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to develop the interactive courses, a team was formed consisting of
internal and external partners including content experts, instructional
designers, and media specialists. The courses include videos shot in
New Mexico, with our diverse populations and especially those most
affected by diabetes – Native Americans and Hispanics. We took
special care in crafting case studies that reflect the demographics
and realities of our state. Evaluation Measures: Before releasing the
courses, we piloted each one with a variety of statewide target users
(mid-level providers and health educators) to ensure the content was
culturally appropriate. Participants are required to score at least 75% on
a test and must complete an evaluation form before being issued a CE
certificate. We are also doing follow-up surveys to find out if and how
professionals are using the information in their practice. Results: Over
1,000 participants have taken the courses, and we expect many more to
be added over time. As more health professionals are trained this way,
we are able to amortize the costs of producing the courses. We market
the courses widely in New Mexico, but have many participants from
other states as well. Sustainability: The lifespan of the courses depends
on the material. We plan to update the content at least every three
years to make sure that it is relevant. This requires minimal effort when
compared to the courses’ impact and potential return on investment.
pre-diabetes in the DPP. Ultimately, this will translate into prevention
or delayed onset of diabetes.
Concurrent Session B3
Addressing Tobacco Related Disparities:
Strategies for Communities
Tobacco control strategies that include community-based approaches
that address tobacco related disparities can be effective in decreasing
smoking behavior. By better understanding tobacco related disparities
and ways to reach and mobilize community members, tobacco control
and prevention policies can be more successful.
Tobacco-Related Disparities Datea and its Use in Program Planning
James Padilla, MS, New Mexico Department of Health, Tobacco Use
Prevention & Control
Partnerships for Policy: Creating a Movement for Change by
Connecting Grassroots and Grasstops
Cynthia Serna, AA, Grassroots Development Director, American
Cancer Society Action Network (ACS CAN), Great West Division
Policy Agenda and YMCA Intervention Needed to Address Pre-
Diabetes in Washington State
Marcelle Thurston M.S., RD, CDE, Diabetes Prevention and Control
Program (DPCP) for the Washington State Department of Health
One in three Washington adults has pre-diabetes, increasing the risk
of developing costly chronic diseases. In Washington, diabetes has
increased by 71% since 1993 for a total annual cost of $4 billion. The
evidence-based Diabetes Prevention Program (DPP) reduces more
than half (58%) of new cases of diabetes by helping people make lifestyle
changes. The Washington State Diabetes Prevention and Control
Program (DPCP) and the Diabetes Network Leadership Team use an
evidence-based curriculum at the local level and a statewide advocacy
plan to prevent diabetes. The DPCP and five Regional Diabetes
Coalitions formed new partnerships with several YMCA’s across the
state to offer DPP. While promising, we realize we cannot impact 30%
of the population with pre-diabetes through a single intervention.
Therefore, DPCP and key partners created a Pre-diabetes Advocacy
Plan (Plan) with the assistance of the National Association of Chronic
Disease Directors Diabetes Council. The two primary goals are: 1)
Increase promotion of screening benefits to detect pre-diabetes; 2)
Secure health plan reimbursement for Diabetes Prevention Programs.
The Diabetes Network Leadership Team supports an Advocacy
Committee to implement the Plan. In parallel, the diabetes program
and regional coalitions continue to offer assistance to YMCA’s in
supporting the DPP. Building this infrastructure and advocating for
reimbursement will result in more adult screenings for pre-diabetes,
and increased referrals and participation by adults diagnosed with
Addressing Tobacco Use and Mobilizing Community Members
through the Fierce Pride Project
Andrea Quijada, MA, Executive Director, Media Literacy Project
A Common Goal for the Common Good: Creating Systems Change
for Treating Nicotine Dependence in Persons with Mental Illness
and/or Substance Abuse Disorders
Linda Wright Eakers, MPH, CPM, Oklahoma Department of
Mental Health and Substance Abuse Services
Concurrent Session B4
Using Health Communication Campaigns
to Build Healthy Communities
Health Communication Campaigns That Include mass Media and
Health Related Product Distribution: A Review of Effectiveness
from the Task Force on Community Preventive Services
Maren Robinson, MPH, CNC, CHES, Centers for Disease Control;
Kristin Tansil, MSW, Centers for Disease Control
Health Communication Campaigns That Include Mass Media and
Health-Related Product Distribution: A Review of Effectiveness
from the Task Force on Community Preventive Services Robinson
M, Tansil K, Elder R, Task Force on Community Preventive Services
Background and Theoretical Basis Health communication campaigns
that use multiple channels, including mass media to deliver a behavior
change message and distribute health-related products free or at a
reduced-priced can play a valuable role in increasing healthy behaviors,
SOPHE-NACDD 2011 Joint Academy and Midyear Scientific Meeting 25