Summary

CHAPTER 2. ANALYSIS OF BUSINESS
Section 1.
GOALS & OBJECTIVES
The Goal of Evacomics is to become a world-famous comic strip series with character goods
merchandise to sell. The immediate objectives are to expand the current fan base through stages of
geographic expansion (Exhibit 2-1), formulate a business model to gain revenue and publish a book
by 2014. The business plan includes evaluating a set of strategic options targeting different
consumer groups, and then selecting the best ones for execution, keeping in mind the artist’s limited
resources. The outcome will be targeted content to targeted readers.
Exhibit 2-1: Shift from local audience to global audience
Singapore S.E. Asia World
Section 2.
DIAGNOSIS & GUIDING POLICY
2.2.1. Diagnosis
To suggest solutions, one would have to know and understand the problems or key issues
first. The artist herself currently manages Evacomics, therefore resources such as time and money
are very limited. Selectivity in content and target audiences are vital because the general everyday
life humor comics category is already saturated. Moreover, the ease of setting up own blogs and
Facebook Pages has lowered the entry barrier into the comics industry as many independent artists
can easily upload their work online for others to see. Unfortunately, like other Internet content,
readers expect everything online to be free and thus the problem of generating revenue becomes a
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