Turnitin Brochure [PDF]

The Most Innovative and
Effective Online Technology
for Improving Student Writing
1 million instructors
20 million students
10,000 institutions
126 countries
300,000 papers processed daily

Save Time and Provide Rich Feedback
Turnitin is a comprehensive cloud-based solution that helps students
become better writers by facilitating personalized feedback using three
core tools:
OriginalityCheck ®
Identifies potential plagiarism by matching student work against a vast database of content
GradeMark ®
Provides a platform for fast and easy paperless grading using drag-and-drop comments and rubrics
“A lot of
problems with
getting feedback
to students in a
good way have
been solved by
Turnitin.
PeerMark ®
Allows instructors to automate peer review exercises to engage students and encourage
collaborative learning
Jennifer Lowood
Department Chair
Berkeley City College
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OriginalityCheck
When a student submits a paper,
it is instantly checked for potential
plagiarism against the vast
Turnitin database. Turnitin uses
pattern recognition algorithms
to provide accurate content
matching in mere seconds.
Instructors receive a clear, concise Originality
Report revealing color-coded sources that
correspond to matching passages in the
student paper. Instructors can compare the
original material to the student paper and
quickly determine if a match is problematic.
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“With Turnitin, students learn what it means to write
a real paper using academic sources.
Kerri Hogue, Adjunct Professor, Santa Rosa Junior College
Largest Academic Database
The Turnitin database consists of 20+ billion
web pages, 250+ million student papers and
110+ million academic books and publications.
Flexible Options
Instructors can filter out bibliographies, quoted
items or small matches, or opt to share papers
within their institution to detect recycled material.
Translated Matching
Turnitin is the only solution that identifies
unoriginal content that has been translated
from English into other languages.
Spot Trends Within A Class
Instructors quickly scan the entire class list of
color-coded similarity scores to see if trends
exist within a particular class. Cool colors
indicate a low Similarity Index while warm
colors indicate possible plagiarism.
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GradeMark
GradeMark saves instructors time
and provides richer feedback to
students by enabling editorial
highlights, custom comments,
and drag-and-drop QuickMark ®
editing marks directly on the
students’ papers.
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“Grading that took me 100 hours now takes me 20 hours.
Summer Dittmer, Instructor, Bishop O’Dowd High School
Saves Time
Instructors quickly access their comment
library and drag standard or custom QuickMark
comments directly onto the student paper.
Grading is faster, and students receive legible,
timely feedback.
Voice Comments
Turnitin is the only grading application that
enriches instructor-student interactions
by using a personalized voice comment.
Instructors convey their ‘tone,’ and students
discover nuances in the feedback they receive.
ETS ® Grammar Analysis
Turnitin uses ETS e-rater ® technology to
identify spelling, grammar, mechanics, usage
and style errors. Instructors can spend
more time focused on providing substantive
feedback vs. fixing mechanical errors.
Assessing With Rubrics
Standard and customizable rubrics convey
expectations and speed up grading time.
Grades are automatically calculated and easily
transferred to grade books in major learning
management systems.
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PeerMark
Turnitin simplifies one of the
most valuable yet cumbersome
feedback processes: peer review.
With PeerMark, instructors
easily organize and distribute
peer review assignments so
classmates can leave detailed
and structured feedback on each
other’s papers.
“PeerMark allows me to deliver
the considerable cognitive benefits
of the peer review experience to
my class of 1,000 students.
John Mitterer
Professor
Brock University
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Grade Anywhere
Turnitin for iPad ® empowers instructors to
engage students—wherever they happen to be.
See The Original Paper Format
Turnitin is the only solution that preserves the
original format of the paper so instructors
can evaluate the student’s original formatting,
imagery and layout.
Monitor Student Engagement
How can instructors be sure students are
receiving the feedback and not just looking
at their grades? Turnitin shows instructors
if students have opened and viewed the
GradeMark feedback.
Three Layers of Feedback
Instructors can easily move between or overlay
OriginalityCheck, GradeMark and PeerMark
to see the feedback from each tool for deeper
insight into the paper.
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Evidence of Effectiveness
As originality checking becomes a standard practice, serious incidents
of potential plagiarism decrease.
12%
10%
8%
6%
4%
2%
0%
Papers with +50% Unoriginal Content
Before Turnitin Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
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“We’re using technology to make our lives
easier and support the student learning process.
Turnitin is a major part of that initiative.
Mr. Dana Lynch, Asst. Principal, Brea Olinda High School
Turnitin customers successfully
reduce plagiarism.
Instructors indicate that Turnitin allows them to give better feedback in
less time, culminating in higher levels of teacher-student engagement.
Harvard-Westlake School
84% Over 7 years
Time Saved Grading +31%
University of California, Los Angeles
49% Over 7 years
University of Central Florida
36% Over 1 year
Feedback Quality +52%
Macomb Community College
75% Over 3 years
Student Engagement +46%
Texas A&M University
43% Over 7 years
Based on 350 GradeMark users, June 2012
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Our Partners
Turnitin works with leading software providers and
publishers to provide a seamless integration with
major learning management systems.
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Our Customers
2,500+ 4-Year Colleges / Universities
University of Arizona
University of Florida
Boston University
Drexel University
University of Massachusetts–Amherst
Texas A&M University
Carnegie Mellon University
University of California, Los Angeles
Cornell University
Pennsylvania State University
Indiana University
Columbia University
700+ Community Colleges
Coastline Community College
Holyoke Community College
Macomb Community College
Riverland Community College
Cuesta College
St. Louis Community College
So. Orange County Community College District
Broward Community College
Santa Barbara City College
Alamo Community College District
Bronx Community College
Central Carolina Community College
6,500+ Secondary Schools
Millard Public Schools (NE)
Troy School District (MI)
Brea Olinda H.S. (CA)
Minnetonka H.S. (MN)
Houston Independent School District (TX)
Education Ministry of Ontario (ON)
Lake Washington School District (WA)
Fort Wayne Community Schools (IN)
Chicago Public Schools (IL)
St. John The Baptist H.S. (NY)
Xavier College Preparatory (AZ)
Pinellas County Schools (FL)
69 of the top 100 U.S. colleges and universities
and 56 of the top 100 U.S. high schools use Turnitin.
Based on schools listed in U.S. News and World Report, 2011
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“With Turnitin,
instructors can
either teach
more students
or teach more to
the students they
teach.
Jiansheng Guo
Professor/Interim Assoc. Dean
Cal State East Bay
Improve Student Readiness
Institutions are challenged to teach the critical thinking skills students
need to succeed. Turnitin is effective in facilitating rich, meaningful
feedback across the curriculum, resulting in higher levels of student
engagement, collaboration, achievement, and retention.
Manage Written Assignments
With just a few clicks, instructors manage every aspect of their classes
and assignments—all in half the time it takes using traditional methods.
Gone are the days of red ink, illegible comments, and stacks of paper!
Maintain Academic Integrity
Deter plagiarism, teach proper citation methods, and reinforce academic
standards with the largest text comparison database in the world.
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Contact Us
Sales & Product
Phone (toll free): 866-816-5046
Secondary Education x239
Higher Education x240
sales@turnitin.com
Corporate Address
Turnitin
c/o iParadigms, LLC
1111 Broadway, 3rd floor
Oakland, California 94607
Phone: 510-764-7600
Fax: 510-764-7612
International Headquarters
iParadigms Europe Ltd.
6-8 Charlotte Square
Newcastle upon Tyne
NE1 4XF
UNITED KINGDOM
Phone: 011 44 845 643 0105
Fax: 011 44 845 643 9015

“We want to graduate students who have good ethics
and are well prepared to go into the world.
Turnitin is a resource that helps us achieve that goal.
Paula Brillson, Instructor, Franklin University
Turnitin is a service of iParadigms, LLC. iPad is a trademark of Apple Inc.
© 2012 iParadigms, LLC. All Rights Reserved. 06.12