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May 2013 - Monroe County Library System

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Director’s Office<br />

115 South Avenue, Rochester, NY 14604-1896<br />

Phone: (585) 428-8046 Fax: (585) 428-8353 Patricia.Uttaro@libraryweb.org<br />

TO: RPL Board of Trustees<br />

FROM: Patricia Uttaro, Director<br />

DATE: <strong>May</strong> 22, <strong>2013</strong><br />

SUBJECT: Monthly Report – <strong>May</strong> <strong>2013</strong><br />

Revised <strong>2013</strong>-14 Central <strong>Library</strong> Budget Proposal (Agenda Item I.4)<br />

Since Board approval of the Central <strong>Library</strong> budget in February, the State Budget passed with a<br />

projected increase in aid to public libraries. While we have not received official NYS Aid guidance<br />

from the NYS Education Department’s Division of <strong>Library</strong> Development, estimates allow for a<br />

conservative projection of a 4% increase. The impact of State aid on the FY14 Central budget is<br />

estimated at $14,500.<br />

In addition, the City has chosen to participate in the NYS pension smoothing program, a multi-year<br />

amortization schedule of retirement contributions. Basic parameters of the program are outlined at<br />

http://www.osc.state.ny.us/retire/employers/contribution_stabilization/.<br />

The participation has reduced the <strong>Library</strong>’s projected retirement contribution for FY14 by $204,700<br />

from February’s approved budget, which allows for the following adjustments:<br />

1. Restoration of an eliminated FT Maintenance Worker (Facilities) position, vacated through a<br />

mid-year retirement;<br />

2. Creation of a PT Project Assistant (Communications) position, to assist with press and web<br />

information and to support increased Central facility space rentals;<br />

3. Reduction in utilization of the <strong>County</strong> fund balance by $107,000, to reduce fund balance<br />

dependence on operations. A project plan to draw a portion of the balance will be included in<br />

the 2014-15 Central budget proposal;<br />

4. Reduction in FFRPL Central operating support of Digitization (reduce by $25,000) and Patent<br />

Center (eliminate full $8,200). Support of these programs comes from a temporary boardrestricted<br />

endowment and a single donor. It is recommended to evaluate re-purposing these<br />

funds for Central Reorganization efforts.<br />

In addition to these major changes, a number of expense changes occurred since February, including<br />

page wages, worker’s compensation and internal service chargebacks, based on additional NYS and<br />

City budget information. Revised benefit, expense and revenue summaries are attached.<br />

Board Action Requested: Approval of the amended <strong>2013</strong>-14 Central <strong>Library</strong> Budget.


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Revised <strong>2013</strong>-14 Community <strong>Library</strong> Budget Proposal (Agenda Item I.5)<br />

Since RPL Board approval of the Community <strong>Library</strong> budget in February, the RPL will contribute cash<br />

capital (based on number of employees) for a new payroll system ($64,000).<br />

The City has also agreed to fund an increment request to establish a Security Intern program similar to<br />

Central, utilizing part-time seasonal support from students in Career Pathways to Public Safety, a<br />

SUNY REOC and City School District partner program ($27,000).<br />

Remaining expense adjustments include wage and salary adjustments, internal service chargebacks,<br />

and creation of a miscellaneous expense and revenue account ($20,000) to accommodate grants<br />

received during the fiscal year. Revenue and Professional Service fees were adjusted for receipt of a<br />

Community Foundation grant for school tutoring at Maplewood Branch ($7,000). Revised expense and<br />

revenue summaries are attached for review.<br />

Board Action Requested: Approval of the amended <strong>2013</strong>-14 Community <strong>Library</strong> Budget.<br />

Central <strong>Library</strong> Development Aid FY14 (Agenda Item I.6)<br />

Enclosed is the proposed budget application for the expenditure of Central <strong>Library</strong> Development Aid<br />

for the <strong>2013</strong>-14 fiscal year, which incorporates an estimated 4% State aid increase. FY14 includes an<br />

increase of $19,300 for e-materials, including continued participation in Overdrive and EBL. The<br />

McNaughton popular book title lease program was reduced based on usage statistics and the pending<br />

Media relocation to Bausch & Lomb as part of the Master Space Plan. The amount allocated for<br />

reference materials remains unchanged, while the database allocation is increased to add Reference<br />

USA as a system subscription. CLDA continues to fund promotional (e-newsletter) and mobile<br />

applications for the system catalog.<br />

Board Action Requested: Approval of Central <strong>Library</strong> Development Aid for the <strong>2013</strong>-14 budget<br />

cycle.<br />

RPL Annual Report to the State (Agenda Item I.7)<br />

Each year, RPL is required to submit a report on previous year actions and finances to the NYS<br />

Division of <strong>Library</strong> Development. This report consists of various performance metrics and financial<br />

information. A copy of the report is included with your packet. Highlights this year include:<br />

2011 2012 Gain/Loss % Gain/Loss<br />

Print Holdings 1,116,021 1,099,123 -16,898 -2%<br />

Ebook Holdings 6,484 7,033 +549 +8%<br />

Other Holdings 95,315 152,546 +57,231 +60%<br />

Total Holdings 1,217,820 1,258,702 +40,882 +3%<br />

Programs 4,178 4,816 +638 +15%<br />

Program<br />

Attendance 160,989 162,115 +1,126 +1%<br />

Total Visits 1,730,818 1,786,794 +55,976 +3%<br />

Registered<br />

Borrowers 123,863 134,220 +10,357 +8%<br />

Reference<br />

Questions 330,325 339,138 +8,813 +3%<br />

Circulation 1,404,581 1,456,004 +51,423 +4%<br />

Web Visits 4,514,358 4,126,412 -387,949 -9%<br />

2


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Board Action Requested: Approval of the RPL Annual Report to the State of New York.<br />

Nomination of Wanda Martinez to RPL Board (Agenda Item I.8)<br />

The Nominating Committee respectfully puts forth Ms. Wanda Martinez of 8 Treyer Street, Rochester,<br />

NY, 14621to fill a vacant seat on the RPL Board of Trustees. Ms. Martinez has a long history of<br />

community involvement including active participation in the 14621 Block Club, IBERO, community<br />

garden projects, and her church. She is an active user of the Lincoln Branch <strong>Library</strong>, and an avid<br />

reader. Ms. Martinez holds a BA from NOVA University and is retired from Xerox.<br />

Board Action Requested: Acceptance of the nomination of Ms. Wanda Martinez to the RPL Board<br />

and approval for submission of the nomination to the <strong>May</strong>or’s Office for consideration of<br />

recommendation to City Council.<br />

Report Items<br />

Patricia Uttaro, RPL Director<br />

CGR Report on Branch <strong>Library</strong> Use & Demographics – CGR analyst Kirstin Pryor will attend the<br />

<strong>May</strong> 22 RPL Board meeting to present findings from the report and answer questions. The report has<br />

been shared and discussed with Managers and Quadrant Leaders, with the primary takeaway being<br />

“It’s a branch thing.” The report acknowledges the uniqueness of each branch. Some questions to<br />

consider:<br />

<br />

<br />

<br />

<br />

<br />

<br />

Number & types of branches or service outlets.<br />

Location & hours.<br />

Investments in collections or people?<br />

Community partnership opportunities.<br />

Policy & procedure standardization (fits with current MCLS project).<br />

Evolving staff roles – Staff must be community minded, project managers, volunteer<br />

coordinators & mobilizers, skilled in outreach & PR, and plugged into youth culture.<br />

Broadly stated, in affluent areas, circulation is up, while in poor areas, circulation is down, but other<br />

performance metrics, like computer usage, are up. A general demographic breakdown shows us:<br />

Youth Services Heavy Use & Focus – Sully, Lincoln, Lyell, Wheatley, Maplewood<br />

High Poverty – Central (50%), Lyell (45%), Wheatley (43%), Lincoln (37%)<br />

Biggest increase in poverty rate since 2000 – Arnett & Maplewood<br />

Highest Educational Attainment – Charlotte, Highland, <strong>Monroe</strong>, Winton<br />

Less than High School – Central, Lincoln, Lyell, Wheatley<br />

English is NOT 1st Language – Lincoln (42%), Central & Lyell (1/3 of customers), Sully &<br />

Maplewood (1/4 of customers)<br />

Refugee Settlement (4,000 since 2007 citywide) – Maplewood (1,800), Wheatley (1,000),<br />

Highland (450)<br />

A breakdown of performance metrics demonstrates: (top 3 or 4):<br />

3


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

<br />

<br />

<br />

<br />

<br />

<br />

Circulation – Winton, <strong>Monroe</strong>, Charlotte<br />

Door Count – Maplewood, Sully, Lincoln<br />

Internet Use – Maplewood, Wheatley, Arnett, Lincoln<br />

Programs – Lincoln, Maplewood, Sully<br />

Reference Questions – Wheatley, Maplewood, Arnett<br />

Police Calls – Maplewood, Arnett, Sully, Lincoln<br />

Three common themes emerged:<br />

<br />

<br />

<br />

We are serving a more diverse clientele who speak many languages and our staff does not<br />

reflect the diversity of the community we serve.<br />

There is an increasing demand for one-on-one technology assistance.<br />

Our libraries are considered safe places.<br />

I am working on scheduling a meeting with Jennifer Leonard of the Rochester Area Community<br />

Foundation in preparation for making a funding request to the RACF for a full strategic planning<br />

process for RPL.<br />

Literacy Navigator at Arnett – The Arnett Branch has developed a new partnership with Literacy<br />

Volunteers of Rochester called the “Literacy Navigator” which provides help with paperwork, health<br />

forms, school forms, job and housing applications, understanding your bills, and finding community<br />

resources. The Navigator can help with paper forms or with computer forms. We recently learned from<br />

Bob Mahar, Executive Director of LVR, that Arnett has been selected as the recipient of a Friend of<br />

Literacy award for the program. Congratulations to Deb Leary, her staff, and the Navigator volunteers<br />

from LVR who have made this such a successful program in the southwest.<br />

City Services to Immigrants & Refugees – At the request of the <strong>May</strong>or, I have been compiling<br />

information about city services to immigrants currently offered by the library, the Department of<br />

Recreation & Youth Services, and the Neighborhood Service Centers. As you know, RPL has<br />

partnered with Catholic Family Services on a grant through the Office of New Americans, which has<br />

helped provide citizenship, ESOL, and literacy training at several libraries. My discussions with other<br />

city staff have uncovered a number of areas that are ripe for collaboration, many involving improved<br />

communication and language skills. This task blends well with the increased use of libraries by the<br />

immigrant population, as well as with my participation on the Immigration Subcommittee of the<br />

Catholic Family Services Board. The full report will be shared with the RPL Board at the June<br />

meeting.<br />

Emerging Leaders, Future Directors Training – MCLS and the Pioneer <strong>Library</strong> <strong>System</strong> have<br />

collaborated on a Harold Hacker grant to fund a three-day series of training for 12 staff from each<br />

system who have potential to become strong leaders and directors. Thirty applications were received<br />

for the 12 seats allocated to MCLS, which were reviewed by the Director and her senior managers.<br />

Twelve participants were chosen based on essays written as part of the application process, knowledge<br />

of the applicant’s abilities, and the potential for the applicant to become a leader or director in the next<br />

five years. The final cohort of 12 includes: Greg Benoit, Gates; Betsy Dobles, Greece; Kristin<br />

Gallagher, Fairport; Jason Gogniat, Central; Lyla Grills, Penfield; Cathy Kyle, Chili; Jennifer Lindsey,<br />

Chili; Kirstra Otto, Winton; Alicia Reinhardt, Henrietta; Rhonda Rossman, Pittsford; Stephanie<br />

Squicciarini, Fairport; and Bruce Tehan, Arnett. The syllabus for the training series will be available at<br />

4


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

the Board meeting for your review. There is considerable interest from MCLS Directors and staff to<br />

find a way to produce this type of training annually.<br />

Digital Content Presentation, July 15 – The American <strong>Library</strong> Association established a Digital<br />

Content Working Group in 2012, with Christopher Harris as a member. Chris is the Coordinator of the<br />

Genesee Valley Educational partnership, and has agreed to update MCLS staff and trustees on the<br />

work he is doing with the ALA group during a presentation at the Gates Public <strong>Library</strong> on Monday<br />

July 15 from 2:00-4:00 pm. I believe Chris will share valuable information and insight to the group’s<br />

work on behalf of libraries everywhere. The ALA working group is described as:<br />

Supporting the “transformation” of libraries is a priority of ALA’s 2015 Strategic Plan, and the<br />

rapid shift from print to digital content is one of the more dramatic developments now transforming<br />

libraries of all types. New digital forms of information offer rich and extraordinary opportunities<br />

for libraries to expand community access to information and to revolutionize in positive ways the<br />

relationship between libraries and users. At the same time, these new forms of digital content pose<br />

new challenges. As libraries struggle to meet the challenges of providing digital content in an<br />

environment characterized by significant uncertainty and changing on a daily basis, there is a need<br />

for an Association-wide group of experts, broadly representative of the many constituencies within<br />

the library community, that can proactively address these digital content opportunities and issues at<br />

the highest level and from both a policy and practical perspective.<br />

To this end, the ALA Working Group on Libraries and Digital Content is charged to:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Advise the Association regarding opportunities and issues related to libraries and digital<br />

content and the provision of equitable access to digital content for all.<br />

Explore, analyze and share information on various options for expanding access to digital<br />

content for libraries and the public and for overcoming legal, technological, policy and<br />

economic barriers to equitable access<br />

Suggest information and training that would be of use to librarians so that they can make<br />

informed choices, serve as advocates for digital access, and design and support digital<br />

services.<br />

Advise the Association on efforts to increase public awareness and understanding of issues<br />

related to access to digital content and the challenges to/role of libraries in providing equitable<br />

access to digital resources.<br />

Assist in the identification of strategies to influence decision makers—whether government<br />

officials, publishers, other information service providers, interest groups, and others—to effect<br />

changes that would assist libraries in better serving their communities.<br />

Address specific issues such as Business Models, Accessibility, Privacy, Education for the<br />

<strong>Library</strong> Community, Public Outreach and Publisher/Service Provider Relations through<br />

working subcommittees, bringing in other experts and advisors as appropriate.<br />

Serve as formal liaisons to various ALA and ALA affiliate groups (examples would include<br />

the divisions, round tables, ethnic affiliates, and ALA Accessibility Assembly).<br />

As appropriate, reach out to other organizations and experts in other fields in order to better<br />

understand the broad technological, social and economic environments and trends and their<br />

potential impact on libraries.<br />

5


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Central <strong>Library</strong><br />

David Creek & Sally Snow, Assistant Directors<br />

Pride & Passion Exhibit – The Pride & Passion: the African American Baseball Experience opened<br />

on Sunday <strong>May</strong> 5 to a standing-room-only crowd in Hacker Hall. Advertising for the exhibit was<br />

produced with the help of the RPL Friends and Foundation, and included buses, banners on the light<br />

poles outside of Central and a PSA donated by Dixon Schwabl. Opening day featured a keynote<br />

address from former Rochester <strong>May</strong>or William Johnson, a devout baseball fan, and was capped off<br />

with an electrifying performance by actor Greg Kenney, who portrayed Jackie Robinson in a unique,<br />

one-man show. Central security guard Walter Williams, who played in the Negro Leagues when he<br />

was a teenager, attended the opening and was recognized and honored by former <strong>May</strong>or Johnson.<br />

Special thanks must be given to Anita Wahl and David Creek who helped Mr. Kenney overcome some<br />

unforeseen car trouble and provided transportation for him during his stay. The Central Exhibits Team<br />

did an outstanding job of putting this exhibit together and producing a first-rate opening event that<br />

attracted hundreds of people to the Central <strong>Library</strong>. Team members are: Sally Snow, Anita Wahl,<br />

Jessica LaManna, Jay Osborne, Kate Meddaugh, Nanci Rosenberg-Nugent, Inge Munnings, and<br />

Corinne Clar. In addition to the Pride & Passion opening, the team also coordinated and created the<br />

exhibit currently in the Lower Link Gallery, Rochester Baseball: From Mumford’s Meadow to Frontier<br />

Field, and are planning for <strong>Library</strong> Night at Frontier Field on <strong>May</strong> 17.<br />

Health & Safety Committee - David Creek met with the Health and Safety committee on April 10 th to<br />

review procedures for addressing serious patron misconduct. An incident involving sexual misconduct<br />

occurred recently in Teen Central, and staff did not respond appropriately and were not aware the topic<br />

was covered in the Central Patron Relations Manual. Creek reinforced with Division Heads that staff<br />

needs to be aware of the manual and its content. They will begin the process of reacquainting staff with<br />

the manual at subsequent staff meetings.<br />

Local History Division<br />

Christine Ridarsky, Director of Historical Resources<br />

Workshops, Programs, and Tours<br />

Held three sessions of the popular Sunday Family Detectives Club, led by Barb Koehler, with<br />

total attendance of 70 people, 19 of whom were first time attendees.<br />

<br />

The Office of the City Historian hosted a meeting of the <strong>Monroe</strong> <strong>County</strong> historians at the<br />

Central <strong>Library</strong> on April 10. Sixteen municipal historians attended.<br />

32 people attended the April installment of Rochester’s Rich History on April 21.<br />

<br />

Hosted two groups of 7th graders from World of Inquiry School 58 in the Division for research<br />

in primary source materials on April 29 and 30. Thirty students attended.<br />

Outreach<br />

<br />

Michelle Finn gave a presentation to 15 people on the Rochester Voices web site and app<br />

development process at the MCLS Technology Conference on April 8.<br />

Finn also presented on Rochester Voices at the RPL Southeast Quadrant meeting on April 24;<br />

approximately 18-20 staff members attended.<br />

6


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

<br />

<br />

<br />

Finn and Ridarsky met with RCSD Social Studies coordinator, Steve LaMorte, to discuss a new<br />

Local History course to be implemented in city schools beginning in the fall of <strong>2013</strong>.<br />

City Historian’s Office staff continued to coordinate Retrofitting Rochester, a weekly column<br />

in the Democrat and Chronicle, with the help of volunteer contributor Emily Morry.<br />

Division staff continued to post weekly blog entries (http://rochistory.wordpress.com/) and<br />

regular posts to Facebook and Tumblr.<br />

Collection Development/Management<br />

Local History Division staff and consultants continued to work on two grant-funded projects to<br />

rehouse, arrange, and describe manuscript and special collections (Barb Koehler and Mary Jo<br />

Lanphear). The following collections were rehoused in April: Philosophers Club (5.66 cu. ft.),<br />

Rochester City Club (2 cu. ft.), Women’s City Club (0.33 cu. ft.), <strong>Monroe</strong> <strong>County</strong> <strong>Library</strong><br />

Club (0.66 cu. ft.), Midtown Plaza Memorabilia (0.33 cu. ft.), Goler Papers & Letterbooks<br />

(2.33 cu. ft.), Misc. Glass Plates Negatives & Lantern Slides (0.33 cu. ft.), Rochester Health<br />

Bureau (0.33 cu. ft.), W. O. Marshall Correspondence (0.2 cu. ft.), Better Housing Authority (1<br />

cu. ft.), Children’s Alliance (0.33 cu. ft.), <strong>Monroe</strong> <strong>County</strong> Defense Committee (1.33 cu. ft.),<br />

Anah Babcock Yates (0.66 cu. ft.), Monuments & Markers, (1 cu. ft.), Goler Scrapbook (0.33<br />

cu. ft.). A total of 17 cubic feet was rehoused in April.<br />

<br />

<br />

<br />

In addition, archival consult Mary Jo Gigliotti processed, arranged, and described the Rochester<br />

Community Players Collection (12.35 cu. ft.). This process took much longer than anticipated<br />

due to the unexpected presence of hazardous silver nitrate film, which needed to be positively<br />

identified and segregated. Cheri Crist supervised all of this work.<br />

Crist also deaccessioned three collections, comprising approximately 40 cubic feet: 1) the<br />

Cooper Genealogy Collection and 2) the Donald Poste Genealogy Collection, both of which<br />

were assessed by a member of the Rochester Genealogical Society prior to deaccession, and 3)<br />

the Provident Loan Society of Rochester, N.Y., Inc., ledgers, which were transferred to the<br />

<strong>Monroe</strong> <strong>County</strong> Office of the Historian. Crist retained significant items from the Cooper and<br />

Poste collections, such as pamphlets and softbound publications that were beyond the<br />

division’s scope, and offered them to Baltimore <strong>County</strong> and White Plains public libraries and<br />

Bossard Memorial <strong>Library</strong>, all of which gladly accepted them. She also researched<br />

approximately 10 tintypes and daguerreotypes to determine the family origins of those pictured<br />

and offered the pictures to geographically appropriate libraries and historical societies.<br />

Crist also sent letters to 50 area schools and universities requesting their latest yearbooks. This<br />

resulted in donation of 10 yearbooks from three institutions, which were accepted and<br />

processed into the collection.<br />

Rochester Voices<br />

Historical Researcher and Deputy City Historian Michelle Finn’s time this month was devoted<br />

to uploading content to Umbraco (the Content Management <strong>System</strong> being used for the<br />

Rochester Voices Web site), consulting with Corinne Clar in Graphics on the design concept,<br />

and keeping in touch with NimbleUser staff via our weekly check-ins.<br />

Exhibits<br />

Rochester: The Cradle of American Nursing continued through the end of the month.<br />

7


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Volunteers<br />

Five volunteers and interns assisted with projects in Local History and the Office of the City<br />

Historian this month, contributing a combined total of 95 hours. Their contributions included<br />

writing articles for the Democrat and Chronicle’s Retrofitting Rochester column (Emily<br />

Morry), reviewing articles for Rochester History (Paige Doerner), processing and arranging<br />

archival collections (Lori Bartkovich and Aimee Pfeiffer), and identifying and rehousing a<br />

photographic negative collection (Tim O’Connell).<br />

Continuing Education:<br />

APHNYS conference, Liverpool, NY (April 17-20) (Ridarsky, Finn, Ludwig)<br />

MARAC conference, Erie, PA (April 24-27) (Crist)<br />

Outreach Department<br />

Larry Taylor, Outreach Coordinator<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Selected, pulled, charged, and delivered 1,097 materials for 17 stations.<br />

Selected and delivered 188 materials to 13 in-homes.<br />

Conducted 3 Job Information Center programs for 54 people.<br />

Conducted 1 Job Information Center program for 15 inmates at <strong>Monroe</strong> Correctional Facility.<br />

Met with the activities coordinator for The Brightonian to go over her responsibilities regarding<br />

being ready for pick-up and delivery of our materials. We have been having issues with that<br />

station recently.<br />

Attended Reference USA webinar.<br />

Sarah Lydon from Syracuse University began interning with us on March 5th. She is working<br />

on developing the reading guides for our book discussion kits and promoting the kits.<br />

Attended Greece Lion’s Club meeting and received two checks totaling $3,000 for our large<br />

print/CD book discussion kits.<br />

Received 7 LP and CD copies of our large print/CD Book Discussion kits. We now have a<br />

total of 14 kits.<br />

Attended Outreach Conference Call of outreach coordinators across New York.<br />

Along with Carolyn Johnson and Darlene Richards developed a policy to minimize disruptions<br />

of the work time of the 4th floor clerks by the other staff so that the clerks could more<br />

efficiently deal with their increased workload. Met with the staff person that mostly<br />

necessitated this new policy.<br />

Chaired the first of our two annual COSAC Advisory Committee meetings.<br />

Youth Services<br />

Tonia Burton, Children’s Services Consultant<br />

Programs<br />

The Children’s Center hosted a wide variety of programs this month. We kicked off April with<br />

Adventures in Chemistry and Physics presented by Tim Wilson and Deb Janes from Kodak. Later in<br />

the month we had two Edible Books storytimes, 31 emerging readers reading to the dogs from Tail<br />

Waggin Tutors, and thanks to the Arts Division and Judy Schewe families enjoyed music from the<br />

Harley Gamelan Ensemble, and made crafts to honor Earth day.<br />

In addition to our new schedule of outreach to the Metro YMCA and TLC a Adventures in Daycare we<br />

were also able to help out a local Music Therapist and family. The therapist usually conducts her<br />

8


RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

sessions at Hochstein, but the school was closed during the spring break week so she began looking for<br />

a downtown location to offer her session. She called the Children’s Center for suggestions and since I<br />

know how important it is for children receiving therapy to not miss a session, I was happy to offer the<br />

Secret Room. Not only did it help out the therapist but the family had their first visit to the Central<br />

<strong>Library</strong>!<br />

Summer Reading:<br />

We secured the following donations to be used during the <strong>2013</strong> Summer Reading program for all<br />

MCLS Libraries:<br />

Tops - $100 gift card<br />

The Strong Museum of Play- One free Child admission (w/ purchase of adult entry)<br />

<br />

<br />

(Genesee <strong>County</strong> Village- 4 admission passes, secured in March)<br />

Food coupons from: Applebee’s for kids and teens, Brugger’s, Burger King, McDonald’s for<br />

kids and teens.<br />

The Summer Reading program brochure is in development and will be distributed widely again this<br />

summer.<br />

We also formed new collaboration with WXXI for the summer. They will offer libraries free Clifford<br />

and Curious George costumes and crafts for summer reading program events, and we created booklists<br />

to coincide with their weekly theme and television schedule.<br />

YOUmedia Grant<br />

We hosted our first YOUmedia program, thanks to a grant and E-Line Media who presented the<br />

Video Game Challenge Workshop- Get in the Game. See Central’s FB page for photos!<br />

We also held our very first Teen Forum. The goal was to share what other YOUmedia sites<br />

around the country are doing. Some sites do a little of everything, while others focus on music.<br />

We will focus on film. The forum was also a vehicle to solicit participants for the Youth<br />

Council, which is a key component to the project. More than 30 teens attended and enjoyed<br />

pizza, while about a dozen serious teens stay for the duration of the presentation. Several<br />

lessons were learned already, the first being serve the food last.<br />

In the coming months staff will make site visits to Bronx DreamYard and Miami YOUmedia<br />

sites.<br />

Teen Central<br />

Teen Central is a destination for many School Without Walls students. We are occasionally asked to be<br />

a community expert when a student works on their senior capstone project. This year a staff member<br />

was asked to be a community expert to a young woman who would write a novel about zombies. She<br />

has a fresh concept about zombies (which is really saying something!) but she recently got behind in<br />

her deadlines. Teen Central is where she reaches out to for support: it is where her friends meet to<br />

encourage her, and it is a place she can come for constructive advice that is free of judgment. This<br />

student has been accepted to several prestigious small colleges, and with help from the teens and<br />

librarians at Teen Central, she’ll get back on track to start college this fall.<br />

Arts & Literature<br />

Marty Steinhauser, Divisional Manager<br />

Mary Housel-Demanchik, painter and book artist, presented for the Caution: Artist at Work<br />

series Saturday, April 20, <strong>2013</strong>. Twelve attended.<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

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Harley Gamelan Ensemble at KGA performed for a joint Arts/Children’s program Saturday<br />

April 21. Seventy-five attended.<br />

A new series called Art Happenings @ 115 South presented “Make Your Own Book:<br />

Bookbinding Class,” Saturday, April 27 in the Arts Division.<br />

The Foreign Film Saturdays series featured Life is Beautiful directed by Roberto Benigni,<br />

Saturday, April 13th in the Kate Gleason Auditorium. Thirty people attended.<br />

In a joint program by Arts and Literature/Media, the High Falls Film Festival Kick-off Event<br />

featured His Girl Friday, starring Cary Grant and Rosalind Russell, directed by Howard Hawks.<br />

Thirty-five people attended Sunday, April 14.<br />

The Brown Bag Book Discussion group discussed Canada, by Richard Ford, Wednesday, April<br />

24 in the Rundel Auditorium.<br />

Business, Science, & History<br />

Carolyn Johnson, Divisional Manager<br />

Got Health Program for April: “High Blood Pressure: The Silent Killer” – 22 people attended.<br />

This series will take a breather over the summer starting again in September. For the next year,<br />

the Center for Community Health will set the topics for the entire year so that there can be<br />

better publicity and planning.<br />

The April Small Business Development Center program was on time management. Thirty<br />

people attended.<br />

In addition to the regular monthly small business program, the division had an additional<br />

program April 17th on “Selling on Ebay: The Basics for Small Business.” Twenty-three<br />

people attended.<br />

The Business Division created a special book display for Earth Day.<br />

Kate Meddaugh & Jay Osborne spent several days in Alexandria Virginia at an official training<br />

for Patent Center with the U.S. Patent and Trademark Office. This was especially important<br />

because of the imminent change to a new classification system and the change in practice from<br />

“first to invent” to “first to file” for patent protection.<br />

Steve Nash and Deb Nevin put together a personal photographic and memorabilia display on<br />

the Second World War: “Eyewitness to WWII.”<br />

Ongoing: Vietnam War dvds and display; monthly orientation program for the Foundation<br />

Center materials created by Darlene Richards; New Book displays, including focused display<br />

on materials on education and new books for teachers.<br />

Circulation<br />

Cynthia Dana, Circulation Supervisor<br />

Edna Rivera and I attended the Latino Conferencia sponsored by the Rochester City School<br />

District. Three hundred Hispanic parents attended; we gave away pencils and literature in<br />

Spanish about joining the library, and answered questions.<br />

Central Reorganization<br />

Jeff Levine, Reorganization Manager<br />

Supervisory and Training (Ana Suro)<br />

Ana and Jeff met to review the results of the task identification for the Science and History Division<br />

and will be meeting with staff members on <strong>May</strong> 22nd to prioritize tasks and ensure that they support<br />

both the goals and their strategies.<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Communications (Sally Snow)<br />

The Communications Team will meet on <strong>May</strong> 22nd to continue working on Central’s portion of the<br />

new e-portal.<br />

Technology and Physical Space (Brie Harrison)<br />

The cost estimates of the Master Space Plan are currently under review. The New Media Team has<br />

begun meeting to work on its program development which will include defining the space of the area,<br />

areas of interaction, staffing needs, and collection display and layout. This information will assist the<br />

architects, once there’re selected, to help with this project. The final report will be due in early June.<br />

Customer Service (David Creek)<br />

The team plans to roll out the Customer Service Model at the July All-Staff Meeting which will<br />

include promotional items such as buttons and bookmarks highlighting the customer service model and<br />

the Central’s <strong>Library</strong>’s slogan “Think Yes”. A customer service video produced by the staff is also<br />

planned.<br />

Reference and Collections (Jeff Levine)<br />

The team met on <strong>May</strong> 7th to review EBL (EBook <strong>Library</strong>) circulation statistics and has suggested that<br />

3% of the adult non-fiction budget, approximately $8,000 be used to continue with this e-book<br />

platform.<br />

Branch Libraries<br />

David Creek, Assistant Director<br />

Branch Administration<br />

Melanie Lewis, Community Services Librarian<br />

Facilitated implementation of Rochester Children’s Film Festival in nine Branches and Fairport<br />

<strong>Library</strong><br />

Resumed weekly programming at YMCA Lewis Street location<br />

Began Central Info Desk Training with Jason Gogniat<br />

Completed All City H.S. project (RCSD/RPL collaboration)<br />

Supported Maplewood Family Science Day program<br />

Provided Librarian coverage at Sully Branch on April 25<br />

Participated in two community literacy programs: WXXI Science on Saturday April 13, <strong>2013</strong><br />

and March of Dimes Mother’s Program Saturday April 20, <strong>2013</strong><br />

South East Quadrant<br />

Jennifer Lenio, Quadrant Leader<br />

I attended the <strong>Monroe</strong> Avenue Quality of Life meeting on April 24. It was a very positive and<br />

productive meeting—people shared their events for the Show on <strong>Monroe</strong> festival on June 1. <strong>Monroe</strong><br />

Branch will hold its Big Book Sale, hosting a classical guitarist and collaborating with the YMCA on a<br />

bike rodeo for families. Other activities along the avenue include a community lunch and dinner and<br />

street buskers. On <strong>May</strong> 3, <strong>Monroe</strong> hosts an art exhibit opening of landscape photographs by Libby<br />

Hsiao. Holly Rockwell from the <strong>Monroe</strong> Village Farmers Market approached Mary Clare Scheg about<br />

starting a Mini Seed Bank in the children’s room, which will start simply with a few seed packets. This<br />

project will support the growing interest in urban farming and self-sustainment growing in the city.<br />

Programming such as story hours, gardening and crafts, will be built around the concept.<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

As part of the Friends to Friends grant for 2012-<strong>2013</strong>, Young Adult librarian Jen Nesbitt partnered<br />

with the <strong>Monroe</strong> YMCA to host a teen talent show on April 20th. It was a fun and successful event that<br />

attracted six teen contestants and their families, for a total of 35 people. The talented teens gave us<br />

quite a show, and several family members expressed appreciation for the opportunity for their children<br />

to shine. We enjoyed the company of Patty Uttaro, Kevin Loughran, and one of our <strong>Monroe</strong> Friends,<br />

Yi Ju Bott, who participated as one of our three judges and had the difficult task of picking the three<br />

winners! Based on the positive feedback we received, this program may become an annual event in the<br />

future.<br />

Guest artist Susan Stair, sponsored by Young Audiences, worked on a mural project at Highland. Over<br />

the course of eight weeks, the children designed the mural, painted the background, and added the<br />

foreground elements through collage. The end result was called “The City of Imagination and<br />

Dreams,” and has brightened up our children’s section with its vibrant colors and energy. 78 kids<br />

participated over the eight weeks.<br />

Highland had two poetry programs this month, one for teens and one for children. The teens used<br />

collage materials to cut out phrases and pictures to form poems. The children also created poems, but<br />

they used other activities to get inspired. One choice was to select some words from a bucket and try to<br />

weave them into a poem. Others drew a picture and then surrounded it with words or phrases to make a<br />

poem. They were very creative and the poetry was great. (15 kids)<br />

Barb Nichols, Site Supervisor at Winton, met with Nathanial Sniatecki, the Boy Scout working on<br />

developing the nature trail in Winton’s back lot, and Elsie Cleary, the neighborhood volunteer leader.<br />

They discussed the project in general, and their visions of what they wanted to accomplish. Nathanial<br />

later gave Barb a written document he submitted to the Scout Council, outlining the purpose and steps<br />

of the project. He has some funding, but Barb promised to pursue some funding through the library<br />

(Branch Administration, BRAD, Foundation). The project is estimated to take about four months.<br />

On April 2nd, Jeanne Slocombe had a program called Beach Balls Rain Down from the Sky that drew<br />

91 (!) people. This extravaganza of fun for preschoolers and their siblings featured Topher Holt.<br />

On April 18th, an overflow crowd (30+) attended a screening of the best eight short films from the<br />

Rochester International Short Film Festival. Selected as the ‘best of the best’ from 2007-2011, they<br />

ranged from 7 to 25 minutes.<br />

North East Quadrant<br />

Joan Lee, Quadrant Leader<br />

The Friends and Foundation hosted “A Conversation on Race” at the Lincoln <strong>Library</strong>. The event was<br />

well attended by the community. A committee member shared with Linda Rock, Director of<br />

Community Programing, that Lincoln’s event was “the best yet.” I was pleased that the northeast<br />

community supported this event.<br />

There was a huge demand for use of our meeting and tutor rooms this month. There were 58<br />

reservations for the month of March. Lincoln continues to collaborate with the Jordan Health Center by<br />

hosting the “Baby Café” for young mothers. In March the Center added a second meeting. The social<br />

group of mothers offered to support and provide helpful information about breastfeeding. It also<br />

provided an opportunity for parents to visit the Toy <strong>Library</strong>.<br />

I attended the Joseph Avenue Business Association meeting.<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

The Children’s room and lobby area at Lincoln were given a much needed and long-overdue face-lift.<br />

The children’s room was painted in a rainbow of beautiful and vibrant colors. The community room<br />

walls received minor touches and the floors were cleaned. All of the lobby walls received a fresh coat<br />

of paint. Kudos to David Burton and several Community volunteers from Oasis for their hard work.<br />

I’ve received many compliments about the fresh look. This was the first phase of my plans to give<br />

Lincoln a fresh look this year. My next wish list item is to have the badly stained and worn carpet<br />

replaced. The original carpet was installed in 1995.<br />

North West Quadrant<br />

Shelley Matthews, Quadrant Leader<br />

April at Maplewood was extremely busy! We had a very successful Science Day. We had a few less<br />

children but more parents and the children who did not have parents were escorted by the SUNY<br />

Geneseo Students who have been tutoring them this semester. Even though we were down by about<br />

eight students, we felt that the students who did attend learned more and had wonderful questions<br />

about the science projects.<br />

Young Audiences had two programs. The first was an eight week course on story telling. Our students<br />

did well in telling stories from their childhood or folk tales from their own nations. The second<br />

program was twice a week for four weeks and the children completed a mural. Young Audiences has<br />

been a blessing because with shrinking Visiting Artist Program money and with costs rising it has<br />

given us quality programming.<br />

The first day of Spring break we had the developmentally disabled play a drumming circle with us.<br />

They brought their own instruments and additionally ones for us and we all played music together for<br />

an hour. It was lively and noisy but we really enjoyed it.<br />

Fallsview Academy began tutoring with money provided by the school district. It has helped us out<br />

tremendously.<br />

We had 31 children participate in Clean Sweep and collected 31 bags of garbage and four old tires!<br />

South West Quadrant<br />

Deb Leary, Quadrant Leader<br />

Adult Highlights: The Arnett staff shared their reading recommendations with the community, and<br />

patrons responded with enthusiasm by checking out several of the picks throughout the month! We<br />

also celebrated National Poetry Month with a display featuring some of the best poets of our time.<br />

Arnett participated in World Book Night on April 23 by giving out 20 free copies of "The No. One<br />

Ladies Detective Agency" by Alexander McCall Smith to excited patrons. We focused on giving the<br />

books to those who were primarily checking out DVDs, trying to inject a little reading into their<br />

routine!<br />

The computer class continues to steadily grow. There is a core group of six to seven people who show<br />

up consistently. It's a group of learners who actually retain the information taught, and it is a pleasure<br />

to work with them!<br />

We were given Honorable Mention in the RRLC Love your <strong>Library</strong> Competition! Not necessarily an<br />

'Adult' highlight, but it is still very exciting and we are proud to have the honor!<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Children's Highlights: The most popular kids’ program this month was Book Book, Bawk Bawk:<br />

Chickens in the <strong>Library</strong>! presented by clerk, Ceola Lester-Bacot. For this program, Ceola brought in<br />

two of her chickens and taught about them and what it is like caring for them while living in an urban<br />

environment. The program was enjoyed by many kids and adults. An Earth Day activity, Tail<br />

Waggin’ Tutors, LEGO Club, and the Children’s Film Festival were also well attended April events.<br />

Arnett’s new Literacy Aide, Prudence Anderson-Leusch, started on April 8. She has a lot of<br />

experience working with kids and is off to a great start.<br />

The Mobile Dome Planetarium came to Phillis Wheatley <strong>Library</strong> during school break in April. 20+<br />

excited children went inside the dome to look at and learn about planets and stars.<br />

World Book Night was a huge success at Wheatley. We were happy to be able to give books away to<br />

all the age levels: "Devil in a Blue Dress" for adults; "Looking for Alaska" for teens and "Middle<br />

School" for kids. Families, immigrant families, teens and children all came to receive one of the 60<br />

free books we had to give away.<br />

Selected Meetings & Outputs – Director<br />

Staff Coffee (informal staff discussion)<br />

Assistant <strong>County</strong> Executive, Jerry Helfer<br />

Voice of the Customer sessions (City of Rochester)<br />

City Senior Management Team meetings<br />

MCLS/RPL Management Team meetings<br />

MCLS Directors Council<br />

Kirstin Pryor, CGR<br />

Central All-Staff meeting<br />

Brie Harrison, Sally Snow, David Creek, Ned Davis, Ana Suro monthly one-on-one meetings<br />

Central security guard, Antoinette Davis<br />

Charlie Benincasa, Kortney Gagliano, Jon Cox, City Finance Review<br />

FFRPL Edible Books Festival<br />

Imagine.Create.Innovate speaker dinner<br />

Imagine.Create.Innovate technology conference (2 days)<br />

Catholic Family Services Board Meeting<br />

<strong>May</strong>or Thomas Richards, budget review<br />

Deputy <strong>May</strong>or Len Redon<br />

New York Association of <strong>Library</strong> <strong>System</strong>s (NYALS) conference call<br />

ACT Rochester Report Card Update<br />

Bob Franklin, Chris Wagner, City/<strong>County</strong> budget review<br />

FFRPL Executive Committee meeting<br />

Ad Council Communications Audit kickoff meeting<br />

TLC/CARL conference call<br />

Patrick Malgieri, Rochester Historical Society<br />

New MCLS Directors Roundtable meeting<br />

Central <strong>Library</strong> Reorganizaiton Steering Committee<br />

Former MCLS Directors luncheon<br />

MCLS trustees Thompson & Kharbas<br />

Carolyn Johnson, Ana Suro, Jeff Levine – Business Division workflow review<br />

Central <strong>Library</strong> Idea Patrol<br />

Urban Libraries Council – The Digital Shift webinar<br />

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RPL Director’s Report – <strong>May</strong>, <strong>2013</strong> (Continued)<br />

Central Division Heads meeting<br />

FFRPL Board meeting<br />

Urban Libraries Council – The Edge: Technology Benchmarks webinar<br />

Central personnel meetings<br />

MCLS <strong>System</strong> Services & Operations Committee<br />

<strong>Monroe</strong> Talent Show<br />

Smarter Partnerships: Making Collaborations Work to Boost Student Achievement in Rochester<br />

Matt Kruger & Andrea Tillinghast – MCLS UX Committee conference call<br />

ROC the Future conveners meeting<br />

RPL/MCLS joint board meeting<br />

Kathy Nixon<br />

City Services to Immigrants<br />

National Stand Against Racism presentation<br />

City Quad Leaders<br />

Greg Benoit, Gates Public <strong>Library</strong> Director<br />

NYALS Think Tank conference call<br />

RPL Board Committee on Rochester Historical Society<br />

Emails sent – 1,256<br />

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