to view the program - Society for Public Health Education

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assessed as part of the project. Although adolescents in general tend to overestimate smoking prevalence, our preliminary findings show unusually high levels of normative misperceptions among participating adolescents. Consequently, interventions that address correcting misperceived social norms are imperative to help reduce smoking rates among Hispanic youth, particularly youth at risk of high school dropout. Descriptive data related to smoking measures described above are presented, along with implications for continued research and prevention programs in the priority population. Additionally, the community/academic collaboration between our University, an NIH Research Center, and a community youth program are highlighted as an example of how such partnerships can facilitate improved research and programs informed by and tailored for adolescents in border communities with low education and high poverty rates. Using Culturally Tailored Health Communications to Address Disparities in Breast Cancer Screening Kristin Wallace, MPH, Kaiser Permanente and the University of Colorado, Denver Disparities in utilization of mammography contribute to health inequities in the early detection of breast cancer. In alignment with Healthy People 2010, our organization is working to align quality improvement efforts with initiatives aimed at the reduction of health disparities. One such initiative involves the creation of a culturally competent communications campaign to increase breast cancer screening rates for African American and Latina members. We have developed a scalable and reproducible approach to culturally competent communications that can be used to evaluate and evolve health communications practices across a variety of settings. A 2009 analysis of Kaiser Permanente Colorado’s race, ethnicity and language preference (RELP) data demonstrated a gap in the use of mammography across racial/ethnic groups, with African American and Latina members more likely to be un-screened than their White/other counterparts. These gaps are consistent with the published literature, which consistently demonstrates disparities across a variety of geographic and practice settings. In collaboration with the African American and Latino Centers of Excellence, the Population and Prevention Services (PPS) department at Kaiser Permanente Colorado (KPCO) is using RELP data to inform the delivery of health care services. Program Design: The stepwise creation of culturally tailored outreach letters began with the identification of barriers to breast cancer screening by race/ethnicity, as well as best practices in health communications and cultural tailoring. Phase one of the pilot included the creation of a “tailor base” letter informed by best practices in health communications. This letter was then modified and culturally tailored for African American and Latina members. We created a user-friendly matrix to allow for standardization across diverse communications campaigns. The entire process was informed by literature reviews, best practices, and input from content and cultural experts. Conclusions KPCO is committed to excellence in population-based health management. This pilot has demonstrated that it is possible to create culturally tailored health communications at a population level. Combining internal and external data, as well as expert insight, can foster the creation of a culturally focused communication campaign organized around a practical, scalable, and reproducible protocol. These methods can be used to inform tailoring outreach for other populations impacted by health inequities. Perspectives on Colorectal Cancer Screening: Hispanics Over Age Fifty with Health Insurance Coverage in New Mexico (18112) Maria Otero, BA, Nuestra Salud; Noell Stone, MPH, Department of Family and Community Medicine, University of New Mexico Health Sciences Center; Christine Brown, MS, NM Department of Health Comprehensive Cancer Program; Beth Pinkerton, NM Department of Health Comprehensive Cancer Program Background: Colorectal Cancer (CRC) is the 4th most common cancer diagnosed in New Mexico and the 3rd leading cause of cancer death. Hispanic men in New Mexico(NM) are at higher risk of being diagnosed with CRC than other ethnic groups and are more likely to be diagnosed with later-stage disease than non-Hispanic Whites. Almost ½ of the Hispanics in NM have never been screened, compared to 1/3 of non- Hispanic Whites. Having insurance has been shown to influence screening behavior, although this has not been shown in New Mexico Hispanics. Theoretical Basis: This project explored the cultural and contextual issues surrounding non- receipt of CRC screening among Hispanic men and women over age 50 who are insured and live in NM. Methods: Two focus group discussions with Hispanics over age 50, one for each sex, explored people’s knowledge and perceptions about CRC, screening utility, insurance coverage and the acceptability of various CRC risk-reduction and prevention interventions. Results: The findings suggest that patients must be informed of their CRC risk and the importance of screening. This group of people (especially the women) appeared to expect a physician to initiate the discussion. The most important source of information appeared to be family and shared histories of deaths from the disease. “Family” was described not only as immediate family, but those in the community including members of their churches or community centers. These men and women appeared comfortable talking about CRC although several did acknowledge difficulty with talking about the symptoms and body parts associated with CRC. Most noted that coverage of services was not a concern, that insurance issues were not a reason they would not seek screening. The primary reasons that some had not sought screening was lack of awareness of severity of CRC, competing health problems, and not having a conversation with their provider regarding the pros and cons of the tests available. An important point to stress with this population would be that a person does not need to have symptoms to be checked for CRC. These results suggest that communication from insurance companies encouraging 30 SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting

screening would be useful. Raising provider awareness regarding the willingness of Hispanic patients to discuss CRC screening is key. Note in awareness campaigns that screening is done when someone does not have symptoms. A future avenue of investigation may include using the women’s interest in men’s well-being to increase awareness and encourage screening. Concurrent Session C4 Improving Health through Collaborative Change Changing Local Food Policy in Native American Reservations Using Community-Based Participatory Research Valarie Jernigan, MPH DrPH, University of New Mexico Changing local food policy in a Native American reservation using community-based participatory research Valarie Blue Bird Jernigan, Alicia L. Salvatore, Dennis M. Styne, Marilyn Winkleby ABSTRACT Background. Native American reservations suffer from high rates of food insecurity resulting in diabetes and obesity. Objectives: We implemented a community-based participatory research (CBPR) study to address upstream factors causing food insecurity in a rural Native American reservation. Methods. We conducted a community assessment in a rural California reservation using the Tool for Health and Resilience in Vulnerable Environments (THRIVE) and incorporating the participatory media methodology of digital storytelling. The THRIVE tool was adapted to be appropriate for use in this community. Theoretical basis. The THRIVE tool is an evidence-based policy engagement framework created by the Prevention Institute of Oakland, CA, a non-profit organization dedicated to using participatory research methods to assist vulnerable communities in making policy changes to end health disparities. Results: Racial injustice and physical and financial barriers to accessing healthy and culturally-appropriate foods were identified as top concerns for this community. As a result, the project partnership developed a number of policies including the integration of a new community supported agriculture initiative with the existing commodity food program and the use of Electronic Benefits Transfer (EBT) at the local farmers’ market. Conclusions: A participatory research orientation combined with the use of an adapted version of the THRIVE tool were effective means not only for identifying structural determinants of food insecurity but also for initiating several novel policy interventions to promote healthy environments and reduce health disparities experienced by the community. Implications. The THRIVE tool was a valuable policy engagement framework that can be adapted and localized in other communities to address local policy changes for improving health. Community-School Partnership To Improve Student Fitness Levels Diane Allensworth, PhD, Centers for Disease Control; Christi Kay, MA, Health MPowers; Beth Stevenson, MA, PRADO, Centers for Disease Control Background: The state of Georgia has the 3rd highest obesity rates of all states for youth ages 10-17. Health MPowers (HMP), a community based health and physical education initiative, works with both elementary and middle schools in over 15 Georgia school districts to create model health and physical education programs. Theoretical Base: HMP patterned its program after the CDC’s Role of Schools in Preventing Obesity which can be found at http://www. cdc.gov/HealthyYouth/physicalactivity/pdf/roleofschools_obesity. pdf. Interventions: This project aims to: 1) increase the percentage of students who engage in daily moderate to vigorous physical activity; 2) increase the percentage of students in grades 4-8 who can pass FITNESSGRAM standards; 3) increase the number of students who eat healthy; 4) increase the number of staff engaged in continuous improvement of the physical education and nutrition program; and 5) engage parents in promoting nutrition and physical activity at home, including limiting screen time. Evaluation Measures: An evaluation of a sub-set of 13 schools in seven districts serving 10,166 students from 2004-2007 was completed in 2007 and again in 2009, two years after the program was completed to identify those portions of the program that had been institutionalized in the participating schools. (In 2007, HMP served approximately 25,000 students in total). Students participated in pre and post FITNESSGRAM testing, completed surveys of knowledge and behaviors, school staff completed annual surveys in regard to policies and programs. Results: Results at the end of the three year intervention included: »» The number of schools conducting fitness testing progressed from 4 to all 13 schools; »» All nine of the participating elementary schools demonstrated an increase in the numbers of students achieving fitness levels in the healthy fitness zone; »» The four middle schools demonstrated an increase in student fitness levels in at least one grade, which varied by school. »» All schools demonstrated an increase in the number of school health activities initiated. • All 13 schools established a School Health Council that improved policies and programming. Results from the 2-year follow-up evaluation showed that twelve of the thirteen schools, had institutionalized most of the interventions that were recommended. One school was closed by the district. Those policies that were implemented to promote institutionalization of the program and how much of the program remained intact two years after the project was completed by Health MPowers will be discussed. Lessons learn from this community school partnership will also be shared. SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting 31

screening would be useful. Raising provider awareness regarding <strong>the</strong><br />

willingness of Hispanic patients <strong>to</strong> discuss CRC screening is key. Note<br />

in awareness campaigns that screening is done when someone does<br />

not have symp<strong>to</strong>ms. A future avenue of investigation may include<br />

using <strong>the</strong> women’s interest in men’s well-being <strong>to</strong> increase awareness<br />

and encourage screening.<br />

Concurrent Session C4<br />

Improving <strong>Health</strong> through<br />

Collaborative Change<br />

Changing Local Food Policy in Native American Reservations<br />

Using Community-Based Participa<strong>to</strong>ry Research<br />

Valarie Jernigan, MPH DrPH, University of New Mexico<br />

Changing local food policy in a Native American reservation<br />

using community-based participa<strong>to</strong>ry research Valarie Blue Bird<br />

Jernigan, Alicia L. Salva<strong>to</strong>re, Dennis M. Styne, Marilyn Winkleby<br />

ABSTRACT Background. Native American reservations suffer<br />

from high rates of food insecurity resulting in diabetes and obesity.<br />

Objectives: We implemented a community-based participa<strong>to</strong>ry<br />

research (CBPR) study <strong>to</strong> address upstream fac<strong>to</strong>rs causing food<br />

insecurity in a rural Native American reservation. Methods. We<br />

conducted a community assessment in a rural Cali<strong>for</strong>nia reservation<br />

using <strong>the</strong> Tool <strong>for</strong> <strong>Health</strong> and Resilience in Vulnerable Environments<br />

(THRIVE) and incorporating <strong>the</strong> participa<strong>to</strong>ry media methodology<br />

of digital s<strong>to</strong>rytelling. The THRIVE <strong>to</strong>ol was adapted <strong>to</strong> be appropriate<br />

<strong>for</strong> use in this community. Theoretical basis. The THRIVE<br />

<strong>to</strong>ol is an evidence-based policy engagement framework created by<br />

<strong>the</strong> Prevention Institute of Oakland, CA, a non-profit organization<br />

dedicated <strong>to</strong> using participa<strong>to</strong>ry research methods <strong>to</strong> assist vulnerable<br />

communities in making policy changes <strong>to</strong> end health disparities.<br />

Results: Racial injustice and physical and financial barriers <strong>to</strong><br />

accessing healthy and culturally-appropriate foods were identified as<br />

<strong>to</strong>p concerns <strong>for</strong> this community. As a result, <strong>the</strong> project partnership<br />

developed a number of policies including <strong>the</strong> integration of a new<br />

community supported agriculture initiative with <strong>the</strong> existing commodity<br />

food <strong>program</strong> and <strong>the</strong> use of Electronic Benefits Transfer (EBT) at<br />

<strong>the</strong> local farmers’ market. Conclusions: A participa<strong>to</strong>ry research orientation<br />

combined with <strong>the</strong> use of an adapted version of <strong>the</strong> THRIVE<br />

<strong>to</strong>ol were effective means not only <strong>for</strong> identifying structural determinants<br />

of food insecurity but also <strong>for</strong> initiating several novel policy<br />

interventions <strong>to</strong> promote healthy environments and reduce health<br />

disparities experienced by <strong>the</strong> community. Implications. The THRIVE<br />

<strong>to</strong>ol was a valuable policy engagement framework that can be adapted<br />

and localized in o<strong>the</strong>r communities <strong>to</strong> address local policy changes <strong>for</strong><br />

improving health.<br />

Community-School Partnership To Improve Student Fitness Levels<br />

Diane Allensworth, PhD, Centers <strong>for</strong> Disease Control; Christi Kay,<br />

MA, <strong>Health</strong> MPowers; Beth Stevenson, MA, PRADO, Centers <strong>for</strong><br />

Disease Control<br />

Background: The state of Georgia has <strong>the</strong> 3rd highest obesity rates<br />

of all states <strong>for</strong> youth ages 10-17. <strong>Health</strong> MPowers (HMP), a community<br />

based health and physical education initiative, works with<br />

both elementary and middle schools in over 15 Georgia school<br />

districts <strong>to</strong> create model health and physical education <strong>program</strong>s.<br />

Theoretical Base: HMP patterned its <strong>program</strong> after <strong>the</strong> CDC’s Role<br />

of Schools in Preventing Obesity which can be found at http://www.<br />

cdc.gov/<strong>Health</strong>yYouth/physicalactivity/pdf/roleofschools_obesity.<br />

pdf. Interventions: This project aims <strong>to</strong>: 1) increase <strong>the</strong> percentage of<br />

students who engage in daily moderate <strong>to</strong> vigorous physical activity;<br />

2) increase <strong>the</strong> percentage of students in grades 4-8 who can pass<br />

FITNESSGRAM standards; 3) increase <strong>the</strong> number of students who<br />

eat healthy; 4) increase <strong>the</strong> number of staff engaged in continuous<br />

improvement of <strong>the</strong> physical education and nutrition <strong>program</strong>; and 5)<br />

engage parents in promoting nutrition and physical activity at home,<br />

including limiting screen time. Evaluation Measures: An evaluation of<br />

a sub-set of 13 schools in seven districts serving 10,166 students from<br />

2004-2007 was completed in 2007 and again in 2009, two years after<br />

<strong>the</strong> <strong>program</strong> was completed <strong>to</strong> identify those portions of <strong>the</strong> <strong>program</strong><br />

that had been institutionalized in <strong>the</strong> participating schools. (In 2007,<br />

HMP served approximately 25,000 students in <strong>to</strong>tal). Students participated<br />

in pre and post FITNESSGRAM testing, completed surveys<br />

of knowledge and behaviors, school staff completed annual surveys<br />

in regard <strong>to</strong> policies and <strong>program</strong>s. Results: Results at <strong>the</strong> end of <strong>the</strong><br />

three year intervention included:<br />

»»<br />

The number of schools conducting fitness testing progressed from<br />

4 <strong>to</strong> all 13 schools;<br />

»»<br />

All nine of <strong>the</strong> participating elementary schools demonstrated an<br />

increase in <strong>the</strong> numbers of students achieving fitness levels in <strong>the</strong><br />

healthy fitness zone;<br />

»»<br />

The four middle schools demonstrated an increase in student fitness<br />

levels in at least one grade, which varied by school.<br />

»»<br />

All schools demonstrated an increase in <strong>the</strong> number of school<br />

health activities initiated. • All 13 schools established a School<br />

<strong>Health</strong> Council that improved policies and <strong>program</strong>ming. Results<br />

from <strong>the</strong> 2-year follow-up evaluation showed that twelve of <strong>the</strong><br />

thirteen schools, had institutionalized most of <strong>the</strong> interventions<br />

that were recommended. One school was closed by <strong>the</strong> district.<br />

Those policies that were implemented <strong>to</strong> promote institutionalization<br />

of <strong>the</strong> <strong>program</strong> and how much of <strong>the</strong> <strong>program</strong> remained<br />

intact two years after <strong>the</strong> project was completed by <strong>Health</strong><br />

MPowers will be discussed. Lessons learn from this community<br />

school partnership will also be shared.<br />

SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting 31

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