9513.pdf
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9513.pdf
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Pelleted and Crumbled, Composted Poultry Manure Marketing Plan<br />
● commercial and institutional gardeners<br />
● garden centre staff<br />
● gardening press - publications and articles<br />
4,2.4 Vegetable Market Gardeners<br />
Buyj?om blenders and gar&n centres<br />
Characteristh<br />
●<br />
●<br />
●<br />
●<br />
Key<br />
●<br />
Q<br />
●<br />
use similar products to home<br />
lmowledgable about results<br />
cautious about new products<br />
value conscious<br />
Influence<br />
other producers<br />
agricultural researchers and extension agents<br />
fertilizer reps<br />
4.2.5 Landscapers and Lawn Care Firms<br />
garden market (estimated as 10% of home garden use)<br />
Buy rruu”n~fiomgar&n centres although largerjinns buyj70m blendens<br />
Characteristics<br />
● profit oriented<br />
● somewhat knowledgeable of fertilizer and soil amendment use<br />
● price conscious, cheapest bang for the buck that provides immediate results, difficulty<br />
recovering additional costs for organic based fertilkers<br />
● time sensitive<br />
Key Influencers<br />
● industry press - articles and publications<br />
● other landscapers<br />
● industry and garden centre staff<br />
8 Zbeetnof Clmsulting, 1995
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