9513.pdf

Pelleted and Crumbled, Composted Poultry Manure Marketing Plan
7.0 MARKETING STIUTEGY
NOTE
As allinformationon the costs and compositionspossible with this product has not yet been
received, the following assumptions are made for the purpose of developing the strategies.
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The compost will be well made to retain antigen properties while destroying
seeds and pathogens in the substrate.
The compost will be finished sufficiently or treated so as to minimize odour.
weed
The compost going into the pelleter will be virtually homogeneous throughout the
production year.
The pelleted and crumbled products will be sized for different uses and will have
sufficient internal integrity to have a minimum of fines from any of the sizes.
The product can be sold in bulk at $100 to $150 per tonne with sufficient profit to
create a viable business.
The guaranteed NPK analysis for the end product will be 5-4-5 without any
supplementation.
There will not be sufficient fkee ammonia to bum even delicate crops (eg. newly
seeded lawn)
Although the primary focus is to produce products for outside rather than in home
use, sizedproduct fines will have the potential for small volume packaging and sale.
Althoughnot one of the assumptionsput forth by the steering committee, it has been
suggested that a lower analysis, possibly 2-4-2, may be produced. This would
changethe markting plan considerablyas it woulddiminish the value of the product
for all uses, with the exceptionof use as a soil amendment. The product would still
have value as a filler or organic base providing all other factors remained the same,
albeit at a lower price level, but those markets utilizing PCCPM for its fertilizer
inputs would decrease substantially.
The product to be produced will be available in pellet, standard crumble and
granulatedfines form. The marketing strategies envisioneddeal with the product in
20 Zbeetno# Consulting, 1995