Domino's Pizza Customer Profile - Research and Markets
Domino's Pizza Customer Profile - Research and Markets
Domino's Pizza Customer Profile - Research and Markets
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Brochure<br />
More information from http://www.research<strong>and</strong>markets.com/reports/552877/<br />
<strong>Domino's</strong> <strong>Pizza</strong> <strong>Customer</strong> <strong>Profile</strong><br />
Description:<br />
This target profile provides a comparison of <strong>Domino's</strong> <strong>Pizza</strong>’s customers compared to:<br />
a) Total Population 14+<br />
b) Total Purchased from Fast Food Places/Restaurants in the Last 4 Weeks<br />
This target profile provides you with instant access to some of the world's most insightful, robust consumer<br />
research, with unmatched accuracy, integrity <strong>and</strong> sheer power.<br />
Armed with a complete picture of your customers or your competitor’s customers, you are in the best<br />
position to fine tune you product strategy, focus your communication, <strong>and</strong> thereby optimise your marketing<br />
budget.<br />
Don’t rely on unconfirmed reports; buy this target profile to get all that data, over 400 variables, everything<br />
from attitudes <strong>and</strong> activities to media consumption.<br />
This profile is delivered in a read-only excel file.<br />
Contents:<br />
<strong>Customer</strong> profile<br />
Demographics<br />
Gender<br />
Age<br />
Income<br />
Occupation<br />
Socio-Economic Status<br />
Discretionary Expenditure (Big spenders vs. Medium & light spenders)<br />
Attitudinal <strong>Profile</strong> of customers<br />
-Health <strong>and</strong> Fitness<br />
I always think of the number of calories in the food I'm eating<br />
A low fat diet is a way of life for me<br />
Health food is not necessary if you eat properly<br />
I try to buy additive free food<br />
I love to do as many sports as possible<br />
I'm eating less red meat these days<br />
I would like to be able to lose weight<br />
I'm concerned about my cholesterol level<br />
I try to get enough calcium in my diet<br />
-Societal Issues<br />
'Environmentally friendly' products are overpriced<br />
I try to recycle everything I can<br />
I worry about getting skin cancer<br />
I don't trust the current Government<br />
The Government is doing a good job running the country<br />
At heart I'm an environmentalist<br />
None of this stuff about the Internet makes any sense to me<br />
I go out of my way to learn everything I can about new technology<br />
When I'm at home, I like to shut myself off from the rest of the world<br />
Obedience <strong>and</strong> respect for authority are the most important virtues children should learn<br />
Threats to the environment are exaggerated<br />
I'm worried about invasion of my privacy through new technology<br />
Most secondary schools today place too little emphasis on academic achievements<br />
I think it is the Government's duty to support those who can't find work<br />
Homosexual couples should be allowed to adopt children
I find technology is changing so fast, it's difficult to keep up with it<br />
I'm optimistic about the future<br />
There's too much change going on these days<br />
I believe a percentage of everyone's income should go to charities<br />
I believe homosexuality is immoral<br />
Crime is a growing problem in my community<br />
If I had an accident, the local hospital would provide me with adequate treatment<br />
I think the gap between the rich <strong>and</strong> poor is growing<br />
Globalisation brings more problems than it solves<br />
Terrorists deserve the same rights as other criminals<br />
If we don't act now we'll never control our environmental problems<br />
-Shopping Preferences<br />
Expensive restaurants are not worth the money<br />
I don't buy luxuries anymore<br />
I believe quality is more important than price<br />
I was born to shop<br />
I choose a car mainly on its looks<br />
You can tell a type of person by the type of car they drive<br />
I buy more store's own products than well known br<strong>and</strong>s<br />
I would like to buy a home computer<br />
I enjoy clothes shopping<br />
I try to buy British made products as often as possible<br />
I will buy a product because of the label<br />
I trust well known br<strong>and</strong>s better than the store's own<br />
I have favourite br<strong>and</strong>s for most things I buy <strong>and</strong> I tend to stick to them<br />
I am always ready to try new <strong>and</strong> different products<br />
I enjoy grocery shopping<br />
I'll go out of my way in search of a bargain<br />
-Food Preferences<br />
I enjoy food from all over the world<br />
I buy the same food every week<br />
If I see a new type of food I will try it<br />
I'm constantly watching my weight<br />
I like to have traditional meals at home<br />
My pet is a fussy eater<br />
I don't have time to spend cooking<br />
I like to eat healthy food but don't want to compromise on taste<br />
The food I eat is all, or almost all, vegetarian<br />
I often buy take-away food to eat at home<br />
I buy much more fresh or chilled food than I used to<br />
I try to buy organic food whenever I can<br />
I won't buy genetically modified food if I can help it<br />
I often buy frozen or chilled ready prepared meals<br />
People often compliment me on my cooking<br />
I seldom have time for breakfast<br />
I tend to snack throughout the day<br />
I prefer to eat healthy snacks<br />
I like to drink wine with my meals<br />
Taste is more important than ingredients<br />
I avoid dairy foods whenever possible<br />
-Finance Preferences<br />
Credit enables me to buy the things that I want<br />
I like to be well insured<br />
Recently I've cut down my spending<br />
The British economy appears to be improving<br />
I feel financially stable at the moment<br />
I'm worried about interest rates at the moment<br />
It would be ideal if I could conduct all my banking without ever having to go to a branch<br />
I prefer to invest in something with a safe return
-Advertising <strong>and</strong> Media Preferences<br />
I use coupons I find in magazines or on packets<br />
I video tape programmes if I can't watch them<br />
I always watch the news on TV to keep me up-to-date<br />
I always read the business section of the newspaper<br />
I listen to the radio in the car<br />
I often enter competitions run by newspapers, magazines or radio stations<br />
I often enter competitions which are on packets or labels on products<br />
I often redeem coupons to get discounts or special offers<br />
I don't read the ads in newspapers <strong>and</strong> magazines<br />
I can't help noticing advertising on buses<br />
I enjoy buying magazines<br />
I can't miss seeing those big billboard signs<br />
I find TV advertising interesting<br />
TV advertising quite often gives me something to talk about<br />
Nearly all TV advertising annoys me<br />
Some TV advertising is devious<br />
Quite often I find TV advertising more entertaining than the programmes<br />
I often take advantage of the special offers on the back of my supermarket receipt<br />
I usually notice the advertisements on shopping trolleys when I go grocery shopping<br />
I often notice the advertisements on taxis<br />
Advertising posters in shopping centres <strong>and</strong> malls don't interest me<br />
-Activities <strong>Profile</strong> of customers<br />
-Leisure Activities in the last 3 months<br />
Played a sport<br />
Did some formal exercise (eg. gym, aerobics, running, cycling etc.)<br />
Played darts<br />
Played a game of pool/snooker/billiards<br />
Played computer games at home<br />
Played video games at home (eg. PlayStation/Nintendo/Sega)<br />
Played video games at a video arcade<br />
Played board games (eg. Monopoly, Trivial Pursuit)<br />
Went to a professional sports event<br />
Worked on a car<br />
Played a musical instrument or sang in a b<strong>and</strong> or choir<br />
Worked in the garden<br />
Stamp collecting<br />
Dressmaking<br />
Hobbies<br />
-General Entertainment in the last 3 months<br />
Went to a night club / disco<br />
Went to a casino<br />
Went to a racetrack<br />
Went to the cinema<br />
Rented a video<br />
Rented a DVD<br />
Bought a DVD (pre-recorded)<br />
Bought a CD (pre-recorded)<br />
-Entertained friends or relatives in the last 3 months<br />
Visited friends / relatives<br />
Entertained friends / relatives<br />
Held a dinner party<br />
-Live Entertainment in the last 3 months<br />
Went to the theatre<br />
Went to the ballet or opera<br />
Went to a rock, pop music concert<br />
Went to a jazz, classical or blues performance<br />
Went to a theatre restaurant, bar/tavern/pub or cabaret for live entertainment
-TV Sport Watched almost always or occasionally<br />
Gr<strong>and</strong> Prix Formula 1 racing<br />
Rally car racing<br />
Other car racing<br />
Motorcycle racing<br />
Football<br />
World Cup Football<br />
Rugby League<br />
Rugby Union<br />
Rugby World Cup<br />
American Football<br />
Australian Rules<br />
Cricket<br />
Basketball<br />
Baseball<br />
Beach volleyball<br />
Horse racing (flat)<br />
Horse racing (Jumps, National Hunt)<br />
Total watch Horse racing<br />
Equestrian<br />
Water Polo<br />
Polo<br />
Dog racing<br />
Golf<br />
Cycling<br />
Gymnastics<br />
Body building<br />
Boxing<br />
Wrestling<br />
Curling<br />
Fencing<br />
Field hockey<br />
Ice hockey<br />
Figure skating<br />
Athletics/Track & field<br />
Marathon/Running<br />
Triathlon <strong>and</strong> other endurance events<br />
Snooker<br />
Pool<br />
Darts<br />
Bowls<br />
Squash<br />
Tennis<br />
Badminton<br />
Snow skiing/Snowboarding<br />
Ski jumping/Aerials<br />
Surfing<br />
Windsurfing/Sailboarding<br />
Sailing<br />
Swimming<br />
Diving<br />
Water skiing<br />
Rowing<br />
Synchronised Swimming<br />
Fishing<br />
Shooting<br />
Olympic Games<br />
Other<br />
-Sports <strong>and</strong> Activities Participated in regularly/occasionally<br />
Aerobics
Cycling<br />
Gym Activities/Weight Training<br />
Gymnastics<br />
Jogging<br />
Power walking<br />
Roller blading/Skating<br />
Marathons/Running<br />
Athletics/Track & field<br />
Triathlons<br />
TOTAL Athletic Activities<br />
Walking/Rambling<br />
TOTAL Athletic Activities (inc. Walking/Rambling)<br />
Rugby League<br />
Rugby Union<br />
Football<br />
Cricket<br />
Field hockey<br />
Basketball<br />
Softball<br />
Baseball<br />
Skittles<br />
Netball<br />
Volleyball<br />
TOTAL Team Sports<br />
Squash<br />
Badminton<br />
Table tennis<br />
Tennis<br />
Golf<br />
Tenpin bowling<br />
Bowls<br />
Snooker/Billiards<br />
Darts<br />
Frisbee<br />
TOTAL Individual Sports<br />
Boxing<br />
Martial arts<br />
TOTAL Combative Sports<br />
Body surfing<br />
Surfing<br />
Swimming<br />
Scuba diving<br />
Snorkelling/Skin diving<br />
Scuba diving/Skin diving (TOTAL)<br />
Water skiing<br />
Jet skiing<br />
Power boating<br />
Sailing<br />
Wind surfing/Sailboarding<br />
Rowing<br />
TOTAL Water Sports<br />
Snow skiing<br />
Snowboarding<br />
Ice/Figure skating<br />
TOTAL Winter Sports<br />
Fishing - fresh water<br />
Fishing - salt water<br />
Fishing (Total)<br />
Backpacking/Hiking<br />
Horse riding<br />
Archery<br />
Clay or target shooting<br />
Hunting or Game shooting
Rock climbing/Abseiling<br />
TOTAL Outdoor Activities<br />
Dirt biking<br />
Motorcycle racing<br />
Motor/Car racing<br />
TOTAL Motor Sports<br />
Ballet/Jazz/Tap/Modern dancing<br />
Ballroom dancing<br />
Line dancing<br />
TOTAL Dancing<br />
Other dancing<br />
TOTAL Dancing (inc. Other Dancing)<br />
Yoga<br />
Flying (pilot licence)<br />
Other<br />
TOTAL participated in any sport/leisure activity regularly or occasionally<br />
TOTAL participated in any sport/leisure activity regularly or occasionally (inc. walking/Rambling)<br />
-Segmentation <strong>Profile</strong><br />
-Roy Morgan Values Segments (Developed in conjunction with Colin Benjamin of -The Horizons Network)<br />
Basic Needs<br />
Fairer Deal<br />
Traditional Family Life<br />
Conventional Family Life<br />
'Look At Me'<br />
Something Better<br />
Real Conservatism<br />
Young Optimism<br />
Visible Achievement<br />
Socially Aware<br />
-Media <strong>Profile</strong><br />
-Major Magazines Read<br />
Asda Magazine<br />
Bella<br />
Chat<br />
Closer<br />
FHM<br />
Heat<br />
Hello<br />
Marks & Spencer magazine<br />
National Trust Magazine<br />
OK! Magazine<br />
Radio Times<br />
SAGA Magazine<br />
Sainsbury's Magazine<br />
Sky The Magazine<br />
Somerfield Magazine<br />
Take a Break<br />
Tesco Magazine<br />
TV Choice<br />
TV Times<br />
What's on TV<br />
-National Newspapers Read<br />
Daily Express<br />
Daily Mail<br />
Daily Mirror<br />
Daily Record<br />
Daily Star<br />
Daily Telegraph
Financial Times<br />
Guardian<br />
Independent<br />
Racing Post<br />
Scotsman<br />
Sun<br />
Times<br />
-Heavy Media Usage<br />
Heavy newspapers (7+ in last week)<br />
Heavy magazines (5+ issues)<br />
Heavy TV (4 hours or more per day)<br />
Heavy Radio (4 hours or more per day)<br />
Heavy internet (8+ times in last week)<br />
Heavy cinema (2+ visits in last 3 mths)<br />
-Newspaper Usage<br />
Heavy newspapers (7+ in last week)<br />
Medium newspapers (3-6 in last week)<br />
Light newspapers (1-2 in last week)<br />
No Newspaper Read<br />
-Magazine Usage<br />
Heavy magazines (5+ issues)<br />
Medium magazines (2-4 issues)<br />
Light magazines (1 issue)<br />
No Magazine Read<br />
-TV Watching<br />
Heavy TV (4 hours or more per day)<br />
Medium TV (2-
Weekday Newspaper<br />
Weekend Newspaper<br />
Any Magazine<br />
Women's Lifestyle<br />
Women's Fashion<br />
Home, Garden & Lifestyle<br />
Food & Entertainment<br />
Business, Financial & Airline<br />
Travel<br />
Men's Lifestyle<br />
Women's Youth<br />
Youth<br />
Sporting<br />
Fishing & Hunting<br />
Boating<br />
Motoring<br />
Bikes<br />
Computing, Gaming & Info Tech<br />
Music & Movies<br />
General Interest<br />
Health & Family<br />
TV & Radio Guides<br />
Newspaper Inserts<br />
Puzzles<br />
Read any Catalogue in last 4 weeks<br />
-TV Media Typology Index<br />
Any Television in last 7 days<br />
BBC1 programs<br />
BBC2 programs<br />
ITV programs<br />
CH5 programs<br />
CH4 programs<br />
S4C programs<br />
TV News<br />
Current Affairs<br />
TV Business<br />
TV Documentaries<br />
TV Chat<br />
TV Quiz<br />
TV Soaps<br />
TV Drama<br />
TV Comedy<br />
TV Entertainment (Incl. Reality TV)<br />
TV Entertainment (Excl. Reality TV)<br />
TV Films<br />
TV Home/Lifestyle/Travel<br />
TV Sport<br />
TV Sci-fi<br />
TV Reality<br />
Free-to-Air Television (Terrestrial) in the last 7 days<br />
Cable Television in the last 7 days<br />
Weekday Television in the last 7 days<br />
Weekend Television in the last 7 days<br />
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<strong>Domino's</strong> <strong>Pizza</strong> <strong>Customer</strong> <strong>Profile</strong><br />
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