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Director’s Office<br />
115 South Avenue, Rochester, NY 14604-1896<br />
Phone: (585) 428-8046 Fax: (585) 428-8353 Patricia.Uttaro@libraryweb.org<br />
TO: RPL Board of Trustees<br />
FROM: Patricia Uttaro, Director<br />
DATE: <strong>May</strong> 22, <strong>2013</strong><br />
SUBJECT: Monthly Report – <strong>May</strong> <strong>2013</strong><br />
Revised <strong>2013</strong>-14 Central <strong>Library</strong> Budget Proposal (Agenda Item I.4)<br />
Since Board approval of the Central <strong>Library</strong> budget in February, the State Budget passed with a<br />
projected increase in aid to public libraries. While we have not received official NYS Aid guidance<br />
from the NYS Education Department’s Division of <strong>Library</strong> Development, estimates allow for a<br />
conservative projection of a 4% increase. The impact of State aid on the FY14 Central budget is<br />
estimated at $14,500.<br />
In addition, the City has chosen to participate in the NYS pension smoothing program, a multi-year<br />
amortization schedule of retirement contributions. Basic parameters of the program are outlined at<br />
http://www.osc.state.ny.us/retire/employers/contribution_stabilization/.<br />
The participation has reduced the <strong>Library</strong>’s projected retirement contribution for FY14 by $204,700<br />
from February’s approved budget, which allows for the following adjustments:<br />
1. Restoration of an eliminated FT Maintenance Worker (Facilities) position, vacated through a<br />
mid-year retirement;<br />
2. Creation of a PT Project Assistant (Communications) position, to assist with press and web<br />
information and to support increased Central facility space rentals;<br />
3. Reduction in utilization of the <strong>County</strong> fund balance by $107,000, to reduce fund balance<br />
dependence on operations. A project plan to draw a portion of the balance will be included in<br />
the 2014-15 Central budget proposal;<br />
4. Reduction in FFRPL Central operating support of Digitization (reduce by $25,000) and Patent<br />
Center (eliminate full $8,200). Support of these programs comes from a temporary boardrestricted<br />
endowment and a single donor. It is recommended to evaluate re-purposing these<br />
funds for Central Reorganization efforts.<br />
In addition to these major changes, a number of expense changes occurred since February, including<br />
page wages, worker’s compensation and internal service chargebacks, based on additional NYS and<br />
City budget information. Revised benefit, expense and revenue summaries are attached.<br />
Board Action Requested: Approval of the amended <strong>2013</strong>-14 Central <strong>Library</strong> Budget.
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Revised <strong>2013</strong>-14 Community <strong>Library</strong> Budget Proposal (Agenda Item I.5)<br />
Since RPL Board approval of the Community <strong>Library</strong> budget in February, the RPL will contribute cash<br />
capital (based on number of employees) for a new payroll system ($64,000).<br />
The City has also agreed to fund an increment request to establish a Security Intern program similar to<br />
Central, utilizing part-time seasonal support from students in Career Pathways to Public Safety, a<br />
SUNY REOC and City School District partner program ($27,000).<br />
Remaining expense adjustments include wage and salary adjustments, internal service chargebacks,<br />
and creation of a miscellaneous expense and revenue account ($20,000) to accommodate grants<br />
received during the fiscal year. Revenue and Professional Service fees were adjusted for receipt of a<br />
Community Foundation grant for school tutoring at Maplewood Branch ($7,000). Revised expense and<br />
revenue summaries are attached for review.<br />
Board Action Requested: Approval of the amended <strong>2013</strong>-14 Community <strong>Library</strong> Budget.<br />
Central <strong>Library</strong> Development Aid FY14 (Agenda Item I.6)<br />
Enclosed is the proposed budget application for the expenditure of Central <strong>Library</strong> Development Aid<br />
for the <strong>2013</strong>-14 fiscal year, which incorporates an estimated 4% State aid increase. FY14 includes an<br />
increase of $19,300 for e-materials, including continued participation in Overdrive and EBL. The<br />
McNaughton popular book title lease program was reduced based on usage statistics and the pending<br />
Media relocation to Bausch & Lomb as part of the Master Space Plan. The amount allocated for<br />
reference materials remains unchanged, while the database allocation is increased to add Reference<br />
USA as a system subscription. CLDA continues to fund promotional (e-newsletter) and mobile<br />
applications for the system catalog.<br />
Board Action Requested: Approval of Central <strong>Library</strong> Development Aid for the <strong>2013</strong>-14 budget<br />
cycle.<br />
RPL Annual Report to the State (Agenda Item I.7)<br />
Each year, RPL is required to submit a report on previous year actions and finances to the NYS<br />
Division of <strong>Library</strong> Development. This report consists of various performance metrics and financial<br />
information. A copy of the report is included with your packet. Highlights this year include:<br />
2011 2012 Gain/Loss % Gain/Loss<br />
Print Holdings 1,116,021 1,099,123 -16,898 -2%<br />
Ebook Holdings 6,484 7,033 +549 +8%<br />
Other Holdings 95,315 152,546 +57,231 +60%<br />
Total Holdings 1,217,820 1,258,702 +40,882 +3%<br />
Programs 4,178 4,816 +638 +15%<br />
Program<br />
Attendance 160,989 162,115 +1,126 +1%<br />
Total Visits 1,730,818 1,786,794 +55,976 +3%<br />
Registered<br />
Borrowers 123,863 134,220 +10,357 +8%<br />
Reference<br />
Questions 330,325 339,138 +8,813 +3%<br />
Circulation 1,404,581 1,456,004 +51,423 +4%<br />
Web Visits 4,514,358 4,126,412 -387,949 -9%<br />
2
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Board Action Requested: Approval of the RPL Annual Report to the State of New York.<br />
Nomination of Wanda Martinez to RPL Board (Agenda Item I.8)<br />
The Nominating Committee respectfully puts forth Ms. Wanda Martinez of 8 Treyer Street, Rochester,<br />
NY, 14621to fill a vacant seat on the RPL Board of Trustees. Ms. Martinez has a long history of<br />
community involvement including active participation in the 14621 Block Club, IBERO, community<br />
garden projects, and her church. She is an active user of the Lincoln Branch <strong>Library</strong>, and an avid<br />
reader. Ms. Martinez holds a BA from NOVA University and is retired from Xerox.<br />
Board Action Requested: Acceptance of the nomination of Ms. Wanda Martinez to the RPL Board<br />
and approval for submission of the nomination to the <strong>May</strong>or’s Office for consideration of<br />
recommendation to City Council.<br />
Report Items<br />
Patricia Uttaro, RPL Director<br />
CGR Report on Branch <strong>Library</strong> Use & Demographics – CGR analyst Kirstin Pryor will attend the<br />
<strong>May</strong> 22 RPL Board meeting to present findings from the report and answer questions. The report has<br />
been shared and discussed with Managers and Quadrant Leaders, with the primary takeaway being<br />
“It’s a branch thing.” The report acknowledges the uniqueness of each branch. Some questions to<br />
consider:<br />
<br />
<br />
<br />
<br />
<br />
<br />
Number & types of branches or service outlets.<br />
Location & hours.<br />
Investments in collections or people?<br />
Community partnership opportunities.<br />
Policy & procedure standardization (fits with current MCLS project).<br />
Evolving staff roles – Staff must be community minded, project managers, volunteer<br />
coordinators & mobilizers, skilled in outreach & PR, and plugged into youth culture.<br />
Broadly stated, in affluent areas, circulation is up, while in poor areas, circulation is down, but other<br />
performance metrics, like computer usage, are up. A general demographic breakdown shows us:<br />
Youth Services Heavy Use & Focus – Sully, Lincoln, Lyell, Wheatley, Maplewood<br />
High Poverty – Central (50%), Lyell (45%), Wheatley (43%), Lincoln (37%)<br />
Biggest increase in poverty rate since 2000 – Arnett & Maplewood<br />
Highest Educational Attainment – Charlotte, Highland, <strong>Monroe</strong>, Winton<br />
Less than High School – Central, Lincoln, Lyell, Wheatley<br />
English is NOT 1st Language – Lincoln (42%), Central & Lyell (1/3 of customers), Sully &<br />
Maplewood (1/4 of customers)<br />
Refugee Settlement (4,000 since 2007 citywide) – Maplewood (1,800), Wheatley (1,000),<br />
Highland (450)<br />
A breakdown of performance metrics demonstrates: (top 3 or 4):<br />
3
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
<br />
<br />
<br />
<br />
<br />
<br />
Circulation – Winton, <strong>Monroe</strong>, Charlotte<br />
Door Count – Maplewood, Sully, Lincoln<br />
Internet Use – Maplewood, Wheatley, Arnett, Lincoln<br />
Programs – Lincoln, Maplewood, Sully<br />
Reference Questions – Wheatley, Maplewood, Arnett<br />
Police Calls – Maplewood, Arnett, Sully, Lincoln<br />
Three common themes emerged:<br />
<br />
<br />
<br />
We are serving a more diverse clientele who speak many languages and our staff does not<br />
reflect the diversity of the community we serve.<br />
There is an increasing demand for one-on-one technology assistance.<br />
Our libraries are considered safe places.<br />
I am working on scheduling a meeting with Jennifer Leonard of the Rochester Area Community<br />
Foundation in preparation for making a funding request to the RACF for a full strategic planning<br />
process for RPL.<br />
Literacy Navigator at Arnett – The Arnett Branch has developed a new partnership with Literacy<br />
Volunteers of Rochester called the “Literacy Navigator” which provides help with paperwork, health<br />
forms, school forms, job and housing applications, understanding your bills, and finding community<br />
resources. The Navigator can help with paper forms or with computer forms. We recently learned from<br />
Bob Mahar, Executive Director of LVR, that Arnett has been selected as the recipient of a Friend of<br />
Literacy award for the program. Congratulations to Deb Leary, her staff, and the Navigator volunteers<br />
from LVR who have made this such a successful program in the southwest.<br />
City Services to Immigrants & Refugees – At the request of the <strong>May</strong>or, I have been compiling<br />
information about city services to immigrants currently offered by the library, the Department of<br />
Recreation & Youth Services, and the Neighborhood Service Centers. As you know, RPL has<br />
partnered with Catholic Family Services on a grant through the Office of New Americans, which has<br />
helped provide citizenship, ESOL, and literacy training at several libraries. My discussions with other<br />
city staff have uncovered a number of areas that are ripe for collaboration, many involving improved<br />
communication and language skills. This task blends well with the increased use of libraries by the<br />
immigrant population, as well as with my participation on the Immigration Subcommittee of the<br />
Catholic Family Services Board. The full report will be shared with the RPL Board at the June<br />
meeting.<br />
Emerging Leaders, Future Directors Training – MCLS and the Pioneer <strong>Library</strong> <strong>System</strong> have<br />
collaborated on a Harold Hacker grant to fund a three-day series of training for 12 staff from each<br />
system who have potential to become strong leaders and directors. Thirty applications were received<br />
for the 12 seats allocated to MCLS, which were reviewed by the Director and her senior managers.<br />
Twelve participants were chosen based on essays written as part of the application process, knowledge<br />
of the applicant’s abilities, and the potential for the applicant to become a leader or director in the next<br />
five years. The final cohort of 12 includes: Greg Benoit, Gates; Betsy Dobles, Greece; Kristin<br />
Gallagher, Fairport; Jason Gogniat, Central; Lyla Grills, Penfield; Cathy Kyle, Chili; Jennifer Lindsey,<br />
Chili; Kirstra Otto, Winton; Alicia Reinhardt, Henrietta; Rhonda Rossman, Pittsford; Stephanie<br />
Squicciarini, Fairport; and Bruce Tehan, Arnett. The syllabus for the training series will be available at<br />
4
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
the Board meeting for your review. There is considerable interest from MCLS Directors and staff to<br />
find a way to produce this type of training annually.<br />
Digital Content Presentation, July 15 – The American <strong>Library</strong> Association established a Digital<br />
Content Working Group in 2012, with Christopher Harris as a member. Chris is the Coordinator of the<br />
Genesee Valley Educational partnership, and has agreed to update MCLS staff and trustees on the<br />
work he is doing with the ALA group during a presentation at the Gates Public <strong>Library</strong> on Monday<br />
July 15 from 2:00-4:00 pm. I believe Chris will share valuable information and insight to the group’s<br />
work on behalf of libraries everywhere. The ALA working group is described as:<br />
Supporting the “transformation” of libraries is a priority of ALA’s 2015 Strategic Plan, and the<br />
rapid shift from print to digital content is one of the more dramatic developments now transforming<br />
libraries of all types. New digital forms of information offer rich and extraordinary opportunities<br />
for libraries to expand community access to information and to revolutionize in positive ways the<br />
relationship between libraries and users. At the same time, these new forms of digital content pose<br />
new challenges. As libraries struggle to meet the challenges of providing digital content in an<br />
environment characterized by significant uncertainty and changing on a daily basis, there is a need<br />
for an Association-wide group of experts, broadly representative of the many constituencies within<br />
the library community, that can proactively address these digital content opportunities and issues at<br />
the highest level and from both a policy and practical perspective.<br />
To this end, the ALA Working Group on Libraries and Digital Content is charged to:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Advise the Association regarding opportunities and issues related to libraries and digital<br />
content and the provision of equitable access to digital content for all.<br />
Explore, analyze and share information on various options for expanding access to digital<br />
content for libraries and the public and for overcoming legal, technological, policy and<br />
economic barriers to equitable access<br />
Suggest information and training that would be of use to librarians so that they can make<br />
informed choices, serve as advocates for digital access, and design and support digital<br />
services.<br />
Advise the Association on efforts to increase public awareness and understanding of issues<br />
related to access to digital content and the challenges to/role of libraries in providing equitable<br />
access to digital resources.<br />
Assist in the identification of strategies to influence decision makers—whether government<br />
officials, publishers, other information service providers, interest groups, and others—to effect<br />
changes that would assist libraries in better serving their communities.<br />
Address specific issues such as Business Models, Accessibility, Privacy, Education for the<br />
<strong>Library</strong> Community, Public Outreach and Publisher/Service Provider Relations through<br />
working subcommittees, bringing in other experts and advisors as appropriate.<br />
Serve as formal liaisons to various ALA and ALA affiliate groups (examples would include<br />
the divisions, round tables, ethnic affiliates, and ALA Accessibility Assembly).<br />
As appropriate, reach out to other organizations and experts in other fields in order to better<br />
understand the broad technological, social and economic environments and trends and their<br />
potential impact on libraries.<br />
5
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Central <strong>Library</strong><br />
David Creek & Sally Snow, Assistant Directors<br />
Pride & Passion Exhibit – The Pride & Passion: the African American Baseball Experience opened<br />
on Sunday <strong>May</strong> 5 to a standing-room-only crowd in Hacker Hall. Advertising for the exhibit was<br />
produced with the help of the RPL Friends and Foundation, and included buses, banners on the light<br />
poles outside of Central and a PSA donated by Dixon Schwabl. Opening day featured a keynote<br />
address from former Rochester <strong>May</strong>or William Johnson, a devout baseball fan, and was capped off<br />
with an electrifying performance by actor Greg Kenney, who portrayed Jackie Robinson in a unique,<br />
one-man show. Central security guard Walter Williams, who played in the Negro Leagues when he<br />
was a teenager, attended the opening and was recognized and honored by former <strong>May</strong>or Johnson.<br />
Special thanks must be given to Anita Wahl and David Creek who helped Mr. Kenney overcome some<br />
unforeseen car trouble and provided transportation for him during his stay. The Central Exhibits Team<br />
did an outstanding job of putting this exhibit together and producing a first-rate opening event that<br />
attracted hundreds of people to the Central <strong>Library</strong>. Team members are: Sally Snow, Anita Wahl,<br />
Jessica LaManna, Jay Osborne, Kate Meddaugh, Nanci Rosenberg-Nugent, Inge Munnings, and<br />
Corinne Clar. In addition to the Pride & Passion opening, the team also coordinated and created the<br />
exhibit currently in the Lower Link Gallery, Rochester Baseball: From Mumford’s Meadow to Frontier<br />
Field, and are planning for <strong>Library</strong> Night at Frontier Field on <strong>May</strong> 17.<br />
Health & Safety Committee - David Creek met with the Health and Safety committee on April 10 th to<br />
review procedures for addressing serious patron misconduct. An incident involving sexual misconduct<br />
occurred recently in Teen Central, and staff did not respond appropriately and were not aware the topic<br />
was covered in the Central Patron Relations Manual. Creek reinforced with Division Heads that staff<br />
needs to be aware of the manual and its content. They will begin the process of reacquainting staff with<br />
the manual at subsequent staff meetings.<br />
Local History Division<br />
Christine Ridarsky, Director of Historical Resources<br />
Workshops, Programs, and Tours<br />
Held three sessions of the popular Sunday Family Detectives Club, led by Barb Koehler, with<br />
total attendance of 70 people, 19 of whom were first time attendees.<br />
<br />
The Office of the City Historian hosted a meeting of the <strong>Monroe</strong> <strong>County</strong> historians at the<br />
Central <strong>Library</strong> on April 10. Sixteen municipal historians attended.<br />
32 people attended the April installment of Rochester’s Rich History on April 21.<br />
<br />
Hosted two groups of 7th graders from World of Inquiry School 58 in the Division for research<br />
in primary source materials on April 29 and 30. Thirty students attended.<br />
Outreach<br />
<br />
Michelle Finn gave a presentation to 15 people on the Rochester Voices web site and app<br />
development process at the MCLS Technology Conference on April 8.<br />
Finn also presented on Rochester Voices at the RPL Southeast Quadrant meeting on April 24;<br />
approximately 18-20 staff members attended.<br />
6
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
<br />
<br />
<br />
Finn and Ridarsky met with RCSD Social Studies coordinator, Steve LaMorte, to discuss a new<br />
Local History course to be implemented in city schools beginning in the fall of <strong>2013</strong>.<br />
City Historian’s Office staff continued to coordinate Retrofitting Rochester, a weekly column<br />
in the Democrat and Chronicle, with the help of volunteer contributor Emily Morry.<br />
Division staff continued to post weekly blog entries (http://rochistory.wordpress.com/) and<br />
regular posts to Facebook and Tumblr.<br />
Collection Development/Management<br />
Local History Division staff and consultants continued to work on two grant-funded projects to<br />
rehouse, arrange, and describe manuscript and special collections (Barb Koehler and Mary Jo<br />
Lanphear). The following collections were rehoused in April: Philosophers Club (5.66 cu. ft.),<br />
Rochester City Club (2 cu. ft.), Women’s City Club (0.33 cu. ft.), <strong>Monroe</strong> <strong>County</strong> <strong>Library</strong><br />
Club (0.66 cu. ft.), Midtown Plaza Memorabilia (0.33 cu. ft.), Goler Papers & Letterbooks<br />
(2.33 cu. ft.), Misc. Glass Plates Negatives & Lantern Slides (0.33 cu. ft.), Rochester Health<br />
Bureau (0.33 cu. ft.), W. O. Marshall Correspondence (0.2 cu. ft.), Better Housing Authority (1<br />
cu. ft.), Children’s Alliance (0.33 cu. ft.), <strong>Monroe</strong> <strong>County</strong> Defense Committee (1.33 cu. ft.),<br />
Anah Babcock Yates (0.66 cu. ft.), Monuments & Markers, (1 cu. ft.), Goler Scrapbook (0.33<br />
cu. ft.). A total of 17 cubic feet was rehoused in April.<br />
<br />
<br />
<br />
In addition, archival consult Mary Jo Gigliotti processed, arranged, and described the Rochester<br />
Community Players Collection (12.35 cu. ft.). This process took much longer than anticipated<br />
due to the unexpected presence of hazardous silver nitrate film, which needed to be positively<br />
identified and segregated. Cheri Crist supervised all of this work.<br />
Crist also deaccessioned three collections, comprising approximately 40 cubic feet: 1) the<br />
Cooper Genealogy Collection and 2) the Donald Poste Genealogy Collection, both of which<br />
were assessed by a member of the Rochester Genealogical Society prior to deaccession, and 3)<br />
the Provident Loan Society of Rochester, N.Y., Inc., ledgers, which were transferred to the<br />
<strong>Monroe</strong> <strong>County</strong> Office of the Historian. Crist retained significant items from the Cooper and<br />
Poste collections, such as pamphlets and softbound publications that were beyond the<br />
division’s scope, and offered them to Baltimore <strong>County</strong> and White Plains public libraries and<br />
Bossard Memorial <strong>Library</strong>, all of which gladly accepted them. She also researched<br />
approximately 10 tintypes and daguerreotypes to determine the family origins of those pictured<br />
and offered the pictures to geographically appropriate libraries and historical societies.<br />
Crist also sent letters to 50 area schools and universities requesting their latest yearbooks. This<br />
resulted in donation of 10 yearbooks from three institutions, which were accepted and<br />
processed into the collection.<br />
Rochester Voices<br />
Historical Researcher and Deputy City Historian Michelle Finn’s time this month was devoted<br />
to uploading content to Umbraco (the Content Management <strong>System</strong> being used for the<br />
Rochester Voices Web site), consulting with Corinne Clar in Graphics on the design concept,<br />
and keeping in touch with NimbleUser staff via our weekly check-ins.<br />
Exhibits<br />
Rochester: The Cradle of American Nursing continued through the end of the month.<br />
7
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Volunteers<br />
Five volunteers and interns assisted with projects in Local History and the Office of the City<br />
Historian this month, contributing a combined total of 95 hours. Their contributions included<br />
writing articles for the Democrat and Chronicle’s Retrofitting Rochester column (Emily<br />
Morry), reviewing articles for Rochester History (Paige Doerner), processing and arranging<br />
archival collections (Lori Bartkovich and Aimee Pfeiffer), and identifying and rehousing a<br />
photographic negative collection (Tim O’Connell).<br />
Continuing Education:<br />
APHNYS conference, Liverpool, NY (April 17-20) (Ridarsky, Finn, Ludwig)<br />
MARAC conference, Erie, PA (April 24-27) (Crist)<br />
Outreach Department<br />
Larry Taylor, Outreach Coordinator<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Selected, pulled, charged, and delivered 1,097 materials for 17 stations.<br />
Selected and delivered 188 materials to 13 in-homes.<br />
Conducted 3 Job Information Center programs for 54 people.<br />
Conducted 1 Job Information Center program for 15 inmates at <strong>Monroe</strong> Correctional Facility.<br />
Met with the activities coordinator for The Brightonian to go over her responsibilities regarding<br />
being ready for pick-up and delivery of our materials. We have been having issues with that<br />
station recently.<br />
Attended Reference USA webinar.<br />
Sarah Lydon from Syracuse University began interning with us on March 5th. She is working<br />
on developing the reading guides for our book discussion kits and promoting the kits.<br />
Attended Greece Lion’s Club meeting and received two checks totaling $3,000 for our large<br />
print/CD book discussion kits.<br />
Received 7 LP and CD copies of our large print/CD Book Discussion kits. We now have a<br />
total of 14 kits.<br />
Attended Outreach Conference Call of outreach coordinators across New York.<br />
Along with Carolyn Johnson and Darlene Richards developed a policy to minimize disruptions<br />
of the work time of the 4th floor clerks by the other staff so that the clerks could more<br />
efficiently deal with their increased workload. Met with the staff person that mostly<br />
necessitated this new policy.<br />
Chaired the first of our two annual COSAC Advisory Committee meetings.<br />
Youth Services<br />
Tonia Burton, Children’s Services Consultant<br />
Programs<br />
The Children’s Center hosted a wide variety of programs this month. We kicked off April with<br />
Adventures in Chemistry and Physics presented by Tim Wilson and Deb Janes from Kodak. Later in<br />
the month we had two Edible Books storytimes, 31 emerging readers reading to the dogs from Tail<br />
Waggin Tutors, and thanks to the Arts Division and Judy Schewe families enjoyed music from the<br />
Harley Gamelan Ensemble, and made crafts to honor Earth day.<br />
In addition to our new schedule of outreach to the Metro YMCA and TLC a Adventures in Daycare we<br />
were also able to help out a local Music Therapist and family. The therapist usually conducts her<br />
8
RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
sessions at Hochstein, but the school was closed during the spring break week so she began looking for<br />
a downtown location to offer her session. She called the Children’s Center for suggestions and since I<br />
know how important it is for children receiving therapy to not miss a session, I was happy to offer the<br />
Secret Room. Not only did it help out the therapist but the family had their first visit to the Central<br />
<strong>Library</strong>!<br />
Summer Reading:<br />
We secured the following donations to be used during the <strong>2013</strong> Summer Reading program for all<br />
MCLS Libraries:<br />
Tops - $100 gift card<br />
The Strong Museum of Play- One free Child admission (w/ purchase of adult entry)<br />
<br />
<br />
(Genesee <strong>County</strong> Village- 4 admission passes, secured in March)<br />
Food coupons from: Applebee’s for kids and teens, Brugger’s, Burger King, McDonald’s for<br />
kids and teens.<br />
The Summer Reading program brochure is in development and will be distributed widely again this<br />
summer.<br />
We also formed new collaboration with WXXI for the summer. They will offer libraries free Clifford<br />
and Curious George costumes and crafts for summer reading program events, and we created booklists<br />
to coincide with their weekly theme and television schedule.<br />
YOUmedia Grant<br />
We hosted our first YOUmedia program, thanks to a grant and E-Line Media who presented the<br />
Video Game Challenge Workshop- Get in the Game. See Central’s FB page for photos!<br />
We also held our very first Teen Forum. The goal was to share what other YOUmedia sites<br />
around the country are doing. Some sites do a little of everything, while others focus on music.<br />
We will focus on film. The forum was also a vehicle to solicit participants for the Youth<br />
Council, which is a key component to the project. More than 30 teens attended and enjoyed<br />
pizza, while about a dozen serious teens stay for the duration of the presentation. Several<br />
lessons were learned already, the first being serve the food last.<br />
In the coming months staff will make site visits to Bronx DreamYard and Miami YOUmedia<br />
sites.<br />
Teen Central<br />
Teen Central is a destination for many School Without Walls students. We are occasionally asked to be<br />
a community expert when a student works on their senior capstone project. This year a staff member<br />
was asked to be a community expert to a young woman who would write a novel about zombies. She<br />
has a fresh concept about zombies (which is really saying something!) but she recently got behind in<br />
her deadlines. Teen Central is where she reaches out to for support: it is where her friends meet to<br />
encourage her, and it is a place she can come for constructive advice that is free of judgment. This<br />
student has been accepted to several prestigious small colleges, and with help from the teens and<br />
librarians at Teen Central, she’ll get back on track to start college this fall.<br />
Arts & Literature<br />
Marty Steinhauser, Divisional Manager<br />
Mary Housel-Demanchik, painter and book artist, presented for the Caution: Artist at Work<br />
series Saturday, April 20, <strong>2013</strong>. Twelve attended.<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
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Harley Gamelan Ensemble at KGA performed for a joint Arts/Children’s program Saturday<br />
April 21. Seventy-five attended.<br />
A new series called Art Happenings @ 115 South presented “Make Your Own Book:<br />
Bookbinding Class,” Saturday, April 27 in the Arts Division.<br />
The Foreign Film Saturdays series featured Life is Beautiful directed by Roberto Benigni,<br />
Saturday, April 13th in the Kate Gleason Auditorium. Thirty people attended.<br />
In a joint program by Arts and Literature/Media, the High Falls Film Festival Kick-off Event<br />
featured His Girl Friday, starring Cary Grant and Rosalind Russell, directed by Howard Hawks.<br />
Thirty-five people attended Sunday, April 14.<br />
The Brown Bag Book Discussion group discussed Canada, by Richard Ford, Wednesday, April<br />
24 in the Rundel Auditorium.<br />
Business, Science, & History<br />
Carolyn Johnson, Divisional Manager<br />
Got Health Program for April: “High Blood Pressure: The Silent Killer” – 22 people attended.<br />
This series will take a breather over the summer starting again in September. For the next year,<br />
the Center for Community Health will set the topics for the entire year so that there can be<br />
better publicity and planning.<br />
The April Small Business Development Center program was on time management. Thirty<br />
people attended.<br />
In addition to the regular monthly small business program, the division had an additional<br />
program April 17th on “Selling on Ebay: The Basics for Small Business.” Twenty-three<br />
people attended.<br />
The Business Division created a special book display for Earth Day.<br />
Kate Meddaugh & Jay Osborne spent several days in Alexandria Virginia at an official training<br />
for Patent Center with the U.S. Patent and Trademark Office. This was especially important<br />
because of the imminent change to a new classification system and the change in practice from<br />
“first to invent” to “first to file” for patent protection.<br />
Steve Nash and Deb Nevin put together a personal photographic and memorabilia display on<br />
the Second World War: “Eyewitness to WWII.”<br />
Ongoing: Vietnam War dvds and display; monthly orientation program for the Foundation<br />
Center materials created by Darlene Richards; New Book displays, including focused display<br />
on materials on education and new books for teachers.<br />
Circulation<br />
Cynthia Dana, Circulation Supervisor<br />
Edna Rivera and I attended the Latino Conferencia sponsored by the Rochester City School<br />
District. Three hundred Hispanic parents attended; we gave away pencils and literature in<br />
Spanish about joining the library, and answered questions.<br />
Central Reorganization<br />
Jeff Levine, Reorganization Manager<br />
Supervisory and Training (Ana Suro)<br />
Ana and Jeff met to review the results of the task identification for the Science and History Division<br />
and will be meeting with staff members on <strong>May</strong> 22nd to prioritize tasks and ensure that they support<br />
both the goals and their strategies.<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Communications (Sally Snow)<br />
The Communications Team will meet on <strong>May</strong> 22nd to continue working on Central’s portion of the<br />
new e-portal.<br />
Technology and Physical Space (Brie Harrison)<br />
The cost estimates of the Master Space Plan are currently under review. The New Media Team has<br />
begun meeting to work on its program development which will include defining the space of the area,<br />
areas of interaction, staffing needs, and collection display and layout. This information will assist the<br />
architects, once there’re selected, to help with this project. The final report will be due in early June.<br />
Customer Service (David Creek)<br />
The team plans to roll out the Customer Service Model at the July All-Staff Meeting which will<br />
include promotional items such as buttons and bookmarks highlighting the customer service model and<br />
the Central’s <strong>Library</strong>’s slogan “Think Yes”. A customer service video produced by the staff is also<br />
planned.<br />
Reference and Collections (Jeff Levine)<br />
The team met on <strong>May</strong> 7th to review EBL (EBook <strong>Library</strong>) circulation statistics and has suggested that<br />
3% of the adult non-fiction budget, approximately $8,000 be used to continue with this e-book<br />
platform.<br />
Branch Libraries<br />
David Creek, Assistant Director<br />
Branch Administration<br />
Melanie Lewis, Community Services Librarian<br />
Facilitated implementation of Rochester Children’s Film Festival in nine Branches and Fairport<br />
<strong>Library</strong><br />
Resumed weekly programming at YMCA Lewis Street location<br />
Began Central Info Desk Training with Jason Gogniat<br />
Completed All City H.S. project (RCSD/RPL collaboration)<br />
Supported Maplewood Family Science Day program<br />
Provided Librarian coverage at Sully Branch on April 25<br />
Participated in two community literacy programs: WXXI Science on Saturday April 13, <strong>2013</strong><br />
and March of Dimes Mother’s Program Saturday April 20, <strong>2013</strong><br />
South East Quadrant<br />
Jennifer Lenio, Quadrant Leader<br />
I attended the <strong>Monroe</strong> Avenue Quality of Life meeting on April 24. It was a very positive and<br />
productive meeting—people shared their events for the Show on <strong>Monroe</strong> festival on June 1. <strong>Monroe</strong><br />
Branch will hold its Big Book Sale, hosting a classical guitarist and collaborating with the YMCA on a<br />
bike rodeo for families. Other activities along the avenue include a community lunch and dinner and<br />
street buskers. On <strong>May</strong> 3, <strong>Monroe</strong> hosts an art exhibit opening of landscape photographs by Libby<br />
Hsiao. Holly Rockwell from the <strong>Monroe</strong> Village Farmers Market approached Mary Clare Scheg about<br />
starting a Mini Seed Bank in the children’s room, which will start simply with a few seed packets. This<br />
project will support the growing interest in urban farming and self-sustainment growing in the city.<br />
Programming such as story hours, gardening and crafts, will be built around the concept.<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
As part of the Friends to Friends grant for 2012-<strong>2013</strong>, Young Adult librarian Jen Nesbitt partnered<br />
with the <strong>Monroe</strong> YMCA to host a teen talent show on April 20th. It was a fun and successful event that<br />
attracted six teen contestants and their families, for a total of 35 people. The talented teens gave us<br />
quite a show, and several family members expressed appreciation for the opportunity for their children<br />
to shine. We enjoyed the company of Patty Uttaro, Kevin Loughran, and one of our <strong>Monroe</strong> Friends,<br />
Yi Ju Bott, who participated as one of our three judges and had the difficult task of picking the three<br />
winners! Based on the positive feedback we received, this program may become an annual event in the<br />
future.<br />
Guest artist Susan Stair, sponsored by Young Audiences, worked on a mural project at Highland. Over<br />
the course of eight weeks, the children designed the mural, painted the background, and added the<br />
foreground elements through collage. The end result was called “The City of Imagination and<br />
Dreams,” and has brightened up our children’s section with its vibrant colors and energy. 78 kids<br />
participated over the eight weeks.<br />
Highland had two poetry programs this month, one for teens and one for children. The teens used<br />
collage materials to cut out phrases and pictures to form poems. The children also created poems, but<br />
they used other activities to get inspired. One choice was to select some words from a bucket and try to<br />
weave them into a poem. Others drew a picture and then surrounded it with words or phrases to make a<br />
poem. They were very creative and the poetry was great. (15 kids)<br />
Barb Nichols, Site Supervisor at Winton, met with Nathanial Sniatecki, the Boy Scout working on<br />
developing the nature trail in Winton’s back lot, and Elsie Cleary, the neighborhood volunteer leader.<br />
They discussed the project in general, and their visions of what they wanted to accomplish. Nathanial<br />
later gave Barb a written document he submitted to the Scout Council, outlining the purpose and steps<br />
of the project. He has some funding, but Barb promised to pursue some funding through the library<br />
(Branch Administration, BRAD, Foundation). The project is estimated to take about four months.<br />
On April 2nd, Jeanne Slocombe had a program called Beach Balls Rain Down from the Sky that drew<br />
91 (!) people. This extravaganza of fun for preschoolers and their siblings featured Topher Holt.<br />
On April 18th, an overflow crowd (30+) attended a screening of the best eight short films from the<br />
Rochester International Short Film Festival. Selected as the ‘best of the best’ from 2007-2011, they<br />
ranged from 7 to 25 minutes.<br />
North East Quadrant<br />
Joan Lee, Quadrant Leader<br />
The Friends and Foundation hosted “A Conversation on Race” at the Lincoln <strong>Library</strong>. The event was<br />
well attended by the community. A committee member shared with Linda Rock, Director of<br />
Community Programing, that Lincoln’s event was “the best yet.” I was pleased that the northeast<br />
community supported this event.<br />
There was a huge demand for use of our meeting and tutor rooms this month. There were 58<br />
reservations for the month of March. Lincoln continues to collaborate with the Jordan Health Center by<br />
hosting the “Baby Café” for young mothers. In March the Center added a second meeting. The social<br />
group of mothers offered to support and provide helpful information about breastfeeding. It also<br />
provided an opportunity for parents to visit the Toy <strong>Library</strong>.<br />
I attended the Joseph Avenue Business Association meeting.<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
The Children’s room and lobby area at Lincoln were given a much needed and long-overdue face-lift.<br />
The children’s room was painted in a rainbow of beautiful and vibrant colors. The community room<br />
walls received minor touches and the floors were cleaned. All of the lobby walls received a fresh coat<br />
of paint. Kudos to David Burton and several Community volunteers from Oasis for their hard work.<br />
I’ve received many compliments about the fresh look. This was the first phase of my plans to give<br />
Lincoln a fresh look this year. My next wish list item is to have the badly stained and worn carpet<br />
replaced. The original carpet was installed in 1995.<br />
North West Quadrant<br />
Shelley Matthews, Quadrant Leader<br />
April at Maplewood was extremely busy! We had a very successful Science Day. We had a few less<br />
children but more parents and the children who did not have parents were escorted by the SUNY<br />
Geneseo Students who have been tutoring them this semester. Even though we were down by about<br />
eight students, we felt that the students who did attend learned more and had wonderful questions<br />
about the science projects.<br />
Young Audiences had two programs. The first was an eight week course on story telling. Our students<br />
did well in telling stories from their childhood or folk tales from their own nations. The second<br />
program was twice a week for four weeks and the children completed a mural. Young Audiences has<br />
been a blessing because with shrinking Visiting Artist Program money and with costs rising it has<br />
given us quality programming.<br />
The first day of Spring break we had the developmentally disabled play a drumming circle with us.<br />
They brought their own instruments and additionally ones for us and we all played music together for<br />
an hour. It was lively and noisy but we really enjoyed it.<br />
Fallsview Academy began tutoring with money provided by the school district. It has helped us out<br />
tremendously.<br />
We had 31 children participate in Clean Sweep and collected 31 bags of garbage and four old tires!<br />
South West Quadrant<br />
Deb Leary, Quadrant Leader<br />
Adult Highlights: The Arnett staff shared their reading recommendations with the community, and<br />
patrons responded with enthusiasm by checking out several of the picks throughout the month! We<br />
also celebrated National Poetry Month with a display featuring some of the best poets of our time.<br />
Arnett participated in World Book Night on April 23 by giving out 20 free copies of "The No. One<br />
Ladies Detective Agency" by Alexander McCall Smith to excited patrons. We focused on giving the<br />
books to those who were primarily checking out DVDs, trying to inject a little reading into their<br />
routine!<br />
The computer class continues to steadily grow. There is a core group of six to seven people who show<br />
up consistently. It's a group of learners who actually retain the information taught, and it is a pleasure<br />
to work with them!<br />
We were given Honorable Mention in the RRLC Love your <strong>Library</strong> Competition! Not necessarily an<br />
'Adult' highlight, but it is still very exciting and we are proud to have the honor!<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Children's Highlights: The most popular kids’ program this month was Book Book, Bawk Bawk:<br />
Chickens in the <strong>Library</strong>! presented by clerk, Ceola Lester-Bacot. For this program, Ceola brought in<br />
two of her chickens and taught about them and what it is like caring for them while living in an urban<br />
environment. The program was enjoyed by many kids and adults. An Earth Day activity, Tail<br />
Waggin’ Tutors, LEGO Club, and the Children’s Film Festival were also well attended April events.<br />
Arnett’s new Literacy Aide, Prudence Anderson-Leusch, started on April 8. She has a lot of<br />
experience working with kids and is off to a great start.<br />
The Mobile Dome Planetarium came to Phillis Wheatley <strong>Library</strong> during school break in April. 20+<br />
excited children went inside the dome to look at and learn about planets and stars.<br />
World Book Night was a huge success at Wheatley. We were happy to be able to give books away to<br />
all the age levels: "Devil in a Blue Dress" for adults; "Looking for Alaska" for teens and "Middle<br />
School" for kids. Families, immigrant families, teens and children all came to receive one of the 60<br />
free books we had to give away.<br />
Selected Meetings & Outputs – Director<br />
Staff Coffee (informal staff discussion)<br />
Assistant <strong>County</strong> Executive, Jerry Helfer<br />
Voice of the Customer sessions (City of Rochester)<br />
City Senior Management Team meetings<br />
MCLS/RPL Management Team meetings<br />
MCLS Directors Council<br />
Kirstin Pryor, CGR<br />
Central All-Staff meeting<br />
Brie Harrison, Sally Snow, David Creek, Ned Davis, Ana Suro monthly one-on-one meetings<br />
Central security guard, Antoinette Davis<br />
Charlie Benincasa, Kortney Gagliano, Jon Cox, City Finance Review<br />
FFRPL Edible Books Festival<br />
Imagine.Create.Innovate speaker dinner<br />
Imagine.Create.Innovate technology conference (2 days)<br />
Catholic Family Services Board Meeting<br />
<strong>May</strong>or Thomas Richards, budget review<br />
Deputy <strong>May</strong>or Len Redon<br />
New York Association of <strong>Library</strong> <strong>System</strong>s (NYALS) conference call<br />
ACT Rochester Report Card Update<br />
Bob Franklin, Chris Wagner, City/<strong>County</strong> budget review<br />
FFRPL Executive Committee meeting<br />
Ad Council Communications Audit kickoff meeting<br />
TLC/CARL conference call<br />
Patrick Malgieri, Rochester Historical Society<br />
New MCLS Directors Roundtable meeting<br />
Central <strong>Library</strong> Reorganizaiton Steering Committee<br />
Former MCLS Directors luncheon<br />
MCLS trustees Thompson & Kharbas<br />
Carolyn Johnson, Ana Suro, Jeff Levine – Business Division workflow review<br />
Central <strong>Library</strong> Idea Patrol<br />
Urban Libraries Council – The Digital Shift webinar<br />
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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />
Central Division Heads meeting<br />
FFRPL Board meeting<br />
Urban Libraries Council – The Edge: Technology Benchmarks webinar<br />
Central personnel meetings<br />
MCLS <strong>System</strong> Services & Operations Committee<br />
<strong>Monroe</strong> Talent Show<br />
Smarter Partnerships: Making Collaborations Work to Boost Student Achievement in Rochester<br />
Matt Kruger & Andrea Tillinghast – MCLS UX Committee conference call<br />
ROC the Future conveners meeting<br />
RPL/MCLS joint board meeting<br />
Kathy Nixon<br />
City Services to Immigrants<br />
National Stand Against Racism presentation<br />
City Quad Leaders<br />
Greg Benoit, Gates Public <strong>Library</strong> Director<br />
NYALS Think Tank conference call<br />
RPL Board Committee on Rochester Historical Society<br />
Emails sent – 1,256<br />
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