplement for men,
you have to wonder whether in the future
all male skincare (in fact, all skincare full
stop) will be in pill form. With one
Biotherm study showing that a very scary
82 per cent of men still aren’t using
skincare products like moisturisers, maybe
pill-popping is the future?
The Lazy
Boy’s guide
to skincare
An effective daily grooming routine doesn’t have to be complicated
or cost the earth. In fact, it can consist of as little as three simple
steps: cleanse, shave, protect. With men’s skin oilier than women’s,
cleansing is especially important, while moisturisers are essential
for skin comfort and to guard against premature ageing. Here are
some skincare basics that’ll benefit any man…
BULLDOG FACE WASH – Thanks to their alkalinity, soaps can
be harsh on skin, so a good face wash should be the basis of
his routine. This one uses natural ingredients and is free from
parabens, sodium laureth sulfate and synthetic fragrances.
NIVEA FOR MEN OIL CONTROL FACE WASH – A special
grease-busting facial wash that’s perfect for
customers worried about that annoying shine.
GILLETTE SERIES PRESHAVE FACE SCRUB –
Scrubs don’t just remove dead skin cells and
brighten the complexion, they benefit shaving
by lifting stubble and preventing in-grown hairs.
This one has skin-soothing aloe vera too.
L'ORÉAL PARIS MEN EXPERT PURE & MATTE
DEEP EXFOLIATING GEL WASH – A face wash
and scrub combined, this dual action gel is the
perfect way to start any man’s grooming routine.
OXY POST SHAVE REPAIR BALM – Oily skin still
needs moisturising. This new balm is designed to
rehydrate while also helping to heal tiny shaving
nicks and fight spots.
GILLETTE SERIES AFTER THE SHAVE SPF 15
MOISTURISER – Not only does this moisturiser
keep skin soft, supple and hydrated, its built-in
sunscreen guards against premature ageing too.

13
ReininMen:skincare
The Keen
Bean’s
guide to
skincare
These days, it’s not just grooming
aficionados who are dabbling with more
advanced skincare products – experimental
teens and curious dads are too. So for
customers who want to go beyond the
basics, here are some great specialist
products that take grooming to a whole
new level!
CLINIQUE SKIN
SUPPLIES
FOR MEN
NON-STREAK
BRONZER – An
easy to use gel that
turns the pastiest
of fellas into a
‘bronze age man’!
NIVEA FOR MEN REVITALISING Q10 EYE
ROLL-ON – An anti-ageing eye gel
whose rollerball delivery system will
appeal to gadget-junkies and grooming
connoisseurs alike.
BIOTHERM HOMME POWER BRONZE
CONCEALER – The perfect weapon
against dark circles. Men who are still
scared of concealers don’t know what
they’re missing!
LAB SERIES PURIFYING CLAY
MASK – A deep cleansing mask for
men that’s on and off in just five
minutes. Especially good for
customers trying to manage oily or
spot-prone skin.
GIVENCHY MISTER EYEBROW,
EYEBROW FIXING PENCIL – A
metrosexual must-have, this soft wax
pencil is the perfect way to slick
down errant eyebrows and give them
shape and definition.
L'ORÉAL PARIS MEN EXPERT HYDRA
ENERGETIC TURBO BOOSTER
MOISTURISER – For men wanting a
moisturiser that delivers more than
moisture, this fatigue fighter is perfect,
giving tired skin an instant wake-up call.

ReininMen:fragrance
The fragrance
market might
be saturated,
but that doesn’t
mean it’s boring
or that there
isn’t something
for everyone, as
Mankind’s LEE
KYNASTON
finds out
SNIFFING
OUT A
MATCH
14
The past few years might have seen tough
times economically but by all accounts,
the fragrance industry has weathered the
storm pretty well – though according to
research company Euromonitor, the UK
market is now pretty much saturated.
Ironically, given the economic
circumstances, the company believes
that the recession has spawned a new
type of customer – one who’s willing to
spend premium prices for premium
fragrances (ie, the type of customer
willing to pay £110 for one of Tom
Ford’s Private Blend fragrances).
Most of the action of late, though, has
focused on existing brands launching
different takes on tried and trusted
fragrances (Davidoff launched Hot Water
rather than a completely new fragrance,
for example). “Variations on a theme
play out really well,” says Richard
Sawyer, global spokesperson for
Aramis & Designer Fragrances. “Taking
a classic and reinventing it can give a
fragrance a new and vibrant twist.”
If you want to see this in action, check
out Aramis’s very own Cool Blend.
He also believes there’s been a return to
the classics in the past year or so, as
customers retreat to what they know,
rather than spend on something they’re
unfamiliar with. But he sees another trend
developing too. “People are increasingly
seeking out the cool and the retro and
fragrance is very much a mirror of the
trends in fashion and the environment we
live in,” he says.
Interest in aftershave is declining too.
“Men are sporting facial hair for the first

ReininMen:fragrance
For the fashion
conscious…
Stylish scents for label lovers:
PACO RABANNE 1 MILLION –
This Christmas bestseller is the
scent of the moment and, thanks to
its ingot-inspired bottle, fills the
need for bling in trying times.
COSTUME NATIONAL HOMME –
This brand new fragrance from the
uber-cool Italian fashion house is
bursting with fresh, zesty notes,
making it perfect for summer 2010.
SEAN JOHN I AM KING – Few
celebrity scents hit the mark in the
men’s sector, but this complex and
sophisticated number trades up
beautifully, smelling like a
connoisseur’s fragrance.
ARMANI CODE – A famously sexy
fragrance, with fresh notes of
lemon softened by warm ones of
guaiac wood and tonka bean.
time in a generation,” he points out, “so
have little need for aftershaves.” He also
sees the trend for more fruit and floral
notes in men’s fragrance continuing this
year. “Men certainly don’t want to smell
like a bouquet of flowers or a fruit basket,
but sweeter, juicier notes are right up
there in some of the biggest and most
successful men’s fragrances from the last
few seasons,” he says.
Look out too for the continued interest in
vetiver – a pungent grass root – as a base
note in men’s fragrances following the
boost it got from Tom Ford’s Grey Vetiver
at the end of last year.
The most exciting – and promising –
development in men’s fragrances for me
though has been the Lynx Bullet.
Although a portable, pocket bodyspray
rather than a premium scent, it must
surely have an impact on the way
fragrances in general are sold to men.
After all, as well as being fun and clever
it’s also fantastically practical. Maybe in
the Bullet we’ve seen the future, and
it’s…small!
For Mr sporty...
Fresh, sporty fragrances that are just as good on warm
summer days as they are for gym bags:
ARAMIS COOL – The latest variant of Aramis Classic
adds lime and lemon peel to its notes to provide a
crisper edge, making it perfect for sporty types.
CHANEL ALLURE HOMME SPORT – Fresh as a daisy,
this award-winning fragrance, with its sparkling top
notes of orange and mandarin, has become something
of a gym bag classic.
CLINIQUE HAPPY FOR MEN – A superbly fresh and
citrussy fragrance that’s light, crisp, clean and perfect
for sporty types.
BURBERRY SPORT FOR MEN – The just-released sport
fragrance from Burberry eschews predictable citrus notes and opts for a woody,
spicy effect instead.
There’s been a return to the classics in the past year or
so, as customers retreat to what they know, rather than
spend on something they’re unfamiliar with.
For the young,
free & single…
Cool and contemporary fragrances
for fussy younger customers:
CKFREE – Warm, woody and
masculine without being old
fashioned, this latest Calvin Klein
number is perfect for a night on
the tiles.
LYNX TWIST BULLET – Dubbed
‘pocket pulling power’, this
dinky portable fragrance
bodyspray has become a
clubbing essential. Twist is
the latest variant and is fresh
and zingy.
DIESEL ONLY THE BRAVE –
A superbly wearable fragrance
housed in one of the
quirkiest bottles of the
past 10 years.
DAVIDOFF HOT
WATER – Coty’s
sexed-up ‘nighttime’
companion
to Cool Water is
an sensual
oriental
fragrance that
turns up the
heat with notes
of absinthe
and red basil.
For the
classic gent…
Sure-fire bets for customers after
tried and tested masculine
fragrances from big brands:
CALVIN KLEIN ETERNITY
FOR MEN – A Calvin Klein
classic, this stylish and
refreshing fragrance
is fantastically
wearable and dries
down to a warm,
woody base that
features
ingredient of the
moment, vetiver.
TOM FORD
GREY VETIVER –
Lauded by grooming editors
(myself included) this ferociously
masculine blend of oak moss,
grapefruit and (of course) vetiver is
smoky and seriously sexy!
ARAMIS CLASSIC – Still going
strong after 46 years in the biz, this
warm, spicy fragrance practically
defines the word ‘classic’.
BOSS BY HUGO BOSS – Also
known as ‘Boss Bottled’, this
woody classic contains a veritable
A to Z of masculine notes,
including sandalwood, cedarwood
and vetiver.
15

OFTHE
6BEST...
BODYCARE
PRODUCTS
Who doesn’t want a buff bod? BEAUTY MAG picks out six of the best
products on your shelves for guys who want a six pack…
ORAL-B TRIUMPH
WITH SMARTGUIDE
Make sure he knows that
scrubbing plaque off his pegs is
an essential part of his bodycare
routine too. With built-in wireless
‘smart-technology’, this genius
gadget will maximise his
brushing sessions thanks to its
five brushing modes and 3D
technology. What’s more, it
promises to remove up to twice
as much plaque as a manual
toothbrush, leaving gums
healthy and teeth whiter!
TRIPLE DRY
Intense work-outs can mean embarrassing
sweat patches and body odour – so
recommend this hard-working deo. Its
unique triple action formula promises to
keep his pits sweat-free for up to 72 hours
and even lasts after swimming and
showering. The fragrance-free formula
fights the bacteria that cause odour and
irritation while conditioning ingredients
leave skin soft and smooth.
DEEP HEAT MAX STRENGTH
Overdoing it at the gym will leave him feeling
tender, achy and stiff – so he’s going to need some
intensive therapy afterwards! Deep Heat’s
counter-irritant formula gets to work rapidly to
gently soothe sore muscles. He’ll also be pleased
to know that the extra-light cream rubs in easily
and won’t leave him feeling like a greasy chip!
DOVE MEN+CARE BODY AND FACE WASH
After a sweaty
session on the
treadmill or pumping
iron he’s going to
want a good lather all
over, so recommend
this 2in1 wash for his
face and bod. Not
only will it leave him
feeling squeaky clean
and refreshed but the
‘micromoisture’
technology,
containing vitamins A and E, will ensure that
any lost moisture in the skin is replaced.
WILKINSON SWORD
QUATTRO TITANIUM BODY
Tell furry fellas who want to
get their body hair into shape
to give this gadget a go in the
shower! The waterproof
double-ended razor features
a 24mm trimmer with
protective comb to tackle
thicker, longer body hair.
Meanwhile, the four
titanium-coated razor blades
at the other end will give
him a clean, more defined
finish for anywhere he wants
to be super-smooth!
SURE MEN MAXIMUM
PROTECTION
As many as 14 per cent of
people claim to be heavy
sweaters – so make sure you
hand this wetness and
odour-fighting product to
guys after a long-lasting
antiperspirant. Harnessing
‘trisolid’ technology, the 48
hour formula builds a
protective network across
sweat glands to give up to 50
per cent more protection than other deodorants
while also caring for skin. The brand is so confident
of its efficacy, it’s offering a money back guarantee.