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Pelleted and Crumbled, Composted Pouhy Manure Marketing Plan 5.0 ENVIRONMENTAL ASSESSMENT 5.1 SOCIO-DEMOGRAPHIC TRENDS The f~ marketsare very slowlyreflecting the environmentalactivism which has manifested itselfin other sectorsof the economy. Problems with runoff and ground water contamination by fertiker nutrientshave lead the industryto move towardthe use of slow release products. These include coated urea products, polymer or other encapsulatedprills and organic fertilizers. This movement has however been much slower than was originally predicted. 5.2 ECONOMIC TRENDS Althoughthe economicrecoverycontinuesto loosenup opemtingcapital in some endeavors such as golf courses, it is still tightening for most of the publicly funded operations such as recreation facilities, parks, school boards, etc. This is also true of the farming community who are traditionally conservative. As well the recession created umxtainty and price consciousnessin consumersin generaland this will carry ovexin theirpurchasingdecisionseven as their disposable incomes increase. 5.3 GOWUWMENT TRENDS Governmentscontinueto increasethe amount of regulation while at the same time decreasing the financial resources available to operating departments. Much of this is being accomplished through cost recovery on regulatory activities. As environmentalconcerns continue to come to light regulations to alleviate those concerns are being developed. An example is the problem of nitrogencontaminationof the Abbotsfordaquiferand the potential for regulations that will reduce the amount of nitrogen releasing compounds allowed to be incorporated into the land above that aquifkr. A further examplefor these trends is the move by the Dutch government to regulate the total amountof phosphatesthat can be generatedper acre. This gives them the authority to reduce the number of birds raised on a piece of land if the combinedlevelsof phosphates from all sources on the land exceeds the allowable limit. 5.4 TECHNOLOGICAL TRENDS New methodsof producingslowor controlledreleasechemicalf~ continue to be developed while the numbers of organic or organic based fertilizers in many different forms continue to 11 Zbeetrwfl Consulting, 1995
Pelleted and Crumbled, Composted Poultry Manure Markwing Plan ~do ~h is pointing to PO@I~ ~efits of orgtic fewrs over and above the values of slow release NPK but the research is immature and not conclusive as far as many agriculturalists are concerned. . 5.5 RESOURCE AVAILABILITY With the continuedexpansionof poultry as a meatproductand similarexpansion of the population base in the lower mainland of British Columbia there are increasing amounts of poultry manure to be disposedof. Productionmethodsfor broilersdiffer to some extent from those used in some regions of the USA in that in B.C. barns are cleaned afler each cycle whereas manure used for comportingin regionscontactedin the USA is coming from barns where a number of production cycles are run before cleaning. It appears, however, that B.C. production practices may be moving to repeat use of litter for more than one cycle as litter costs increase. It shouldbe noted that the CUSTAagreementwill reduce the level of protection for the Canadian poultry industry to zero over time and that may have an adverse effect on poultry production. Reviews done to date seem to support the view that there will certaidy be sufficient production still in place to support a facility such as envisionedhere. 5.6 COMPETITION The competition for this potential product comes from a number of areas, depending on the productionvalues determhed throughresearch,the forms and analysis that the product is sold in, the pricing and quality of the product and the distribution system used. Although the original premiseas outlinedin the Statementof Opportunityindicatesthat we are to look at “a pelleted and crumbled composted poultry manure (PCCPM) product”, there is the possibility of also selling a compostedpoultry manure product as a loose compost, in either bags or bulk. In any case the potential customer will review all the options including substitution of loose compost when choosing the product to be purchased for their use. The competitionfor this product differs with the types of markets and regions that the product is to be sold into. This review assumes competition in the British Colu-mbiamarket ~thin the following types of markets: 12 Zbeetno# Clmsulting, 1995
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