Masterstudium Business Informatics - Fakultät für Informatik, TU Wien

SBI/EC1 - Services and Communities
ECTS-Credits: 6.0
Summary: This module deals with the issues of business services, service systems, service
design and marketing as well as with services in online communities. It introduces
new approaches in e-commerce to integrate customers into the process of developing
new innovative services and products by applying social media. History and success criteria
for social and other service systems are treated as well. The courses are organized
along lectures, classroom tasks, assignments, and hand-on exercises. Sometimes tools are
applied.
Learning Outcomes:
Knowledge:
Skills:
• Methods and tools for service marketing and design
• Formal representation of services
• Automation of service composition
• Analysis of complex service systems
• Modeling of service systems
Competences:
• Team work
• Creativity techniques
• System thinking
Syllabus:
• Service design, management, and composition: Service science; service design; service
marketing; service-dominant logic; service modeling; service ontologies; service
systems; virtual enterprizes; business rules and objectives; service legal agreements;
service discovery and composition
• Social media: History and usage of social media; mechanisms for community building;
implications of social media for personal and commercial use; information
privacy; Web 2.0 technologies
Teaching and Learning Methods and Adequate Assessment of Performance: The module
is organized along lectures, classroom tasks, assignments, and hands-on exercises.
Sometimes tools are applied.
Courses of Module:
3.0/2.0 VU Service Design, Management and Composition
3.0/2.0 VU Social Media
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