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advertisements. Specific health care collateral materials include prescription pads and blood pressure reading monitoring cards. The look and feel of the campaign is uniform across all media, yet is customized for each CCCDP county. Campaign materials are disseminated within the community through multiple strategies. Using the Performance Partnership Model framework, dissemination strategies are developed collaboratively among key stakeholders from the community, health care, and worksite sectors through convening a Chronic Disease Summit. Campaign materials will be evaluated though established CCCDP project performance measures. Key Words: collaboration, chronic disease, campaign, media, health communications, community education, stakeholders, social marketing, and innovative. California Collaborative for Chronic Disease Prevention: Using Policy, Environmental, and Systems Approaches to Reduce the Burden of Chronic Disease Pamela Ford-Keach, MS, Arthritis Program and Heart Disease and Stroke Prevention Program; Jacqueline Tompkins MPH, CHES, California Arthritis Partnership Program; Roberta Campbell, BS, CA Arthritis Program and Heart Disease and Stroke Prevention Program The California Collaborative for Chronic Disease Prevention (CCCDP) is an integrated chronic disease project of the California Heart Disease and Stroke Prevention Program, California Arthritis Partnership Program, California Diabetes Program, and California Smokers’ Helpline to reduce the burden of cardiovascular disease by influencing shared risk factors. CCCDP uses a multi-sector approach to implement: 1) interventions to strengthen individual self-management and physical activity behaviors; 2) policy, environmental, and systems (PES) level interventions to support individual behavior change; and 3) community education to influence PES intervention outcomes. CCCDP pilot project is currently being implemented in five counties both rural and urban and is highly replicable, with potential for expansion statewide. California’s Master Plan for Heart Disease and Stroke Prevention and Treatment recommends strategies for communities, schools, worksites, and health care systems to reduce high blood pressure. A literature review suggests that good control of risk factors for CVD (glucose, blood pressure, and lipids) has been associated with community linkages and delivery system design. The Chronic Care Model describes how patient care is enhanced through linkages between health care providers and community resources that improve self-management skills. Lessons learned from California’s highly successful Tobacco Control Program informed the CCCDP implementation design. CCCDP counties will use the Performance Partnership Model (PPM) to guide the development and implementation of PES interventions in multiple community sectors. The PPM can be used with traditional and non-traditional partners to share resources and expertise to achieve a measurable outcome that is demand driven, has universal appeal, and tracks progress. CCCDP counties will convene Chronic Disease Summits with stakeholders from the health care, worksite, and community sectors to identify and develop action plans for PES interventions that include community education, to support individual lifestyle behaviors. CCCDP is anchored by evidencebased individual interventions: Chronic Disease Self-Management Program, Walk with Ease Program, and California Smokers’ Helpline. CCCDP performance measures assess continuous process improvement and impact at multiple levels. The final evaluation of CCCDP will demonstrate best practices to: (1) improve the reach and access of self-management and physical activity interventions available through community-based organizations; (2) implement systems change strategies in the health care sector to improve linkages with communitybased organizations; (3) implement policy strategies in the worksite sector to enhance opportunities for physical activity or participation in self-management programs; and (4) increase individual knowledge of the importance of self-management, physical activity, and tobacco cessation to prevent and control chronic disease. Concurrent Session C2 Building Healthy Communities: Policy Systems and Environmental Approaches to Chronic Disease Prevention Can the Home Environment Be Changed to Promote Physical Activity? Results From a Home-Based Pilot Intervention Study Iris Alcantara, MPH, Emory Prevention Research Center; Karen Glanz, PhD, MPH, University of Pennsylvania, Schools of Medicine and Nursing; Regine Haardoerfer, PhD, Emory Prevention Research Center; JK Veluswamy, BS, Emory Prevention Research Center, Southwest Georgia Cancer Coalition; James Hotz, MD, Albany Area Primary Health Care, Inc.; Michelle Kegler, DrPh, MPH, Emory University, Rollins School of Public Health Emory Prevention Research Center Physical activity (PA) is shaped in part by physical and social contexts. However, few studies have attempted to examine and change the home environment to promote PA. The Emory Prevention Research Center, with community partners, pilot tested a home-based, environmental change intervention to promote PA among rural adults. The 6-week intervention, based on goal setting and behavioral contracting, was delivered by community members trained as health coaches. Participants received tailored home environment profiles, and selected from a list of 4 environmental change strategies (rules for TV watching; having exercise equipment; neighborhood recreational facilities; and family time spent in PA). Data were collected by telephone at baseline, 2 months, and 4 months. 54 intervention and 36 comparison group participants completed all 3 interviews. A majority were female; African American; age 50-59; overweight or obese; and married or living with a partner. Statistically significant differences were observed between the intervention and comparison group for the increase in the amount of exercise equipment in the home, and family support for PA. 28 SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting
More intervention participants reported having rules for TV watching. Perceived access to neighborhood recreational facilities decreased for the intervention group. No significant changes were found for time spent in moderate and vigorous PA. The statistically significant changes in home PA environments indicate that the intervention shows promise for changing the home environment to promote PA. However, because the intervention was short and the sample size was small, additional research is needed to determine whether such changes will result in changes in behavior. Working to Create Healthy Communities at the National and Local Level Through Policy, Systems and Environmental Approaches Jennie Hefelfinger, MS, National Association of Chronic Disease Directors; Tina Amato, MS, LDN, RD, Allentown Health Bureau; Erin Engelbrecht, BA, ACHIEVE Coordinator; Kirsten Frandsen, BS, Tacoma-Pierce County Health Department As communities nationwide are increasing their focus on policy, systems, and environmental change strategies to address chronic diseases locally, questions are being asked about how this can be done, and who needs to be involved. The National Association of Chronic Disease Directors (NACDD) is working with states and local communities to answer those questions and promote policy change. NACDD has successfully done this with communities of all sizes and levels of economic status. This session will provide information about the Action Communities for Health, Innovation, and EnVironmental ChangE (ACHIEVE) national movement and its novel approaches towards building healthy communities. Discussion will include background and history of ACHIEVE, formulation of recommendations for local and state partners that need to be involved to affect policy change, the descriptions of Action Guides and other technical assistance tools, and appropriate evaluation strategies for ACHIEVE and other policy, systems, and environmental change strategies. Examples will be provided from three communities with lessons learned and recommendations for strategies to address chronic diseases and related risk factors. Throughout the session, presenters will make recommendations and share ideas related to using a unified approach between partners at the local, state, and national levels to effectively address chronic disease. Concurrent Session C3 Culture matters! Addressing Cancer Risk at the community Level Exploring Linguistic Isolation, Poverty, and Spatial Segregation as Social Determinants of Cancer Risk in Galena Park, Texas Demetrice Jordan, BS, Georgia State University Dept of Geoscience/ UT MD Anderson Cancer Center Cancer Prevention Research Training Program; Denae King, PhD, University of Texas M.D. Anderson Cancer Center; Dr. Lovell A. Jones, PhD, University of Texas M.D. Anderson Cancer Center Linguistic isolation can have dire effects on vulnerable populations. Many racial/ethnic minorities, often spatially segregated and suffering higher poverty rates than non-minorities, find that language barriers present a significant problem in their efforts to access healthcare. This project seeks to visualize the spatial segregation, poverty status, and linguistic isolation of Hispanic residents in Galena Park, Texas and the implication these social factors have on cancer risk. The community of Galena Park, Texas, a predominantly Hispanic/Latino community located along the Houston Ship Channel, suffers from significant exposure to industrial sources of environmental pollutants. This project maps the extent of poverty, residential segregation, and linguistic isolation, and identifies cancer risk from exposure to Benzene pollution for area residents. Preliminary findings indicate that Galena Park has a high poverty rate with more than 20% of residents living below the federal poverty level. The Hispanic residents in Galena Park are residentially segregated, and are at higher risk for cancer from prolonged exposure to Benzene pollutants due to the community’s proximity to petroleum refineries. The findings also suggest the Hispanic residents of Galena Park are highly linguistically isolated, which compromises their ability to access appropriate healthcare. Not Everyone is Doing it: Perceptions and Prevalence of Peer Smoking in U.S. - Mexico Border Community Jose Guevara, B.S., University of Texas at El Paso, Hispanic Health Disparities Research Center; Luisa Esquivel, University of Texas at El Paso, Hispanic Health Disparities Research Center; Holly Mata, MS, PhD, University of Texas at El Paso, Hispanic Health Disparities Research Center; Joe Tomaka, PhD, Department of Public Health Adolescents living along the U.S. – Mexico border are more likely to smoke compared to their counterparts living elsewhere in Texas. Specifically, in the Paso Del Norte Border Region, about 28% of El Paso youth have had “any use” of cigarettes in the past month. In addition, risk factors associated with the border region that contribute to increased tobacco use are low-socioeconomic status, illicit drug availability, increased alcohol and tobacco marketing, and low educational attainment. Smoking rates are considerably higher among people who receive a GED or drop out of high school as opposed to those who receive a high school diploma. To address these disparities, researchers are piloting a smoking prevention intervention among adolescents who likely have a low educational trajectory based on neighborhood demographics. This project is grounded in part in social norms theory, which suggests that correcting normative misperceptions may reduce unhealthy behavior. Adolescents who smoke tend to overestimate the proportion of peers who are users like themselves. Perceptions of peer smoking, smoking among friends, and smoking susceptibility are SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting 29
Page 1 and 2: Change A Tapestry for Addressing Ch
Page 3 and 4: Welcome Dear Conference Attendees:
Page 5 and 6: Conference Supporters Alzheimer’s
Page 7 and 8: Leonard Jack, Jr, PhD, MSc, Xavier
Page 9 and 10: Meeting Highlights Albuquerque Fies
Page 11 and 12: Detailed Schedule SUNDAY | MAY 1 7:
Page 13 and 14: 6:00 pm -8:00 pm Albuquerque Fiesta
Page 15 and 16: Health Communication Campaigns That
Page 17 and 18: *D2 Changing Systems for Community
Page 19 and 20: Workshop is aimed at providing the
Page 21 and 22: The five intervention levels includ
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Page 35 and 36: 3:15 PM- 4:45 PM Plenary 2 Weaving
Page 37 and 38: Healthcare and Community Approaches
Page 39 and 40: Concurrent Session D4 Prioritizing
Page 41 and 42: develop chronic illnesses than non-
Page 43 and 44: 28. *A social ecological perspectiv
Page 45 and 46: Galway Consensus Conference and tho
Page 47 and 48: ehaviors. Health educators must be
Page 49 and 50: health conditions during and after
Page 51 and 52: and stroke is greater in African Am
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Page 55 and 56: in their home areas; and reach part
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Page 59 and 60: WS 4 (Part I): Developing and Manag
Page 61 and 62: 3:15 pm - 4:45 pm Plenary II Alvara
Page 63 and 64: Hotel Floor Plan Grand Pool Area EX

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