to view the program - Society for Public Health Education
to view the program - Society for Public Health Education
to view the program - Society for Public Health Education
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are unique. Methods: We per<strong>for</strong>med an online search <strong>for</strong> publicly<br />
available resources about CRC and CRC screening utilizing <strong>the</strong><br />
Google search engine. An assessment of public education and recruitment<br />
resources among a convenience sample of 28 government, nonprofit<br />
and community-based organizations was per<strong>for</strong>med. Identified<br />
resources were matched with <strong>the</strong> Community Guide’s recommended<br />
interventions and examined <strong>for</strong> target populations, specifically<br />
Hispanic men. Interventions: Each organization had from one <strong>to</strong> 150<br />
different resources. Seventy-five percent of organizations had small<br />
media resources including factsheets and brochures describing CRC,<br />
<strong>the</strong> different CRC screening tests; and questions <strong>to</strong> ask your doc<strong>to</strong>r.<br />
Forty-six percent of organizations had mass media resources including<br />
public service announcements (PSAs) and patient education materials.<br />
Thirty-two percent had resources on reducing structural barriers such<br />
as factsheets and brochures in Chinese or Spanish. Only one organization<br />
had a resource <strong>for</strong> patient and provider reminders and provider<br />
assessment and feedback. Among <strong>the</strong> organizations, relatively few<br />
had resources that targeted Hispanic men (38% small media resources<br />
including factsheets about colorectal cancer, 21% mass media resources<br />
and 14% resources on reducing structural barriers). Implications <strong>for</strong><br />
Improved Research, Policy or Practice: The online search identified<br />
available small media, mass media, and resources on reducing structural<br />
barriers resources <strong>for</strong> CRC screening. Limited resources were<br />
identified <strong>for</strong> provider reminders and provider feedback. Among <strong>the</strong><br />
resources identified, few targeted <strong>the</strong> Hispanic population, especially<br />
men. Fur<strong>the</strong>r research needs <strong>to</strong> be done <strong>to</strong> <strong>for</strong>mally identify <strong>the</strong><br />
availability of proven interventions <strong>to</strong> increase CRC screening, with<br />
focus on Hispanics. Interventions targeting minority populations with<br />
low CRC screening rates is critical <strong>for</strong> increasing CRC screening<br />
adherence.<br />
Communities Putting Prevention <strong>to</strong> Work: Food, Farms and Policy<br />
Marion Kalb, Community Food Security Coalition<br />
The CPPW <strong>program</strong>s supported by <strong>the</strong> Community Food Security<br />
Coalition target underserved communities with successful strategies<br />
that increase access <strong>to</strong> healthy foods. These include farmers’ markets,<br />
farm <strong>to</strong> institution, healthy corner s<strong>to</strong>res and food policy councils.<br />
This workshop will explore <strong>the</strong> CPPW initiative as it relates <strong>to</strong> folks<br />
on-<strong>the</strong>-ground and <strong>the</strong> benefits and challenges <strong>the</strong>y’ve encountered in<br />
<strong>the</strong>ir work.<br />
Concurrent Session C<br />
1:30 PM- 3:00 PM<br />
Concurrent Session C1<br />
Preventing Chronic Disease through<br />
Collaboration, Communication, and<br />
Contextual Change<br />
Cali<strong>for</strong>nia Collaborative <strong>for</strong> Chronic Disease Prevention: Weaving<br />
Traditional and Innovative <strong>Health</strong> Communication Strategies <strong>to</strong><br />
Reach Priority Populations<br />
Pamela Ford-Keach, M.S., Arthritis Program and Heart Disease and<br />
Stroke Prevention Program, Jacqueline Tompkins MPH, CHES,<br />
Cali<strong>for</strong>nia Arthritis Partnership Program; Roberta Campbell, BS, CA<br />
Arthritis Program and Heart Disease and Stroke Prevention Program<br />
The Cali<strong>for</strong>nia Collaborative <strong>for</strong> Chronic Disease Prevention<br />
(CCCDP) is an integrated chronic disease project of <strong>the</strong> Cali<strong>for</strong>nia<br />
Heart Disease and Stroke Prevention Program, implemented in<br />
collaboration with <strong>the</strong> Cali<strong>for</strong>nia Arthritis Partnership Program, <strong>the</strong><br />
Cali<strong>for</strong>nia Diabetes Program, and <strong>the</strong> Cali<strong>for</strong>nia Smokers’ Helpline<br />
<strong>to</strong> enhance local chronic disease prevention and health promotion.<br />
The project goal is reduce <strong>the</strong> burden of cardiovascular disease, <strong>the</strong><br />
leading cause of death in Cali<strong>for</strong>nia, by developing and implementing<br />
multiple policy, environmental, and system change strategies<br />
within <strong>the</strong> community, health care systems, and worksite sec<strong>to</strong>rs by<br />
improving access <strong>to</strong> evidence-based chronic disease self-management,<br />
physical activity <strong>program</strong>s, and <strong>to</strong>bacco cessation resources. CCCDP<br />
pilot project is currently being implemented in five counties—both<br />
rural and urban. The counties were selected based on high chronic<br />
disease and risk fac<strong>to</strong>r prevalence data compared <strong>to</strong> that of <strong>the</strong> entire<br />
state. The primary target audience <strong>for</strong> <strong>the</strong> CCCDP community-wide<br />
education campaign materials is female (health care decision-maker),<br />
ages 35–54, recently diagnosed or have a loved one recently diagnosed<br />
with high blood pressure, arthritis, diabetes, or who smokes. CCCDP<br />
messaging includes lifestyle changes that cross chronic disease <strong>program</strong>s<br />
and promote desirable health outcomes. Messages include: 1)<br />
be physically active, 2) maintain a healthy weight, 3) eat a healthy diet,<br />
4) manage chronic health conditions, 5) take medication as directed,<br />
and 6) <strong>to</strong>bacco cessation. A multi-media, community-wide education<br />
campaign has been developed that supports and promotes <strong>the</strong> key<br />
messages and evidence-based interventions of <strong>the</strong> project. CCCDP<br />
campaign materials are developed in both English and Spanish. Of<br />
<strong>the</strong> five CCCDP counties Kern County is utilizing Spanish campaign<br />
materials <strong>to</strong> reach <strong>the</strong> needs of <strong>the</strong>ir large Latino population. The<br />
media campaign includes traditional media such as newspaper ads,<br />
radio spots, posters, and magnets, as well as innovative social media<br />
messaging within webpage, pay-per-click, and Pandora radio internet<br />
SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting 27