9513.pdf
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Pelleted and Crumbled, Composted Poultry Manure Marketing Plan<br />
● financial controllers up line<br />
● industry press - articles and publications<br />
4.2.8 Farmem<br />
Buyjlom the blenakrs<br />
Characteristics<br />
● cost conscious<br />
● results and profit oriented<br />
● traditional (conservative about trying new products)<br />
● not homogeneous group, many different positions regarding fertilizer use<br />
● no willingness to experiment with new products so will need substantial research<br />
Key Influencers<br />
● other farmers<br />
● agricultural researchers<br />
● fertilkr reps<br />
4.2.9 Service Clubs<br />
SW as ajiind raiser, bougti~mjinnproducing product (open composts or soils) or<br />
through sympathetic &aler.<br />
Characteristics<br />
c price sensitive - need relatively low cost product with superior markup<br />
● no product or distribution problems so business is repeatable<br />
# order taking by club with central delivery for distribution<br />
● requires sales and product info. to encourage sale (can be of minimal production values)<br />
● discount structure to encourage volume purchase<br />
Key Influencers<br />
● other fund raisers<br />
● knowledgeable industry persomel with interest in project<br />
10 Zbeetnqfl COrwdting, 1995
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