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Brochure - Destination Melbourne

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CONFERENCE PROGRAM<br />

Thursday 19 July<br />

City tour including whale watching<br />

3.00pm Departure from Quality Suites Deep Blue<br />

Dinner - Lady Bay Resort<br />

6.00pm-7.00pm Registration and pre dinner drinks including wine & cheese tasting<br />

7.00pm-10.00pm 3 Course Dinner<br />

Guest Speaker: Craig & Janet Wickham: Creating a winning business<br />

Friday 20 July<br />

Quality Suites Deep Blue<br />

8.00am-8.30am Registration / Coffee & Tea on Arrival<br />

8.30am<br />

8.40am<br />

10.00am<br />

10.25am<br />

10.50am<br />

12.10pm<br />

12.30pm<br />

1.30pm<br />

2.30pm<br />

2.50pm<br />

3.00pm<br />

Sponsors:<br />

Welcome & Opening<br />

Conference Facilitator Mr Dominic Brine ABC Regional Radio<br />

Mayor, Warrnambool City Cr Jacinta Ermacora<br />

The Economics of Tourism: Do the Numbers Stack Up?<br />

What the numbers say<br />

Craig Wickham: Managing Director, Exceptional Kangaroo Island<br />

How do communities perceive tourism?<br />

Professor Margaret Deery: Adjunct Tourism Professor, Curtain University<br />

Measuring the economic impact of tourism<br />

Mike Ruzzene: Director, Urban Enterprise<br />

Influencing visitation through strategy<br />

Don Richter: Director Marketing, Tourism Victoria<br />

Morning Tea<br />

Follow Up Panel Discussion Q&A<br />

Council’s & Community’s Role in Driving Visitation<br />

An operator’s perspective<br />

Eammon Seddon: Chief Executive Officer, Emerald Tourist Railway (Puffing Billy)<br />

Attracting & servicing international visitors<br />

Aileen Coburn: Director, Australian Tourism Export Council,<br />

General Manager, Quality Hotels<br />

Service delivery<br />

Peter Abbott: Manager Tourism Services, Warrnambool City<br />

Funding third parties to attract tourists<br />

Carol Reid: Chief Executive Officer, Shipwreck Coast Marketing<br />

Panel Discussion Q&A<br />

Lunch & Networking<br />

The Rise and Rise of Events<br />

Maximising the benefit of events<br />

Sharon Cockerell: Events Services, City of Greater Geelong<br />

Media engagement: Creating a Win/Win relationship<br />

Steve Kelly: Editor, Warrnambool Standard<br />

Creating a niche product: Fun4kids<br />

Luke Cann: Manager Events, Warrnambool City<br />

Panel Discussion Q&A<br />

Conference Summary<br />

Close<br />

Cost (per person including GST)<br />

Conference & Dinner EDA member $170<br />

Non member $240<br />

Conference Only EDA member $120<br />

Non member $170<br />

Dinner Only EDA member $ 80<br />

Non member $100<br />

Accommodation: Book at www.visitwarrnambool.com.au<br />

Quality Suites Deep Blue<br />

16 Petrobe Road Warnambool Ph: 5559 2000 (quote EDAC0712)<br />

Lady Bay Resort<br />

2 Petrobe Road Warnambool Ph: 5562 1662<br />

Conference Bookings: www.edaustralia.com.au<br />

PH. 03 8534 5003

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